Midwest Journalism Conference March 28 & 29, 2014

Transcription

1 Friday, March 28, :00 a.m. 5:00 p.m. Registration Desk Open 8:30 a.m. - 11:15 a.m. Main Session: Trauma on the Job: How Journalists Cope With The Impact of Traumatic Stories - From deadly fires to courageous cancer battles to tragedies that impact an entire community, journalists cover their fair share of traumatic stories. We see, first hand, how these types of stories impact the people directly affected and are tasked with telling their stories. But after the paper goes to print or the newscast wraps up for the evening, how does the journalist cope with those traumatic emotions? Often times we don t talk about this type of trauma in our newsroom, but it still has a tremendous impact on us. Our session begins with a presentation from Mike Walter, anchor for CCTV America and a former Ochberg fellow with the Dart Center for Journalism and Trauma at Columbia University. Mike will highlight portions of his documentary, Breaking News, Breaking Down. He ll talk about how the documentary came to be and how other well-known journalists have dealt with trauma while covering breaking news stories. Walter will then lead a discussion about how journalists from our region have dealt with trauma in their own ways on the job. The forms of trauma can vary, ranging from breaking news to graphic court cases to dealing with families going through trauma. It can also take the shape of personal trauma that now impacts a journalist s mentality on the job. Panelists: Matt McKinney, crime/news reporter for the Star David Joles, Star Tribune Lindsey Seavert, reporter, KARE Jim Bickal, Morning Edition senior producer, Minnesota Public 11:30 a.m. 1 p.m. SPJ Mark of Excellence Awards Luncheon Midwest Journalism Conference March 28 & 29, :15 5:00 p.m. - Critiques Print, Radio & Television Bring your best work (Television should be on DVD, radio work on CD, please) and have the best in the business give you feedback. Get one-onone advice on your reporting, anchoring, writing, audio gathering and photojournalism skills from some great professionals in the region. 1:15 p.m. 2:30 p.m. Breakout Sessions Politics We ll soon be in the thick of another big year for political campaigning, and big-ticket races for governor and Senate are just the tip of the iceberg. Our panelists share ideas for smart, fresh coverage no matter what race or issue you re covering. Panelists: Mike Mulcahy, political editor at Minnesota Public Radio; Brian Bakst, St. Paul correspondent, Associated Press. What to do About internships? - Professional internships have long served an important role in student journalism education. They offer students opportunities to build professional contacts, observe journalists performing their jobs, and impress potential employers. Student internships allow print, broadcast and digital news organizations to meet and recruit prospective future employees. Recent

2 events, including pending civil lawsuits that claim some internships require students to perform the work of paid employees, have created new and important questions about how internships should function. Our panel includes a labor law expert, journalism professionals, and scholars who will discuss policy developments, practices and research involving student internships. Moderator: Barney McCoy, University of Panelists: Michelle VanMaanen, University of South Dakota; Rick Alloway, University of Nebraska-Lincoln; Paul Zech, specializing in labor law, President, Felhaber-Larson law firm; Duchesne Drew, managing editor for operations, Star Tribune; Rod Peterson, news director, WHO-TV. Dissecting Diversity Good journalism includes coverage of all communities. Get tips and strategies for covering communities you may not be familiar with, learn what NOT to do when covering diverse communities and find out how newsrooms can diversify their staff and coverage. Moderator: Neal Justin, TV critic, Star- KMSP. Panelists: Laura Yuen, metro reporter, Frederick Melo, urban life reporter, Pioneer Maria Reeve, deputy metro editor, Star Laura Lee, anchor, 2:45 p.m. 4:00 p.m. Breakout Sessions Producing Newscasts: Winning the Big Story On-air and Online - How do you make your newscast memorable? What tools and strategies do you use to showcase stories? Whether you work in TV or radio, this panel discussion will give you ideas to help make your newscast an experience for your viewers or listeners. But the experience doesn t end when the newscast is over. Your content lives on. Learn how to keep your viewers and listeners engaged on-air, online, and on the go. Moderator: Amanda Thiessen, KSTP TV. Panelists: Kevin King, news director at KSFY-TV in Sioux Falls; Jennifer Griffin, producer at KARE-TV, Minneapolis; Matt Sepic, newscaster/reporter at Minnesota Public Radio. Getting Your Foot in the Door Bring your resumes, portfolios, and links to your work to see if you have what it takes to get that all important job interview. Our panelists of experienced hiring managers will work with session volunteers to critique resumes, cover letters and test your interviewing skills with mock demonstrations. Panelists will also discuss networking best practices to help you get the face-to-face meeting with a hiring manager. Panelists: Jerry Oster, news director - WNAX Radio; Joseph Radske, news director - WKOW- Sarah McKenzie, editor - The

3 Selling Your Story: Get People to Buy Your Promotion to See What You're Teasing - Make your promotion count on every platform. Our panelists will demonstrate best practices for writing headlines, topical teases/promotions and social network ideas to get people to view and share your content. Panelists: Kevin Meyers, creative manager KMSP/WFTC Fox9/ My29 Erica Hanna, director of branding & social engagement - Bring Me the Donnie Forti, internet director KTTC-TV. 4:15 p.m. 5:30 p.m. Breakout Sessions Everything You Didn t Know About Being a Sports Journalist - Synopsis for Program: The ability to write a well-crafted lead or having a smooth delivery used to be all you needed to be a good sports journalist. But those skills alone won t guarantee your spot in a TV sports department or your byline in the local sports section. This session will help you learn what exactly is expected of a sports journalist these days, from small to large markets and everywhere in between. Our panelists will share their stories of how their careers in sports journalism have evolved, the duties they never thought they would have to do, and the skills they are seeing a demand for in their sports departments. Also, our panelists will share their tips on how to craft a great story with great audio and/or video that is easily delivered through social media even if find yourself responsible for all these tasks yourself. Panelists TBD. 6:00 p.m. Opening Reception 7:00 p.m. Minnesota AP Annual Awards Banquet Saturday, March 29, :30 a.m. SPJ Board Meeting 7:30 a.m. NBNA Educators Breakfast 8:00 a.m. 5:00 p.m. Registration Desk Open 8:30 a.m. Main Session - Social/Mobile Journalism Strategies in the Newsroom - Does your newsroom use Twitter and Facebook regularly? Is it branching into other social media platforms like Instagram, YouTube and Google+? How about a mobile app? Chances are, your media outlet is heavily invested in both social and mobile platforms - but are you making the most of those platforms? Hear from some of the top social/mobile managers in the Midwest about the best strategies to utilize social media and mobile platforms in your newsroom, how to effectively engage your audiences, and the creative ways social and mobile platforms can come into play when covering the news in your community. Panelists: Colleen Kelly, mobile and social media editor for the Star Cory Kampschorer, digital media manager, Cassie Vinch, internet director, WAOW-TV,

4 10:00 a.m. Main Session Part 2 - Mobile Journalism Nuts & Bolts Moderator: Regina McCombs, senior editor for visual news at Minnesota Public Radio + adjunct faculty, The Poynter Panelists: John Brewer, Pioneer Press Bea Chang, social media manager KARE 11:45 a.m. 1:00 p.m. RTDNA Luncheon/NBNA Business Meeting Speaker, Amy Tardif, RTDNA Chair-Elect. Noon 5:00 p.m. - Critiques Print, Radio & Television Bring your best work (Television should be on DVD, radio work on CD, please) and have the best in the business give you feedback. Get one-on-one advice on your reporting, anchoring, writing, audio gathering and photojournalism skills from some great professionals in the region. 1:00 p.m. 2:30 p.m. Breakout Sessions Updating the SPJ & RTDNA Ethics Code - The Society of Professional Journalists and RTDNA are looking at their organizations Code of Ethics. Should they be updated? We want to hear from members, working journalists and college journalists. Come prepared to help us go line by line to give guidance to these prestigious journalism organizations. Moderator: Joseph Radske, SPJ Region 6 Panelists: Dana Neuts, President Elect SPJ; Robert Dreschel, UW-Madison Center for Journalism Ethics; Mike Cavender, RTDNA, Executive Scott Libin, RTDNA, Region 4 / 5 Visual Content: Making Exciting Stories Out of Boring Ones - Our panelists will demonstrate best practices for producing, writing, shooting and editing compelling stories that may not have the most exciting details or video. Panelists will discuss their creative process for storygathering, associated graphics, effects and stand-ups for small or large markets and media platforms. Panelists: Jennifer Austin: reporter, Northland s Newscenter-Duluth Steve Betchkal: chief photojournalist WQOW- TV PIO Case Studies 2:45 p.m.- 4 p.m. Breakout Sessions Ethics : Making the Right Call - Journalists face tough calls every day. In the field, in the newsroom and on the Web. We all have that moment when we think to ourselves, Did I do the right thing? Here s a chance to participate in a lively discussion that will provide you with answers to help

5 you make the right call in your newsroom. Moderator: Joe Radske, SPJ Region 6 Director, WKOW News Panelists: Rod Peterson, WHO news director; Jaine Andrews, KELOLAND managing Michelle Van Maanen, University of South Dakota. Access Denied: Changing Policies for Public Records - Due to laws such as HIPAA and a federal appeals court ruling, information that used to be readily available through public records now may be buried underneath a line from a permanent marker. So what options do journalists have when faced with redacted records? This session will approach public records from the perspectives of a journalist and of a government agency. Our panelists will share the successful and frustrating experiences of dealing with open records and FOIA requests, and also explain how far record keepers can go to assist journalists without violating the law. Panelists TBD. Unleash Your Inner Broadcaster Learn techniques so you can deliver copy in a clear, conversational manner and more effectively communicate with your audience. If you re already doing voice work, please bring either a CD, flash drive, or website with an example you d like to work on. If not, don t worry, we ll have scripts to help you unleash your inner broadcaster.*** Note *** While this session is a great way for print journalists to develop stronger vocal ability, it s also an excellent session for radio and television broadcasters to fine-tune their skills and sound better on the air. Presenters: George Bodarky, WFUV Radio & President of Public Radio News Directors, Inc.; Amy Tardif, WCGU Radio & RTDNA Chair-Elect. 6:00 7:00 p.m. - NBNA Reception and NBNF Auction 7:00 p.m. - NBNA Awards Banquet Join us for our annual Eric Sevareid radio and television awards ceremony and meet this year's winner of the Mitchell V. Charnley Award.

6 Hotel and Registration Information Make your reservations by March 4, 2014 to guarantee the conference room rate of $99 (double) or $119 (suite) + tax per night Reserve by phone: Mention the Midwest Journalism Conference to get the discounted rate! The Crowne Plaza Minneapolis International Airport is located at 3 Appletree Square in Bloomington just south of the intersection of I-494 and 34 th Avenue South near the Mall of America For map directions and to register for the conference visit: /registration