Trends in Hillary Clinton Coverage Around the Midterms

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1 Trends in Hillary Clinton Coverage Around the Midterms A Study of Traditional and Online News, as Well As Social Channels DATE: PRESENTED BY: Kristin Oberlander, Dan Fowler, Gabriel Torres-Soler, Sinetra Bowdry

2 Communications Research Fall 2014 SINETRA BOWDRY Graduation: Spring 2016 DANIEL FOWLER Graduation: Summer 2015 KRISTIN OBERLANDER Graduation: Fall 2015 GABRIELA TORRESSOLER Graduation: Fall

A definite 2016 contender HEADLINE: After Drubbing, All Eyes on Hillary Clinton -- Maggie Haberman POLITICO Midterm elections are a major news event.

3 A definite 2016 contender HEADLINE: After Drubbing, All Eyes on Hillary Clinton -- Maggie Haberman POLITICO Midterm elections are a major news event. Democrats took a beating. People don t like President Obama. Hillary was a very active campaigner this year. People expect Hillary will run for president in Source: Dennis Van Tine/AP 3

4 If I want to knock a story off the front page, I just change my hairstyle. -- HILLARY CLINTON

5 A quick review of the presentation Timeline 1) METHODOLOGY 2) METRICS 3) TRENDS 4) RECOMMENDATIONS 5) CONCLUSION 5

6 How did we find it? 6

7 Factiva, by the numbers October 21 November 18 (2 weeks before and after 2014 midterm elections) Major U.S. Business and News POLITICO Not WashingtonPost.com (duplicates paper copy) Photo Credit: Flickr.com/Lance 7

8 How did we characterize it? 8

9 An analysis of many categories 1) The basics (author, Clinton as a candidate, etc.) 2) Digging deeper (positive, negative, neutral, in between?) 3) Favorability rating involved a language analysis 9

10 Positive: All of us at Vogue look forward to putting on the cover the first female President of the United States. Oct. 29, (New York) Daily News article We ve come to a fork in the road Negative: Republicans hope to run against Clinton given what (RNC chairman Reince) Priebus said was her lackluster performance helping candidates in Nov. 7, Christian Science Monitor article Grey Areas: And to all the sexist pundits who pontificate about whether Hillary will be able to run for president and be a grandmother at the same time or if the grandmother status will soften her image, I say please. Nov. 9, Denver Post article Photo Credit: Flickr.com/MoDOTPhotos 10

11 What did we see? 11

12 Most articles referred to her as a 2016 contender Hillary Clinton Presidential Mentions 51 articles 121 articles Yes No 70% of articles in this time period mentioned Hillary Clinton as a presidential candidate, whereas 30% did not. 12

Election (11/5-11/18) Unknown By and large, the articles

13 Before, During, or After Election Day Publication Date of Article Before Election (10/21-11/3) On Election (11/4) After Election (11/5-11/18) Unknown By and large, the articles focused on Clinton s campaigning before midterms, and her status afterward. 13

Those favorable to a Hillary 2016 run Robert Schroeder, Market Watch Positive Example Quote: "Wall Street bankers by and large badly want the former secretary of state and ex-new York senator to be

14 Those favorable to a Hillary 2016 run Robert Schroeder, Market Watch Positive Example Quote: "Wall Street bankers by and large badly want the former secretary of state and ex-new York senator to be president"; Clinton is a pragmatic problem-solver not prone to populist rhetoric"; Wall Street isn't shy about coming out for Clinton" Maggie Haberman, POLITICO Positive/Neutral Example Quote: "There were knowing references from some patrons who told her they wanted to support her again. She laughed and kept going, or asked people to keep their focus on Tuesday s vote. Others were people she d worked with in the past, like union leaders, who she greeted warmly. Photo Credit: Associated Press 14

Those campaigning against a Hillary 2016 run James Freeman, The Wall Street Journal Negative Example quote: "But the Warren rhetoric has now been exceeded by Mrs.

15 Those campaigning against a Hillary 2016 run James Freeman, The Wall Street Journal Negative Example quote: "But the Warren rhetoric has now been exceeded by Mrs. Clinton s absurd argument that businesses don t create jobs." Jennifer Rubin, The Washington Post Negative Example quote: "But in either event, she lacks conviction, the belief in something for which she is willing to defend on principle even against the wishes of her base. " Peter Nicholas, The Wall Street Journal Negative Example Quote: "Liberals are casting about for a committed populist to run against her in They see the former secretary of state and senator as too closely aligned with large corporations and question whether she can be counted on to narrow the income gap in America." Photo credit: Associated Press 15

16 16

17 Monitoring online conversations After the corporations don t create jobs comment, Fox News had the most shares, beating liberal blog Politicus USA by 20k shares, in the selected time period. Fox News had 64,216 shares, the majority of which were on Facebook.. Politicus USA had 43,049 shares on a positive article about Clinton and Warren campaigning together. Photo credit: BuzzSumo,

18 October 26, 2014 Don t let anybody tell you that it s corporations and businesses that create jobs. (The Washington Post) Photo credit: BuzzSumo,

19 Pew Research Journalism Project Observations LIBERALS AND CONSERVATIVES HAVE DIFFERENT MEDIA CONSUMPTION HABITS Analysis GO TO WHERE LIBERALS TEND TO DWELL AND MEET THEM IN THAT SPACE. 47% According to Pew Research, consistent conservatives see more Facebook posts in line with their views, versus 32% of consistent liberals. Conservatives tend to rely solely on Fox News.» Consistent liberals trust 28 of 36 news outlets.» More likely to follow issue-based groups, rather than political parties or candidates in their Facebook feeds.» They follow government and political news very closely, and are more likely to be a news source for friends. 44% Consistent liberals are more likely to block others on social media because of politics. They are less unified in their media loyalty, relying on NPR and the New York Times most often. CONCLUSION Democrats have greater variety of online and traditional media news sources to pitch stories and be heard. 19

20 Review & wrap up 20

21 Where to go from here Observations GET IN TOUCH WITH REPORTERS WHO ARE YOUR ALLIES Implications Lay the groundwork for a relationship. Give them exclusives and offer information in any way that you can to help them do their job more easily. They will be your most important line of defense in debunking false information. CONNECT WITH VOTERS DISPLEASURE ON ECONOMY Hillary Clinton needs to develop and begin telling a coherent story about the economy that explains what Democrats have done right, connects with people s current displeasure, and shows a way forward. (The Washington Post, Nov. 11) DON T FORGET ONLINE CONVERSATIONS Social media only amplifies bad stories, and your enemies have a vast network. The good news is, so do you. Monitor your outposts to find emerging issues and address them swiftly before they gain momentum and make it to mainstream media outlets. 21

22 THANK YOU!

Where do Millennials get their political news? Try Facebook and Twitter

Where do Millennials get their political news? Try Facebook and Twitter Paula Christian 6:00 AM, Oct 19, 2015 Copyright 2015 Scripps Media, Inc. All rights reserved. This material may not be published,