3 Distinctive Sponsorship Opportunities

Transcription

1 Discover the msnbc.com E-NEWSLETTER NETWORK and engage with an audience that looks for news and information from multiple touchpoints throughout the day. 3 Distinctive Sponsorship Opportunities ALERTS msnbc.com s e-newsletters deliver up-to-the-minute news to users from their favorite msnbc on-air personalities and news categories. The power of msnbc.com connects your marketing message to consumers when they want it and how they want it. msnbc.com s e-newsletter advertising opportunities have been packaged into three easy-to-buy media bundles: ALERTS, SECTIONS AND SHOWS. SECTIONS SHOWS

2 A POWERFUL AUDIENCE ENGAGED. LOYAL. TRUSTWORTHY. Millions of connected, influential consumers use their mobile devices and computers to stay on top of a range of news that fuels their day. Here s your opportunity to discover them. Develop insightful, customized advertising programs to connect your brand with hundreds of thousands of influential consumers on msnbc.com s e-newsletters. The msnbc.com e-newsletters deliver attention-grabbing creative and meaningful content to our subscribers so they can stay up to date with latest news or msnbc.com brands. For advertisers, the e-newsletters provide a way to reach a highly engaged, loyal, and trustworthy audience of consumers. MSNBC.COM AUDIENCE 40% are college grads+ 34% are professional/managerial Median household income: $71,000 63% are between the ages of BUSINESS SAVVY 21% Business decision makers 29% More likely to have an avg portfolio value over $1,000,000 11% Bank from home 25% Own Money Market Funds ENTHUSIASTIC TRAVELERS 25% 2+ children in HH 25% Travel for vacations 10% Take cruise ship vacations 15% Have theme park vacations 8% Travel internationally HEALTH CONSCIOUS 39% Children in HH 30% Search for recipes online 30% Downloaded online coupons ONLINE SHOPPERS Shopped Online past 6 months: 12% Computer Software 19% Home electronics 21% Cell phones/services 22% Appliances/Housewares *Source: msnbc.com - Summer 2009

3 ALERTS Target engaged news enthusiasts interested in today s most compelling news events, videos, and headlines throughout the world. 300 x 60 MEDIA BUY Alerts are ed to msnbc.com s subscribers as news is breaking. A subscriber may receive one, two, or more Alerts a day. The Alerts e-newsletter ad space is sold on a weekly basis. FREQUENCY Triggered from minute to minute news events. 300 X 250 WEEKLY SEND 2.1MM approx. All Rates available upon request: Contact: mmeans@whatcounts.com T:(404) consecutive days of exposure are not guaranteed

4 SECTIONS MEDIA BUY msnbc.com s content has been broken down into seven key sections allowing our subscribers to stay up-to-date with the news category that are most important to their daily lives. Advertisers can take advantage of our Sections to place their marketing message in front of a unique group of readers who are interested in receiving information relevant to their brand and services. msnbc.com SECTIONS BUSINESS Make smart financial moves. Get daily business news, stock market updates, and personal finance expertise from Wall Street to Main Street. TRAVEL Discover the latest travel news, trends, and tips and find the best online deals to plan the perfect trip. Get daily updates. Then get packing. TECH & SCIENCE Stay plugged in. Get daily updates on everything from space to social media along with the latest news & reviews on gadgets, gizmos and hightech innovations. TOP NEWS A daily summary of what s happening across the U.S. and around the world. Access awardwinning original journalism, exclusive NBC News video, and content from respected media partners. HEALTH Look and feel your best. Read the day s most vital health and nutrition news on fitness, skin care, beauty, pregnancy, parenting and more. PHOTOS Open your eyes to the day s most vibrant photos that capture everything from pop culture to politics. SPORTS Catch the latest scores and a daily rundown of breaking news, predictions, and analysis from NBC Sports, ProFootballTalk, HardballTalk, ProBasketballTalk and more. ENTERTAINMENT Your source to the latest news in TV, music, movie reviews, online videos and celebrity gossip.

5 SECTIONS WEEKLY SENDS 300 x 60 Top News 3,959,335 Business 2,425,815 Health 1,301,025 Sports 3,367,035 Travel 1,572,395 Entertainment 50, X 250 Tech&Sci 36,685 Photos 77,108 All Rates available upon request: Contact: mmeans@whatcounts.com T:(404)

6 SHOWS MEDIA BUY The e-newsletters for the Shows have been packaged into a single media buy in order for advertisers to market their products/services across all of msnbc.com s branded shows. Your ad will appear on all ten e-newsletters for an entire week of exposure. SHOW E-NEWSLETTERS TODAY Daily Highlights: Make the most of TODAY. Connect with America s #1 morning news program, anchored by anchored by Matt, Ann, Al and Natalie and get news, weather and interviews with newsmakers. Join the party. Morning Joe delivers interviews with top newsmakers and politicians and provides in-depth analysis of the day s biggest stories in an entertaining way. TODAY Entertainment: Receive the scoop daily with insider tips, the latest celeb sightings, and breaking news in arts and entertainment. NBC Nightly News with Brian Williams, America s number one evening newscast, and go straight to the heart of breaking news and the day s top headlines. Dateline NBC is delivered twice a week with the latest investigative features, breaking news coverage and newsmaker profiles. Get instant insight on political news. First Read is the first place to turn for key political news and analysis from the NBC Political Unit. Text only ad. Enjoy lively commentary with a smart look at the day s biggest news stories from trusted host Rachel Maddow. Stay up-to-date on America s most pressing issues with veteran talk radio host Ed Schultz. Hardball is the latest take on the day s political news. The Hardball Briefing newsletter gives you access to the guest list and takes you behind-the-scenes of Hardball with Chris Mathews. Have the most compelling news delivered right to your inbox by Lawrence O Donnell and The Last Word team.

7 S HOWS FREQUENCY FOR EACH SHOW Weekdays (Mon thru Fri) 300 x 60 Dateline is delivered Sun and Fri only WEEKLY SEND 600,475 All Rates available upon request: Contact: mmeans@whatcounts.com T:(404) X 250 *All ten shows combined

8 ADVERTISING SPECS CREATIVE SPECIFICATIONS msnbc.com accepts GIF, JPEG and third-party served tags. Hyperlinks must open in a new window. msnbc.com utilizes DoubleClick for Publishers (DFP). Due to content quality, all creative assets must be approved by msnbc.com. Ad Units: Pixel Dimensions: Maximum File Size: Assets Due Date: Rectangle Square and Top Banner 300 x 250 (Box) and 300 x 60 (Rectangle) 35K 5 Days prior to your publishing date CALL WITH QUESTIONS Mike Means mmeans@whatcounts.com T:(404) Mike Piersa mpiersa@whatcounts.com T:(404)