Communications & Marketing Committee Presents Communication Survey Results
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1 Communications & Marketing Committee Presents 216 Communication Survey Results
2 Participation Constituent Survey: 311 staff members 1.8 average years at UNM (s = 7.97) Selection bias Councilor Survey: 19 staff councilors 2.33 average years in SC (s = 2.23)
3 Social Media Usage (%) Facebook Twitter Instagram Linkedin Pinterest Snapchat Others None Constituents Councilors
4 Current Method Effectiveness Rank enews s List-serv s Website Facebook Twitter Instagram Constituents Councilors
5 enews
6 How often do councilors read enews? (%) Always Usually Sometimes Rarely Never
7 How often do councilors guess constituents read enews? (%) Always Usually Sometimes Rarely Never
8 How often do constituents actually read Enews? (%) Always Usually 4 Sometimes Rarely 9.33 Never
9 Is enews effective? (% Yes) 1% 9% % 7% 6% 5% 4% 3% 2% 1% % Constituents Councilors Frequent Readers (197)
10 Does enews need aesthetic improvement? (% Yes) Constituents Councilors Frequent Readers (197)
11 Ideal enews Frequency (%) Weekly Biweekly Monthly Quarterly or less Never More often when neeeded Constituents Councilors
12 enews Comments 27.8% positive feedback enews Ideas Headlines at top / link to articles Feature committee and other SC activity Interactive polls More big issue updates / president s Tips/tricks for employees Concerns about duplicate info
13 List-servs
14 How often do councilors send s? (%) Never Quarterly or less Monthly Biweekly 1.53 Weekly or more 1.53 As needed (for important info)
15 How often do constituents receive s? (%) Never 1.74 Quarterly or less 1.45 Monthly Biweekly Weekly or more 23 Other (not sure/as needed/infrequent)
16 Are list-servs effective? (% Yes) 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % Constituents 1 Councilors
17 Should SC continue using list-servs? (% Yes) 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % Constituents 1 Councilors
18 Information received via is appreciated. (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Constituents Councilors
19 Constituents are tired of so many s. (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Constituents Councilors
20 List-servs are the best way to communicate councilor to constituent. (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Constituents Councilors
21 List-servs are not the best way to communicate councilor-constituent. (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Constituents Councilors
22 is still most effective over social media/online. (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Constituents Councilors
23 is outdated. Social media/online is better. (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Constituents Councilors
24 Councilors comfortable with how to utilize list-servs? (%) Strongly Disagree Disagree Neutral Agree Strongly Agree Comfortable Not
25 Overall List-serv Comment Themes Prefer over other methods Lots of concern about redundancy From councilor should be novel info or personal take on issue or items applicable to their area, not duplicate info (Councilors): More guidelines or sample s could be helpful
26 Facebook
27 How often do councilors see Facebook? (%) Never Quarterly or less 21.5 Monthly 5.26 Biweekly 1.53 Weekly or more
28 How often do councilors guess constituents see Facebook? (%) Never Quarterly or less Monthly 5.26 Biweekly 5.26 Weekly or more
29 How often do constituents actually see Facebook? (%) Never Quarterly or less 6.97 Monthly 5.23 Biweekly 2.79 Weekly or more
30 Is Facebook effective? (% Yes) Constituents Councilors Users (219) Frequent Checkers (42)
31 Should SC continue using Facebook? (% Yes) Constituents Councilors Users (219) Frequent Checkers (42)
32 Overall Facebook Comment Themes Supplementary method Algorithm issue Need to advertise List meetings
33 Facebook Comment Breakdown (%, 114 total) Negative Positive Don't use Others might like Work/Life separate
34 Twitter
35 How often do councilors see Twitter? (%) Never Quarterly or less Monthly 5.26 Biweekly 5.26 Weekly or more
36 How often do councilors guess constituents see Twitter? (%) Never Quarterly or less Monthly 5.88 Biweekly 5.88 Weekly or more
37 How often do constituents actually see Twitter? (%) Never 9.68 Quarterly or less 3.58 Monthly 1.43 Biweekly Weekly or more
38 Is Twitter effective? (% Yes) Constituents Councilors Users (61) Frequent Checkers (6)
39 Should SC continue using Twitter? (% Yes) Constituents Councilors Users (61) Frequent Checkers (6)
40 Twitter Comment Breakdown (%, 98 total) Negative Positive Don't use Others might like
41 Instagram
42 How often do councilors see Instagram? (%) Never Quarterly or less Monthly 5.26 Biweekly Weekly or more
43 How often do councilors guess constituents see Instagram? (%) Never Quarterly or less Monthly Biweekly Weekly or more
44 How often do constituents actually see Instagram? (%) Never 92.9 Quarterly or less 2.88 Monthly 1.44 Biweekly.72 Weekly or more
45 Is Instagram effective? (% Yes) Constituents Councilors Users (82) Frequent Checkers (19)
46 Should SC continue using Instagram? (% Yes) Constituents Councilors Users (82) Frequent Checkers (19)
47 Instagram Comment Breakdown (%, 78 total) Negative Positive Don't use Others might like
48 Website
49 How often do councilors see SC website? (%) Never Quarterly or less Monthly Biweekly Weekly or more
50 How often do councilors guess constituents see SC website? (%) Never 5.26 Quarterly or less Monthly Biweekly 1.53 Weekly or more
51 How often do constituents actually see SC website? (%) Never 33.1 Quarterly or less 38.8 Monthly Biweekly 3.56 Weekly or more
52 Is SC website effective? (% Yes) Constituents Councilors Frequent Checkers (68)
53 Website Constituent Themes Overall positive view Some have not seen Good for looking up info Rely on other sources to direct Website Councilor Ideas Continue directing people Important Issues section More issue-based content
54 Other Ideas
55 Town Hall Comment Summary (%) Mostly good idea but uninterested or doubtful Raising concerns of attendance, councilor time, and that advocating for staff issues may rock the boat 2 1 Positive Neutral Negative Constituents Councilors
56 Town Hall Constituent Themes Worries about time/distance Should be broadcast or recorded Worries about negativity Need for focus/agenda Could do multiple yearly Town Hall Councilor Ideas Do 2x/year (after trial) Agenda/focus to avoid negativity Do with event, maybe food fundraiser for local charity
57 Online Feedback Form Summary (%) Mostly maybe responses or personally prefer other methods 3 Can do with reps now 2 1 Positive Neutral Negative Constituents Councilors
58 Feedback Form Constituent Themes Worries about anonymity Need to monitor/respond Good especially for feedback on specific issues Some want message board/chat feel Feedback Form Councilor Issues Need to route (catch-all versus categorical distribution) Open or closed?
59 YouTube Comment Summary (%) Mostly did not know about, not sure, or see good and bad sides. Great method but requires massive effort Positive Neutral Negative Constituents Councilors
60 YouTube Constituent Themes Can bring personal face Send out not only on YouTube Worries about time investment Need to caption videos YouTube Councilor & Constituent Ideas Use for brief reports on SC actions as needed or quarterly Review meetings/town hall Highlight events/awardees Recruitment tool
61 Method Effectiveness Re-Rank with Other Ideas enews s List-serv s Website Facebook Twitter Instagram Town Hall Online Form Youtube Constituents Councilors
62 Overall Comment Themes Status quo good Numerous methods needed Thanks for efforts Fight the power
63 Questions?
64 Recommendations C&M: Contact Your Reps guide website Facebook feed enews format update Instagram/Twitter polls Town Hall
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