Q metropcs Re-Cap

Transcription

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2 Q metropcs Re-Cap Outline of Integrated Solutions Campaign Client s objectives: To drive in-store traffic during the month of June, specifically the last 2 weeks of the month to promote June sales promotion for metropcs. Drive in-store traffic surrounding large pay date on 6/30/17 in the Tampa Bay market to get potential customer in metropcs stores to increase sales.

3 Q metropcs Re-Cap Promotion Outline: WiLD 94.1 partnered with metropcs to send a listener and guest to enjoy a Two Night stay in Miami. While visiting Miami, the winner will receive a pair of tickets to see the Sold-Out, J. Cole Concert at the American Airlines Arena on August 14, The winner will also receive a minimum of $ spending cash for their Getaway trip, courtesy of metropcs. Promotional Support: App Contest to be hosted on WiLD 94.1 s Mobile Application. Contest to run metropcs inclusion on posters to be distributed and placed at over 265+ metropcs stores throughout Hillsborough and Pinellas Counties Live DJ Chatter directing listeners to metropcs locations to receive code word for APP Contest Inclusion in minimum of (104):15 s on-air commercials on WLLD and WPBB Inclusion in minimum of (100) :30 recorded promos Inclusion in minimum of (100) :30 recorded streaming promos Inclusion on (2) station er to approximately 65,000 loyal listener subscribers 2- Homepage website takeovers 5- social media inclusions promoting each on-site event Inclusion on station website contest page Events page listing 4-1 hour station appearances to promote register to win in stores 6/29 12n-1p 6/29 5p-6p 6/30 12n-1p 6/30 5p-6p Inclusion in minimum of (40) :10 on-air commercials promoting the (4) 1-hour station appearances 1-2 hour radio remote hosted by on-air personality where we will pick winner for the grand prize closing the promotion on p-3p Additional prizing to be given out throughout the main event on

4 GIVEAWAY FLYER & POSTER (in store)

5 BLASTS TO 65,000+ LISTENERS

6 COMMERCIAL COPY RECORDED PROMO COPY WILD 94.1, METROPCS AND INTERSCOPE RECORDS WANT TO SEND YOU AND A GUEST TO MIAMI FOR A MINI VACAY! HEAD TO YOUR LOCAL METROPCS AND GET THE SPECIAL KEYWORD, THEN ENTER IT ON THE WILD 94.1 APP. ONE LUCKY WINNER WILL ENJOY A 2-NIGHT STAY IN MIAMI AND A PAIR OF TICKETS TO SEE THE SOLD-OUT J. COLE: 4 YOUR EYEZ ONLY TOUR AT THE AMERICAN AIRLINES ARENA ON AUGUST 14, 2017TH! IF THAT'S NOT ENOUGH, WE'RE ALSO THROWING IN $1,000 SPENDING CASH! WHAT BETTER WAY TO END YOUR SUMMER THAN A LITTLE GETAWAY FROM THE BAY!? DON'T HAVE THE WILD 94.1 APP? GET IT FREE ON IOS AND ANDROID RECORDED :15 COMMERCIAL WLLD WILD 94.1 AND METROPCS WANT TO SEND YOU TO MIAMI FOR A MINI VACAY! HEAD TO YOUR LOCAL METROPCS, GET THE SPECIAL KEYWORD TO ENTER ON THE WILD 94.1 APP. ONE LUCKY WINNER WILL ENJOY A 2-NIGHT STAY IN MIAMI, PAIR OF TICKETS TO SEE J. COLE, AND $1,000 SPENDING CASH FROM METROPCS! RECORDED :15 COMMERCIAL WPBB METROPCS WANTS TO SEND YOU TO MIAMI FOR A MINI VACAY! HEAD TO YOUR LOCAL METROPCS, GET THE SPECIAL KEYWORD TO ENTER TO WIN. ONE LUCKY WINNER WILL ENJOY A 2-NIGHT STAY IN MIAMI, PAIR OF TICKETS TO SEE J. COLE, AND $1,000 SPENDING CASH FROM METROPCS!

7 CONTEST POST AND PROMO WiLD 94.1 PROMO

8 PROMO LINKER 103X PROMOS ON-AIR

9 WEBSITE HOMEPAGE BANNER 970x491

10 WEBSITE TAKEOVER & SOCIAL BANNERS 300x x x640 SOCIAL MEDIA 150x150

11 WEBSITE TAKEOVER BANNERS 700x x90

12 WEBSITE TAKEOVER BANNERS 1832x1000 HP TAKEOVER SKIN 970x90

13 HP TAKEOVER SKIN HOMEPAGE TAKEOVER SCREEN SHOT

14 HOMEPAGE TAKEOVER SCREEN SHOT

15 640x960 STATION APP ENTRY BANNERS

16 STATION APP CONTEST SCREEN SHOTS

17 STATION APP CONTEST SUMMARY

18 SOCIAL MEDIA CREATIVE SOCIAL MEDIA CAMPAIGN

19 SOCIAL MEDIA CAMPAIGN RESULTS

20 Q metropcs Re-Cap Outline of Integrated Solutions Campaign Total Investment: $12,000 net WLLD/ $3,355 WPBB $5,500 WLLD Spot Campaign $3,355 WPBB Spot Campaign for cross promotion $2,600 Digital $2,000 NTR $1,500 Hard Cost for Grand Prize winner $400 Hard Cost for Promo Stand Up & Printing cost for posters Client Results: Increase is store traffic and sales for the month of June 2017 YOY 579 contest opens/views with 129 correct Code Word entries 40 Finalists at final event on 7/1/17 where each winner walked away a winner and 1 grand prize winner