Return on Investment from Inbound Marketing through Implementing HubSpot Software

Size: px
Start display at page:

Download "Return on Investment from Inbound Marketing through Implementing HubSpot Software"

Transcription

1 Return on Investment from Inbound Marketing through Implementing HubSpot Software August 2011 Prepared By: Kendra Desrosiers M.B.A. Class of 2013 Sloan School of Management Massachusetts Institute of Technology Mathew Paisner M.B.A. Class of 2012 F.W. Olin Graduate School of Business Babson College 1

2 Table of Contents Executive Summary... 3 Key Findings from User Data Analysis... 4 Gains in Volume of Traffic... 4 Gains in Volume of Leads... 6 Summary of User Data Analysis... 8 Key Findings from User Survey... 8 Traffic: 88 percent Increased Traffic... 9 Leads: 83 percent Increased Leads Sales: Majority Report Revenue Increase Resource Allocation Satisfaction with the Software Summary of User Survey Results Appendix A: Additional Survey Results by Company Size Appendix B: Additional Survey Results by Company Type Appendix C: Additional Survey Results by Leads Appendix D: Methodologies Web Analytics User Survey Appendix D: Author Disclosure

3 Executive Summary This study examines the effectiveness of conducting inbound marketing through the use of HubSpot s all-in-one inbound marketing software. Findings were based on two data sources: 1) User website data: Data collected from customer accounts by HubSpot. 2) Survey of customers: Questions were sent to current HubSpot users who use the product s lead tracking tool. Analyses of data from both sources indicated substantial returns from implementing the software and using inbound marketing techniques. 1 Metrics observed include volume of sales, volume of leads, and website traffic. Some key findings from this study are listed below. User Website Data Analysis In terms of traffic, after 12 months of active use: Customers starting with 1 to 199 monthly website visitors experienced 7.8 times more traffic. Those starting with visitors per month observed an average 17 percent increase in monthly traffic. Overall, users experienced an average 13 percent increase in visitors month-to-month. In terms of leads, after 12 months of active use: Traffic: Customers starting with 1 to 5 leads per month captured 41.1 times more leads. Those starting with 6-20 leads per month observed a 30 percent increase in leads month-tomonth. Overall, users experienced an average 32 percent increase in leads month-to-month. Customer Survey Results 88 percent of respondents reported increased traffic to their website since using HubSpot. Of those who saw an increase, 25 percent reported traffic more than doubled and 72 percent saw the increase in 4 months or less. Leads: 83 percent of respondents reported an increase in leads. Of those who saw an increase, 67 percent saw their leads increase in 4 months or less. Among those who had not captured leads prior to HubSpot, users on average had 33 leads per month after 5 to 7 months of use. This number increased to 103 leads per month among customers who used the product for at least 11 months. 2 1 Inbound marketing techniques are those that enable you to attract people to your business and convert them into customers. E.g. Search Engine Optimization (SEO), blogging, social media, lead capture and nurturing techniques. Outbound marketing techniques are those used to push a marketing message out. E.g. cold calling, trade shows, print ads, TV ads, and mass mailings. 3

4 Sales: 64 percent of respondents said sales increased while 9 percent noted a decrease and 27 percent did not know. Of those who observed an increase, 58 percent saw the increase within 5 to 7 months of use. Product Satisfaction: 85 percent indicated that they would recommend HubSpot, while 13 percent said they did not know and 2 percent said they would not. Key Findings from User Data Analysis The following findings were determined using website data of HubSpot users. The metrics analyzed below provide a measure of the effectiveness of implementing inbound marketing through the software. The metrics studied were: Website Visitors per Month Leads per Month In order to ensure accuracy, the initial two months of software subscription were excluded from the analysis. 3 Therefore the analyses begin at month three to represent the first normal month of use. Any instances where website tracking was not properly implemented have been excluded from these analyses. In addition, all outlying data points were also excluded in order to maintain representative values. 4 Gains in Volume of Traffic In order to accurately determine lift for visitors, historical data was divided into segments based on initial volume of traffic. The data shows that for all of the segments users who had visitors in month three on average, users experienced consistent increases in traffic from month-to-month, for at least the first 10 months of active use. Table 1 provides the average monthly website visitor change observed, up to 12 months of active use. 2 Based on survey data from 2010 HubSpot ROI Report as this data was not available in the 2011 survey. 3 This two month period allows for users to have fully rolled out their inbound marketing strategy, e.g. starting their company blog. 4 These analyses did not exclude users who use the software infrequently. Both frequent and infrequent users are represented, including those who cancelled their subscription. The only users excluded were those who did not have the proper traffic tracking mechanisms in place. 4

5 Table 1.1 Average % Change of Visitors (Month to Month) by Starting Volume of Traffic Month Monthly Customer Group 3 to 4 4 to 5 5 to 6 6 to 7 7 to 8 8 to 9 9 to to to to to to 15 Average 1 to 199 starting visitors 71% 43% 32% 17% 21% 0% 34% 12% 14% 19% -3% -12% 21% 200 to 499 starting visitors 41% 27% 15% 10% 19% 9% 31% 26% 24% 7% 5% -9% 17% 500 to 1,999 starting visitors 18% 22% 11% 13% 9% 21% 8% 13% 24% 10% 7% -11% 12% 2,000+ starting visitors 3% 8% 4% 6% 15% 9% 4% 14% 27% 5% -1% -3% 8% Table 1.2 Cumulative Increase in Visitors by Starting Volume of Traffic 1 to 199 starting visitors After 12 months of active use experienced 7.8x more traffic. 200 to 499 starting visitors After 12 months of active use experienced 6.1x more traffic. 500 to 1,999 starting visitors After 12 months of active use experienced 3.8x more traffic. 2,000+ starting visitors After 12 months of active use experienced 2.4x more traffic. Table 2 provides an illustration of this progress using example values. In the third segment, this example site starts with 800 visitors. After 12 months of active usage, the data shows that based on average monthly percent changes, this site would have 3,003 visitors. While actual results may vary, the table illustrates increases in traffic if a customer were to consistently perform according to the monthly averages. Table 2 Illustration: Number of Visitors Each Month (Based on Overall Average % Change) 1 to 199 starting visitors to 499 starting visitors ,076 1,173 1,535 1,933 2,397 2,566 2,688 2, to 1,999 starting visitors ,156 1,283 1,447 1,577 1,900 2,060 2,323 2,880 3,154 3,382 3,003 2,000+ starting visitors 4,000 4,120 4,453 4,652 4,931 5,694 6,213 6,474 7,359 9,312 9,764 9,709 9,445 Changes in traffic volume were also calculated for the dataset overall and by business type, i.e. if the business sells to businesses (B2B) or consumers (B2C). 5

6 Table 3.1 Average % Change of Visitors (Month to Month) Month Monthly 3 to 4 4 to 5 5 to 6 6 to 7 7 to 8 8 to 9 9 to to to to to to 15 Average Overall 22% 17% 17% 14% 14% 10% 11% 12% 12% 10% 7% 10% 13% B2B Companies 21% 15% 21% 16% 15% 10% 10% 13% 12% 11% 5% 11% 13% B2C Companies 22% 21% 9% 12% 11% 9% 13% 9% 13% 8% 10% 6% 12% Table 3.2 Cumulative Increase in Visitors by Starting Volume of Traffic All Companies After 12 months of active use experienced 4.3x more traffic. B2B Companies After 12 months of active use experienced 4.5x more traffic. B2C Companies After 12 months of active use experienced 3.8x more traffic. Gains in Volume of Leads The effectiveness of implementing inbound marketing through HubSpot was also measured in terms of leads, i.e. website visitors whose information and activities are captured by the software s lead tracking tool. Table 4.1 provides the average monthly percent changes of leads for the first 12 months of active use, where customers are grouped according to their initial monthly lead volume. The observed trend indicates that month-to-month, users starting with less than 20 leads per month experienced consistent increases for the first 12 months of active use and all segments starting leads experienced consistent increases for the first seven months of active use. Table 4.1 Average % Change of Leads (Month to Month) by Starting Number of Leads Month Monthly Customer Group 3 to 4 4 to 5 5 to 6 6 to 7 7 to 8 8 to 9 9 to to to to to to 15 Average 1 to 5 starting leads 74% 44% 46% 33% 25% 39% 40% 34% 51% 21% 27% 11% 37% 6 to 20 starting leads 22% 33% 37% 27% 26% 39% 29% 41% 38% 37% 14% 20% 30% 21 to 50 starting leads 16% 44% 22% 21% 12% 21% 6% 26% 63% -4% 16% 4% 21% More than 50 starting leads 3% 1% 17% 25% 13% 12% 19% -7% 32% 16% -1% 40% 14% Table 4.2 Cumulative Increase in Leads by Starting Number of Leads 1 to 5 starting leads After 12 months of active use experienced 41.1x more leads. 6 to 20 starting leads After 12 months of active use experienced 23.2x more leads. 21 to 50 starting leads After 12 months of active use experienced 8.5x more leads. More than 50 starting leads After 12 months of active use experienced 4.5x more leads. Table 5 provides an illustration of the calculated trends. To illustrate the trend of the first customer group (those starting with 1 to 5 leads) suppose a user has 2 leads. Based on the average month-tomonth percent change, this example customer would have 82 leads in the 12 th month of active use. While actual results may vary, the table illustrates increases in leads if a customer were to consistently perform according to the monthly averages. 6

7 Table 5 Illustration: Number of Leads each month (Based on Overall Average % Change) Month to 5 starting leads to 20 starting leads to 50 starting leads More than 50 starting leads ,357 Average changes in lead volume were also calculated for the dataset overall and by business type, i.e. if the business sells to businesses (B2B) or consumers (B2C). B2C users saw a 16.8x increase based on the average month-to-month increases; while B2B users observed an increase of 33.7x. Table 6.1 Average % Change of Leads (Month to Month) Month Monthly 3 to 4 4 to 5 5 to 6 6 to 7 7 to 8 8 to 9 9 to to to to to to 15 Average Overall 44% 32% 41% 28% 32% 38% 31% 19% 32% 26% 29% 27% 32% B2B Companies 50% 35% 43% 36% 37% 35% 32% 24% 33% 26% 30% 31% 34% B2C Companies 38% 32% 32% 16% 19% 34% 24% 27% 24% 28% 31% 17% 27% Table 6.2 Cumulative Increase in Leads by Starting Number of Leads All Companies After 12 months of active use experienced 26.4x more leads. B2B Companies After 12 months of active use experienced 33.7x more leads. B2C Companies After 12 months of active use experienced 16.8x more leads. 7

8 Summary of User Data Analysis The average percent changes presented above indicate that HubSpot customers experienced substantial increases in traffic and leads relative to their initial volumes. In terms of traffic, after 12 months of active use: Customers starting with 1 to 199 monthly website visitors experienced 4.6 times more traffic. Those starting with visitors per month observed an average 17 percent increase in monthly traffic. Overall, users experienced an average 13 percent increase in visitors month-to-month. In terms of leads, after 12 months of active use: Customers starting with 1 to 5 leads per month captured 41.1 times more leads. Those starting with 6-20 leads per month observed a 30 percent increase in leads month-tomonth. Overall, users experienced an average 32 percent increase in leads month-to-month. Key Findings from User Survey The following section provides the results of a survey of HubSpot customers who use the lead tracking tool and were HubSpot customers for at least one month. The survey received 214 respondents. The survey primarily inquired about changes in traffic, leads, and sales: 1. How did traffic/leads/sales change? 2. If you saw an increase, what factors led to the increase? 3. If you saw an increase, how soon after implementing HubSpot did you see the increase? In addition to these questions, the survey inquired about customer satisfaction with the product and customer perception of changes in ROI metrics (i.e. market share and revenue) after using HubSpot. Respondents had been using HubSpot for various amounts of time and were a mix of Business-to- Business (B2B) and Business-to-Consumer (B2C) organizations distributed as indicated in the chart below. Both populations experienced increases in traffic, leads and sales; a breakdown by segment can be found in Appendix B. Additionally, a breakdown of survey respondents by number of employees dedicated to marketing can be found in Appendix A. 8

9 5 Traffic: 88 percent Increased Traffic 88 percent of respondents reported increased traffic to their website since using HubSpot, while 3 percent said it decreased and the remaining 9 percent said they did not know. Of those who saw an increase: 25 percent reported that traffic more than doubled. 72 percent saw the increase in four months or less. SEO and blogging were the most frequently cited factors: 79 percent reported that SEO was a factor and 77 percent reported blogging was a factor. The graphs below provide a summary of the results of the traffic-related questions. 5 For additional demographic data, please see Appendix C 9

10 10

11 In comparison to the HubSpot 2010 ROI Report, customer perception of blogging as a factor that led to increased traffic rose by 10%. Several commented that in addition to the increase in traffic, their marketing goals have changed now that they have more information about their visitors: We have been able to better track and analyze data. HubSpot has allowed us to track things that have never before been tracked in our organization. We will be able to develop trend analysis and better reach our target because of it. My goals have changed in that I now focus on generating traffic to my site and improving performance metrics such as: organic search volume, conversion rates, and thinking about building a truly useful, resource rich web site. Heavy focus on content creation, designing and revising calls to action, regular evaluation of analytic data. One remarked that although the growth has not been rapid, it has been consistent and resulted in higher quality leads: Although our traffic has not necessary increased by a large margin, our organic search results are steadily increasing, and our leads are more qualified. 11

12 Another remarked that the software has helped them identify where to focus their efforts in order to see results: Since using HubSpot, we are now more easily able to track marketing metrics surrounding the site and social media. We have established goals based on pageviews and subscriptions and analyze which pages and keywords are receiving the most traffic to create or reuse similar content elsewhere on the site. Leads: 83 percent Increased Leads The survey respondents provided the percent change in leads that users observed since implementing HubSpot s inbound marketing software. 83 percent of respondents reported increased leads, while 3 percent indicated that leads decreased; 15 percent did not know. Of those who saw an increase in leads: 32 percent saw their leads increase by 50 percent or more. 67 percent saw an increase in 4 months or less; 17 percent saw the increase within 1 month. SEO was the most frequently cited factor. 75 percent said SEO was a factor. The graphs below provide a summary of the results of the lead-related questions. 12

13 Several respondents commented on how HubSpot has changed the way they generate leads: The number of leads that I have generated using HubSpot has been enormous. My goal is centered around sales conversion now because of my ability to generate blog articles, landing pages, and lots of leads. 13

14 We have increased our leads from about per day to per day. We have also been able to keep the targeted focus of our s and still automate the process through lead nurturing campaigns. Others remarked on the overall increase in leads and improved efficiency of the lead generation process: 100 percent increase in traffic and leads. We have proven it. We were getting maybe one phone-in lead per month. Since using inbound marketing, we generate over 30 leads per month. One respondent commented on the improved quality of leads they were receiving: We received our first lead from out-of-the-state this week and it will pay our way for a few months if we close the deal. This is very exciting for a small company! They found us on a Google search. Sales: Majority Report Revenue Increase The survey asked respondents to indicate how sales and market share changed since using HubSpot. While many respondents didn t know how overall market share fared, 64 percent said sales increased while only 9 percent noted a decrease and 27 percent did not know. Among respondents who reported increased sales: 18 percent said sales increased by at least 25 percent. 58 percent saw the increase in 5 to 7 months. 55 percent said SEO was a factor and 53 percent cited blogging as a factor. The graphs below provide a summary of the results of the questions pertaining to changes in sales. 14

15 15

16 Some respondents commented on how HubSpot has positively impacted their sales: Hubspot has increased my sales like crazy. I'm very satisfied! I have shown my management how important internet marketing is for us, as it can generate new business that was previously 'invisible' for us. Resource Allocation Respondents were asked to indicate if they thought that devoting more resources to inbound marketing would help them better reach their goals; 87 percent answered yes. When asked to compare time allocated to inbound and outbound marketing before and after HubSpot, 79 percent of respondents indicated an increase in time spent on inbound marketing. 29 percent of respondents indicated that time spent on outbound marketing had decreased. 16

17 Some respondents commented on how their focus shifted to inbound techniques and how inbound has changed their organization: I no longer think of outbound methods of marketing. We are strictly using inbound and local networking. We are also focusing more nationally and creating services to appeal to a larger audience. The CMS allows us to do that easily. Some respondents indicated that inbound marketing was a completely new concept to their organization, but have been able to make the changes needed within their organization: I have completely revamped my marketing activities. I started to blog, I have added CTAs and landing pages. I have incorporated Facebook and Twitter. (Basically, I wasn't doing ANY marketing before!) HubSpot's easy-to-use reporting tools make it a no brainer to track the results and to manage relevant metrics. We were only tracking site traffic prior to using HubSpot. 17

18 Satisfaction with the Product Respondents were asked to indicate if they would recommend HubSpot to a friend or colleague. 85 percent indicated that they would recommend HubSpot, while 13 percent said they did not know and 2 percent said they would not. 77 percent of respondents said that HubSpot has helped them better meet their marketing goals, 20 percent were undecided and 3 percent said HubSpot did not help them better meet their marketing goals. One respondent commented on how results are closely tied with the level of effort: It takes time initially, but then the value of that content continues to bring in visitors. We went from three to almost 500 hits a month (just from organic traffic) in just four months. Social media saw similar growth. In June, I took on new responsibilities in my job and slacked off on Linkedin activity and we saw a drop to only 23 from social media. That there is proof that the more you put in, the more you get out. One respondent commented on how the product and educational resources improved their online presence and the results of their marketing efforts with a limited marketing budget: 18

19 I am a true believer in HubSpot. I've found your educational content just as valuable as the tool itself. With a very small marketing budget in a national, sales-driven organization, HubSpot has enabled me to dramatically increase our lead pool, branding awareness and online presence. By learning how to do inbound marketing activities cheaply and effectively, HubSpot gave me a fighting chance against our big name brand competitors. We couldn't have gotten here without HubSpot, period. Others commented more generally on how HubSpot has been a valuable software and educational resource: The biggest asset for us had been the service. Simply offering great hardware/software is one thing, but our reps at HubSpot have helped tremendously, as have Content Camp webinars. Hubspot allows me to have control and update content on the site any time I want. We now rank first for many keywords in our industry. We averaged about 20 hits a day prior to HubSpot we now average around 50 hits a day. We had no way of tracking the effectiveness of our website prior to joining HubSpot. My company outsourced the website to some third party who charged for updates and only updated the site a few times a month and they had bad attitudes, miscommunication, etc. Now all of that is gone. We pay almost double for HubSpot than what we paid for our 3rd party services, but it is worth it. We have seen almost 50 leads since starting with HubSpot in March I enjoy working with the HubSpot software. Summary of User Survey Results Key findings from the survey included the following: Traffic: 88 percent of respondents reported increased traffic to their website since using HubSpot while 3 percent said it decreased and the remaining 9 percent said they did not know. Of those who saw an increase, 25 percent reported traffic more than doubled. Leads: 83 percent of respondents reported an increase in leads, while 3 percent indicated that leads decreased; 15 percent did not know. Of those who saw an increase, 27 percent saw their leads almost or more than double. 19

20 Sales: 64 percent of respondents said sales increased while 9 percent noted a decrease and 27 percent did not know. 18 percent said sales increase by at least 25 percent. Product Satisfaction: 85 percent indicated that they would recommend HubSpot, while 13 percent said they did not know and 2 percent said they would not. 77 percent of respondents said that HubSpot has helped them better meet their marketing goals, 20 percent were undecided and 3 percent said HubSpot did not help them better meet their marketing goals. 20

21 Appendix A: Additional Survey Results by Company Size Company Size % of Respondents With An Increase In Traffic Leads Sales % Of Respondents Who Would Recommend HubSpot To A Friend or Colleague* 1-5 Employees 79% 63% 33% 70% 6-10 Employees 63% 75% 33% 62% Employees 77% 65% 32% 55% Employees 67% 52% 65% 71% 51+ Employees 82% 69% 38% 87% Average 74% 65% 40% 69% *Percentages denominator includes those respondents who answered Don t Know. % of Respondents with an Increase in # of Employees Dedicated To Marketing Traffic Leads Sales 0 74% 69% 38% 1 68% 62% 29% 2 90% 79% 47% 3 68% 37% 38% 4 100% 100% 43% 5 100% 100% 61% % 75% 15% % 65% 100% % 50% 50% Average 77% 71% 47% *Percentages denominator includes those respondents who answered Don t Know. 21

22 Appendix B: Additional Survey Results by Company Type Traffic: Change In Traffic Since Implementing HubSpot Increased By: B2B B2C Overall 1-25% 26% 18% 23% 25-50% 16% 13% 15% 50-75% 5% 8% 7% % (almost doubled) 9% 12% 10% More than 100% (more than doubled) 25% 22% 24% Not sure, but it definitely Increased 7% 13% 10% It Decreased 3% 2% 3% Don't know 9% 12% 10% Leads: Change In Leads Since Implementing HubSpot Increased By: B2B B2C Overall 1-25% 24% 27% 25% 25-50% 12% 15% 13% 50-75% 4% 5% 4% % (almost doubled) 9% 7% 8% More than 100% (more than doubled) 20% 17% 18% Not sure, but it definitely Increased 13% 13% 13% It Decreased 3% 2% 2% Don't know 15% 15% 15% 22

23 Sales: Change In Sales Since Implementing HubSpot Increased By: B2B B2C Overall 1-25% 34% 30% 32% 25-50% 10% 5% 8% 50-75% 2% 5% 3% % (almost doubled) 4% 0% 2% More than 100% (more than doubled) 4% 3% 4% Not sure, but it definitely Increased 9% 20% 14% It Decreased 10% 7% 8% Don't know 27% 30% 28% Appendix C: Additional Survey Results by Leads 23

24 6 Appendix D: Methodologies Web Analytics Data used for the analysis of website visitors and leads were selected according to (1) accuracy and (2) appropriateness. In order to ensure accurate, representative results, outlying data points were excluded from every analysis. Outlying data points included both extreme increases and extreme decreases in traffic or leads. Appropriate users were selected according to the following criteria: Visitors: Users lacking proper tracking mechanisms were excluded. All other users, including those who churned, were included in the analysis. Leads: Users who implemented the Lead Tracker tool were used for this analysis. User Survey The user survey was composed by the authors of this report and sent to a subset of HubSpot customers. The subset consisted of companies that have been HubSpot users for at least 1 month and who used HubSpot s Lead Tracking Tool. Approximately 700 companies were contacted resulting in a total of 214 respondents. The invitation to participate in the survey included an offer for a $10 Amazon gift card once the user s response was submitted. 6 Chart uses survey data from 2010 HubSpot ROI Report as this data was not available in the 2011 survey 24

25 Respondents varied in company size and had used the software for various amounts of time. They were distributed as follows: 25

26 Appendix D: Author Disclosure Mathew Paisner is a graduate degree candidate in the 2012 MBA class at the Babson F.W. Olin Graduate School of Business. Kendra Desrosiers is a graduate degree candidate in the 2013 MBA class at the Sloan School of Management at M.I.T. Both Paisner and Desrosiers have experience in market research and statistical analysis. Mathew Paisner & Kendra Desrosiers 26

OVERVIEW OF CAMPAIGN DETAILS:

OVERVIEW OF CAMPAIGN DETAILS: Business: Commonwealth Exterminating Co Dex Media ID: 2320809049 Website: http://commonwealthext.com Marketing Consultant: Steven Sapaugh Date Range: 12/19/2014-4/1/2016 Month: 16 OVERVIEW OF CAMPAIGN

More information

Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog

Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog Whether you re creating your own content for your blog or outsourcing it to a freelance writer, you need a constant flow of current and

More information

101 Ways Your Intern Can Triple Your Website Traffic & Performance This Year

101 Ways Your Intern Can Triple Your Website Traffic & Performance This Year 101 Ways Your Intern Can Triple Your Website Traffic & Performance This Year For 99% of entrepreneurs and business owners, we have identified what we believe are the top 101 highest leverage, most profitable

More information

Cosentino Brands Monthly Social Media Report. December/End of the Year 2014

Cosentino Brands Monthly Social Media Report. December/End of the Year 2014 Cosentino Brands Monthly Social Media Report December/End of the Year 2014 Silestone and ECO by Cosentino Social Media Measurement December/End of the Year 2014 Monthly Report Silestone Measurement and

More information

MEDIA KIT.

MEDIA KIT. MEDIA KIT WWW.DANANICOLEDESIGNS.COM hello@dananicoledesigns.com I M DANA welcome to my little home on the internet! I'm a web designer and SEO strategist for bloggers and small business owners. My business

More information

How s Life in Belgium?

How s Life in Belgium? How s Life in Belgium? November 2017 Relative to other countries, Belgium performs above or close to the OECD average across the different wellbeing dimensions. Household net adjusted disposable income

More information

Reddit Advertising: A Beginner s Guide To The Self-Serve Platform. Written by JD Prater Sr. Account Manager and Head of Paid Social

Reddit Advertising: A Beginner s Guide To The Self-Serve Platform. Written by JD Prater Sr. Account Manager and Head of Paid Social Reddit Advertising: A Beginner s Guide To The Self-Serve Platform Written by JD Prater Sr. Account Manager and Head of Paid Social Started in 2005, Reddit has become known as The Front Page of the Internet,

More information

How s Life in Austria?

How s Life in Austria? How s Life in Austria? November 2017 Austria performs close to the OECD average in many well-being dimensions, and exceeds it in several cases. For example, in 2015, household net adjusted disposable income

More information

How s Life in France?

How s Life in France? How s Life in France? November 2017 Relative to other OECD countries, France s average performance across the different well-being dimensions is mixed. While household net adjusted disposable income stands

More information

How s Life in the United Kingdom?

How s Life in the United Kingdom? How s Life in the United Kingdom? November 2017 On average, the United Kingdom performs well across a number of well-being indicators relative to other OECD countries. At 74% in 2016, the employment rate

More information

Josh Spaulding EZ-OnlineMoney.com/blog/

Josh Spaulding EZ-OnlineMoney.com/blog/ Josh Spaulding EZ-OnlineMoney.com/blog/ This is a FREE report offered through http://www.mmonicheexposed.com/ If you have purchased this report or obtained it through any other means, the transaction was

More information

Social Media Audit and Conversation Analysis

Social Media Audit and Conversation Analysis Social Media Audit and Conversation Analysis February 2015 Jessica Hales Emily Lauder Claire Sanguedolce Madi Weaver 1 National Farm to School Network The National Farm School Network is a national nonprofit

More information

How s Life in the Slovak Republic?

How s Life in the Slovak Republic? How s Life in the Slovak Republic? November 2017 Relative to other OECD countries, the average performance of the Slovak Republic across the different well-being dimensions is very mixed. Material conditions,

More information

How s Life in Norway?

How s Life in Norway? How s Life in Norway? November 2017 Relative to other OECD countries, Norway performs very well across the OECD s different well-being indicators and dimensions. Job strain and long-term unemployment are

More information

Social Media in Staffing Guide. Best Practices for Building Your Personal Brand and Hiring Talent on Social Media

Social Media in Staffing Guide. Best Practices for Building Your Personal Brand and Hiring Talent on Social Media Social Media in Staffing Guide Best Practices for Building Your Personal Brand and Hiring Talent on Social Media Table of Contents LinkedIn 101 New Profile Features Personal Branding Thought Leadership

More information

How s Life in Switzerland?

How s Life in Switzerland? How s Life in Switzerland? November 2017 On average, Switzerland performs well across the OECD s headline well-being indicators relative to other OECD countries. Average household net adjusted disposable

More information

Motivations and Barriers: Exploring Voting Behaviour in British Columbia

Motivations and Barriers: Exploring Voting Behaviour in British Columbia Motivations and Barriers: Exploring Voting Behaviour in British Columbia January 2010 BC STATS Page i Revised April 21st, 2010 Executive Summary Building on the Post-Election Voter/Non-Voter Satisfaction

More information

Italy s average level of current well-being: Comparative strengths and weaknesses

Italy s average level of current well-being: Comparative strengths and weaknesses How s Life in Italy? November 2017 Relative to other OECD countries, Italy s average performance across the different well-being dimensions is mixed. The employment rate, about 57% in 2016, was among the

More information

How s Life in Australia?

How s Life in Australia? How s Life in Australia? November 2017 In general, Australia performs well across the different well-being dimensions relative to other OECD countries. Air quality is among the best in the OECD, and average

More information

Korea s average level of current well-being: Comparative strengths and weaknesses

Korea s average level of current well-being: Comparative strengths and weaknesses How s Life in Korea? November 2017 Relative to other OECD countries, Korea s average performance across the different well-being dimensions is mixed. Although income and wealth stand below the OECD average,

More information

How s Life in Greece?

How s Life in Greece? How s Life in Greece? November 2017 Relative to other OECD countries, Greece has a mixed performance across the different well-being dimensions. Material conditions in Greece are generally below the OECD

More information

How s Life in Hungary?

How s Life in Hungary? How s Life in Hungary? November 2017 Relative to other OECD countries, Hungary has a mixed performance across the different well-being dimensions. It has one of the lowest levels of household net adjusted

More information

How s Life in Mexico?

How s Life in Mexico? How s Life in Mexico? November 2017 Relative to other OECD countries, Mexico has a mixed performance across the different well-being dimensions. At 61% in 2016, Mexico s employment rate was below the OECD

More information

How s Life in Sweden?

How s Life in Sweden? How s Life in Sweden? November 2017 On average, Sweden performs very well across the different well-being dimensions relative to other OECD countries. In 2016, the employment rate was one of the highest

More information

How s Life in the Netherlands?

How s Life in the Netherlands? How s Life in the Netherlands? November 2017 In general, the Netherlands performs well across the OECD s headline well-being indicators relative to the other OECD countries. Household net wealth was about

More information

How s Life in Denmark?

How s Life in Denmark? How s Life in Denmark? November 2017 Relative to other OECD countries, Denmark generally performs very well across the different well-being dimensions. Although average household net adjusted disposable

More information

How s Life in Slovenia?

How s Life in Slovenia? How s Life in Slovenia? November 2017 Slovenia s average performance across the different well-being dimensions is mixed when assessed relative to other OECD countries. The average household net adjusted

More information

How s Life in the Czech Republic?

How s Life in the Czech Republic? How s Life in the Czech Republic? November 2017 Relative to other OECD countries, the Czech Republic has mixed outcomes across the different well-being dimensions. Average earnings are in the bottom tier

More information

TOOLS IN THE NEWSROOM:

TOOLS IN THE NEWSROOM: NEVER MISS A STORY. WHITE PAPER TOOLS IN THE NEWSROOM: WHICH ONES ARE POPULAR AND HOW ARE THEY USED? 2 Tools in the newsroom: Which ones are popular and how are they used? Table of CONTENTS INTRODUCING

More information

Spain s average level of current well-being: Comparative strengths and weaknesses

Spain s average level of current well-being: Comparative strengths and weaknesses How s Life in Spain? November 2017 Relative to other OECD countries, Spain s average performance across the different well-being dimensions is mixed. Despite a comparatively low average household net adjusted

More information

Logan McHone COMM 204. Dr. Parks Fall. Analysis of NPR's Social Media Accounts

Logan McHone COMM 204. Dr. Parks Fall. Analysis of NPR's Social Media Accounts Logan McHone COMM 204 Dr. Parks 2017 Fall Analysis of NPR's Social Media Accounts Table of Contents Introduction... 3 Keywords... 3 Quadrants of PR... 4 Social Media Accounts... 5 Facebook... 6 Twitter...

More information

ANNUAL SURVEY REPORT: AZERBAIJAN

ANNUAL SURVEY REPORT: AZERBAIJAN ANNUAL SURVEY REPORT: AZERBAIJAN 2 nd Wave (Spring 2017) OPEN Neighbourhood Communicating for a stronger partnership: connecting with citizens across the Eastern Neighbourhood June 2017 TABLE OF CONTENTS

More information

NEW, FREE COMMUNICATION PLATFORM POSTS ON GOOGLE

NEW, FREE COMMUNICATION PLATFORM POSTS ON GOOGLE NEW, FREE COMMUNICATION PLATFORM POSTS ON GOOGLE MAY 23, 2018 With You Chris Adams Head of Research and Insights Miles Partnership Chris.Adams@MilesPartnership.com Aditya Mahesh Posts on Google Product

More information

How s Life in Poland?

How s Life in Poland? How s Life in Poland? November 2017 Relative to other OECD countries, Poland s average performance across the different well-being dimensions is mixed. Material conditions are an area of comparative weakness:

More information

How s Life in Germany?

How s Life in Germany? How s Life in Germany? November 2017 Relative to other OECD countries, Germany performs well across most well-being dimensions. Household net adjusted disposable income is above the OECD average, but household

More information

How s Life in Portugal?

How s Life in Portugal? How s Life in Portugal? November 2017 Relative to other OECD countries, Portugal has a mixed performance across the different well-being dimensions. For example, it is in the bottom third of the OECD in

More information

Hilton Head Island-Bluffton Chamber

Hilton Head Island-Bluffton Chamber 27 th Annual Awards for Communications Excellence Entry Form Chamber Name Hilton Head Island-Bluffton Chamber of Commerce Contact Person Charlie Clark Title Vice President, Communications Address P.O.

More information

Chile s average level of current well-being: Comparative strengths and weaknesses

Chile s average level of current well-being: Comparative strengths and weaknesses How s Life in Chile? November 2017 Relative to other OECD countries, Chile has a mixed performance across the different well-being dimensions. Although performing well in terms of housing affordability

More information

How s Life in Ireland?

How s Life in Ireland? How s Life in Ireland? November 2017 Relative to other OECD countries, Ireland s performance across the different well-being dimensions is mixed. While Ireland s average household net adjusted disposable

More information

How s Life in Canada?

How s Life in Canada? How s Life in Canada? November 2017 Canada typically performs above the OECD average level across most of the different well-indicators shown below. It falls within the top tier of OECD countries on household

More information

How s Life in the United States?

How s Life in the United States? How s Life in the United States? November 2017 Relative to other OECD countries, the United States performs well in terms of material living conditions: the average household net adjusted disposable income

More information

Growing with the HubSpot Agency Partner Program

Growing with the HubSpot Agency Partner Program CLASS 15 Growing with the HubSpot Agency Partner Program Professor: Angie O Dowd HubSpot Agency Partner Certification Brought to you by HubSpot Academy 1 WHY IS BECOMING A TIERED PARTNER IMPORTANT? WHAT

More information

Community perceptions of migrants and immigration. D e c e m b e r

Community perceptions of migrants and immigration. D e c e m b e r Community perceptions of migrants and immigration D e c e m b e r 0 1 OBJECTIVES AND SUMMARY OBJECTIVES The purpose of this research is to build an evidence base and track community attitudes towards migrants

More information

How s Life in Finland?

How s Life in Finland? How s Life in Finland? November 2017 In general, Finland performs well across the different well-being dimensions relative to other OECD countries. Despite levels of household net adjusted disposable income

More information

Today s Training Video Is All About Traffic and Leads

Today s Training Video Is All About Traffic and Leads Today s Training Video Is All About Traffic and Leads I m Going To Show You How To Get Traffic And Leads For Your Business By Sharing With You My Proven Strategies That You Can Put To Use Today And See

More information

SIGBI Website and Social Media Statistics Report 1 st November st October 2017 (Year 6)

SIGBI Website and Social Media Statistics Report 1 st November st October 2017 (Year 6) SIGBI Website and Social Media Statistics Report 1 st November 2016-31 st October 2017 (Year 6) 1.0 Management Summary Overview Last year we reported a significant drop in visitors to the SIGBI Website,

More information

COMMUNITY PERCEPTIONS OF MIGRANTS AND IMMIGRATION

COMMUNITY PERCEPTIONS OF MIGRANTS AND IMMIGRATION COMMUNITY PERCEPTIONS OF MIGRANTS AND IMMIGRATION 3 1 EXECUTIVE SUMMARY 4 1.1 EXECUTIVE SUMMARY INTRODUCTION This report presents the findings from a Community survey designed to measure New Zealanders

More information

How s Life in Estonia?

How s Life in Estonia? How s Life in Estonia? November 2017 Relative to other OECD countries, Estonia s average performance across the different well-being dimensions is mixed. While it falls in the bottom tier of OECD countries

More information

How s Life in Turkey?

How s Life in Turkey? How s Life in Turkey? November 2017 Relative to other OECD countries, Turkey has a mixed performance across the different well-being dimensions. At 51% in 2016, the employment rate in Turkey is the lowest

More information

2017 Citizen Survey of Police Surveys Citizen Survey Introduction 1

2017 Citizen Survey of Police Surveys Citizen Survey Introduction 1 Citizen Survey Introduction 1 Table of Contents 2017 Citizen Survey Introduction... 3 Respondents Profile... 4 Key Questions for 2017... 6 Key Questions Five Year Comparison... 10 Citizens Contact with

More information

Why your members aren t voting. A GUIDE TO INCREASING VOTER TURNOUT AND PARTICIPATION

Why your members aren t voting. A GUIDE TO INCREASING VOTER TURNOUT AND PARTICIPATION A GUIDE TO INCREASING VOTER TURNOUT AND PARTICIPATION Why your members aren t voting. Survey & Ballot Systems 7653 Anagram Drive Eden Prairie, MN 55344-7311 800-974-8099 surveyandballotsystems.com INTRODUCTION

More information

Attitudes towards the EU in the United Kingdom

Attitudes towards the EU in the United Kingdom Flash Eurobarometer European Commission Attitudes towards the EU in the United Kingdom Analytical Report Fieldwork: January 200 Publication: May 200 Flash Eurobarometer 203 The Gallup Organization This

More information

2017 Citizen Satisfaction Survey City of Shawnee, Kansas

2017 Citizen Satisfaction Survey City of Shawnee, Kansas 2017 Citizen Satisfaction Survey City of Shawnee, Kansas Presented by March 2017 ETC Institute A National Leader in Market Research for Local Governmental Organizations helping city and county governments

More information

Politcs and Policy Public Policy & Governance Review

Politcs and Policy Public Policy & Governance Review Vol. 3, Iss. 2 Spring 2012 Politcs and Policy Public Policy & Governance Review Party-driven and Citizen-driven Campaigning: The Use of Social Media in the 2008 Canadian and American National Election

More information

ANNUAL SURVEY REPORT: REGIONAL OVERVIEW

ANNUAL SURVEY REPORT: REGIONAL OVERVIEW ANNUAL SURVEY REPORT: REGIONAL OVERVIEW 2nd Wave (Spring 2017) OPEN Neighbourhood Communicating for a stronger partnership: connecting with citizens across the Eastern Neighbourhood June 2017 TABLE OF

More information

Stay Connected with InEight

Stay Connected with InEight Stay Connected with InEight Presenters John Garay 20 years of project management software industry experience, including technical, marketing, and partner management BA from University of Pennsylvania

More information

How s Life in New Zealand?

How s Life in New Zealand? How s Life in New Zealand? November 2017 On average, New Zealand performs well across the different well-being indicators and dimensions relative to other OECD countries. It has higher employment and lower

More information

Kick Groupon to the Curb: The 4 Truths of Online Marketing

Kick Groupon to the Curb: The 4 Truths of Online Marketing Kick Groupon to the Curb: The 4 Truths of Online Marketing Presented by PFL Seth Gardenswartz Kurt Rued Dawn of Groupons (and Clones) Ø Brand for deals Ø 50+ million subscribers Ø 22 million Groupons sold

More information

ANNUAL SURVEY REPORT: BELARUS

ANNUAL SURVEY REPORT: BELARUS ANNUAL SURVEY REPORT: BELARUS 2 nd Wave (Spring 2017) OPEN Neighbourhood Communicating for a stronger partnership: connecting with citizens across the Eastern Neighbourhood June 2017 1/44 TABLE OF CONTENTS

More information

Using Social Media to Build Your Brand. Susan Getgood

Using Social Media to Build Your Brand. Susan Getgood Using Social Media to Build Your Brand Susan Getgood 1 Myth: Social Media is for Kids 2 The Facts 3 The Facts Social Media has Grown Sharply Year Over Year +% Percentage of Growth (From March 2009 to March

More information

How s Life in Iceland?

How s Life in Iceland? How s Life in Iceland? November 2017 In general, Iceland performs well across the different well-being dimensions relative to other OECD countries. 86% of the Icelandic population aged 15-64 was in employment

More information

City of Janesville Police Department 2015 Community Survey

City of Janesville Police Department 2015 Community Survey City of Janesville Police Department 2015 Community Survey Presentation and Data Analysis Conducted by: UW-Whitewater Center for Political Science & Public Policy Research Susan M. Johnson, Ph.D. and Jolly

More information

Social Networking in Many Forms

Social Networking in Many Forms for Independent School Admissions Emily H.L. Surovick Director of Lower School Admission, Chestnut Hill Academy Vincent H. Valenzuela Director of Admission, Chestnut Hill Academy in Many Forms Blogging

More information

Evidence-Based Policy Planning for the Leon County Detention Center: Population Trends and Forecasts

Evidence-Based Policy Planning for the Leon County Detention Center: Population Trends and Forecasts Evidence-Based Policy Planning for the Leon County Detention Center: Population Trends and Forecasts Prepared for the Leon County Sheriff s Office January 2018 Authors J.W. Andrew Ranson William D. Bales

More information

Government Online. an international perspective ANNUAL GLOBAL REPORT. Global Report

Government Online. an international perspective ANNUAL GLOBAL REPORT. Global Report Government Online an international perspective ANNUAL GLOBAL REPORT 2002 Australia, Canada, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Great Britain, Hong Kong, Hungary,

More information

Chapter Six: Learning Objectives. Learning Objectives. Public Opinion and Political Socialization

Chapter Six: Learning Objectives. Learning Objectives. Public Opinion and Political Socialization 1 Chapter Six: Public Opinion and Political Socialization Learning Objectives 2 Define what we mean by public opinion, and explain its uses by policymakers and interest groups. Distinguish between public

More information

Japan s average level of current well-being: Comparative strengths and weaknesses

Japan s average level of current well-being: Comparative strengths and weaknesses How s Life in Japan? November 2017 Relative to other OECD countries, Japan s average performance across the different well-being dimensions is mixed. At 74%, the employment rate is well above the OECD

More information

Quantcast Measure Guide

Quantcast Measure Guide Quantcast 2013 Quantcast Measure Guide Quantcast Measure Guide 2013 2 Quantcast Measure What is it? As one of the most widely adopted direct audience measurement services, Quantcast Measure provides website

More information

Preliminary Effects of Oversampling on the National Crime Victimization Survey

Preliminary Effects of Oversampling on the National Crime Victimization Survey Preliminary Effects of Oversampling on the National Crime Victimization Survey Katrina Washington, Barbara Blass and Karen King U.S. Census Bureau, Washington D.C. 20233 Note: This report is released to

More information

The Initiative Industry: Its Impact on the Future of the Initiative Process By M. Dane Waters 1

The Initiative Industry: Its Impact on the Future of the Initiative Process By M. Dane Waters 1 By M. Dane Waters 1 Introduction The decade of the 90s was the most prolific in regard to the number of statewide initiatives making the ballot in the United States. 2 This tremendous growth in the number

More information

Deliberative Polling for Summit Public Schools. Voting Rights and Being Informed REPORT 1

Deliberative Polling for Summit Public Schools. Voting Rights and Being Informed REPORT 1 Deliberative Polling for Summit Public Schools Voting Rights and Being Informed REPORT 1 1 This report was prepared by the students of COMM138/CSRE38 held Winter 2016. The class and the Deliberative Polling

More information

Hispanic Attitudes on Economy and Global Warming June 2016

Hispanic Attitudes on Economy and Global Warming June 2016 Hispanic Attitudes on Economy and Global Warming June 2016 Final Results June May June M-M Y-Y 2016 2016 2015 Change Change Index of Consumer Sentiment 105.8 93.5 98.4 +12.3 +7.4 Current Economic Conditions

More information

Research Thesis. Megan Fountain. The Ohio State University December 2017

Research Thesis. Megan Fountain. The Ohio State University December 2017 Social Media and its Effects in Politics: The Factors that Influence Social Media use for Political News and Social Media use Influencing Political Participation Research Thesis Presented in partial fulfillment

More information

Elections Alberta Survey of Voters and Non-Voters

Elections Alberta Survey of Voters and Non-Voters Elections Alberta Survey of Voters and Non-Voters RESEARCH REPORT July 17, 2008 460, 10055 106 St, Edmonton, Alberta T5J 2Y2 Tel: 780.423.0708 Fax: 780.425.0400 www.legermarketing.com 1 SUMMARY AND CONCLUSIONS

More information

Inbound Marketing Case Study. The Watch Doctor

Inbound Marketing Case Study. The Watch Doctor Inbound Marketing Case Study The Watch Doctor This is the story of a small-town businessman and his website. Mark Sirianni, professionally known as the Watch Doctor, came to us in 2012 with concerns about

More information

Monday, March 4, 13 1

Monday, March 4, 13 1 1 2 Using Social Media to Achieve Goals Networking Your Way to Employment Friday, November 18, 2011 3 LinkedIn Establish your profile, resume, & professional picture Incorporate all keywords a recruiter

More information

Scott Newton Smith. 17 Years, Evangelism GBC Internet Strategist Text scottgbc to 72727

Scott Newton Smith. 17 Years, Evangelism GBC Internet Strategist Text scottgbc to 72727 Scott Newton Smith 17 Years, Evangelism GBC Internet Strategist ssmith@gabaptist.org 770-936-5344 Text scottgbc to 72727 Agenda Facebook Page Opportunity & Philosophy Dig Into Some Pages LIVE What To Post

More information

The Federal Advisory Committee Act: Analysis of Operations and Costs

The Federal Advisory Committee Act: Analysis of Operations and Costs The Federal Advisory Committee Act: Analysis of Operations and Costs Wendy Ginsberg Analyst in American National Government October 27, 2015 Congressional Research Service 7-5700 www.crs.gov R44248 Summary

More information

Welcome to: How to Promote Your RSNA Exhibit Before We begin

Welcome to: How to Promote Your RSNA Exhibit Before We begin Welcome to: How to Promote Your RSNA Exhibit Before We begin Dial-in for Audio For Audio by phone Dial: 1-646-876-9923 When prompted meeting ID: 754 688 241 Or join computer audio Q&A Once dialed in you

More information

Annex A: Terms of Reference RFQ/PH/2018/001 Request for Quotation for the development and implementation of a local lead generation campaign

Annex A: Terms of Reference RFQ/PH/2018/001 Request for Quotation for the development and implementation of a local lead generation campaign Annex A: Terms of Reference RFQ/PH/2018/001 Request for Quotation for the development and implementation of a local lead generation campaign August 2018 Reference: RFQ/PH/2018/001 1 1 Introduction 1.1

More information

Capturing the Modern News Consumer

Capturing the Modern News Consumer Capturing the Modern News Consumer Capturing the Modern News Consumer 1. Who Do We Need to Reach? This is the most educated, informed generation that has ever lived. To think that young people have no

More information

Electronic Programs: FMChamber.com

Electronic Programs: FMChamber.com SUMMARY The Chamber of Commerce of Fargo Moorhead is a regional federation of 1,800 member firms, spanning two communities, two counties and two states. At the heart of our Chamber s mission is the drive

More information

The Digital Road to the White House: Insights on the Political Landscape Online

The Digital Road to the White House: Insights on the Political Landscape Online The Digital Road to the White House: Insights on the Political Landscape Online October 5 th, 2011 Experian and the marks used herein are service marks or registered trademarks of Experian Information

More information

ADVERTISING INFORMATION

ADVERTISING INFORMATION ADVERTISING INFORMATION ABOUT WND Founded by Joseph and Elizabeth Farah in 1997, WND is now the #1 independent source of news and commentary on the Web. WND has broken some of the most significant investigative

More information

ANNUAL SURVEY REPORT: ARMENIA

ANNUAL SURVEY REPORT: ARMENIA ANNUAL SURVEY REPORT: ARMENIA 2 nd Wave (Spring 2017) OPEN Neighbourhood Communicating for a stronger partnership: connecting with citizens across the Eastern Neighbourhood June 2017 ANNUAL SURVEY REPORT,

More information

ENERGY & VOTERS Poll Briefing Luncheon

ENERGY & VOTERS Poll Briefing Luncheon ENERGY & VOTERS Poll Briefing Luncheon Survey of North Carolina Voters Prepared for Conservatives for Clean Energy May 3, 2016 Table of Contents Methodology NC Voter History Data Voter Intensity and Ideological

More information

In Their Own Words: A Nationwide Survey of Undocumented Millennials

In Their Own Words: A Nationwide Survey of Undocumented Millennials In Their Own Words: A Nationwide Survey of Undocumented Millennials www.undocumentedmillennials.com Tom K. Wong, Ph.D. with Carolina Valdivia Embargoed Until May 20, 2014 Commissioned by the United We

More information

METHODOLOGY: Regional leaders are now left to come up with a new plan for the future of transportation in the Lower Mainland.

METHODOLOGY: Regional leaders are now left to come up with a new plan for the future of transportation in the Lower Mainland. Page 1 of 13 Metro Vancouver transit referendum: Who voted yes, who voted no, and what will it mean for the region? Despite their defeat, yes voters were more likely to say holding the transit plebiscite

More information

ANNUAL SURVEY REPORT: GEORGIA

ANNUAL SURVEY REPORT: GEORGIA ANNUAL SURVEY REPORT: GEORGIA 2 nd Wave (Spring 2017) OPEN Neighbourhood Communicating for a stronger partnership: connecting with citizens across the Eastern Neighbourhood June 2017 TABLE OF CONTENTS

More information

Office of Communications Social Media Handbook

Office of Communications Social Media Handbook Office of Communications Social Media Handbook Table of Contents Getting Started... 3 Before Creating an Account... 3 Creating Your Account... 3 Maintaining Your Account... 3 What Not to Post... 3 Best

More information

DOES ADDITION LEAD TO MULTIPLICATION? Koos Hussem X-CAGO B.V.

DOES ADDITION LEAD TO MULTIPLICATION? Koos Hussem X-CAGO B.V. DOES ADDITION LEAD TO MULTIPLICATION? Koos Hussem X-CAGO B.V. Was 2015 a milestone in publishing 1. Apple News 2. Facebook Instant Articles 3. Google Accelerated Mobile Pages (AMP) 4. Google Play Newsstand

More information

Quantifying and comparing web news portals article salience using the VoxPopuli tool

Quantifying and comparing web news portals article salience using the VoxPopuli tool First International Conference on Advanced Research Methods and Analytics, CARMA2016 Universitat Politècnica de València, València, 2016 DOI: http://dx.doi.org/10.4995/carma2016.2016.3137 Quantifying and

More information

Executive Summary of Texans Attitudes toward Immigrants, Immigration, Border Security, Trump s Policy Proposals, and the Political Environment

Executive Summary of Texans Attitudes toward Immigrants, Immigration, Border Security, Trump s Policy Proposals, and the Political Environment 2017 of Texans Attitudes toward Immigrants, Immigration, Border Security, Trump s Policy Proposals, and the Political Environment Immigration and Border Security regularly rank at or near the top of the

More information

Why Your Brand Or Business Should Be On Reddit

Why Your Brand Or Business Should Be On Reddit Have you ever wondered what the front page of the Internet looks like? Go to Reddit (https://www.reddit.com), and you ll see what it looks like! Reddit is the 6 th most popular website in the world, and

More information

Toronto Social Development Dashboard, October 2016

Toronto Social Development Dashboard, October 2016 STAFF REPORT ACTION REQUIRED CD15.6 Toronto Social Development Dashboard, October 2016 Date: October 5, 2016 To: From: Wards: Reference Number: Community Development & Recreation Committee Executive Director,

More information

Change versus more of the same: On-going panel of target voting groups provides path for Democrats in 2018

Change versus more of the same: On-going panel of target voting groups provides path for Democrats in 2018 Date: November 2, 2017 To: Page Gardner, Women s Voices Women Vote Action Fund From: Stan Greenberg, Greenberg Research Nancy Zdunkewicz, Change versus more of the same: On-going panel of target voting

More information

BY Amy Mitchell, Tom Rosenstiel and Leah Christian

BY Amy Mitchell, Tom Rosenstiel and Leah Christian FOR RELEASE MARCH 18, 2012 BY Amy Mitchell, Tom Rosenstiel and Leah Christian FOR MEDIA OR OTHER INQUIRIES: Amy Mitchell, Director, Journalism Research 202.419.4372 RECOMMENDED CITATION Pew Research Center,

More information

I'm on Facebook Now What??? (2 nd Edition) Book Excerpt

I'm on Facebook Now What??? (2 nd Edition) Book Excerpt I'm on Facebook Now What??? (2 nd Edition) Book Excerpt How To Use Facebook To Achieve Business Objectives By Jason Alba, Jesse Stay, and Rachel Melia Foreword by Mari Smith Afterword by Michael Stelzner

More information

What Social Media Should Be Doing For You. 27 May 2009

What Social Media Should Be Doing For You. 27 May 2009 What Social Media Should Be Doing For You 27 May 2009 Sandy Luther, Internet Solutions Manager Agenda The Market is Noisy o o o o o o What is Social Media? o What is Social Networking? Who uses it? o What

More information

Photographers: Your Web & Social Media Brand. Mike Anthony & Martin Cregg

Photographers: Your Web & Social Media Brand. Mike Anthony & Martin Cregg Photographers: Your Web & Social Media Brand Mike Anthony & Martin Cregg BPG Roundtable 3 July 2018 Website Hierarchy Visitors Domain Host Platform Design & Content Purpose / Audience Purpose & Audience

More information