$102 Million Investment 4.4 Track Miles, 2.2 Route Miles May 2014 Groundbreaking Fall 2015 Substantial Completion May 6, 2016 Grand Opening

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1 TOM GEREND EXECUTIVE DIRECTOR, KANSAS CITY STREETCAR AUTHORITY APTA RAIL 2016

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3 The KC Streetcar $102 Million Investment 4.4 Track Miles, 2.2 Route Miles May 2014 Groundbreaking Fall 2015 Substantial Completion May 6, 2016 Grand Opening

4 The Rail Story in Kansas City 9 separate efforts over 14 years for various light rail plans 1997 Election defeat #1 (KCATA) downtown starter line Mayor Cleaver calls it touristy frou-frou 1998 Election defeat #2 (Chastain/Initiative Process) 1999 Election defeat #3 (Chastain/Initiative Process) 2000 Election defeat #4 (Chastain/Initiative Process) 2001 Election defeat #5 (Mayor Barnes) 2002 Election defeat #6 (Chastain/Initiative Process) 2003 Election defeat #7 (Chastain/Initiative Process) 2006 Election win #1 (53%) (Chastain/Initiative Process) Repealed by Council as infeasible; Court sustains repeal 2008 Election defeat #8 (Mayor Funkhouser) 2011-Present (Chastain/Initiative Process) Pending $2.5 Billion Plan ; Following more than two years of litigation, the Court required the City to place the proposed initiative on the ballot in Nov 2014, but only as a tax measure not mentioning rail project

5 Service Plan Free to ride minute frequencies during peak hours Smart City Kiosks & Real time arrival signs Level boarding & ADA compliant design 16 Streetcar stops, every 2-3 blocks Integration with regional and local connecting KCATA buses (RideKC Partnership) & Bicycles

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7 Total Daily Counts: Day # Date Total Daily Counts Cumulative Total Daily Average 1 Friday, May 6, ,230 12,230 12,230 2 Saturday, May 7, ,648 26,878 13,439 3 Sunday, May 8, ,448 32,326 10,775 4 Monday, May 9, ,945 36,271 9,068 5 Tuesday, May 10, ,367 40,638 8,128 6 Wednesday, May 11, ,826 45,464 7,577 7 Thursday, May 12, ,418 50,882 7,269 8 Friday, May 13, ,284 57,166 7,146 9 Saturday, May 14, ,479 67,645 7, Sunday, May 15, ,460 74,105 7, Monday, May 16, ,495 76,600 7, Tuesday, May 17, ,377 79,977 5, Wednesday, May 18, ,523 84,500 6, Thursday, May 19, ,539 91,039 6, Friday, May 20, ,091 99,130 6, Saturday, May 21, , ,246 6, Sunday, May 22, , ,647 6, Monday, May 23, , ,560 6, Tuesday, May 24, , ,457 6, Wednesday, May 25, , ,760 6,438 Highlights 4,614- Avg weekday ridership 6,438- Avg daily ridership 9,114- Avg weekend ridership (not including Grand Opening) 74,000 - First 10 day total 300,000 riders to-date!

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10 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM Boardings Per Hour Total Daily By Hour:

11 Union Station Crossroads SB Crossroads NB Kauffman SB Kauffman NB Power and Light SB Power and Light NB Boardings + Alightings by Stop Metro Center SB Metro Center NB Library SB Library NB Alight Board North Loop SB North Loop NB River Market West River Market North City Market

12 Lessons Learned Foundational Organizational Grand Opening and Start-Up Early Operations and Maintenance

13 Foundational Lessons Learned Elect a supportive Mayor..!!!! The Route Matters Pick a good one Don t under estimate staffing capacity needs to get the to the end Bring in qualified expertise at every stage. Operations support as early as you can afford. Financial- Dig in to ancillary costs early and decide who pays (insurance, security, utilities, cap. replacement, paratransit) Brand & Project Image Matters Develop identity

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15 Economic Development and TOD The rails alone aren t enough. Eliminated parking requirements and minimums along route Up-zoned property- Allowed for higher densities by right Included additional assessment on surface parking lots Initiated specific TOD planning efforts along route Tracked data in detail to help tell the story TOD policy in the works to improve design

16 16 Downtown Economic Development by the Numbers $1.7 Billion in new downtown development 94 major private development projects 3,247 new residential units 7+ projects sited the KC Streetcar as a major positive factor in decision making

17 Centropolis on Grand

18 Organizational Lessons Learned Don t Under Estimate Staffing Capacity Needs to get the to the end. Clarify Safety & Security Capacities, Roles & Responsibilities Early.. (Understand FTA s questions and answer them) City/Owner support fundamentally important Build in mechanism for private business support & participation Prepare for Org Chart fatigue

19 Organizational Lessons Learned Embed dedicated marketing and communications capacity within project construction and operational org structure. Full-Time Job Proactively Manage Local Media, Social Media, and Customer Interactions Media is dying for streetcar content of any kind. Always have a positive story to tell! Perceptions of project are formed and through; 1) Media Coverage, 2) Social Media, 3) Personal experiences / word of mouth. Need to proactively manage and leverage all of them.

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21 Testing & Start-Up Lessons Learned Don t Underestimate Paper Demands!! (size of system irrelevant). Understand FTA Hold Point Process and requirement for each step. o Develop agreed upon to-do list with FTA and PMOC reps. Staffing Demands for Start-Up are different than long-term O&M. Find dedicated capacity to focus on start-up (Plans, SOPS, SSCVR). Hand-off from construction to operations allow for overlap.

22 Grand Opening Lessons Learned Go overboard with Opening Day forces and staffing- station stop presence is critical Plan for long lines & queuing Plan supporting activities and programs to provide visitors other things to do. Supplement streetcar service with additional bus service Control other variables (on-street parking, traffic, etc.) to manage risk.

23 Operational Lessons Learned

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27 Early Operations and Maintenance L.L. Plan for greater demand than you may be forecasting & question your vehicle spare ratio Slower speeds than modeled Staffing redundancy for all hours of operations Performance metrics- headways are more important to riders than overall travel time or on-time performance. Track Access Management Towing Critically review station stop locations, signal systems, turns, etc.. These things all consume time.

28 Thank You Tom Gerend Executive Director Kansas City Streetcar Authority