B R A N D I N F O R M A T I O N
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1 BRAND INFORMATION
2 We are Australia s number 1 news site owning news moments and delivering them to over 1 million readers everyday. Powered by our dedicated team of journalists, news.com.au is an exclusively digital newsroom who publishes its stories across desktop, social, mobile and tablet devices. We operate on a true 24/7 cycle with 60+ journalists locally alongside our New York and London newsrooms and the agenda we drive is our own. We are a multiplatform brand which also publishes across Facebook, Twitter, Instagram, Apple News, Snapchat and Google Home.
3 The news in colour It s the news you enjoy reading, the news you understand and the news you want to share. Colour is contagious. It s the news you enjoy reading, the news our audience understands and the news they want to share Colour is the counterpoint. We offer balance in the wider Australian media landscape - we are neither black nor white in our perspective Colour is compelling. We add intrigue and dimension to us and our everyday lives We own news moments. We take the latest and breaking news and personalise it for everyday Australians Our approach to news is from our audience s perspective We balance hard news with funny, inspiring and quirky stories adding dimension and intrigue We find the unique angle in stories, from big global events to intimate local moments
4 LEADING IN KEY DEMOGRAPHICS # age demographic 497k # age demographic 1.018k # age demographic 1.187k #1 NEWS SITE IN AUSTRALIA 5.45 million unique audience each month* BIGGEST HOMEPAGE IN THE COUNTRY We are market leaders in reach, audience, and engagement. MOST ENGAGING AUSTRALIAN NEWS SITE #1 in page views with 252.5k #1 page views per person (46)* AUSTRALIA S #1 NEWS SITE ACROSS ALL DEVICES million UAs Jan Desktop 2,275 millioin UAs Jan Mobile million UAs Jan Tablet 947k likes 490k followers 29.8k followers 253k (2017 avg) 248k avg daily users (Jan 2018) Source: Nielsen DRM January 2018
5 We inform, engage and inspire audiences across dedicated content environments. entertainment First with celebrity gossip, TV chat, viral videos and top 10s to offer light relief for people wanting to escape the daily grind. travel From stepping outside your door, to stepping off a plane, we cover the news, advice & personal stories that inform and inspire your travels. lifestyle Modern life is challenging and time is precious. So we deliver lifestyle news and personal stories fast and fresh in an engaging and entertaining style. news.com.au/entertainment It s not just entertainment, it s entertaining 2,543,000 monthly UA s news.com.au/travel Your lively conversation starter 1,419,000 monthly UA s news.com.au/lifestyle It s a fast and curious world 2,145,000 monthly UA s finance Get the facts without the jargon. We cover business with a fresh, irreverent perspective and a healthy dose of watercooler conversation. technology Delivering information beyond gadgets to inform young, techliterate Australians about design, innovation and science in a cheeky and irreverent way. sport For breaking national and international sports news we cut through the spin to say what people are thinking, just like being at the pub with mates. news.com.au/finance It s about the journey, not the destination 2,218,000 monthly UA s news.com.au/technology Where sport comes to life 1,646,000 monthly UA s news.com.au/sport It s everybody s business 2,131,000 monthly UA s Source: Nielsen DRM January 2018
6 We provide the gateway to reach a highly lucrative national audience 0.4% NT 49% Male 51% Female 32% WA 19% QLD 23% Household income of over $120k 52% Social Grade A/B 32% NSW 46 Average age 46% Work Full-Time million Total monthly audience 6% SA 2% ACT 52% Parent/Guardian 89% Grocery Buyers Source: Nielsen DRM January 2018 Source: emma conducted by Ipsos MediaCT 12 months ending Dec 17, Nielsen DRM Dec 17 2% TAS 26% Home Owner 33% Mortgagee
7 We offer compelling marketing solutions for advertisers. Homepage Targeted Display Native Integration Video Audio To create a seamless, memorable and market leading branded content experience that delivers measurable and meaningful outcomes for clients Connecting audiences with great content, on-network and across our social platforms
8 KATHRYN BARROW Client Solutions Director
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