Welcome to the 2014 MAPHN Leadership Program
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1 Welcome to the 2014 MAPHN Leadership Program
2 The Role of Social Media in Emergency Preparedness & Response Kitty Mahoney RN,. BSN, MS Public Health Fellow Immediate Past President MAPHN
3
4 Home Video recording March 1991 then came cell phones with video s! Then came..
5 Technology
6 What is Social Media? Facebook Twitter, LinkedIn Pinterest Facebook Twitter Digg YouTube Google Plus Tumblr
7 Social Media in In 2006, MySpace most popular social networking site in the US Flickr was a year old. YouTube was 6 months old. The Facebook was debuting on a college campus. Twitter, Tumblr and Foursquare weren t even born yet.
8 Social Media Explained Social Media Facebook Foursquare Instagram YouTube LinkedIn Twitter Response (MAPHN.org) Woburn Ma Hotel Here is a picture of me at MAPHN Operation Stand Down with MAPHN I attended MAPHN Conference 04/01/2014 Looking forward to the Annual Conference tomorrow!
9
10 Even the Feds rely on Social Media
11 Time: 2:49 pm
12 Time: 2:50 pm
13 4 days, 5 hours and 59 minutes later
14 The influence of the public Sharing Trending Going viral
15 Katrina BSM (Before Social Media)
16 August 29, Remember SM (as we define it today) was just emerging.
17
18 Within hours of the earthquake Photos were coming in from tweet-pic. Twitter tracked 2.3 million tweets with the words Haiti or Red Cross within 48 hours. Red cross launched a social media and mobile campaign through Facebook and twitter for text donations Raised 3 million in the first 24 hours and reached 21 million by the following week.
19 Social Media and Emergencies 9/11/2001: cell phone traffic exceeded capacity, landline trucks were severed. 4/17/2013: cell phone traffic exceeded capacity, service was shut down (threats) BUT. Twitter, Facebook and other SM continued uninterrupted.
20
21 Real Scenario
22 Background of August 2011 Historical East Coast earthquake Showcased the power of SM during and emergency Citizens took to twitter and FB to share and to get in touch with loved ones and friends. Tweets before CNN, MSNBC and other mainstream media
23
24 FEMA s 2013 National Preparedness Report Specifically points to the high value of social media to provide 1. Social support 2. Collect input and 3. Citizens outreach to each-other.
25 National Association of County and City Health Officials
26 Center for Disease Control
27 Massachusetts Department of Public Health
28
29 Validation Sharks in the streets of NJ!
30 Photoshop
31 Validation Giant Beach ball Rolls Through City
32 October 2012 (multiple pictures, multiple sources)
33 What can Social Media do for me?
34 Benefits of Social Media Demonstrates forward thinking leadership Generates interest for events Promotes health campaigns Provides real-time support for the public Drives people to content and information Increases online visibility Bridges communication
35 Common reasons for not using SM (or not using it more) Not knowing the value of social media Unfamiliar user base Lack of experience Fear of reputation or identity risks Perception that SM are superficial Perception that SM is unreliable I am too old, SM is too new
36 FACEBOOK TWITTER
37 How Does A Facebook Page Work? Pages are for organizations, brands and public figures. By creating a FB page, you essentially have a FREE mini-website that helps further establish your work PFB pages allow you to engage and interact with a huge number of other FB users People can LIKE and become connected to your page. They will then see your live news feed in their home profile and receive updates from you. Your twitter account can be linked to your facebook account.
38 How does Twitter work? To set up an account: Go to and enter your full name, address and the password you want to use for your account. Follow people, organizations, events. (You can search for colleagues and leaders in Public Health) Set up your profile Write posts ( Tweets ) of 140 characters including spaces. Link to your Facebook or other SM sites
39 Helpful Hints If you are not doing some form of social media, do it NOW. If you wait until it is needed, it will be too late. Decide clearance and publishing authorities for your page or maybe a social media expert for your department or town. Social Media is not separate from your work but rather a part of your work. Integrate social media with your standard practices.
40 Helpful Hints Do use your page for MORE than publishing information. Use your FB page to receive feedback and involve your community. Don t engage trolls. Delete inappropriate comments from FB feed. Wash, rinse and re-tweet.
41 Questions? Discussion? Ready to try? Get out your electronics and LET S TWEET!
42 Practice time
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