MOVEON S 2018 MARCH TO THE BALLOT BOX

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1 MOVEON S 2018 MARCH TO THE BALLOT BOX 1

2 won! Together, millions of MoveOn members powered a historic wave election that ended GOP control of the House. MoveOn s Resist & Win program combined grassroots resistance energy with innovative technology and tactics to support hundreds of diverse, progressive candidates up and down the ballot. Ultimately, our work together meant that hundreds of thousands of additional people cast votes for Democrats and made an essential difference in races across the country. 2

BUILDING A BLUE WAVE Resist & Win engaged and mobilized our millions-strong member base to help end GOP control of the

Our organizing team recruited and deeply trained hundreds of local volunteer leaders to host over 1,000 voter contact

Local MoveOn members at these events knocked doors, made calls, and sent texts encouraging their neighbors to vote.

3 BUILDING A BLUE WAVE Resist & Win engaged and mobilized our millions-strong member base to help end GOP control of the House. Our organizing team recruited and deeply trained hundreds of local volunteer leaders to host over 1,000 voter contact events across 100+ target districts in support of our endorsed candidates. Local MoveOn members at these events knocked doors, made calls, and sent texts encouraging their neighbors to vote. MoveOn members and leaders know that Election Day was not the finish line. We re committed to holding elected officials accountable to a progressive vision of an America where all of us can thrive, and we re determined to build upon the blue wave we helped deliver this year in

REAL VOTER VOICES MoveOn s Real Voter Voices program was a breakthrough in voter mobilization and persuasion, centered in authentic and personal videos from MoveOn members and

Our innovative approach was tested and honed in special and primary elections in 2017 and early 2018, where it was proved to be as much as ve times more cost-effective than other

We then used cutting-edge analytics to identify which voters would be compelled by which specific videos and used social media targeting to reach those audiences of voters.

4 REAL VOTER VOICES MoveOn s Real Voter Voices program was a breakthrough in voter mobilization and persuasion, centered in authentic and personal videos from MoveOn members and partners in key districts and states. Our innovative approach was tested and honed in special and primary elections in 2017 and early 2018, where it was proved to be as much as ve times more cost-effective than other traditional persuasion and GOTV approaches. We collected more than 2,500 selfie-style videos that spoke compellingly to voters of all walks of life. We then used cutting-edge analytics to identify which voters would be compelled by which specific videos and used social media targeting to reach those audiences of voters. After testing, we ran over 260 video ads in 90 House districts, 10 Senate races, and 10 gubernatorial races, including Spanish-language ads in Texas. We targeted over 20 million voters in key races and project that we moved hundreds of thousands of votes for Democrats. We were one of the top spenders on Facebook ads in the final two weeks of the election. 4

5 2,500 VIDEOS 90 HOUSE RACES 10 SENATE RACES 10 GOVERNOR RACES 20M+ ESTIMATED REACH OF PERSUADABLE VOTERS HUNDREDS OF THOUSANDS MORE VOTES FOR DEMOCRATIC CANDIDATES 5

GRASSROOTS DONATIONS In the 2018 cycle, MoveOn raised more than $4.

races via contributions from more than 204,000 individual MoveOn members.

demonstrating the bold progressive values we stand for, including

6 GRASSROOTS DONATIONS In the 2018 cycle, MoveOn raised more than $4.5 million directly for candidates in dozens of key House and Senate races via contributions from more than 204,000 individual MoveOn members. We raised more than $250,000 for candidates in contested primaries, demonstrating the bold progressive values we stand for, including economic, racial, and social justice as well as reflective leadership in our elected representatives. $4.5M RAISED FOR MEMBER- ENDORSED CANDIDATES AND PROGRESSIVES 60% FOR FEMALE CANDIDATES 40% FOR CANDIDATES OF COLOR 34% FOR BLACK WOMEN 6

7 MOVEON MEMBER CONTRIBUTIONS STACEY ABRAMS $1,028,744 ELIZABETH WARREN $802,858 ANDREW GILLUM $191,694 JOE DONNELLY $114,017 BETO O ROURKE $105,302 TAMMY BALDWIN $93,751 LAUREN UNDERWOOD $85,795 LINDA COLEMAN $85,756 LUCY MCBATH $80,764 KIRSTEN GILLIBRAND $49,749 JESS KING $48,756 RANDY BRYCE $48,650 LIZ WATSON $43,592 AMMAR CAMPA-NAJJAR $38,767 BERNIE SANDERS $28,245 RASHIDA TLAIB $28,960 ILHAN OMAR $18,524 SHERROD BROWN $12,674 AND MORE CANDIDATES ACROSS THE COUNTRY TOTAL $4,561,432 7

MOVEON S ENDORSED CANDIDATES MoveOn members invested in broadening the map this year, and endorsed candidates in more

candidates at the state, from governors races to state legislatures and other local offices.

More than 60% of our House endorsements were women (compared to 20% currently serving in Congress) and onethird were

Each of our endorsed candidates is committed to fighting for progressive values as they ascend to power including

8 MOVEON S ENDORSED CANDIDATES MoveOn members invested in broadening the map this year, and endorsed candidates in more than one hundred House districts and four Senate races, as well as an inspiring slate of 110 diverse and progressive candidates at the state, from governors races to state legislatures and other local offices. MoveOn-endorsed candidates were far more representative of America than our current Congress. More than 60% of our House endorsements were women (compared to 20% currently serving in Congress) and onethird were people of color (compared to 24% currently in Congress). Over 70% of them were first-time candidates. Each of our endorsed candidates is committed to fighting for progressive values as they ascend to power including expanding health care, ensuring protections for immigrants, building an economy that works for everyone instead of a wealthy few, and providing a check on the Trump administration. 8

HIGHLIGHTED FEDERAL WINS MoveOn members moved from Resistance to helping power many of our

Members contacted voters by text and phone, organized in-person voter contact events, spread

LAUREN UNDERWOOD, IL-14 73,712 P2P text messages sent 353,069 voters targeted with digital ads

voters targeted with digital ads $93,751 contributed directly We supported and endorsed

Alexandria Ocasio- Cortez, Ilhan Omar, and Rashida Tlaib to the general election.

$12,231 contributed directly SHARICE DAVIDS, KS-03 83,291 P2P text messages sent 348,537

text messages sent 222,491 voters targeted with digital ads $5,000 contributed directly LUCY

9 HIGHLIGHTED FEDERAL WINS MoveOn members moved from Resistance to helping power many of our endorsed congressional candidates to victory. Members contacted voters by text and phone, organized in-person voter contact events, spread the word on social media, and gave contributions directly to our endorsed candidates. LAUREN UNDERWOOD, IL-14 73,712 P2P text messages sent 353,069 voters targeted with digital ads $85,795 contributed directly TAMMY BALDWIN, WI SEN 757,472 P2P text messages sent 377,628 voters targeted with digital ads $93,751 contributed directly We supported and endorsed candidates in key primary elections, helping propel inspiring, visionary candidates such as Alexandria Ocasio- Cortez, Ilhan Omar, and Rashida Tlaib to the general election. COLIN ALLRED, TX-32 2,434 P2P text messages sent 320,909 voters targeted with digital ads $12,231 contributed directly SHARICE DAVIDS, KS-03 83,291 P2P text messages sent 348,537 voters targeted with digital ads $5,000 contributed directly ANTONIO DELGADO, NY-19 50,016 P2P text messages sent 222,491 voters targeted with digital ads $5,000 contributed directly LUCY MCBATH, GA-06 41,288 P2P text messages sent 104,255 voters targeted with digital ads $85,764 contributed directly MIKE LEVIN, CA-50 19,748 P2P text messages sent $11,340 contributed directly 9

HIGHLIGHTS IN STATE & LOCAL RACES For the 110 progressive

around the country, MoveOn s endorsement served as a

Local MoveOn volunteers, social media amplification, and

Many of these candidates are rising stars in the national

They ran on bold platforms of change and economic and

FORMER MOVEON STAFF ELECTED TO OFFICE Garlin Gilchrist, MI

10 HIGHLIGHTS IN STATE & LOCAL RACES For the 110 progressive candidates MoveOn endorsed for state and local offices around the country, MoveOn s endorsement served as a valuable stamp of approval. Local MoveOn volunteers, social media amplification, and direct contributions all gave them valuable support. Many of these candidates are rising stars in the national progressive movement. They ran on bold platforms of change and economic and social justice and represented the diversity of their communities. STACEY ABRAMS GA Governor GRETCHEN WHITMER MI Governor FORMER MOVEON STAFF ELECTED TO OFFICE Garlin Gilchrist, MI Lt. Governor Jo Comerford, MA State Senate LINA HIDALGO TX, Harris County Judge MANDELA BARNES WI Lt. Governor ANNA ESKAMANI FL State House WESLEY BELL St. Louis, MO County Prosecutor FAITH WINTER CO State Senate 10

DISTRIBUTING OUR STORIES Video Lab, MoveOn s in-house video production team, produced more than 150 videos that were viewed more than 50 million times by viewers

With the capacity to turn around powerful, hard-hitting videos within hours, we engaged a vast network of online activists eager to signal-boost progressive

Each week, MoveOn s senior advisor and national spokeswoman, Karine Jean-Pierre, along with other MoveOn members and spokespeople, carried our message far and

11 DISTRIBUTING OUR STORIES Video Lab, MoveOn s in-house video production team, produced more than 150 videos that were viewed more than 50 million times by viewers on Facebook, Twitter, and Instagram. With the capacity to turn around powerful, hard-hitting videos within hours, we engaged a vast network of online activists eager to signal-boost progressive messaging around the midterms by creating videos that appealed to a national audience. Each week, MoveOn s senior advisor and national spokeswoman, Karine Jean-Pierre, along with other MoveOn members and spokespeople, carried our message far and wide through a variety of media outlets and brought a thoughtful and informed voice to national cable and broadcast networks, making appearances on MSNBC s AM Joy and CNN s State of the Union and The Lead. MoveOn s active and engaged social media audience continues to grow, with 1.5 million Facebook followers, 300,000 Twitter followers, and 50,000 Instagram followers. 11

INNOVATING WITH MOBILE Mobile outreach continues to be an increasingly critical way for activists, volunteers, and campaigns to stay connected.

to campaigns. In the process, we built and ran one of the biggest texting operations in the country.

12 INNOVATING WITH MOBILE Mobile outreach continues to be an increasingly critical way for activists, volunteers, and campaigns to stay connected. MoveOn s inhouse Mobile Team used innovative mobile technology much of which we built ourselves and offered free to other campaigns to help members communicate, take meaningful action, and contribute to campaigns. In the process, we built and ran one of the biggest texting operations in the country. 1,500 TEXT TEAM VOLUNTEERS 35M MESSAGES SENT TO VOTERS 595,000 PLEDGES TO VOTE 1M TEXTABLE ACTIVISTS 50M 40M 30M 20M 10M Texts sent by MoveOn volunteers Jun Jul Aug Sept Oct Nov VOLUNTEER TEXTING In 2018, MoveOn s volunteer Text Team sent more than 35 million peer-to-peer text messages to activate millions of volunteers and voters. In the 2018 election, 70% of our volunteer sign-ups originated from peer-to-peer texting outreach. And our volunteer texters did more than just get out the vote in key races; they also helped turn out huge crowds and generate calls to key legislative targets about family separation, health care reform, taxes, and the Supreme Court. This team uses Spoke, a peer-to-peer texting platform first developed in 2016, in-housed and open-sourced by MoveOn, and today utilized by national and global progressive partners to help drive winning campaigns. 12

BROADCAST SMS MESSAGES After the 2016 election, MoveOn formed a partnership with the Resistance

action alert messages regularly throughout the week.

receive regular text alerts directly from MoveOn and via Daily Action.

13 BROADCAST SMS MESSAGES After the 2016 election, MoveOn formed a partnership with the Resistance startup Daily Action, helping ensure that eager activists were receiving strategic and timely action alert messages regularly throughout the week. More than one million people one of the biggest SMS advocacy communities in the country now receive regular text alerts directly from MoveOn and via Daily Action. IMPACT ON OFFLINE ACTION Mobile outreach has proven to be an effective way to drive meaningful actions. From phone calls to elected representatives to in-person attendance at local and national events to volunteering for progressive campaigns across the country, MoveOn s expansive mobile outreach was a critical piece for all of our work in this election. 13

MOBILIZING THE MOVEMENT RESIST & WIN TRAINING Our Resist & Win Leaders program trained thousands of local leaders in 2017 and 2018 to organize and train other volunteer activists in communities in

Resist & Win Leaders participated in online training modules and regular video calls to learn new skills, build on old ones, and develop community with one another, and 120 top leaders from 35 states

RESIST & WIN SUNDAY CALLS Every Sunday for months leading toward Election Day, tens of thousands of progressive activists joined MoveOn s massive Resist & Win calls.

14 MOBILIZING THE MOVEMENT RESIST & WIN TRAINING Our Resist & Win Leaders program trained thousands of local leaders in 2017 and 2018 to organize and train other volunteer activists in communities in 100 target districts across the country. Resist & Win Leaders participated in online training modules and regular video calls to learn new skills, build on old ones, and develop community with one another, and 120 top leaders from 35 states participated in in-person training in August 2018 at MoveOn s first in-person national training since RESIST & WIN SUNDAY CALLS Every Sunday for months leading toward Election Day, tens of thousands of progressive activists joined MoveOn s massive Resist & Win calls. In total, more than 300,000 participants on the calls plugged into our election program. The calls served as a clearinghouse and rallying ground for progressives across the country to learn how to get involved, ask questions, and hear from progressive leaders such as movement leaders Ai-jen Poo and Ana Maria Archila as well as MoveOn member-endorsed primary winner Rashida Tlaib and elected Democrats, including Senators Cory Booker, Kamala Harris, Jeff Merkley, Bernie Sanders, and Elizabeth Warren. 14

This year I have been inspired by so many people.

15 MEMBER SPOTLIGHT Carmen V., TX Carmen brought people together in her community to support Beto O Rourke for U.S Senate through Wave events. She is a retired teacher and a MoveOn member from a small rural community in Texas. She has been a MoveOn member for years but this year she took the plunge to become a Resist & Win Leader. This year I have been inspired by so many people. The women and families who walked 2000 miles with a caravan of hope to improve their lives and the incredible amount of money people have donated to help pay the bonds of immigrants seeking asylum. If these people can do this, take these extraordinary actions, I knew I needed to do something more. PARTNERSHIP WITH BEN AND JERRY (THE PEOPLE) Ben Cohen and Jerry Greenfield, the cofounders of Ben & Jerry s, teamed up with MoveOn to launch a creative campaign to support seven progressive candidates running for Congress. With the help of MoveOn members, seven custom ice cream flavors were created to capture the essence of what each candidate stands for, including health care as a human right, protections for clean air and water, and getting big money out of politics. The project drove joyful and energetic support and attention to the chosen candidates, including through substantial media coverage. 15

BRINGING MEANINGFUL CHANGE MoveOn s millions of members played an essential role in ending Republican control of the House in the 2018 midterm elections--and contributed to a wave of wins by a

16 BRINGING MEANINGFUL CHANGE MoveOn s millions of members played an essential role in ending Republican control of the House in the 2018 midterm elections--and contributed to a wave of wins by a diverse slate of progressive champions at all levels of government. Together, we helped lead a nationwide march to the ballot box through in-person voter contact, an innovative Real Voter Voices video persuasion campaign, social outreach, and peer-to-peer texting, ultimately moving hundreds of thousands of votes for Democrats. Now, the next phase of our work begins to end the Trump presidency, to root out the old and deep injustices of white supremacy and patriarchy and plutocracy that got us here, to tackle the newer crises like climate change, to build the kind of country we want to pass on to today s children and to tomorrow s. Together MoveOn members are committed to building a country where there s a place of honor and dignity for everyone, and where everyone is set up to thrive. PAID FOR BY MOVEON.ORG POLITICAL ACTION. POL.MOVEON.ORG. NOT AUTHORIZED BY ANY CANDIDATE OR CANDIDATE S COMMITTEE. 16

MOVEON S 2018 MARCH TO THE BALLOT BOX

MOVEON S 2018 MARCH TO THE BALLOT BOX 1 won! 2 Together, millions of MoveOn members powered a historic wave election that swept the Republican Party out of power in Washington. MoveOn s Resist & Win program