RIJTt5EI?.S Eog$eton Institute of Politics New brunswick New Jersey Jhe êtar-tlcbgcr/eaglet0n POLL

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1 Jhe êtar-tlcbgcr/eaglet0n POLL EMBARGOED NOT FOR RELEASE UNTIL: WEDNESDA V OCTOBER 23, 1996 RELEASE: SL/EP 59-I (EP 109-I) CONTACT: JANICE BALLOU (908) , Ext. 240 The Star-Ledger/Eagleton Poll web address: -eaglepol A stor based on the survey findings presented in this release and background memo will appear in Wednesda s Srw-Leager. We ask users to properly attribute this copyrighted information to The Scar LedterEagleton Poll. In this release The Star-Ledger/Eaaleton Poll includes a classification of likely voters that is based on how firmly they support a candidate. A firm voter is one who selects a candidate and says they are very sure about their choice and will not change their mind before the election. Not firm voters are those who select a candidate and say they might change their mind or who are initially undecided. Traditionally, election studies have grouped voters who lean toward a candidate with those who are undecided. Voters who are firm in their choice of candidate or those who say they might change have been allocated to a specific candidate. A 993 Eagleton post-election study showed that this traditional classification under-represents the larger group of voters who might change their minds prior to. or even on, Election Day. All of the percentages in this release are based on New Jersey residents who report they are currently registered to vote NEW JERSEY ELECTIONS CLINTON CONTINUES TO LEAD DOLE; RECOGNITION OF SENATE CANDIDATES INCREASES With about two weeks until Election Day. there are still about 1-in-4 registered New Jersey voters who are deciding on their choice for President. Among registered New Jersey voters who say they will not change their minds before Election Day, Clinton is ahead of Dole by a margin of 47 to 23 percent which is a slight increase for Clinton since September and about the same support for Dole. When voters who have made a choice but might change their mind before Election Day are included. Clinton leads Dole 55 to 28 percent. However, in a foreshadowing of the potential volatility of New Jersey s uncommitted voters there was some shifting of support before and after the October 16 debate. Among the 403 voters interviewed before the debate, Doles support among the voters who made a choice was 31 percent and Clinton was at 50 percent. However, in the interviews conducted following the debate. Dole had support from 25 percent of the voters and Clinton s support was at 59 percent. - more - RIJTt5EI?.S Eog$eton Institute of Politics New brunswick New Jersey

2 who might change their minds are included in the support for each candidate, by a margin of 40 to 35 The first wave of 403 interviews was conducted with a random sample of registered voters prior to the vote thr a Democrat, 30 percent will select a Republican, and 30 percent say they do not know whom they will be voting for. of 810. In the congressional races in New Jersey. 40 percent of registered voters say that they will The candidates in the U.S. Senate election have increased their recognition. Compared to the The latest Srar-LedgerlEagleton Poll was conducted by telephone in two waves of interviews. second Presidential debate from October 10 to 15, 1996 and the second wave of interviews with a random sample of 407 registered voters was conducted from October , 1996 for a total sample opportunities to win this election. with less than half of the voters firmly aligned with either candidate both Zimmer and Torricelli have percent more registered voters select Torricelli than select Zimmer. 21 percent who firmly support Zimmer and 23 percent who are firm Torrecilli voters. When voters U.S. Senate candidates. However, 51 percent are still not firm in their choice for Senator compared to September Poll. more than twice as many voters can name either Dick Zimmer or Bob Torricelli as the to Bob Dole. the Poll. l-lowever. at this time their uncertainty has not turned into an advantage for Bob Dole. uncertain voters can vacillate in their support for the President. commented Janice Ballou. Director of Voters who are not firm in their choice for President may have taken the first step to about the selection of Bill Clinton. but they have not taken the second step of transferring their choice have doubts The pre and post debate shifts in voter opinion may be a warning sign for Bill Clinton that The U.S. Senate race is beginning to get the voters attention, commented Ballou. However. EPIO9-I (SLEP5Q-I) Page 2 -more- C

3 11. with 25 percent who may still change or make up their mind before Election Day and 5 percent who candidate. At this time President Clinton has a 47 to 23 percent lead over the challenger Bob Dole 25 percent of the voters who are in the process of making a definite commitment to a presidential About 7-in-lO registered voters have selected a candidate for President. However, there are still THE PRESIDENTIAL RACE - more - started did not carry through. among Democrats. While 65 percent of the Republicans are firm in their support of Dole, Clinton has Currently. Bob Dole does not have the loyalty of as many Republican voters as Clinton has integrity during Clinton s first term in office and his presence in New Jersey may have been creating doubts about voting for the President, commented Janice Ballou. However, following the second debate Dole s message and presence was not continued in New Jersey and the momentum he may have The results of the pre-debate interviews suggest that Dole s consistent message about trust and interviews. debate choice for 50 percent of the voters, however support shifted to 59 percent in the post debate who selected a candidate, but in the post debate interviews it was 25 percent. Bill Clinton was the pre and after the October 16 debate, support for Dole prior to the debate was 31 percent among all voters ( minds prior to Election Day. When comparisons are made between the interviews conducted before However, there are indications in this poll of the potential for New Jersey voters to change their minds. For both candidates these percentages are about the same as in the September po percent of the voters 23 percent firm and 5 percent who support him now, but may change their support. Clinton is selected by 55 percent 47 percent who say they are firm in their choice and 8 percent who support him now, but may change their minds. In comparison. Dole is supported by 28 When the voters who are not firm about their choice for President are included in the candidates are firmly committed to Ross Perot (3%) or some other candidate (2%). EPIO9-l (SL/EP5Q-I) Page 3

4 - more say that they are firm in their choice of Clinton in 1996 while 57 percent of Bush voters are firm about their choice of Dole. In addition, while more Perot voters are firm in their choice of The percentage of voters who say President Clinton deserves reelection remains about the same they don t know if the President deserves reelection. have unfavorable (55%) impressions. Clinton. In comparison, fewer New Jersey voters have favorable (36%) impressions of Bob Dole than IMPRESSIONS OF THE PRESIDENTIAL CANDIDA TES comparison, among those who have some interest Clinton s firm vote leads Dole s by a margin Clinton deserves reelection and a 7 percentage point increase from 10 to 17 percent in those who say as in the September 1996 poll at 55 percent. The potential for change in support for Clinton is of these candidates. Clinton (26%) compared to Dole (18%). 36 percent of these voters have not committed to either of 44 to 16 percent. Gender: Both men (44 to 28 percent) and women (49 to 20 percent) who are firm in their Interest in the Election: Among New Jerseyans who say they have a lot of interest in the Past Voting: Comparing the voters choice of candidates in the 1992 Presidential election with support for the candidates among different segments of voters is as follows: candidate. choice of candidates support Clinton more than Dole. election. 50 percent are firm in their support for Clinton and 29 percent for Dole. In their selection in 1996,78 percent of New Jerseyans who voted for President Clinton in 1992 indicated among the critical group of voters who are not yet decisive about whom they will vote for. choice. Clinton leads Dole 38 to 15 percent. with 35 percent who are not decisive about either Among this group. there has been a decline of 9 percentage points from 49 to 40 percent who say Overall, more people have favorable (60%) than unfavorable (35%) impressions of Bill a firm commitment from 84 percent of the Democrats. Among independents who are firm in their EPIOQ-I (SL!EP59-I) Page 4 -

5 5P109-T (SL/EP59-I) Page 5 VIE WERSHIP AND IMPACT OF THE PRESIDENTIAL DEBA TES Overall. 60 percent of the voters report that they watched the Presidential debate on October 6 and 57 percent watched the October 16 debate. After the October 6 debate, about 7-in-lO voters who saw the debate said that there was no change in their opinion of Bill Clinton and about half said their opinion of Bob Dole had not changed. However, by a margin of 26 to8 percent more voters who saw the first debate said they had a less favorable opinion of Bob Dole than felt this way about Bill Clinton. After the second debate, slightly more voters said they had less favorable views of both candidates. However, by a margin of 36 to 14 percent an even larger percentage of voters who had viewed the second debate said their impressions of Bob Dole became less favorable than said the same about Bill Clinton. THE SENA TE RACE There has been a major increase in the recognition of the candidates for the U.S. Senate. Currently. about 4-in-lO of the voters can name Congressman Dick Zimmer and Congressman Bob Torricelli as the U.S. Senate candidates. However, about 2-in-3 voters still do not have an impression of these candidates or do not know who they are. About equal percentages of the voters have favorable (16%) as have unfavorable (1 9%) impressions of Dick Zimmer. The percentages are similar for Bob Torricelli with 17 percent having favorable impressions of the Democrat compared to 20 percent unfavorable. U.S. SENA TE VOTE CHOICE About half of New Jersey s voters have not made a definite choice about whom to vote for in the U.S. Senate election. At this time Bob Torricelli has firm support from 23 percent compared to 21 percent for Dick Zimmer. This represents a 7 percentage point increase for Zimmer from 14 percent in September and a 5 percentage point increase in the past month from Torricelli s 18 percent. - more -

6 In addition to the Presidential and the Senatorial races. New Jersey voters will also be selecting 55 percent of New Jersey voters plan to vote the party line. While 33 percent say they will vote for CONGRESSIONAL ELECTION C Region of the State: Voters in North Jersey who are firm in their choice of a candidate favor Gender; About equal numbers of men who are firm in their choice of candidates support Zimmer percentages of firm voters with Torricelli at 17 percent and Zimmer with 15 percent. and 6! percent Torricelli over Zimmer by a margin of 24 to 20 percent. Among Central Jersey voters Torricelli from Democrats (47%). Among the key group of independent voters, the candidates have about equal has a vet-v slight lead over Zimmer by a margin of 40 to 35 percent. Zimmer s firm commitment from Republicans (55%) is higher than the support Torricelli has who are not firm about either candidate. support for the candidates among some different types of voters is as follows; and Zimmer are about even with 25 to 23 percent. In South Jersey, the candidates are also When the voters who might change their mind are included in the support for each candidate. Torricelli (25%) and Torricelli (24%). In comparison, more women are firm in their choice of Few New Jersey voters watched either of the two Senate debates. Five percent report having even with Torricelli receiving support from 21 percent and Zimmer with 20 percent. Torricelli (23%) than Zimmer (17%). watched the October 5 debate and 7 percent watched the October 17 debate. their representatives to Congress. Overall. 40 percent say that they will select a Democratic candidate, 30 percent a Republican candidate, and 30 percent do not have an opinion at this time. With two major elections in New Jersey where voters can show their partisan loyalty, only about SWING VOTERS EPIO9-I (SL/EP59-i) Page 6 -more- C VIE WERSHIP AND INPA CT OF THE SENA TE DEBA TES

7 EPI09l (SL!EP59I) Page 7 for Democrats in both the Presidential and Senate race. 22 percent are loyal to the Republicans in both contests. About equal percentages of Democrats (67%) and Republicans (64%) report that they will vote for their party in both races. While about half (47%) of the independent voters are undecided about both races. almost twice as many say they will vote for both Democratic candidates (24%) than say they will vote for both Republicans (13%) in the Presidential and U.S. Senate races Copyright. October The Eagleton Institute and The Star-Ledger. Note: Patrick Murray assisted in the development of this press release.

8 STATE UNtR91V cc NEW JEPV C September Traditional debate). of 810 New Jersey registered voters. 18 years and older, was interviewed by telephone. Figures based on this The latest Star-Ledger Eagleton Poll was conducted between October 10 and when a random sample sample size are subject to a sampling error of about ±3,5 percent at a 95 percent confidence interval. BACKGROUND MEMO RELEASE SL/EPS9-1 (EPIO9-1), WEDNESDAY OCTOBER 23, 1996 C IiJTt1EI?S Eaeton Institute of PoI:fics New Brunswick New Jersey D& Registered Voters I 100 (663) September I 100 (627) October, 1996 Total 57% 30% l2% 990/s (810) Lot Some None Knew Total A Little! Don t How much interest do you have in this election--a lot, some, a little or none at all? [Q.7j September, I I 99 (627) October Total 79% 15% 1% 2% 99% (810) vote, probably will vote, probably jjj vote, or definitely not vote? [Q.6] Vote Vote Not Vote Not Vote Know Total E) In November there will be an election for President and U.S. Senate in New Jersey--do you think you definitely will Definitely Probably Probably Definitely Don t Vote: The percentages in this release are based on registered voters. below. The location of each question on the actual questionnaire is in brackets. error inherent in any study of public opinion. The questions and figures referred to in this release are presented scientific sample taken from that population. Sampling error does not take into account other possible sources of Sampling error is the probable difference in results between interviewing everyone in the population versus a mind or is initially undecided in their vole choice. Only voters who are firm are allocated to a specific candidate support a candidate. A firm voter selects a candidate and sa>s they are very sure about their choice and will not change their mind before the election, A not finn voter either selects a candidate and says they might change their while all others are referred to as not firm. A 1993 Eagleton post-election study showed that the particular election. This group classification includes both firm and soft supporters of a candidate and groups of Traditional underepresents the group of voters who might change their minds prior to or even on Election Day. support for a candidate: I) refers to the initial preference for a candidate in a This release of the Sar-Ledger/Eagleton Poll includes two classifications of registered voters based on their people who lean toward a candidate with undecided voters: 2) refers to how firmly voters second Presidential debates) and 407 interviews were conducted between October (after the final Presidential The survey was conducted in two waves: 403 interviews were conducted Dctober (between the first and thc tar-iebger/eagleton POLL

9 September, (627) September September (627) September (627) September (627) PAST SUR VEYS October, 1996 Total 32% 36% 7% 101% (810) Deal Some Very Much No Opinion ThjJ in) next few years--a great deal of difference. some difference, or not very much difference? [Q.8J Great Not Depends! In your opinion, how much of a difference will the outcome of this election make in the way the government is run for the October, 1996 Total 49% 22% 1 /n 100% (810) October, 1996 Total 12% 24% 25% 30% 9% 100% (810) October, 1996 Total 25% 35% 14% 21% 5% 100% (SW) October Total 6% I8% 22% 34% 20% 100% (810) PEROT June (646) June ! (646) CLINTON DOLE Very Somewhat Somewhat Very Don t be very or somewhat (favorableunfavorable)?] [Q.9J First, is your general impression of (START AT DESIGNATED POINT) favorable or unfavorable? [PROBE: Would that I d like to get your general impression of the presidential candidates. For each name I read, please tell me if your general --Registered Voters (663) Presidential campain? [Q.7A] Favorable Favorable L nfavorable Unfavorable Know Total () And compared to the 1992 election, would you say that you are more interested or less interested in this year s More Less About Don t Interested Interested The Same Know Total impression of him is favorable or unfavorable. If you don t have an opinion on a candidate, just say so. EPIO9-l (SLJEPS9-1) -2-

10 C. Combined ,12 Pam ID --Republican Female I There are too few people in this category to include the percentages. --Democrat October, 1996 Total 47% 8% 3% 23% 5% 1% 3% 4% 1% 2% 4% 101% (810) --Pre-debase (403) (282) 1 --Post-debases ) (407) 1 If Chooses Candidate PROBE: If undecided: Do you lean more towards Clinton. more towards Dole, or more towards Perot? [Q. 12] Are you very sure about your choice or do you think you might change your mind before election day? [Q,l IA] PROBE: But, if you had to choose only between Clinton. Dole, and Perot who would you vote for? ) [Q,I0] Republican: and Ross Perot, the Reform Party Candidate; who would you vote for? (IF RESPONDENT SAYS OTHER. If the election for President were held today and you had to choose between Bill Clinton. the Democrat: Bob Dole. the --Male (387)._Perot* When did you decide who were going to vote for--[read #14] [Q. 1 IB] --Dole (228) --Dole (423) 1 Gender September, Post-debases (369) October, 1996 Total 3% 10% 25% 60% 2% 100% (726) Few Days Couple Weeks Month or Two All Along Kns lalill ml In The Last In The Last In The Last Did You Know Don t 2 98 (208) (627) (190) (380) Perot (57) -- 2 EPIO9-l (SL/EPS9-l) Pre-debate (357) --Clinton Clinton (441) Traditional Soft Lean Soft Lean Soi t Lean Clinton Clinton Clinton Dole Dole Dole Perot Perot iint QIMr Undecided ]gjjl --Independent IS I (286) 1

11 EPIO9-l (SL/EPS9-l) -4- Would you say you are voting rhore for (CANDIDATE NAMED IN 0.10 OR 0.12) or more against the other candidates? IQ 131 More For More Against Dont Know Thial October, 1996 Total 58% 38% 4% 100% (763) -- Pre-debate (378) --Post-debates too (385) Traditional --Clinton (441) --Dole (228) --Perot (57) Vote Choice - --Clinton (380) --Dole (190) --Perot There are too few people in this category to include the percentages. Parry ID --Democrat (277) --Independent (260) --Republican (203) September, (598)

12 EP109-l (SL/EPS9-l) -5- VOTE CHOICE - TRADrI7ONAL- C- Note: The traditional method of implifting the vote choice has been to group the people who are firm and soft supporters of a candidate and combine people who lean towards a candidate with the undecided voters. The data for this classiflcation is based on Q. 10. Dole tndecided Clinton Perot Other Total {jfl October, 1996 Total 28% 9% 55% 7% 2% 101% (810) --Pre-debase (403) --Post-debates (407) Porn ID --Democrat I 100 (282) --Independent (286) --Republican (208) Gender --Male (387) --remale I 100 (423) (112) I 100 (358) (175) --65andolder I 100 (147) Prohahilirv of Votirm --Definitely I 100 (643) --Probably 21 II (123) Intereci In Election --Alot (465) --Some/Little I 100 (315) Presidential Vote in Voted Clinton (342) --Voted flush (266) --Voted Perot I 100 (91) Gubernatorial vote in Voted Florio (236) --Vote Whitman (351) Senate Race - -- Zimmer (169) --Not (410) -- Torricelli (190) September (627) Parry ID --Democrat (217) --Independent (226) --Republican (167) June Registered Voters N/A* 4 99 (646) N/A= Not asked C

13 EPIO9-l (SL/EP59-l) -6- VOTE CHOICE - Note: During this election the Star-LedgeriEagleton Poll will be tracking the dynamics of voter stability. Post-election analysis has substantiated the phenomena of voters switching candidates as late as Election Day. voters are those who pick a candidate they support and say they will not change their minds prior tn Election Day; voters who are not firm are either initially undecided or say that they might change their mind about who they will vote for. The data for these classifications are based on Q. 10. Q II and Q. 12. Not Dole Clinion Other Il October, 1996 Total 23% 25% 47% 3% 2% 100% (810) --Pre-debate (403) --Post debates (407) Parft ID --Democrat 2 II 84 I I 99 (282) --Independent (286) -- --Republican II ) Does Clinton desen e Re-election? --Re-election I ) --Time for change t308) Presidential Vote in Voted Clinton (342) --Voted Bush (266) --Voted Perot (91) Gubernatorial Voie in Voted Florio (236) --Voted Whiiman (351) ( --Male (387) Gender --Female (423) 4sf (112) I 100 (358) (175) --65 and older (147) Interest In The Election --Alot (465) --Some/Little I 101 (315) Probability of Votine --Definitely vote I 99 (643) --Probably vote (123) Senale Race - -- Zimmer II 2 I 100 (169) --Not (410) -- Torricelli I 101 (190) September, (627) Parft ID -- --Democrat (217) --Independent (226) --Republican I 1 10! (167) June, Registered Voters N/A (646) ParrgiD --Democrat N/A 2 99 (212) --Independent N/A (228) --Republican N/A (176) * N/A Not asked

14 October, 1996 Total 60% 40% 100% (810) I2iI cm Don t Did you watch the October 6th Presidential debate between Clinton and Dole? [Q No (137) Watched October 6th Debate --Yes (268) -- Dole (92) -- Clinton (204) --Not (89) - October, 1996 Total 57% 42% 1% 100% (407) itil Don t Did you watch the October 16th Presidential debate between Clinton and Dole? [Q.25] -- Clinton (236) --Not (103) -- Dole (134) October, 1996 Total 23% 26% 51% 100% (488) More Less Didn t Don t Favorable Favorable Change Know Ln less favorable, or didn t your view of him change? [Q.24B1 Based on what you saw or heard about the debate, did your overall impression of Bob Dole become more favorable, -- Clinton (236) --Not (103) -- Dole (134) October, 1996 Total 25% 9% 66% 100% (488) Favorable Favorable Change Know Total More Less Didn t Don t less favorable, or didn t you view of him change? [Q.24A1 Based on what you saw or heard about the debaie. did your overall impression of Bill Clinton become more favorable. --Not I 101 (199) -- Dole 7! Clinton (380) 100 (190 EPIO9-l (SL/EPS9-I)

15 Registered -- Clinton (117) September I 3 99 (627) Parry ID Thinking about the job that Bill Clinton has done as President. do you think he deserves to be re-elected, or do you -- Clinton 92 6 I I 100 (380) less favorable, or didn t your view of him change? [Q.25BJ --Not (45) Based on what you saw or heard about the debate, did your overall impression of Bob Dole become more favorable, 100 (60) October, 1996 Total 28% 14% 58% 1% 101% (232) More Less Didn t Don t More Less Didn t Don t less favorable, or didn t your view of him change? [Q.25AJ Based on what you saw or heard about the debate, did your overall impression of Bill Clinton become more favorable. Favorable Favorable Change Know Total Lfl Favorable Favorable Change Know Deserves For Don t Re-election Change Depends Kfl2w ]ii iffi --Clinton 89 8 I (441) --Perot (57) --Republican (208) --Undecided (70) Time -- Clinton (117) --Democrat (282) --Independent (286) Porn ID October, 1996 Total 55% 38% 2% 5% 100% (810) --Not (45) think it s time for a change? [Q28] 1109-I (SL/EP59-l) -8- October, 1996 Total 22% 36% 41% 1% 100% (232) February (676) June, Voters (646) --Republican (167) --Democrat 88 9 I (217) --Independent (226) -- Dole (190) i ore Choice - --Not (199) --Dole (228) Iote C/in/ce - Traditional -- Dole (60) -- Dole

16 NAMING CANDIDATE: The (Republican/Democratic) candidate is (Dick Zimmer/Bob Torriceili) Parry ID --Independent [4 too (286) --Republican (208) June June, Post-debates It too (407) TORRICELLI ZIMMER --Post-debates (407) --Post-debates (407) ZIMMER Porn ID --Democrat t282) --Pre-debate lot) (403) --Pre-debate (403) ZLIIMER --Post-debases (407) --Independent (286) --Republican (208) ZIMMER September. [ (627) Voters (646) September (627) September. [996 4 II (627) PAST SUIt VEYS TORRICELLI ( --Pre-debate (403) TORRICELLI --Pre-debate (403) &Ail Encs Candidate InJ mi A A Nothing Don t Don t Recognize How much do you chink you know about (Zimmer/Torricelli) a lot, some, or a little? [Q.31/Q.351 ASKED OF THOSE NAMING OR HEARD OF candidare: Registered Voters (646) October, 1996 Total 39% 48% 13% 100% (810) October, 1996 Total 43% 45% 12% 100% (810) -Democrat (282) October, 1996 Total 5% 18% 51% 13% 14% 101% (810) October, 1996 Total 8% 20% 48% 11% 13% 100% (810) Doesn t Names Recognizes Recounize Total THE SENATORIAL ELECTION heard of him before? tq3oq34i Do you know who the (Republican/Democratic) candidate for Senator is? (Q.29, Q.33j ASKED OF THOSE NOT have you ever EPIO9-1 (SL/EP59-l) -9- June, June, Registered Registered Voters (646) TORPJCELLI September, (627) Voters 3 II (646) Registered

17 ZIMMER --Torricelli IS 100 (324) --Zimmer -- ½,re Choice - Favorable Favorable Unfavorable Unfgvnrahle Opinion Candidate Lni --Independent 3 II II (286) --Republican (208) --Democrat I lot (282) Very Somewhat Somewhat Very KnowtNo Recognize Don t Don t PROBE: Is that vent or somewhat (favorable/unfavorable)? [Q32, Q.36} ZRIMER October, 1996 Total 6% 10% 11% 8% 52% 13% IOO% (810) Parrt ID --Not October, 1996 Total 5% 12% 11% 9% 50% 12% 99% (810) TORRICELLI -- Torricelli (190) Is your general impression of (Torricelli/Zimmer) favorable, unfavorable, or don t you have an opinion about him? EPl09-l (SL/EP59-l) (410) U 100 (285) [0 100 (324) (410) 7 99 (190) --Not June, Registered Voters (646) --Independent (226) --Republican I (167) --Democrat (217) Porn ID September II (627) TORRICELLI June Registered Voters (646) --Republican 7 2! 2 I (167) --Independent (226) --Democrat I (217) Par ID September (627) -- Torricelli Torricelli Undecided ([60) --Republican I (208) --Independent Il 99 (286) --Democrat (282) Parry ID -- Zimmer I (169) -- Zimmer (169) --Zimrner (285) --Undecided I (160) Traditional Tradiripiwl 8 35

18 --Democrat Independent (286) --Republican (282) --Post-debates I (407) October, 1996 Total 21% 14% 2% 15% 3% [7% 23% 5% 100% (810) --Pre-debau (403) But might But might Zimmer Zimmer Zimmer Lean Torricelli Torricelli Torricelli Qiht Tin! (a! Sure (Soft) Does (Soft) Sure About Picks Leans Not Leans Picks About hangc) hangei () Initially Undecided () lean more toward Zimmer or more toward Torricelli!) [Q.371 about your choke, or might you change your mind before the election?) [Q.38j (IF UNDECIDED. PROBE: At this moment do you or Bob r,,rricelli the Democrat? [Q37) (Candidates names are rotated) (IF CHOOSES CANDIDATE. PROBE: Are you very sure Parry ID Suppose the election for Senator was held today and you had to choose right now. Would you vole for Dick Zimmer. the Republican: Parry ID Parry ID June Registered Voters (646) September, Democrat 2 4 I (217) --Republican Il I (167) June, Registered Voters (646) classification is based on Q Democrat (282) Gender --Some/Little (315) Probability of Voting --Definitely will vote (643) --Probably will vote (123) September. 1996, --Democrat (217) --Republican (167) --Alot (465) Interest In The Election --Pre-debate (403) October, 1996 Total 35% 20% 40% 5% 100% (810) Zimrner Ujj Torricelli Qihr mini (a! Pan-debases (307) and soft supporters of a candidate and combine people who lean towards a candidate with the undecided voters, The data for this VOTE CHOICE and older 37 IS (147) II 101 (112) (175) (358) --Male (387) TRADfl7ONAL --Independent (226) --Independent (286) --Republican (208) --Female (423) --Independent (226) (627) P ID Note: The traditional method of simplifying the vote choice has been to group the people who are tirm (627) (208) EPIO9-l (SLIEPS9-I) - II -

19 2 EPIO9-l (SL/EPS9-l) VOTE CHOICE - FIRM Note: During this election the Star-Ledger/Eagleton Poll will be tracking the dynamics of voter stability. Post-election analysis has substantiated the phenomena of voters switching candidates as late as Election Day. voters are those who pick a candidate they support and say they will not change their minds prior to Election Day: voters who are not firm are either initially undecided or say that they might change their mind about who they will vote for. The data for these classificanons are based on Q,37 and Q.38. Zimmer Undecided Torrcelii Other Ii1 ml October Total 21% 51% 23% 5% 100% (810) --Pre -debate (403) --Post-debases (407) Pam ID --Democrat (282) --Lndependent (286) --Republican (208) Gender --Male (387) --Female (423) II 100 (112) (358) (175) --65 and older (147) 1992 Presidential Vote --Vote Clinton (342) --Vote Bush (266) --Vote Perot (91) 1993 Gubernatorial Vote --Vote Florio (236) --Vote Whitman (351) Re pjon --North (368) --Central (212) --South (222) 1996 Presidential - -- Dole (190) --Not (199) -- Clinton (380) September, (627) Pam ID. --Democrat (217) --Independent (226) --Republican (167) June, [996 - Registered Voters (646)

20 Don t --Zimrner (285) --Torricelli (190) September, (6 100 (480) (N --Not (250) I/ore Choice - -Thrricelli (324) Traditignal October, 1996 Total 23% 20% 16% 30% (0% 99% (609) In The Last In The Last In The Last Did You Know Don t C Few Days Counle Weejs Month or Two All Alonc Know Torni ml When did you decide who were going to vote for--[read #1-41 [Q.39B1 Would you say you are voting more for (CANDIDATE NAMED EN Q.37 OR Q.38) or against the other candidate? [Q.40j EP109-l (SL/EP59-I) October, 1996 Total 28% 15% 51% 5% 99% (39) Favorable Favorable Chan2e LtU More Less Didn t Don t favorable, or didn t your view of him change? (Q.45AJ Based on what you saw or heard about the debate, did your overall impression of Dick Zimmer become more favorable, less -- Torricelli (190) --Not (410) -- Zimmer 8 91 I 100 (169) October, 1996 Total 5% 95% 100% (810) mrni Lnl Did you watch the October 5th Senate debate between Zimmer and Torricelli? [Q.45] --Independent (213) --Republican (180) --Democrat (236) PgrrvtD --Not (286) --Torricelli (190) --Zimmer (169) --Zimmer (285) --Torricelli (324) Traditional October, 1996 Total 51% 37% 12% 100% (645) More For More Aeajnst Don t Know T1aI urn --Zimmer (169)

21 Did you watch the October 17th Senate debate between Zimmer and Torricelli? [Q.46] October, 1996 Total 10% 28% 59% 3% 100% (39) Favorable Favorable Change More Less Didn t Don t favorable, or didn t your view of him change? [Q.45BJ Based on what you saw or heard about the debate, did your overall impression of Bob Torricellli become more favorable, less September, I (598) Parry ID --Independent (226) --Republican (167) September, (627) --Democrat (217),1 --Independent (286) --Republican (208) --Democrat (282) Porn ID October, 1996 Total 40% 30% 30% 100% (810) Democratic Republican Other Undecided! There will be an election for the U.S. House of Representatives in your district in November. If you were voting today, would Candidate Candidate Candidate No Ooinion cm you vote for the Democratic candidate or the Republican candidate? [0.49] October, 1996 Total 29% 24% 48% % (21) Favorable Favorable Change Know More Less Didn t Don t favorable, or didn t your view of him change? [Q46Bj Based on what you saw or heard about the debate, did your overall impression of Bob Torricelli become more favorable, less October, 1996 Total 19% 24% 57% 100% (21) Favorable Favorable Chanae More Less Didn t Don t favorable, or didn t your view of him change? [Q.46A1 Based on what you saw or heard about the debate, did your overall impression of Dick Zimmer become more favorable, -less --Not (147) -- Zimmer ) -- Torricelli (75) October, 1996 Total 7% 93% % (310) No Know TornI Don t EP109-t (SL/EP59-t) -14-

22 --Republican (208) --Female (423) --Republican (167) --Female (303) June Registered Voters (646) --Male (324) --Male ) --Independent (286) Gender September Independent 24 II (226) Gender Porn ID (627) --Democrat 67 I (282) --Democrat (Z17) Porn ID October, 1996 Total 33% 22% 3 9% 34% 101% (810) Democrat Reriuhlican president-republican President-Democrat undecided Ind tn Solid Solid Senate-Democrat Senate Republican VOTE CHOICE PRESIDENT AND SEiVA TE Note: The following data is based on the traditional vote choice for the President and Senate. [Q. 10 and Q3I EP109-I (SL/EP59-I) -IS-