Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
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1 DEFENSE.GOV WEEKLY REPORT Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had 17% fewer visits, 12% fewer unique pageviews, 12% fewer pageviews, and 7% more pageviews per visit. Navy.mil had 125% more visits, 71% more unique pageviews, 61% more total pageviews, and 29% fewer pageviews per visit. Marines.mil had 9% fewer visits, 11% fewer in unique pageviews, 19% fewer in total pageviews, and 11% fewer pageviews per visit. USACE.army.mil had 21% fewer visits, 21% fewer unique pageviews, 16% fewer total pageviews, and 5% more pageviews per visit. JCS.mil had 9% fewer visits, 7% more unique pageviews, 3% more total pageviews, and 13% more pageviews per visit. Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change. Sections Overview Visits to the Defense.gov homepage was down 2.8% and the news releases landing page was up 3.5%. Articles were down 9.9% and individual news releases were up 2.1%. 1 Defense.gov Weekly Report for Nov, 2017
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for Nov, 2017
3 FLAGSHIP SITES METRICS OVERVIEW Total Pageviews 3,250,157 3,704,228-12% PV per Visit % 25-Nov 18-Nov % (+/-) Visits 231, ,538-17% Unique Pageviews 884,742 1,005,514-12% Total Pageviews 1,609,103 1,822,941-12% PV per Visit % 25-Nov 18-Nov % (+/-) Visits 1,449, , % Unique Pageviews 2,727,426 1,595,357 71% Total Pageviews 4,585,371 2,850,870 61% PV per Visit % 25-Nov 18-Nov % (+/-) Visits 245, ,475-9% Unique Pageviews 739, ,530-11% Total Pageviews 1,712,042 2,114,831-19% PV per Visit % 25-Nov 18-Nov % (+/-) Visits 43,488 54,703-21% Unique Pageviews 97, ,124-21% Total Pageviews 187, ,415-16% PV per Visit % 25-Nov 18-Nov % (+/-) Visits 21,878 24,079-9% Unique Pageviews 79,960 74,637 7% Total Pageviews 123, ,316 3% PV per Visit % 3 Defense.gov Weekly Report for Nov, 2017
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 25-Nov 18-Nov Defense.gov Visits Visits % (+/-) facebook 8.30% 11.02% -25% twitter 0.60% 0.27% 122% AF.mil Visits Visits % (+/-) facebook 5.47% 7.87% -30% twitter 0.21% 0.16% 35% Navy.mil Visits Visits % (+/-) facebook 67.90% 41.49% 64% twitter 0.73% 0.74% -2% Marines.mil Visits Visits % (+/-) facebook 11.43% 3.51% 225% twitter 0.06% 0.03% 79% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 25-Nov 18-Nov Traffic Source Visits Visits % (+/-) Direct 67.94% 65.18% 4% Google 10.64% 11.47% -7% links.govdelivery.com 0.67% 0.91% -26% nytimes.com 0.01% 0.01% 23% msn.com 0.03% 0.03% -5% baidu 0.15% 0.11% 32% reddit.com 0.09% 0.05% 82% yahoo 0.31% 0.37% -18% bing 0.99% 1.15% -13% referral vs. organic Visits Visits % (+/-) referral 26.09% 29.59% -12% organic 0.46% 0.45% 0% Top Level Domains Hits Hits % (+/-).com 10.18% 11.44% -11%.net 15.83% 17.30% -9%.mil 12.56% 16.96% -26%.gov 0.36% 0.50% -28%.edu 0.53% 0.63% -16% Feeds Visits Visits % (+/-) 4 Defense.gov Weekly Report for Nov, 2017
5 SECTIONS OVERVIEW DEFENSE.GOV Homepage 223, , , , % 20.75% -2.8% News Landing Page 20,455 62,511 23,782 70, % 1.72% 7.4% Resources Landing Page 3,287 4,491 4,604 5, % 0.33% -10.8% Face of Defense Landing Page 2,757 4,071 4,295 5, % 0.31% -19.8% Week in Photos 5,474 6,758 4,264 5, % 0.31% 60.3% Photo Essays 7,671 9,786 7,544 9, % 0.55% 27.0% Articles 144, , , , % 14.51% -9.9% Special Features 37, ,551 43,211 87, % 3.12% 9.5% AFPS RSS 40, ,383 41, , % 3.00% 22.1% News Lead Photos RSS 4,861 18,888 4,915 17, % 0.36% 23.5% News Releases (landing page) 23,662 79,179 28, , % 2.06% 3.5% Multimedia News Releases 62,816 75,458 76,854 92, % 5.56% 2.1% News Releases RSS 27, ,838 28, , % 2.06% 20.5% Transcripts 12,799 60,185 21,949 77, % 1.59% -27.2% Transcripts RSS 12,187 77,710 13,000 74, % 0.94% 17.1% Advisories 10,372 25,039 9,137 20, % 0.66% 41.8% Advisories RSS 9,672 44,292 9,418 44, % 0.68% 28.3% Contracts 36,226 48,914 59,579 93, % 4.31% -24.1% Contracts RSS 20, ,382 22, , % 1.63% 15.0% Casualty update 1,426 1,985 1,985 2, % 0.14% -10.3% Photos Landing Page 6,877 11,263 6,996 11, % 0.51% 22.8% Lead Photos Gallery 4,089 6,394 4,857 7, % 0.35% 5.1% Videos Landing Page 2,238 3,159 2,927 4, % 0.21% -4.5% Channel 1 3,106 4,210 4,216 5, % 0.30% -8.0% Channel % 0.03% 1.6% Channel % 0.02% -7.2% Channel % 0.02% -14.0% Channel % 0.01% -6.3% Channel % 0.01% -6.2% Leaders 1,390 2,449 1,890 2, % 0.14% -8.1% SecDef Landing Page 6,930 10,000 8,552 11, % 0.62% 1.2% DepSecDef Landing Page 1,997 2,968 2,591 3, % 0.19% -3.7% CJCS Landing Page 773 1,162 1,043 1, % 0.08% -7.4% VCJCS Landing Page 743 1, , % 0.07% -6.5% Bios 30,886 37,180 35,251 42, % 2.55% 9.4% Speeches 8,070 65,458 9,320 66, % 0.67% 8.1% Speeches RSS 3,837 51,087 3,866 47, % 0.28% 24.0% Sec Def Speeches RSS 8,733 29,345 8,780 29, % 0.63% 24.2% Contact Us 4,965 7,074 6,711 9, % 0.49% -7.6% Sites Landing Pages Other 25 Nov 18 Nov % of Website Section Visits Pageviews Visits Pageviews Visits (25 Nov) % of Website Visits (18 Nov) Registered sites 1,560 1,725 2,049 2, % 0.15% -4.9% Social media % 0.01% 92.0% Pay and Benefits % 0.00% -7.8% Recovery Act 2,015 14,572 1,978 5, % 0.14% 1.9% Doing Business with DoD % 0.02% 4.4% Defense Budget % 0.03% -16.2% Defense Budget % 0.03% 7.0% Total 42.98% 42.94% 0.1% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) % +/- Change (Visits)* 5 Defense.gov Weekly Report for Nov, 2017
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Published Visits Pageviews U.S., Afghan Forces Target Taliban Drug Labs, Hit Where it Hurts 11/20/2017 3,904 4,784 Face of Defense: Marine Takes Leave to Help Hurricane Victims 11/8/2017 3,834 3,994 Honorably Discharged Vets Now Have Online Exchange Shopping Privileges ww.defense.gov/news/article/article/ /14/2017 3,496 3,806 Coalition Partner Forces Kill 9 ISIS Members in Southern Syria 11/19/2017 2,900 3,840 Navy Deploys Unmanned Submersibles in Argentine Submarine Search 11/21/2017 2,721 3,564 Top 5 Press Releases by Visits Press Release Published Visits Pageviews General Officer Announcements 11/16/2017 9,271 10,738 Statement by Chief Spokesperson Dana W. White on Additional Remains Found in Niger 11/21/2017 6,586 8,434 DoD Releases Sexual Assault Local Installation Data 11/17/2017 4,740 5,922 Command Senior Enlisted Leader Assignment 11/20/2017 3,742 4,835 Flag Officer Assignments 11/22/2017 2,581 3,419 Top 5 Biographies by Visits Bio Visits Pageviews Jim Mattis 1,647 2,218 Genera l Jos eph F. Dunford 1,253 1,733 Patrick Shanahan 1,050 1,338 General Paul J. Selva 733 1,116 Dr. Mark T. Esper Defense.gov Weekly Report for Nov, 2017
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
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