Mobile Contributions Quarterly Review 3/2013
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1 Mobile Contributions Quarterly Review 3/2013
2 Goal 1,000 unique photo uploaders / month
3 Web Apps
4 Web Jon, Juliusz, Arthur, Max, Michelle, Maryana, Vibha Apps Brion, Yuvi, Monte, Shankar, Tomasz
5 Web Jon, Juliusz, Arthur, Max, Michelle, Maryana, Vibha Existing Commons Users Apps Existing Wikipedia Reader and Editor Brion, Yuvi, Monte, Shankar, Tomasz
6
7 team coordination
8 some of our tools
9
10
11 all the tools in the world don't matter without a solid product
12 Year-to-date (Features) Q1 Themes Q2 WLM (photo upload proof of concept) Nav/UI for contributory features Alpha (xx users) Readership improvements Experimentation and plumbing for contributory features Q3 Photo uploads and account creation in production General Uploads view Nearby + CTA Geodata Beta (400k optins) UI Improvements Article Editing Photo Upload (lead) Uploads view Watchlists Login Account Creation CTA hooks Geodata (?) Article Editing Commons app (Android & ios) Stable (xm users) WLM app UI Improvements (templates, tables, random) Photo Upload (lead + general) Uploads view Watchlists Login Account Creation CTA hooks
13 Q1 July - Sept 2012 (Features) Q1 Themes Q2 WLM (photo upload proof of concept) Nav/UI for contributory features Alpha (xx users) Readership improvements Experimentation and plumbing for contributory features Q3 Photo uploads and account creation in production General Uploads view Nearby + CTA Geodata Beta (400k optins) UI Improvements Article Editing Photo upload (lead) Uploads view Watchlists Login Account Creation CTA hooks Geodata (?) Article Editing Commons app (Android & ios) Stable (xm users) WLM app UI Improvements (templates, tables, random) Photo Upload (lead + general) Uploads view Watchlists Login Account Creation CTA hooks
14 Wiki Loves Monuments
15 Process Changes
16 WLM Mobile App
17 Impact
18 WLM App Image Uploads 3,148 (mobile) = 1% 365,606 (total)
19 WLM App Image Uploaders 528 (mobile) 15,000 (total) = 3.5%
20 Successes First mobile uploads to commons! Process changes critical for delivery of app and sustainability of team Learned valuable first lessons in mobile contribution
21 Challenges No dedicated QA Phonegap app framework insanely difficult to debug Serious complications working with WLM data
22 Q2 Oct - Dec 2012 (Features) Q1 Themes Q2 WLM (photo upload proof of concept) Nav/UI for contributory features Alpha (xx users) Readership improvements Experimentation and plumbing for contributory features Q3 Photo uploads and account creation in production General Uploads view Nearby + CTA Geodata Beta (400k optins) UI Improvements Article Editing Photo Upload (lead) Uploads view Watchlists Login Account Creation CTA hooks Geodata (?) Article Editing Commons app (Android & ios) Stable (xm users) WLM app UI Improvements (templates, tables, random) Photo Upload (lead + general) Uploads view Watchlists Login Account Creation CTA hooks
23 Post-WLM, the team worked on the following feature areas 1. UI Improvements* 2. Account Creation/Login/CTA/Watchlist (support features) foundation required for contributory features 3. Mobile editing contributory features 4. Photo Uploads *Snuck in some darn nice read-facing features too
24 UI Improvements
25 Experimental Navigation vs
26 Updated Navigation to Stable
27 General UI Improvements
28 Read in Another Language
29 Contributory Support Features
30 Login and Account Creation in Beta
31 Experimentation with Watchlists
32 Here be Dragons Mode
33 Experimental Contributory Features
34 Early Experimentation with Editing
35
36 Experimenting with Photo Uploads
37
38 Becoming More Data Driven
39 Successes Deepening evolution of our process and team unity Introduction of 'alpha' (here be dragons) Found traction even with experimental features Increased collaboration with E3 & Analytics
40 Challenges Very difficult coordinating with operations team No decent testing environment Changes on the product team (but ultimately a success)
41 Q3 Jan - Mar 2013 (Features) Q1 Themes Q2 WLM (photo upload proof of concept) Nav/UI for contributory features Alpha (xx users) Readership improvements Experimentation and plumbing for contributory features Q3 Photo uploads and account creation in production General Uploads view Nearby + CTA Geodata Beta (400k optins) UI Improvements Article Editing Photo Upload (lead) Uploads view Watchlists Login Account Creation CTA hooks Geodata (?) Article Editing Commons app (Android & ios) Stable (xm users) WLM app UI Improvements (templates, tables, random) Photo Upload (lead + general) Uploads view Watchlists Login Account Creation CTA hooks
42 Login/sign up
43 Login/sign up hook
44 Login/sign-up Impact All projects New accounts/day Mobile web Desktop English Wikipedia New accounts/day % edit in 24 hours ~800 ~400 4%* ~10,000 ~4,000 24% (general) 3% (AFT) Mobile account creations are around 10% of desktop *36% of mobile account creators who edit are editing on mobile
45 Mobile watchlist Rationale: Readers want a list of saved articles. Editors want to see changes to pages they care about. The mobile watchlist does both.
46 New user Experienced user
47 Mobile watchlist: Impact New accounts: 65% of new mobile signups came directly from the watchlist star CTA 97% of new mobile signups used the watchlist star at least once in the first week that the feature was available
48 Login/signup + watchlist: impact
49 Uploads: add to article Rationale: New users don't know what Commons is and just want to add images to Wikipedia Many articles do not have photos and could easily be illustrated by a camera phone picture
50 Uploads: add to article
51 Uploads: add to article
52 Palestinian National Security Forces (Arabic Wikipedia) Wakeboard (Spanish Wikipedia)
53 Uploads: donate an image Rationale: Some users will want to upload multiple photos without hunting down the article they belong on A mobile-friendly contributions view + a persistent upload CTA encourages more uploads
54 Uploads: donate to Commons
55 Islampur Railway Station Vinter i finland je suis... machallah!!!!
56 Apps
57
58
59
60
61
62 Upload features: Impact Current Projected Uploaders/week Files uploaded/week Uploaders/week Mobile web ~50 ~55 ~200 Apps ~30 ~240 ~100 ~320 (at or above midpoint goal) ~1,180 ~900 (close to or meets full goal) Total per month
63 Q3 Jan - Mar 2013 (Features) Q1 Themes Q2 WLM (photo upload proof of concept) Nav/UI for contributory features Readership improvements Experimentation and plumbing for contributory features Alpha (xx users) Beta (400k optins) UI Improvements Stable (xm users) WLM app Q3 Photo uploads and account creation in production Nearby + CTA Geodata Article Editing Photo Upload (lead + general) Uploads view Watchlists Login Account Creation CTA hooks Geodata (?) Article Editing Commons app (android) UI Improvements (templates, tables, random) Photo Upload (lead + general) Uploads view Watchlists Login Account Creation CTA hooks
64 Q4 and beyond: short term Geodata a massive repository of article coordinates to pull from Productize the Nearby feature (currently just in alpha) with an upload CTA Add images to more articles (upload button currently only appears on about 20% of pages) by extending lead image upload heuristic
65 Q4 and beyond: long term Needs a more deliberate discussion of the role of mobile for WMF, to be kicked off at Q4 planning New user acquisition? (anon features, signup hooks) New user engagement/retention? (leaderboards, badges, campaigns) Existing user empowerment? (editing, patrolling, sister project collaborations) Closing the loop? (notifications, feeds, user profiles)
66 What did we learn in Q1-3 about mobile users? Lots of curious readers on the mobile web, eager to sign up for an account and be a part of Wikipedia (even if they don't know how) If you build it (uploads, editing), they will contribute though not yet in sustained way Experienced users greatly prefer apps, contribute higher quality content through them, but volume comes from web
67 Successes Velocity and excitement around new mobile web features is high Getting new users to sign up and try out our features on the mobile web Our evolving team structure and dynamics
68 Challenges Hampered by bad legacy technology. (CentralAuth) Getting deep community engagement with our features Our market strategy needs more discussion/evaluation
69 Asks
70 Faster rollout of video conference hardware Dedicated Site Reliability Engineer Improved QA Better testing environment Convert Michelle Grover to full time Business analyst Analytics measuring global contributions/contributors data on unique user sessions (needs discussion with legal) CentralAuth improvements/replacement
71 Questions
72
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