CFC s Financial Webinar Series Social Media: Fad or Established Business Tool? How to Submit Your Question. Financial Webinar Series

Transcription

1 CFC s Social Media: Fad or Established Business Tool? How to Submit Your Question Step 1: Type in your question here. Step 2: Click on the Send button.

2 CFC s Social Media: Fad or Established Business Tool? As a result of this session you will be able to: List the social media applications available to them. Describe how social media can be used to improve member contact. List the steps involved in establishing a social media presence. Describe the benefits of organizing and maintaining a social media presence. List the resources available to help them design and maintain a social media program. How many times a day does an average user visit a social network site? Is it 2 times a day. 3 times a day. 4 times a day. 5 times a day. 6 times a day. Polling Question

3 Matt Rhoades, Web Content Manager, CFC Today s speakers include: Scott Gates, CFC Penelope Hinson, Horry EC Deb Silverberg, AARP Kevin Yingling, Delaware EC Social Media: The Players What are the tools available?

4 Social Media Options Facebook Twitter YouTube Flickr LinkedIn Facebook by the Numbers Founded in : 250 million users 2010: 500 million users 2011: 750 million users User Facts 50% of users log on during any given day 250 million access it on a mobile device Average Facebook user has 130 friends 70% of Facebook users outside United States Estimated 35% of entrepreneurs advertise on Facebook Twitter? Founded 2006 Allows users to send messages of up to 140 characters to followers Users? Estimates vary. Perhaps 300 to 400 million but only a fraction are active users.

5 YouTube If you ve watched a video online, you ve probably gone to YouTube. Good business tool if you customize it and promote it. Flickr Photo sharing site (owned by Yahoo). Create groups that can be private or public. Great for sharing photos with small or large groups. Easily adapted for business use. LinkedIn Professional networking site Used by: People to network and find jobs Companies to find new business Companies to recruit

6 Scott Gates, Managing Editor Solutions, CFC CFC s Social Media Presence What are we using and why? CFC on Facebook

7 CFC on Twitter CFC on YouTube CFC on LinkedIn

8 Penelope Hinson, Manager of Public Relations, Horry EC Horry Electric Cooperative Using Social Media to enhance other communication vehicles Background Launched Facebook presence in early 2009 As of 3/16/10 we had 366 fans

9 Insights As of 10/7/11 indicate 787 Total Likes (total number of unique people who have liked us) 194,142 Friends of Fans (total number of unique people who are friends of fans, excluding current fans) 662 Weekly Total Reach (9/28/11 to 10/4/11) 15 People Talking About This ( Number of unique people who have created a story about the Page) Demographics/Audience Gender and Age Noteworthy Fans Media Legislative Representatives Employees and their families Other Social Media Twitter launched in November Currently have 486 followers Horry Electric Word Press Blog launched December Currently have 41 active subscribers who get notifications - All posts appear on main page of website - RSS feed subscriptions are available, but not tracked

10 Other Social Media Hoot Suite monitors retweets and mentions via Twitter Google search once a day for Horry Electric in blogs/news/discussions/images Putting It All Together Major messages/announcements start with Blog post Automatically appears in news feed on website Automatically tweeted Automatically ed to active subscribers Automatically distributed to RSS feed subscribers Manual posting on Facebook directly from Blog (share option) Putting It All Together Briefs are posted only on Facebook Call to action to learn about energy tips, programs, services, South Carolina Living magazine articles and useful website tools Co-op Connections deals Political action and community events Weather/outages/reminders/updates/status reports National Co-op Month

11 Deb Silverberg, Manager Social Communication, AARP AARP Social Communications Social Communications Team Centralized Team Formed March individuals covering priority areas 1 blog managing editor 1 strategic oversight, coordination Ambassadors, Allies and Stakeholders Member Communications Product and Services Education & Outreach Government Relations State Offices

12 Social Media Guidelines Best Practices Content Guidance Employee Personal Use Social Media Strategy & Measurement Support organization/campaign goals Spread the message Ask for feedback Calls to action Social media is a tactic, not a strategy in a campaign. A tool in your toolbox. How do we measure success/roi? Reach Activity Engagement Kevin Yingling, Marketing Manager, Delaware EC

13 Delaware Electric Cooperative Using Social Media During Large Outages Background to DEC Social Media Created Facebook & Twitter June 2009 Information sent out via both avenues Soon after initial set up, we included Twitter feed for all Facebook posts Only had to post on Facebook to hit both Initial setup June 2009 February 2011 Only DEC could initiate a post Members could post under a DEC post Background to DEC Social Media (cont.) Initial information shared Energy efficiency & conservation tips Co-op Connections Beat the Peak notifications Co-op happenings Open House State Fair Presence Annual Meeting

14 Blizzards of 2010 & Hurricane Irene 2011 How did we use Facebook? Outage Information Restoration Updates Emergency Operation Information Members with a smart phone are always connected Questions, outage notifications, words of encouragement Utilize them to your benefit Pictures Are Your Best Friend! By the numbers: February 5-11, 2010 From creation to February 5 th 300 Friends 26 DEC posts via Facebook 192 posts from friends Gained 201 friends

15 By the numbers: Hurricane Irene August 23 rd 26 th 41 DEC posts via Facebook 254 posts from friends Gained 235 friends Now let s turn it over to our audience! Please take a minute to complete the NRECA survey. If you are requesting CPE credits, this is a requirement.

16 Events & Training Tab Look for the replay of this program early next week The AARP Social Communications Starter Kit: The AARP Social Media Guidelines: The YouTube Business Tool: Horry Electric Cooperative Website: Blog: Facebook: Horry-Electric-Cooperative-Inc/ ?ref=ts Twitter: YouTube:

17 Mark Your Calendar For Our Next Events: November 9, 1 p.m. Eastern Time The Topic is CFC Compass 3.0: Forecasting into the future. October 20, 3 p.m. Eastern Time The Topic is Five Key Ratios Every Director Should Know How to Submit Your Question Step 1: Type in your question here. Step 2: Click on the Send button.