Appendix 3.4.1C Advertisement and Scheduling
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1 Appendix 3.4.1C Advertisement and Scheduling Section 3
2 Advertisement Placements and Scheduling (September 2012 to May 2013) 24 September 24 Burns Lake Chamber of Commerce Newsletter E-invite (text) September Village Website E-invite at Fraser Lake September Burns Lake Chamber of Commerce Newsletter E-invite at Burns Lake 28 September 2012 Fraser Lake Chamber of Commerce Newsletter E-invite at Fraser Lake 28 September 2012 Vanderhoof Chamber of Commerce Newsletter E-invite at Vanderhoof 28 September 2012 Chamber Sign Event Description (E-invite text) at Burns Lake 1 October 31 1 October 31 Village Website Phraser Connector E-invite (text) in Fraser Lake Newspaper ad in Fraser Lake 1 Omineca Express Newspaper ad Vanderhoof 1 Caledonia Courier Newspaper ad Fort St. James 1 Lakes District News Newspaper ad Burns Lake 2 Via (Invitation to various communities) Open House Invitation submitted to various online community event calendars 3 October 24 3 October 25 Chamber Sign Online Community Event Calendars E-invite (text) in Burns Lake E-invite (text) All communities 3 Gander Newspaper ad Vanderhoof 3 All Northern Light 3 All (HQPrinceGeorge.com, Ominecaonline.com, bhubble.com (Vanderhoof section), and hqbulkleyvalley.com) Online Community Event Calendar 4 Prince George Citizen Newsletter ad Prince George 4 All Posters in Key Locations 9 October October & October & October, 17 October & 24 Gander Omineca Express Caledonia Courier Lakes District News Newspaper ad in Vanderhoof Newspaper ad in Vanderhoof Newspaper ad in Fort St. James Newspaper ad in Burns Lake 15 Omineca Express Open House Media Notice in Vanderhoof Page 1
3 15 Caledonia Courier Open House Media Notice in Fort St. James 16 All Newsletter Mailout via Canada Post for October 18 delivery 17 PG Citizen Media Notice Prince George 17 All Newsletter stakeholders 18 Prince George Citizen Newspaper ad in Prince George 18 All Newsletter, contractors 18 Northern Light Newspaper ad in all communities 18 CBC and Local Radio CBC Daybreak North, Vista broadcast Group (The Valley Wolf, 94X, The Peak, the Rush), The light 18 CKPG News Open House Media notice in Prince George 18 Opinion 250 (online) Open House Media notice in all communities 18 HQ (Online events calendar) Open House Media notice in Prince George 18 Northern Lights (print) Open House Media notice in Vanderhoof 19 PG Citizen Event notice in Prince George 22 October 26 CBC and local radio Event notice to all communities 22 HQ Media HQ Article in Prince George 22 Lakes District News Media notice in Burns Lake 22 HQ Prince George Open Houses for Blackwater Gold Project This Week 23 HQ Prince George Open House Media Notice 28 Via Open House Invitation Distributed via MailChimp 30 Gander, Omineca Express, Caledonia Courier, burns Lake Chamber Sign 30 October 6 November 2012 All location Newspaper ad 2 Burns Lake Chamber of Commerce Sign Newspaper ad 2 31 Lakes News District Lakes District News Article 2 November 2012 Omineca Express, Caledonia Courier, Prince George Citizen, Lakes District News, CBC, and local radio 5 November 11 November 2012 Gander All locations by media notice 2 Gander ad in Vanderhoof 7 November 2012 Omineca Express, Caledonia Courier Newspaper ad 2 in Vanderhoof and Fort St. James 7 November 2012 Omineca Express Omineca Express Story in Vanderhoof Page 2
4 8 November 2012 The Peak HQ Article 2 in Houston, Smithers, Granisle, Hazelton, Burns Lake 21 December 2012 Mass Mailout Notice of CEAA Public Comment period for the EIS Guidelines (21 Dec 20 Jan) 21 December 2012 Via (Announcement) Public Comment Period Announced (Draft EIS Guidelines) 22 December 2011 Via Letter Invite to Round Up 2012 in Vancouver 22 December 2011 Via Letter Invite to Round up January 2013 Omineca Express Newspaper Ad for the CEAA Draft EIS Guidelines Public Comment Period 9 January 2013 Caledonia Courier Article Public Comment Sought Ending notification 15 April 2013 Burns Lake Chamber of Commerce newsletter 15 April 2013 Vanderhoof Chamber of Commerce newsletter 16 April 2013 Canada Post Project newsletter 16/26 April distribution to Blackwater Project distribution list Open house ad 19 April 2013 Valley Wolf and 94x Radio advertisement 19 April 2013 Burns Lake Chamber of Commerce electronic sign Open house advertisement 19 April 2013 Fraser Lake Chamber of Commerce newsletter 19 April 2013 Omineca Express Open House ad 19 April 2013 Gander Open House ad 19 April 2013 Lakes District News Open House ad 19 April 2013 Caledonia Courier Open House ad 19 April 2013 Cariboo Observer Open House ad 19 April News website banner advertisement 23 April 2013 Lakes District Free Classifieds Open House ad 26 April 2013 Caledonia Courier Open house media notice 26 April 2013 Lakes District News Open house media notice 26 April 2013 Omineca Express Open house media notice 26 April 2013 Cariboo Observer Open house media notice 26 April 2013 CBC and local radio Open house media notice 26 April 2013 Prince George Chamber of Commerce newsletter 26 April 2013 Initiatives Prince George newsletter Page 3
5 26 April 2013 Online event calendars: HQ Prince George, Omineca Online, bhubble (Vanderhoof section), HQ Bulkley Valley, CKPG, CBC Daybreak North, RDBN Mining Portal, Infomine, Mining Association of British Columbia, 1697 Alliance, Trumba.com, Northern Interior Mining Group, Community Futures, Northern Development Trust 26 April 2013 New Gold Blackwater Project website Open House ad 26 April 2013 Key locations in Vanderhoof, Fraser Lake, Burns Lake, Fort St. James Open House poster 28 April 2013 Omineca Online Open House ad 29 April /97 Economic Alliance Open House ad 30 April 2013 All Newsletter Mailout via Canada Post for April 30 delivery 2 May 2013 Caledonia Courier events calendar 2 May 2013 Fort St. James Chamber of Commerce website calendar 2 May 2013 Prince George Citizen Open House ad 6 May 2013 Burns Lake Chamber of Commerce blast to members 7 May 2013 Prince George Citizen Open house media notice 7 May 2013 Prince George Free Press Open house media notice 7 May 2013 CKPG News Open house media notice 7 May News (online) Open house media notice Page 4
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