150th Anniversary Logo Design Proposal
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1 150th Anniversary Logo Design Proposal Presented by Paul Young, Associate Professor Parkland College Fine & Applied Arts Department April 3, 2009 Special thanks to the following Parkland Graphic Design students who participated in this project: Pat Bright Brianna Connolly Ali Evans Benji Frazzetto Jon Frette Samantha Knapp Miriam Martincic Steven D. Martin Jesse McDaniel Isaac Mitchell Beatriz Perez Kerry Philbeck Paula Popowski Jill Purcell Adam Sexton Matt Wondra
2 City of Champaign 150th Anniversary Logo Brief PROBLEM: Design a logo for the City of Champaign s 150th Anniversary Celebration. AUDIENCE: Champaign residents; a very broad socioeconomic demographic. REQUIREMENTS: The logo needs to relate to Champaign s existing visual identity. The steering committee is very open about how this connection can be achieved, but a strong connection to the current city logo (color, typography, style, or graphic) is highly recommended. The final logo should feel warm, bold, energetic, fun, orderly, sincere, sensitive and established. APPLICATION: The logo should be widely adaptable. Specifically, it should look equally good at business card size, large poster size, and scalable to any size in between; it should be recognizable in color, black/white, and grayscale. Some application examples include banners, web sites, billboards, bus posters, coffee sleeves, mugs, plates, shirts, and table tents (among many others). AFFECT: The logo should be instantly recognizable. It should give a feeling of civic pride and community involvement: Champaign is all about relationships among the community We have a small town feel with big city amenities (buzzword: macro-urban) Champaign is diverse (40% public school students at or below poverty line) Clean and open, flat and fertile metaphor for limitless possibilities We are an urban forest Things Champaign is known for: Railroad (Champaign was built around this) Education (University of Illinois) Technology Corn/Soybeans Family and community Great libraries, parks, arts, theater
3 City of Champaign 150th Anniversary Logo 1 Paula Popowski Paula Popowski
4 City of Champaign 150th Anniversary Logo 2 Paula Popowski Paula Popowski
5 City of Champaign 150th Anniversary Logo 3 Paula Popowski Paula Popowski
6 City of Champaign 150th Anniversary Logo 4 Steven D. Martin
7 City of Champaign 150th Anniversary Logo 5 Adam Sexton Adam Sexton
8 City of Champaign 150th Anniversary Logo 6 Beatriz Perez Beatriz Perez
9 City of Champaign 150th Anniversary Logo CHAMPAIGN CHAMPAIGN Samantha Knapp Samantha Knapp
10 City of Champaign 150th Anniversary Logo Jon Frette Jon Frette
11 City of Champaign 150th Anniversary Logo 9 Brianna Connolly
12 City of Champaign 150th Anniversary Logo 10 Kerry Philbeck Kerry Philbeck
13 City of Champaign 150th Anniversary Logo 11 Ali Evans Ali Evans
14 City of Champaign 150th Anniversary Logo 12 JESSE MCDANIEL Jesse McDaniel
15 City of Champaign 150th Anniversary Logo 13 Jill Purcell Jill Purcell
16 City of Champaign 150th Anniversary Logo 14 CHAMPAIGN 150 Y EARS CHAMPAIGN 150 Y EARS Matt Wondra
17 City of Champaign 150th Anniversary Logo 15 CHAMPAIGN 15 th ANNIVERSARY CHAMPAIGN 15 th ANNIVERSARY Matt Wondra
18 City of Champaign 150th Anniversary Logo 16 Isaac Mitchell
19 City of Champaign 150th Anniversary Logo 17 Isaac Mitchell
20 City of Champaign 150th Anniversary Logo 18 Miriam Martincic
21 City of Champaign 150th Anniversary Logo 19 Miriam Martincic
22 City of Champaign 150th Anniversary Logo 20 A N N I V E R S A R Y C H A M P A I G N A N N I V E R S A R Y C H A M P A I G N Benji Frazzetto Benji Frazzetto
23 City of Champaign 150th Anniversary Logo 21 A N N I V E R S A R Y C H A M P A I G N A N N I V E R S A R Y C H A M P A I G N Benji Frazzetto Benji Frazzetto
24 City of Champaign 150th Anniversary Logo 22 Pat Bright
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