Publicity Campaign for Start It Up! By Luke Johnson published September 8th 2011 by Portfolio Penguin

Transcription

1 Publicity Campaign for Start It Up By Luke Johnson published September 8th 2011 by Portfolio Penguin

2 5th August 2011 Unquote

3 28th August 2011 Sunday Telegraph

4 29th August 2011 Daily Telegraph

5 30th August 2011 Financial Times feab49a.html#axzz1Wgvj4V38

6 30th August 2011 Real Business

7 September 2011 Market Leader

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10 September 2011 BA Business Life interview

11 1 st September 2011 Management Today

12 2 nd September 2011 The Sun

13 4th September 2011 Sunday Times Appointments piece

14 5th September 2011 Wired interview

15 7th September 2011 Real Business tips

16 8th September 2011 Evening Standard editorial mention

17 8th September 2011 Ross-Shire Journal review Why-Running-Your-Own-Business-Is-Easier-than-You-Think htm

18 11th September 2011 Sunday Times Time & Place feature

19 17 th September 2011 Financial Times

20 19th September 2011 Financial News - Private Equity News interview

21 22 nd September 2011 City AM

22 26th September 2011 Financial News - Private Equity News review

23 28th September 2011 CITY AM

24 30th September 2011 Financial Times comment

25 3rd October 2011 Contented Baby interview with explanatory header

26 11th October 2011 Economist Babbage review

27 14 th October 2011 Money Week

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30 16th October 2011 Bookbag review y_running_your_own_business_is_easier_than_you_think_by_luke _Johnson

31 11 th September 2011 Wall Street Journal Europe

32 10th November 2011 Financial Times quote & book title feab49a.html#axzz1dnbhjoIp

33 15th November 2011 Working Mums interview

34 November/December Spear s feature

35 December Making Money feature

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37 Winter Finance Director Europe feature

38 Winter CEOmagazine interview p qj0d7&eid=510bafa5-a717-40c2-88c5-6d2d71c40b94&skip=true

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40 BROADCAST 5th September 2011 CNBC interview 7th September 2011 Talk Radio Europe interview 8th September Jeff Randall Show, Sky interview 8th October 2011 Bottom Line, BBC Radio 4 30 minute discussion

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42 Luke Johnson (Chairman of Risk Capital Partners and the former Chairman of Channel 4 Television):'Jeff Scott did an excellent job in promoting my book. He was professional, responsive, and delivered great value. I would certainly use him again, and would unhesitatingly recommend him to other authors who want to achieve the right balance of quality and quantity of publicity for their books.'

43 Richard Lennon (Portfolio Penguin) At one point towards the end of the campaign I was chatting to the editor of a business publication. I happened to mention that we had published Luke s book and his response (verbatim) was that was you? That s been everywhere I haven t opened any industry publications recently without seeing that book. And of course this was not my work but was all down to the talents of Jeff Scott. I was consistently impressed throughout the process of publishing Start It Up with Jeff s work-rate, his knowledge of the right routes into both mainstream and niche business media and his ability to maintain constantly positive relationships with the publisher, the author and the author s team and a veritable gaggle of influential media figures. We have freelanced several campaigns in the past 12 months and always been happy with results but we have rarely received the combination of quality, quantity and depth of coverage that Start It Up received through Jeff s constant attention and diligence. This seems to me to have been a truly great campaign built on in-depth knowledge of the right media, strong relationships with everyone involved in the process, an extremely sound understanding of the material and no small quantity of serious hard graft. Delighted with the outcome.