Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
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1 DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had 15% more Visits, 28% more Top Content Visits, 17% more Total Pageviews, and 2% more Pageviews per Visit. Navy.mil had 38% more Visits, 30% more Top Content Visits, 25% more Total Pageviews, and 10% fewer Pageviews per Visit. Marines.mil had 6% more to Visits, 39% more Top Content Visits, 32% more Total Pageviews, and 25% more Pageviews per Visit. USCG.mil had 4% more Visits, 10% more Top Content Visit, 19% more Total Pageviews, and 14% more Pageviews per Visit. USACE.army.mil had 25% more Visits, 17% more Top Content Visits, 20% more Total Pageviews, and 5% fewer Pageviews per Visit. JCS.mil had 11% more Visits, 5% more Top Content Visits, 5% more Total Pageviews, and 6% fewer Pageviews per Visit. Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%. Sections Overview Visits to the Defense.gov Homepage were up 8.7%, the News Releases (Landing Page) was down 14.3% Individual news articles were up 23%, while individual news releases was up 26%. 1 Defense.gov Weekly Report for 8-15 July, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for 8-15 July, 2018
3 FLAGSHIP SITES METRICS OVERVIEW 14-Jul 7-Jul % (+/-) Visits 894, ,807 41% Top Content Visits 1,815,009 1,433,208 27% Total Pageviews 6,068,187 5,023,728 21% PV per Visit % 14-Jul 7-Jul % (+/-) Visits 287, ,263 15% Top Content Visits 1,170, ,211 28% Total Pageviews 1,908,503 1,626,214 17% PV per Visit % 14-Jul 7-Jul % (+/-) Visits 576, ,806 38% Top Content Visits 1,381,859 1,061,419 30% Total Pageviews 3,193,396 2,564,249 25% PV per Visit % 14-Jul 7-Jul % (+/-) Visits 248, ,649 6% Top Content Visits 1,057, ,501 39% Total Pageviews 4,114,233 3,114,471 32% PV per Visit % 14-Jul 7-Jul % (+/-) Visits 57,359 54,896 4% Top Content Visits 113, ,953 10% Total Pageviews 253, ,121 19% PV per Visit % 14-Jul 7-Jul % (+/-) Visits 61,836 49,315 25% Top Content Visits 119, ,218 17% Total Pageviews 239, ,236 20% PV per Visit % 14-Jul 7-Jul % (+/-) Visits 41,273 37,190 11% Top Content Visits 88,267 84,175 5% Total Pageviews 249, ,302 5% PV per Visit % 3 Defense.gov Weekly Report for 8-15 July, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 14-Jul 7-Jul Defense.gov Visits Visits % (+/-) facebook 14.02% 4.98% 181% twitter 0.43% 0.49% -13% AF.mil Visits Visits % (+/-) facebook 9.42% 8.10% 16% twitter 0.21% 0.28% -25% Navy.mil Visits Visits % (+/-) facebook 37.42% 25.75% 45% twitter 0.88% 0.38% 133% Marines.mil Visits Visits % (+/-) facebook 6.15% 7.23% -15% twitter 0.05% 0.30% -84% USCG.mil Visits Visits % (+/-) facebook 0.92% 3.60% -74% twitter 0.03% 0.03% -16% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 14-Jul 7-Jul Traffic Source Visits Visits % (+/-) Direct 67.16% 73.28% -8% Google 9.71% 11.13% -13% links.govdelivery.com 0.58% 0.51% 12% nytimes.com 0.00% 0.00% -49% msn.com 0.02% 0.02% -12% baidu 0.10% 0.15% -37% reddit.com 0.07% 0.03% 158% yahoo 0.20% 0.25% -20% bing 0.92% 1.00% -8% referral vs. organic Visits Visits % (+/-) referral 28.43% 21.56% 32% organic 0.28% 0.35% -20% Top Level Domains Hits Hits % (+/-).com 27.96% 30.35% -8%.net 13.18% 17.63% -25%.mil 28.61% 21.98% 30%.gov 0.32% 0.24% 32%.edu 0.43% 0.40% 7% Feeds Visits Visits % (+/-) RSS 165, ,243 2% 4 Defense.gov Weekly Report for 8-15 July, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 14 Jul 7 Jul % of Section Visits Pageviews Visits Pageviews Website Homepage 386,236 1,975, ,572 1,328, % 19.58% 8.7% News Landing Page 26,536 62,781 24,461 54, % 1.71% -14.3% Resources Landing Page 1,295 1,970 1,096 1, % 0.08% -6.7% Face of Defense Landing Page 24,256 26,835 27,445 30, % 1.91% -30.2% Week in Photos 1,616 3,167 1,943 3, % 0.14% -34.3% Photo Essays 5,780 11,382 4,623 8, % 0.32% -1.3% Articles 258, , , , % 11.58% 23.0% Special Features 87, ,710 87, , % 6.11% -21.3% AFPS RSS 43,246 1,008,046 42, , % 2.94% -19.0% News Lead Photos RSS 8,980 21,460 8,708 20, % 0.61% -18.6% News Releases (landing page) 35,093 89,677 32,275 86, % 2.25% -14.1% Multimedia News Releases 125, ,594 78, , % 5.49% 26.0% News Releases RSS 29, ,527 28, , % 2.00% -17.4% Transcripts 40, ,032 39, , % 2.78% -19.2% Transcripts RSS 15,209 48,439 14,727 81, % 1.03% -18.5% Advisories 26,671 67,091 26,339 59, % 1.84% -20.0% Advisories RSS 11,458 45,771 11,105 42, % 0.77% -18.5% Contracts 73, ,987 67,064 97, % 4.68% -13.2% Contracts RSS 22,544 73,621 21, , % 1.47% -15.2% Casualty update 1,384 1,742 1,646 2, % 0.11% -33.6% Photos Landing Page 1,912 3,514 2,043 3, % 0.14% -26.1% Lead Photos Gallery 4,010 8,029 4,052 7, % 0.28% -21.9% Videos Landing Page 1,382 2,386 1,374 2, % 0.10% -20.6% Leaders 1,459 2,441 1,299 2, % 0.09% -11.3% SecDef Landing Page 3,775 7,873 3,413 6, % 0.24% -12.7% DepSecDef Landing Page 2,428 5,392 1,944 3, % 0.14% -1.4% CJCS Landing Page 964 2,027 1,238 2, % 0.09% -38.5% VCJCS Landing Page 985 2,050 1,149 2, % 0.08% -32.3% Bios 43,221 92,791 33,694 76, % 2.35% 1.3% Speeches 22, ,448 19, , % 1.38% -11.2% Speeches RSS 3,906 32,152 3,828 62, % 0.27% -19.4% Sec Def Speeches RSS 10,262 30,909 10,098 28, % 0.70% -19.8% Contact Us 7,527 12,700 6,962 11, % 0.49% -14.6% Sites Landing Pages Other % of Website Registered sites 1,851 2,188 1,519 1, % 0.11% -3.8% Social media % 0.01% 34.8% Pay and Benefits % 0.01% 9.9% Doing Business with DoD % 0.02% -16.2% Recovery Act 793 4, , % 0.05% 4.3% Defense Budget % 0.01% 15.6% Defense Budget , , % 0.01% 54.7% Total 43.80% 44.64% -1.9% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) % +/- Change 5 Defense.gov Weekly Report for 8-15 July, 2018
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published DoD Announces Policy Change on Transfer of Post-9/11 GI Bill Benefits /12/2018 DoD Personnel Assist in Thai Cave Rescue Operations /9/2018 Army Chooses Austin as Site for Futures Command Headquarters /13/2018 U.S. Forces Korea Opens New Headquarters /3/2018 Mattis Plans Visits to Croatia, Norway After Attending NATO Summit /6/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published Pentagon Announces Changes to Post-9/11 GI Bill View/Article/ /12/2018 DoD Identifies Army Casualty View/Article/ /8/2018 General Officer Announcements View/Article/ /9/2018 General Officer Announcement View/Article/ /11/2018 General Officer Announcements View/Article/ /11/2018 Top 5 Biographies by Visits Bio Visits Pageviews James N. Mattis Patrick M. Shanahan General Jpseph F. Dunford, Jr Dana Deasy General Paul J. Selva Defense.gov Weekly Report for 8-15 July, 2018
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
More informationDirect traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
More informationDirect traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
More informationUSACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
More informationThis week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
More informationDirect traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
More informationThis week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
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DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
More informationDirect traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
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More informationDirect traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
More informationDirect traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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