THE POWER OF SOCIAL MEDIA:

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1 1 THE POWER OF SOCIAL MEDIA: Using Cutting-Edge Communications to Engage Employees & Build Your Wellness Brand Kristen Carlucci Registered Dietitian and Nutrition Expert for Pitney Bowes

2 On the Agenda o Who is Pitney Bowes? o What s Our Wellness Approach? o Why Social Media? What s the Business Case? o Choosing Your Social Media Platform o The Proof: Facebook & Yammer 101 o Quick Tips: What Works, What Doesn t o 7 Simple Steps to Get Started in Social Media 2

3 Who Is Pitney Bowes? Who people think we are: The guys who invented the postage meter 90 years ago. 3

4 Who we really are: An innovate global technology company providing shipping & mailing solutions, data management software, and location intelligence offerings, powering billions of physical and digital transactions in the connected and borderless world of commerce. 4

5 PB s Commitment to Employee Health & Wellness 5

6 Why Social Media? What s the Business Case? Cheap (FREE!) and efficient Enhances brand awareness and search optimization Builds thought leadership Reaches a large target audience instant feedback Recruiting tool for top talent Engages fans and advocates Cost savings for company 6

7 Choosing the Best Social Media Platforms for Your Wellness Initiative Twitter Send and read short 140-character text messages, called "tweets". Who should use it: Everyone from individuals to the largest multinational corporations What to share: Start, join, and lead conversations; interact directly with employees, family and vendors Post frequency: Multiple times per day Keys to success: Relevancy, personality and brevity 7 Via thenextweb.com

8 Choosing the Best Social Media Platforms for Your Wellness Initiative Facebook Pages Share their stories and connect with people. Customize by posting stories, hosting events, adding photos/videos and more. Who should use it: Business, brand, organization or celebrity What to share: All types of online content, events, promos, program updates, success stories, challenges Post frequency: 1-2x a day 8 Via thenextweb.com

9 Choosing the Best Social Media Platforms for Your Wellness Initiative LinkedIn Largest professional networking site (180+million users worldwide) Helps individuals find groups of interest + jobs Who should use it: Businesses, Recruiters and Job- Seekers What to share: Job-postings, company descriptions, employer/employee research Post frequency: 2-4 times a week **USE TO: CONNECT + SHARE IDEAS WITH OTHER WELLNESS PROGRAM MANAGERS Via thenextweb.com 9

10 Choosing the Best Social Media Platforms for Your Wellness Initiative Instagram Online photo-sharing, video-sharing and social networking service Apply digital filters and share them on a variety of social networking services, such as Facebook, Twitter, etc. Who should use it: Lifestyle, food, fashion, personalities and luxury brands What to share: Share visual content, including short videos (less than 15 seconds) Post frequency: Once a day **USE TO: POST PICTURES OF EMPLOYEES, PROGRAMS, SUCCESS STORIES, RECIPES 10 Via thenextweb.com

11 Choosing the Best Social Media Platforms for Your Wellness Initiative YouTube Public video-sharing site. Anything from how-to videos, music videos, to professional videos Who should use it: Brands with video content and ads, anyone giving explanations or sharing expertise What to share: Short (less than 1.5 minutes) video content Post frequency: Once or twice a week **USE TO: POST PROGRAM PROMO VIDEOS, NUTRITION + FITNESS VIDEOS 11 Via thenextweb.com

12 Choosing the Best Social Media Platforms for Your Wellness Initiative Pinterest A visual discovery tool to collect ideas for different projects and interests Create and share collections (called boards ) of visual bookmarks (called Pins ) Plan projects, save articles and recipes Who should use it: Fashion, food, design, travel and anything DIY; audience skews female by 4:1 What to share: Creative, visual content Post frequency: Multiple times per day 12 Via thenextweb.com

13 FACEBOOK billion monthly active users Create a Facebook page for your wellness program Include website link, mission statement, banner, privacy statement Utilize FB status updates=420 characters Ask questions to create conversation/commenting Respond to questions and be part of the convo Get people to Like your page Post and share content daily Provide exclusive content/advice available only to FB followers 13

14 YAMMER 101 Enterprise social network AKA: Facebook for Business Upload lists to invite people to follow page Communication without the clutter: Yammer claims that companies using Yammer generate about 40% less Con: Not available to family members 14

15 Quick Tips: What works. What doesn t. What works: Pictures/Images Polls Extremely simple challenges Asking questions Utilizing Wellness Champions Collaborate with other company-related social media Use all opportunities to invite people to follow/like your page Embed the newsfeed in other popular company sites What doesn t: Feeling like you need to be on every social media platform Boring, salesy, impersonal content Overly complicated actions Infrequent posting 15

16 7 Simple Steps to Get Started in Social Media 1) Identify your purpose 2) Choose your target audience 3) Narrow down the best social platforms to reach that audience 4) Set up accounts and assign someone to run 5) Create a social media content plan 6) Invite users to like or follow your page 7) See what works and have fun! 16

17 Helpful social media sites Hootsuite.com Schedule your posts ahead of time and post to multiple sites Klout.com Your Klout score calculates how influential you are in social media Grovo.com Social media tutorials for all social media platforms 17

18 What are you waiting for?? Build engage connect grow! Any questions? me at Thank you! 18