Social Media at USM. USM Office of Public Affairs - Oct. 2015
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1 Social Media at USM USM Office of Public Affairs - Oct. 2015
2 What We re Doing on Social Media
3 What We re Doing on Social Media Facebook Posting 1-3 times a day Shows we re active but not annoying our audience Snapshot of things going on in the life of USM: best news, images and stories Trying to be strategic about our posts. It is becoming increasingly more difficult to reach audience on Facebook thanks to structure of the news feed and emphasis on video
4 What We re Doing on Social Media Facebook Close to 11K followers USM has a Facebook page Some of you use Facebook groups. More for a select audience, discussion board. Page is more public facing: Think of it like a mini website
5 What We re Doing on Social Media
6 What We re Doing on Social Media Twitter More of a news and events focus Share most, if not all, news items that come from Public Affairs Share stories from Campus Updates column Media mentions Events from USM website Have the flexibility to post more often, 4-5 a day
7 What We re Doing on Social Media
8 What We re Doing on Social Media Instagram Home to rich photos and short videos from around campus Campus life Activities Events Community outreach activities Active students, faculty and staff
9 What We re Doing on Social Media Instagram Send us your photos! Tag #usmhuskygram
10 What We re Doing on Social Media
11 What We re Doing on Social Media YouTube Home for video content Contact Marketing if you have a video project you want to share
12 What We re Doing on Social Media
13 What We re Doing on Social Media LinkedIn The professionals social media network Currently not actively posting More of an alumni/admissions/working professional focus Will be investigating how actively using LinkedIn can benefit us
14 Social Media Policy Your guide to using Social Media at the University of Southern Maine To view:
15 Social Media Policy Recently updated Official USM presences Account administration Brand and voice Policy for followers Guiding principles for administrators Policy for Facebook promotions
16 Account Administration Who runs the account?
17 Account Administration Establish a point person There should be at least two administrators Full-time faculty or staff Students/grad assistants with oversight from fulltime faculty or staff One administrator should be from Public Affairs (Official programs, offices, departments)
18 Account Administration Why have an admin from Public Affairs? Backup Administrators leave without transfering page access
19 Account Administration Why have an admin from Public Affairs? For emergencies If someone posts and/or comments something negative, we can help or delete post
20 Voice Establishing an appropriate tone
21 Voice Light Friendly Engaging Informative Try to avoid statement of fact posts
22 Voice Try to speak to your audience Keep it professional If you re the Muskie School, you re not announcing a grant with emoji s or abbreviations If you re campus life, keep it light, fun and geared toward your audience -- traditional students
23 Voice
24 Branding Who needs it? Why is it important?
25 Branding
26 Branding Fake USM Page Real USM Page
27 Posting What to post? When to post? Where to post?
28 Posting Post to your audience Who is your audience? Students? Alumni? Prospective Students? Greater community? All of the above?
29 Posting Consistent Posting Best practices: 2-3 times per day We understand social media is not your full time job Be realistic with how much time you can spend
30 Posting Consistent Posting Determine how much time you can put into it If it s 2-3 times a week, set that expectation for your audience. Builds up familiarity with audience They know when to connect with you
31 Posting What should you post Rich media - photos/video News from department website/usm website Links to relevant news/sites Sign up for Google Alerts Elevate faculty/staff - show off good works
32 Posting Images Images catch people s eyes Today, posts need relevant images Avoid blurry, low-res images If it s a student, you need permission Photo release form: edu/sites/default/files/marketing/usmphotovideo Release_ pdf
33 Posting Share images from events Need a picture? Use your smartphone or tablet iphone 4S and up ipad 3 and up Android phones after 2012
34 Posting Trends Check what s trending Platforms tell users what s trending
35 Posting Trends Can have some fun Part of the conversation Creates shared community Example: #NationalPoetryDay
36 Posting - The Dress
37 Posting REMEMBER! Spelling and grammar count! Have someone look over post before sending it if you feel uncomfortable
38 Customer Service Two-way Communication
39 Customer Service Respond in hrs Don t be afraid of messages or comments Especially if it is from a student or prospective student! Respond in a positive tone Assist as much as you can Call our office for help
40 Share your news with us!
41 Share Your News With Us Submit it online: edu/publicaffairs/what-were-doing-submit-form For social, specify social under Strategic Area Tag us: FB: University of Southern Maine T,
42 If you want to start a new social media profile... Bryan! bryan.roche@maine.edu
Monday, March 4, 13 1
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