USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
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1 DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit. AF.mil had 3% fewer Visits, 2% fewer Top Content Visits, 2% fewer Total Pageviews, and 1% more Pageviews per Visit. Navy.mil had 2% fewer Visits, 2% more Top Content Visits, 12% more Total Pageviews, and 14% more Pageviews per Visit. Marines.mil had 17% fewer Visits, 14% fewer Top Content Visits, 12% fewer Total Pageviews, and 5% more per Visit. USCG.mil had 4% more Visits, 1% fewer Top Content Visit, 18% more Total Pageviews, and 14% more Pageviews per Visit. USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews, and 6% fewer Pageviews per Visit. JCS.mil had 1% fewer Visits, 1% fewer Top Content Visits, 12% fewer Total Pageviews, and 11% fewer Pageviews per Visit. had 1% fewer Visits, 6% fewer Top Content Visits, 3% fewer Total Pageviews, and 2% fewer Pageviews per Visit. Direct traffic to defense.gov had no change, referrals had no change, and organic search was down 5%. Sections Overview Visits to the Defense.gov Homepage were down 10.1%, the News Releases (Landing Page) was down 6.7%. Individual news articles were down 3.2%, while individual news releases was up 7.8%. 1 Defense.gov Weekly Report for November 11 17, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for November 11 17, 2018
3 FLAGSHIP SITES METRICS OVERVIEW dod.defense.gov 17-Nov 10-Nov % (+/-) Visits 232, ,087 1% Top Content Visits 544, ,413-6% Total Pageviews 2,192,190 2,471,489-11% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 271, ,457-3% Top Content Visits 1,130,182 1,147,597-2% Total Pageviews 1,760,378 1,792,403-2% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 323, ,152-2% Top Content Visits 895, ,326 2% Total Pageviews 2,662,263 2,377,975 12% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 218, ,936-17% Top Content Visits 799, ,380-14% Total Pageviews 3,285,512 3,746,454-12% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 47,905 46,161 4% Top Content Visits 98, ,166-1% Total Pageviews 268, ,688 18% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 46,799 49,727-6% Top Content Visits 99, ,446-5% Total Pageviews 180, ,259-11% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 40,353 40,741-1% Top Content Visits 100, ,733-1% Total Pageviews 260, ,535-12% PV per Visit % 17-Nov 10-Nov % (+/-) Visits 521, ,673-1% Top Content Visits 1,131,496 1,204,116-6% Total Pageviews 4,044,667 4,174,693-3% PV per Visit % 3 Defense.gov Weekly Report for November 11 17, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 10-Nov 3-Nov Defense.gov Visits Visits % (+/-) facebook 1.91% 1.80% 7% twitter 0.79% 0.68% 17% AF.mil Visits Visits % (+/-) facebook 10.79% 5.82% 85% twitter 0.66% 0.41% 62% Navy.mil Visits Visits % (+/-) facebook 6.07% 4.30% 41% twitter 0.57% 2.87% -80% Marines.mil Visits Visits % (+/-) facebook 1.09% 1.46% -25% twitter 0.13% 0.13% 4% USCG.mil Visits Visits % (+/-) facebook 0.47% 0.23% 101% twitter 0.11% 0.04% 173% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 17-Nov 10-Nov Traffic Source Visits Visits % (+/-) Direct 58.60% 58.68% 0% Google 22.63% 22.90% -1% links.govdelivery.com 0.67% 0.64% 5% nytimes.com 0.00% 0.00% 395% msn.com 0.03% 0.02% 22% baidu 0.06% 0.08% -14% reddit.com 0.02% 0.10% -81% yahoo 0.46% 0.44% 4% bing 2.05% 2.27% -10% referral vs. organic Visits Visits % (+/-) referral 35.91% 35.93% 0% organic 2.29% 2.42% -5% Top Level Domains Hits Hits % (+/-).com 11.15% 6.64% 68%.net 21.99% 18.22% 21%.mil 22.54% 21.85% 3%.gov 0.35% 0.36% -2%.edu 0.55% 0.48% 14% Feeds Visits Visits % (+/-) RSS 20,452 19,247 6% 4 Defense.gov Weekly Report for November 11 17, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 17 Nov 10 Nov % of Section Visits Pageviews Visits Pageviews Website Homepage 22, ,916 26, , % 4.63% -10.1% News Landing Page % 0.12% -33.5% Resources Landing Page 1,327 1,696 1,386 1, % 0.24% 1.3% Face of Defense Landing Page 3,037 3,186 2,909 3, % 0.50% 10.5% Week in Photos % 0.03% -38.9% Photo Essays % 0.08% 18.8% Articles 109, , , , % 20.72% -3.2% Special Features 18,831 29,351 21,640 30, % 3.75% -7.9% AFPS RSS 7,171 37,567 6,989 41, % 1.21% 8.6% News Lead Photos RSS , % 0.03% 24.7% News Releases (landing page) % 0.01% -6.7% Multimedia News Releases 65, ,349 64, , % 11.11% 7.8% News Releases RSS 4,160 23,710 4,569 30, % 0.79% -3.6% Transcripts 29, ,381 23, , % 4.13% 31.8% Transcripts RSS 1,596 5,591 1,422 10, % 0.25% 18.8% Advisories 25,540 51,738 24,222 74, % 4.20% 11.6% Advisories RSS 1,500 6,846 1,320 11, % 0.23% 20.3% Contracts 64, ,575 65, , % 11.40% 3.4% Contracts RSS 2,996 9,673 2,835 14, % 0.49% 11.9% Casualty update % 0.00% #DIV/0! Photos Landing Page % 0.00% #DIV/0! Lead Photos Gallery % 0.00% % Videos Landing Page % 0.00% #DIV/0! Leaders % 0.00% #DIV/0! SecDef Landing Page % 0.01% -8.7% DepSecDef Landing Page % 0.01% -53.7% CJCS Landing Page % 0.00% #DIV/0! VCJCS Landing Page % 0.00% #DIV/0! Bios 30,752 34,787 32,191 36, % 5.58% 1.1% Speeches 21, ,327 22, , % 3.88% 0.2% Speeches RSS 568 7, , % 0.10% 0.4% Sec Def Speeches RSS 279 1, , % 0.05% 3.6% Contact Us % 0.08% -37.7% Sites Landing Pages Other Registered sites 1,638 1,851 2,112 2, % 0.37% -17.9% Social media % 0.02% 19.3% Pay and Benefits % 0.00% 5.8% Doing Business with DoD % 0.03% 9.7% Defense Budget % 0.05% -2.9% Defense Budget , , % 0.06% -3.8% Total 60.78% 58.44% 4.0% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for November 11 17, 2018 % of Website % +/- Change
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Don t Stand in Line: TSA Precheck Open to Military, DOD Civilians dod.defense.gov/news/article/article/ / /8/2018 The Biggest Audit in Human History... Really? dod.defense.gov/news/article/article/ / /16/2018 DoD Releases Annual Report on Sexual Assault in Military dod.defense.gov/news/article/article/ / /1/2018 U.S., Qatari Defense Officials Look to Strengthen Partnership dod.defense.gov/news/article/article/ / /13/2018 NATO Leads New Mission to Develop Iraq s Defense Institutions dod.defense.gov/news/article/article/ / /13/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published General Officer Announcement View/Article/ / /14/2018 General Officer Announcements View/Article/ / /15/20178 Defense Department Announces Cost of Living Increase to Retired Pay View/Article/ / /6/2018 Pentagon Announces Force Optimization View/Article/ / /15/2018 Statement by Secretary of Defense James N. Mattis on Refueling Saudi Coalition Aircraft View/Article/ / /9/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Chuck Hagel James N. Mattis John Abizaid Patrick M. Shanahan Defense.gov Weekly Report for November 11 17, 2018
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
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DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
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