RCMA COMMUNICATIONS TASK FORCE UPDATE. Casey Hartfelder, Coating & Foam Solutions
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1 RCMA COMMUNICATIONS TASK FORCE UPDATE Casey Hartfelder, Coating & Foam Solutions
2 RCMA Communications Task Force Communications Task Force Initiatives: Article authorship in industry publications RCMA enewsletter Press releases LinkedIn Group RCMA website development & analytics
3 2014 COMMUNICATIONS PROGRAM -Communications Overview -RCMA Editorial Features -RCMA Press Releases -RCMA LinkedIn Group
4 RCMA Communications Task Force Communications at a Glance July 13 August 13 September 13 October 13 November 13 December 13 Press release RCMA Newsletter 1 article published 2 articles published 1 LinkedIn Post 2014 Planning 2 LinkedIn posts 1 article published 2 LinkedIn posts Calendar Developed 1 LinkedIn post January 14 February 14 March 14 April 14 May 14 June 14 RCMA Newsletter 1 press release 1 article published 1 press release RCMA Newsletter 1 article published 1 LinkedIn post 1 LinkedIn post 1 press release 4 LinkedIn posts 1 article published 2 LinkedIn posts 1 press release 1 article published 1 LinkedIn post 1 organization profile 3 LinkedIn posts
5 RCMA Communications Task Force Communications at a Glance RCMA Newsletters Articles Published Press Releases LinkedIn Posts July August September October November 13 1 December 13 1 January February March April May June TOTAL
6 RCMA 2014 Editorial Features Articles written and contributed to by RCMA Members have appeared in industry publications throughout the year. Featured Article section on RCMA website highlights these articles and contributors
7 2014 Editorial Features RCMA staff continues to build relationships with media contacts and to seek out article opportunities RCMA has reached out to over 250 media contacts to express our interest in authoring or contributing to articles in RCMA members have contributed to articles in RCMA articles have already been published in industry trade publications in 2014.
8 2014 Editorial Features -Published Article Metal Construction News Why Re-Coat a Metal Roof? MCN Byline,Member Contributors: Michael Endredi, The Garland Co. Kate Baumann, Mule-Hide George Daisey, Dow Chemical Coatings Pro Magazine Introduction to VOCs Kurt Sosinski, Tremco Kelly Franklin, RCMA Industry Affairs Manager Construction Specifier Solar Reflective Roof Coatings: Enhancing Longevity and Efficiency John Ferraro, RCMA Executive Director Facility Maintenance Decisions Roof Coatings Designed to Extend, not Replace, Roof's Life RCMA Staff Byline, Member Contributors: Jason Smith & Julie Burkett, Garland Company Lynn Picone, GAF Bill Kirn, BASF Date Published Published Feb Published March 2014 Published May 2014 Published June 2014
9 2014 Editorial Features -Upcoming Article ROOFING FLORIDA Magazine Joe Mellott, The Garland Company Roofing Magazine Coating a Roof? Don t Forget Fire Ratings RCMA byline, Member contributions: Steve Heinje, Quest Construction Products Skip Leonard, Henry Company Construction Specifier What Do You Mean by Polyurethane? Steve Heinje, Quest Construction Products Building Operating Management Selecting White Roof Coatings BOM Staff with RCMA Member Interviews Date Expected Expected July 2014 Expected August 2014 Expected August 2014 Expected October 2014
10 RCMA Editorial Features Topic Discussion Discussion of future RCMA article topics: New / emerging trends in roof coatings? FAQs that manufacturers often field? Topics for particular audiences? Contractors Specifiers Architects
11 RCMA Organization Profile May 2014 RCMA Profile Published in Coatings World
12 RCMA Newsletter Newsletter Open Rate January 2013: 47.3% April 2013: 39.5% August 2013: 42.1% January 2014: 44.4% May 2014: 36.0%
13 2014 RCMA Press Releases Release RCMA Announces PresentationTopics for 2014 International Roof Coatings Conference Date January 30, 2014 "Boasting High Attendance Numbers, RCMA Annual Meetings Features Election of New Officers, Prestigious Award Announcement" February 25, 2014 "RCMA Offering Enhanced Member Benefits with Updated Reflective Roof March 24, 2014 Rebates Database" "Registration Opens for the RCMA International Roof Coatings Conference" April 8, 2014 Wrap-Up of International Roof Coatings Conference (July 2014) RCMA Fall Meeting Location Announced & Registration Open (August 2014) South Coast Air Quality Management District Rule 1168 Finalized (October 2014) Additional Topics TBD (Fourth Quarter 2014)
14 2014 RCMA Press Release Pickups RCMA Press Releases Have Appeared in: Professional Roofing Coatings World Roofing Magazine Roofing Contractor Durability + Design Architectural Roofing and Waterproofing Metal Roof Restoration Refinish Network
15 RCMA Social Media RMCA LinkedIn Group: Join the conversation today!
16 RCMA Social Media Over 11 times as many group participants in RCMA LinkedIn Group since beginning of 2012 International Roof Coatings Conference As of July 16, 2012: 20 members As of December 31, 2012: 52 members As of March 1, 2013: 73 members As of September 23, members As of June 26, members Group Membership Growth Jul-12 1-Sep-12 1-Nov-12 1-Jan-13 1-Mar-13 1-May-13 1-Jul-13 1-Sep-13 1-Nov-13 1-Jan-14 1-Mar-14 1-May-14
17 RCMA Communications Task Force Would you like to increase your company s exposure in industry publications? RCMA receives frequent requests from trade publications for article contributions and interview opportunities. Please consider adding a representative from your company to the RCMA Communications Task Force. Would you like to see roofing photos from your company included in articles and on the RCMA website? Please send your best photos to the RCMA Communications Task Force and receive photo credit in future articles
18 RCMA WEBSITE ANALYTICS -RCMA Website Analytics -RCMA Website Content and Traffic -RCMA Members Only Section
19 KF to update RCMA Website Launched April 2012
20 RCMA Website Analytics - RCMA Staff continues to use Google Analytics to track activity on the RCMA Website - Between the website launch on April 1, 2012 and June 2014, the RCMA website has had: - More than 88,000 total page views - Over 20,000 unique visitors - Average visit duration of 2:16 per session, meaning close to 800 hours of website viewing - An average of 3 pages visited per session
21 RCMA Website Total Visits Past 6 Months February '14 March '14 April '14 May '14 June '14 Total Visits Unique Visitors
22 RCMA Website Total Visits Website History Site Launch Total Visits 2012 IRCC April '12 May '12 June '12 July '12 August '12 September '12 October '12 November '12 December '12 January '13 February '13 March '13 April '13 May '13 June '13 July '13 August '13 September '13 October '13 November '13 December '13 January '14 February '14 March '14 April '14 May '14 June '14
23 RCMA Website Total Visits Past 12 Months Year over Year Positive 2014 trend for April-June website traffic 2012 IRCC
24 RCMA Website Visits by State Lifetime 1 Florida 2 District of Columbia 3 California 4 Texas 5 Ohio 6 New York 7 Pennsylvania 8 Illinois 9 New Jersey 10 Michigan
25 RCMA Website Visits by Metro Area Lifetime 1 Washington, DC 2 New York, NY 3 Chicago, IL 4 Houston, TX 5 Los Angeles, CA 6 Cleveland, OH 7 Phoenix, AZ 9 Dallas, TX 10 Tucson, AZ Philadelphia, PA
26 RCMA Website Visits by Country Lifetime (Excludes United States) 1 (United States) 2 United Kingdom 3 Canada 4 China 5 India 6 Australia 7 Philippines 8 Germany 9 Netherlands 10 New Zealand 11 Mexico 12 Malaysia 13 France 14 South Africa 15 Brazil
27 RCMA Website Traffic Sources Overview Past 6 Months Direct Traffic, 1257 Referral Traffic, 1234 Direct Traffic Types Glossary Entered into browser Referral Clicked link towebsite from other site Search Visited site through searchengine (e.g. Google) Search Traffic, 3990
28 RCMA Website Search Traffic Keywords reflective / cool roofing; 5 coating manufacturer; 17 cold applied / process roof; 33 Past 6 Months roof coatings; 88 roof coatings manufacturers association; 130
29 linkedin.com; 33 RCMA Website Referral Traffic Past 6 Months coatingspromag.com; 25 roofingnetworks.com; 71 durabilityanddesign. com; 81 energystar.gov; 45 en.wikipedia.org; 92 facilitiesnet.com; 57
30 RCMA Members Only Site - Reflective Roof Rebates Database - VOC Maps - AIM Coatings United States & Canada - AIM Coatings California - Adhesives & Sealants United States - Adhesives & Sealants California - RCMA Webinars - RCMA Meeting Presentations & Documents - RCMA Member List
31 RCMA Website Members Only Section Member Visits January '14 February '14 March '14 April '14 May '14 June '14
32 RCMA Website Members Only Section VOC Map, National AIM VOC Map, National Adhesives VOC Map, CA AIM VOC Map, CA Adhesives Reflective Roof Rebates Database Map Viewing Instructions 0 January '14 February '14 March '14 April '14 May '14 June '14
33 QUESTIONS?
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