ALEC ON THE RUN. Created for ColorOfChange by Ryan Senser & Isaiah King Design, 2012
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1 ALEC ON THE RUN Created for ColorOfChange by Ryan Senser & Isaiah King Design, 2012
2 FOR MORE THAN 40 YEARS, the radical right-wing has invested time, money, strategic thinking and creativity in building a vast underground network of resources to increase their power in American politics, in popular culture, and among key constituencies of people. RADICAL RIGHT-WING INFRASTRUCTURE Fox News & Right-Wing Talk Radio Americans for Prosperity Heritage Foundation Chamber of Commerce Koch Industries John Birch Society
3 ONE OF THE MOST INFLUENTIAL ORGANIZATIONS in this network is ALEC the American Legislative Exchange Council. In 1973, Paul president of the Heritage Foundation and the Moral Majority. ALEC s earliest members were radically conservative members of Congress, as well as state and local politicians, several of whom suc- Eric Cantor. 1973
4 political power, and had many credits to its relatively unknown name. Their model is very simple. Corporate members provide funding, determine policy priorities, and help draft legislation. State legislators introduce legislation, often under the radar, which then impacts our communities % o f A L E C f u n d i ng come s from corporations GOVERNMENT IMPACT
5 ALEC LAWS ATTACK EVERYTHING WE VALUE in this world. In far too and powerful impact on shaping the world we live in, whether we know it or not. These are just some of their worst policies and the impact they have VA MN AZ NJ LA GOVERNMENT IMPACT
6 ALEC S MAIN FUNCTION IN NATIONAL POLITICS is to incubate stage, often doing so through their alumni. Part of their strategy includes developing strong allies among those rising to national power, 2011 VA MN AZ NJ LA GOVERNMENT IMPACT
7 and Center for American Progress begin investigating this entire system digging down to shine a light on ALEC, their corporate sponsors, politicians 2011 VA MN AZ NJ LA Center for American Progress RESEARCH GOVERNMENT IMPACT GOVERNMENT
8 THANKS TO THE WORK OF OUR ALLIES, ColorOfChange traces one We identify a strategic opportunity for a focused, high-impact cam- stop the disenfranchisement of more than 5 million voters TX WI SC TN KS GOVERNMENT IMPACT
9 November 17 ColorOfChange reaches out to corporate members of ALEC. There- communities November 17 GOVERNMENT IMPACT
10 December 8 ColorOfChange publicly launches ALEC campaign and petition to CEOs of target companies, informing members that major corporations many household names are funding ALEC s attack on voting rights. petition against ALEC membership December 8 GOVERNMENT IMPACT
11 January 25 PepsiCo tells ColorOfChange that they will not renew membership in as an issue if PepsiCo ever considers rejoining ALEC GOVERNMENT IMPACT January 25
12 March to light that ALEC was the driving force behind the state-by-state propagation of Shoot First, the legislation that shielded Trayvon s killer from arrest and prosecution. ColorOfChange escalates pressure on corporations to stop funding ALEC GOVERNMENT IMPACT March
13 Ap r i l 4-6 Hundreds of ColorOfChange members call Coca-Cola headquarters, and in 8 hours the company reverses its position and drops ALEC. In reporting the story, NPR makes Kraft s support of ALEC public Kraft 2012 GOVERNMENT IMPACT April 4-6
14 Ap r i l organizations and their supporters join ColorOfChange in pressuring even more pressure GOVERNMENT IMPACT April 9-10
15 Ap r i l issues defensive press releases complaining about the liberal attack machine, while radical conservatives take to the airwaves to defend ALEC. They are unsuccessful in quieting the issue. (In May, ALEC hires PR giant Edelman to lead their crisis communications.) 2012 GOVERNMENT IMPACT April 11-13
16 EDITORIAL Embarrassed by Bad Laws, April 16, 2012 Ap r i l and the media apply increasing pressure. The New York Times editorial page calls Stand Your Ground indefensible and links to our petition. its Public Safety and Elections Task Force ColorOfChange responds that this is merely a diversionary PR stunt. and Kaplan follow suit a week later GOVERNMENT IMPACT April 16-27
17 Fa l l ColorOfChange will work to leverage research highlighting the policy impact of ALEC s work, continuing through the fall recess and after the elections. We will build public and political will to push back against ALEC-driven policies that harm communities of color, working class and poor communities, and by elevating the voices of our members at the local level will hold politicians accountable for advancing ALEC legislation Progress Now ColorOfChange PFAW PCCC MoveOn.org GOVERNMENT IMPACT
18 Corporate Dominoes ALEC ON THE RUN: Campaign Overview
19 The Secret of Our Success THE SECRET OF COLOROFCHANGE S SUCCESS begins with our strong membership base everyday people invested in making democracy work better for all of us. Through solid research, we develop a strategic insight that drives our campaign work. It determines how we leverage our members voices, which we also amplify through a compelling media strategy. These four factors allow us to build and support a stronger and more dynamic member community. They also allow us to create social and economic justice. Strategic Insight Deep Research Media Savvy Real, Organized Constituency
20 Participation 101,107 ColorOfChange members 500,000+ People across all partners December M ay
21 ALEC on the run Public Safety and Elections ALEC TASK FORCES Civil Justice Commerce, Insurance & Economic Development Communications and Technology Education Energy, Environment & Agriculture Health and Human Services International Relations Tax and Fiscal Policy Progress Now, ColorOfChange, PCCC, MoveOn and PFAW are holding state politicians accountable for supporting ALEC, by publicizing their support and mobilizing constituents to voice their outrage. to challenge ALEC s tax exempt both the IRS and state attorneys general. Labor unions, ColorOfChange, and other progressive groups are holding corporations accountable for supporting ALEC, by planning actions at their shareholder meetings throughout the summer. is continuing to make the connection between ALEC-sponsored legislation and the impact on real people s lives, by researching and revealing new information.
22 The Domino Effect As of May 24, 2012
23 Media Storm: Overview 65+ TV & Radio appearances or citations, as of May 17. Coverage in hundreds of online news articles. Boycotts Hitting Group Behind Stand Your Ground by Peter Overby. Anchor Megyn Kelly interviews ALEC communications director Kaitlyn Buss to discuss Coca-Cola s departure. EDITORIAL Embarrassed by Bad Laws April 16, 2012 Ap r i l 5 April 9-10 April 16 May The public relations trade press reported that ALEC hired PR giant Edelman to lead their crisis communications.
24 Media Storm: Overview 65+ TV & Radio appearances or citations, as of May 17. Coverage in hundreds of online news articles. Boycotts Hitting Group Behind Stand Your Ground NPR April 5, 2012 ALEC: What It Does and Why Three Major Corporations Cut Ties TIME April 9, 2012 The far left threatens corporations The O Reilly Factor Fox News April 13, 2012 Embarrassed by Bad Laws The New York Times April 16, 2012 ALEC backs down in wake of backlash over voter ID, stand your ground laws April 17, 2012 Conservative Group ALEC Retreats April 17, 2012 How ALEC became a political liability Washington Post April 24, 2012 ALEC s Secrets Revealed; Corporations Flee May 3, 2012
25 Media Storm: Overview 65+ TV & Radio appearances or citations, as of May 17. Coverage in hundreds of online news articles.
26 Timeline Overview November 17 ColorOfChange begins dialogue with corporate members of ALEC. January 25 PepsiCo states that they will not renew membership in ALEC. Ap r i l 4-6 Coca-Cola and Kraft drop ALEC membership D e ce m b e r 8 ColorOfChange publicly launches ALEC campaign. March Shoot First legislation. Ap r i l April ALEC complains about the liberal attack machine. April ALEC announces it is disbanding its Public Safety and Elections task force.
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