PROJECT. is not reason; it is not eloquence; it is Like fire, it is a dangerous servant and a fearful master. Presidential Candidacy PROJECT
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- Byron Barker
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1 PROJECT Presidential Candidacy NAME Government force! is not reason; it is not eloquence; it is Like fire, it is a dangerous servant and a fearful master. George Washington PROJECT You will become the Campaign Director for one of the Presidential Candidates for next year s election. Your project will be in FOUR PORTIONS, all culminating in March/April as a PRESIDENTIAL CAMPAIGN NOMINATION SPEECH. The following are a brief description of each of the four portions, assignment points, due dates and expectations. The following rubrics are for the four portions of the project. [1] CANDIDATE BIOGRAPHY - You are expected to write a one page (500 words) essay of your candidate s life. As an essay you must have an introduction, body and conclusion. 25 points DUE: Thursday, February 11 [2] CAMPAIGN PLATFORM ESSAY - You will explain the candidate s positions, plans and political beliefs. You must include at least three main issue positions your candidate holds (such as, Domestic Financial Plans, Immigration Policies, Anti-Terrorism Plans, Taxation Philosophy, Stands on Social Issues [abortion, marriage, gun control, health care, to mention a few]). Put the issues into a form of a question - How does my candidate plan on handling this issue? 50 points DUE: Thursday, February 18 (copies for all your classmates are required)
2 [3] CAMPAIGN MARKETING - As your candidate s Campaign Director, you will be responsible for developing FOUR ELEMENTS for your candidate: Slogan - it must match your candidate and his/her positions; to be used for any situation [10 points] Logo - a visual element that relates to your candidate and their platform [10 points] Button - traditionally, campaign buttons have been given to campaign workers to wear and distribute [10 points] Advertising - either 5 posters OR a 30 second video [70 points] 100 points DUE: Thursday, March 10 [4] PRESIDENTIAL CAMPAIGN NOMINATION SPEECH - All your elements now come together in one campaign speech and meet the press debate/press interview. You will be your candidate, present a speech, as if you had been the nominee, complete with your candidate s mannerisms, platform and persona - in other words, you need to BECOME the candidate - and present all your philosophies and platform. Be ready to answer any question as your candidate would. 50 points DUE: March 21 - April 28 ASSIGNED CANDIDATES Donald Trump...Abby Scott Ben Carson...Megan Galten Jeb Bush...Sam Lewis Ted Cruz...Justin Kugler Marco Rubio...Hannah Riorden Scott Walker...Hannah Cole John Kasich...Mia O Hara Carly Fiorina...Maddy Nowak Chris Christie...Ally Star Mike Huckabee...Piper Lawsen Rand Paul...Cami Rolen Rick Santorum...Natasha Pilskalns Rick Perry...Elyse Mills Bobby Jindal...Felix McNutt George Pataki...Josh Simmons Lindsey Graham...Roger Rinkavage Hillary Clinton...Nathan Wood Joe Biden...Trevor Glander Bernie Sanders...Alyssa Mills OTHER POSSIBLE CANDIDATES Jim Gilmore Elizabeth Warren Lincoln Chappee Martin O Malley Jim Webb
3 RESEARCH - to help you in your research, it is recommended you contact the campaign headquarters of your candidate. You may also check out the following websites: check out the candidate s websites and social media sites here [1] CANDIDATE BIOGRAPHY [25 points] 70% (17.5 pts.) 20% (5 pts.) CATEGORIES F D C B A (Does your analysis provide sufficient details for the candidate and their background?) Research (Do you provide enough sources for information?) You have absolutely no idea about the candidate, nor the positions they hold on issues in this upcoming election. You provide 1-2 sources, OR you do not use MLA style. You only have a very surface understanding of the candidate and their platform. Your analysis of the life of the candidate is basic and short. You fulfill the requirements by providing the biography of the candidate, their beliefs and their platform. You indicate how they came to their conclusions and provide analysis of the candidate s life in regard to their political platform. You provide 3 sources. Your research shows you found as much as possible about the candidate and provide an analysis that truly explains their background and life experiences that has lead them to their current conclusions on issues. Your description and analysis makes the candidate completely understood. You show you know all major aspects of the candidate s beliefs, but have conducted enough research to know all about them. You provide 4+ sources. 10% (2.5 pts.) Spelling/ Grammar (Was your work accurate in its English?) Inconsistent spelling and grammar throughout (more than 10) Too many errors (6-10 spelling; 6-10 A few errors (3-5 spelling; 3-5 Very few errors (1-2 spelling; 1-2 No spelling or grammar errors
4 [2] CAMPAIGN PLATFORM ESSAY [50 points] (25 pts.) 20% (10 pts.) CATEGORIES F D C B A (Does your writing show you know the candidate s position on the issues?) Issues (Do you provide enough issues to show a wellrounded platform of the candidate?) None of the issues match the candidate nor his position. You provide some issues but only show your opinion - your analysis does not match the candidate s positions. candidate s positions on all the issues you present. You can see the candidate in your platform analysis. You provide 1 issue only. You provide 2 issues. You provide the required 3 issues in our analysis of the candidate s platform. candidate s positions on all the issues you present, but also include your own interpretation and analysis. candidate on how to win. You provide the required 3 issues and one more - a total of 4. Your analysis actually sounds like the candidate. You include numerous quotes from the candidate themselves to create the platform statement. candidate on how to win. You provide 5+ issues of the candidate s positions. 20% (10 pts.) Research (Do you provide enough sources for information?) You provide 1-2 sources, OR you do not use MLA style. You provide 3 sources. You provide 4+ sources. 10% (5 pts.) Spelling/ Grammar (Was your work accurate in its English?) Inconsistent spelling and grammar throughout (more than 10) Too many errors (6-10 spelling; 6-10 A few errors (3-5 spelling; 3-5 Very few errors (1-2 spelling; 1-2 No spelling or grammar errors
5 [3] CAMPAIGN MARKETING ELEMENTS [100 points] Slogan Logo Button (50 pts.) (50 pts.) 40% (40 pts.) Ad CATEGORIES F D C B A 30% (30 pts.) 30% (30 pts.) (Does your elements show you are familiar with the candidate s position on the issues?) Creativity (Have you expressed your candidate s issues in an artistic, appealing manner?) Persuasion (Does your final presentation convince people to vote for your candidate?) None of the issues match the candidate nor his position. You work is incomplete or do not show any appealing creativity in your Marketing elements. B/W - hand-drawn Your posters/video do not convince anyone to consider your candidate. You provide some issues but only show your opinion - your analysis does not match the candidate s positions. You have some interesting points in your research to convince people of your candidate. candidate s positions on all the issues you present. You can see the candidate in your platform analysis. Your work is appealing and creative. B/W - computer/printed material You convince people with facts that your candidate is the correct person for the job. candidate s positions on all the issues you present, but also include your own interpretation and analysis. candidate on how to win. With unique approaches and definitive research, you have seriously well thought of arguments to convince your audience. Your analysis actually sounds like the candidate. You include numerous quotes from the candidate themselves to create the platform statement. Your pieces look professional and could actually be used in a real campaign! COLOR - computer generated You not only have solid argumentation, you also use a charismatic presentation to grab attention and then convince your audience. MARKETING ELEMENTS: (you must include the following, and a CHOICE between 5 posters OR a video TV ad) Slogan/Platform Objective Logo Button Advertisement
6 [4] CAMPAIGN NOMINATION SPEECH [50 points] (25 pts.) (25 pts.) CATEGORIES F D C B A (Does your presentation make you resemble the candidate?) Persuasion (Does your presentation convince your audience that you are the best candidate for the office?) None of the issues match the candidate nor his position. You are not energetic and do not use any of your marketing elements in your presentation. You provide some issues but only show your opinion - your speech does not sound like the candidate. You are energetic but do not use any of your marketing elements in your presentation. You provide at least 3 issues in your presentation and resemble the candidate sufficiently. You are energetic and knowledgeable of your candidate and use marketing material sufficiently. You provide at least 4 issues in your presentation and resemble the candidate exactly - you sound like them. You have made improvements on your marketing material and have a charismatic presence in convincing your audience - you are the right candidate. You provide 5 or more issues in your presentation and resemble the candidate amazingly - you could be their stunt double! Your use of improved marketing elements and your intensity convinces people to consider your candidate - you sold us on their capability to truly serve as President! REMEMBER, the purpose of the Nomination Speech is to convince your audience that your candidate truly is the best choice! You may have to take the opposite opinions to your own and debate the candidate s beliefs (even if you do not agree). You will also be required to conduct a Press Interview and answer questions from the journalists (students) in the room. Be prepared to know your candidate well - as if you were that person!
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