C RUTGER3 ELEASE. SLIN[)A

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1 - THE NEW JERSEY SENATE ELECTION: L BRADLEY Inroads into the commanding lead Bill Bradley started the summer with October 8 and 10, finds Bradley holding a 69 to 15 percent lead over candidates included the spread between them widens to a 74 to 17 The debates between the candidates and Mochary s advertising have Mayor of Montclair. Just 13 percent felt they knew her well enough more ATTENTION RADIO STATIONS: Audio is available on Sunday 10/15/84 from (201) (Rutgers Feature Phone) C RUTGER3 19 ELEASE. SLIN[)A THE STATE UNJERSITY OF NEW JERSEY THE EAGLETON NSTTUTE OF POLmCS WOOD LAWN.NEIL$ON CAMPLJS NEW BRUNSW;CK.NEW JERSEY O8Ot.2O1/ O RELEASE_INFORMATION A sto ry based on t be dat a co nta inei is release will app ear I in the unoay Star Ledger. Other newspapers are also welcome use this ntormation in their Sunday editions. Electronic media may release after 6:00 p.rn. Saturday October 13. We request users to attribute this copyrighted information to The ar-ler/eq1eto Po1l SENATORIAL_DEBATES HAVE LITTLE_IMPACT While Republican challenger Mary Mochary has made some headway in her quest to become known to New Jersey voters, she has not made any in his campaign for reelection to the U.S. Senate. The most recent Star Leduer/Eagieton Poll, conducted between tiochary virtually unchanged from Augusts 65 to 11 percent margin. With undecided voters who said they leaned toward one of the percent margin. served to increase her name recognitions but appear to have had little impact beyond that. Just under half 48 percent of the 600 people interviewed (registered voters saying they probably or definitely uoid vote in the election) recognized tiochary s name. But only 8 percent felt they knew a lot or some about the former

2 SL/EP5 2 (EP54 2) Page 2 to express an opinion about her? favorable and 6 unfavorable a very In slight contrast, increase from the 7 percent recorded in August. remains one of the Garden Bradley continues to have high name recognition and State s most popular Ninety four percent said they had heard of Bradley 9 opinions outnumbering unfavorable ones by a lopsided 57 margin. But while enjoying great recognition and political figures. with favorable t popularity, 3 percent Jersey voters admit. they do not know Bradley well. Only 15 percent feel they know a lot about himc, with another 33 percent saying they have some information about the one term Senator. The remaining 52 percent report. The lack of knouin detailed only a little or nothing about New Bradiey knowledge about both candidates shows up in responses to questions about whether the candidates Reagan s economic about Bradley s critic policies. riochary s the her as a policies. position, upport Only 28 percent ventured an opinion with 25 per cent describing him as a President and 3 percent as a supporter of Reagan s economic A similar number 26 percent expressed opinions about position. President s critic. In assessing the Twenty Four percent know she is a supporter of general economic program, while 2 percent described results, Cliff noted that there were a number of Zukin, similarities director between of the poll, Bradleys position and that of Miflicent Fenwick, wh was defeated by Frank Lautenberg in the 1982 Senate was little universally this situation election. As with Bradley, Fenuick recognized and personally popular, but voters had factual information about where she stood opinions can change rapidly4 politically. However, he added, there are four important differences that make more In C

3 SLfEP5-2 (EP54 2) Pqe 3 a Mochary upset almost inccevable Fir st, Democrats continue to outnumber Republicans in the state Second, lth the presidential election it will bemuch harder for Mochary to get visibility for her campaign through normal news coverage, or free media. Third, he cannot outspend Bradley as Lauterberg did with Fenuick. And finally, Lautenberg ran on a johs platform at a time when unemployment was over 10 percent. All in all, it looks like Bill Bradley s seat is quite safe. 30- Copyright: The Eagleton Institute of Politics, Rutgers University! The Newark Star Ledger, 19&4

4 p Bradley Q0 (599) Mochary k (599) C) 1UTGERS THE STATE UMVERSTY OF EW JERSEY THE EAGLETON INsTrrurE OF POLfl1CS WOOD LWN.NEILSON CAMPUS.NEW UNSWCK.NW JERSE 0890., BACKGROUND MEMO RELEASE SL/EP5 2 (EP54-2) OCTOBER 14, 1984 The latest Star Ledger/Eagleton Poll us conducted between October 8 and 10 with a random sample of 600 registered New Jersey voters sayinq they would definitely or probably vote in Novembers electron Figures are subject to a sampling error of ±4.1 percent. Sampling error is the probable difference in results between interviewing everyone in a popu ation versus a scientific sample taken from that population. Sampling error does not take into accoynt other possible sources of error inherent in any study of public opinion. Ihe questions and figures referred to in this release are as follow The (Democratic/Republican) candidate in the election for the US Senate in New Jersey is (Bill Bradiey/Mary 1ochary) have you ever heard of (him/her) before? Recognized Not Recognized Total j. Bradley --Oct, (599) Bradley Auust : (636 tlochary Oct OO (599) tlochary August O1 (630) How much do you think you know about (Bradley/flocharv) a lot, some, or just a little? Lot Some Litt e ç. ized know Total j Not Don t October P-ID (599) Mochary Oi (599) Is your general impression of (candidate) favorable or unfavorable, or don t you have an opinion about (him/her)? (IF FAVORABLE OR UNFAVORABLE, PROBE: Is that very (favorable/unfavorable) or somewhat (favorable/unfavorable)? I FAVORABLE UNFAVORABLE No Not very somewhat somewhat very opinion çg Total j Bradley Oct (597) August (63Ti Mochary Oct. a (597) August O0 (637) Oyerall would you say that (Bradley/tlochary) is a supporter or critic o onald Reagan s economic program, or aren t you sure? October 8-10 prter Critic Not Sure Not recc Total.i

5 SL/EP5 2 (EP54 2) 2-- Suppose the election for Senator was held today and you had t choose right now. would you vote for Ilary tiochary the Republican or Bill Bradley, the Democrat? (IF WOULDN T VOT PROBE: Would you not vote because vour re undecided now or don you plan to vote in the election? ) (IF UNDECIDED/DON T KNOW, ASK: At this moment do you lean more towards Mochary, or more towards Bradley? ) Undecided! Undecided! Undecided! leans not leans BRADLEY Brad 15 y e1n flç tlo CHARY Tot a 1 j Oct. 8-1O l00 (586) August (609) *Those saying they would not vote in the Senate election (2 ercent in October, 4 percent in August) have been excluded from 1he respondent base.