Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
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1 DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit. AF.mil had 28% fewer Visits, 28% fewer Top Content Visits, 34% fewer Total Pageviews, and 9% fewer Pageviews per Visit. Navy.mil had 19% fewer Visits, 22% fewer Top Content Visits, 4% fewer Total Pageviews, and 19% more Pageviews per Visit. Marines.mil had 37% fewer Visits, 32% fewer Top Content Visits, 42% fewer Total Pageviews, and 7% fewer per Visit. USCG.mil had 28% fewer Visits, 30% fewer Top Content Visit, 32% fewer Total Pageviews, and 6% fewer Pageviews per Visit. USACE.army.mil had 14% fewer Visits, 17% fewer Top Content Visits, 22% fewer Total Pageviews, and 10% fewer Pageviews per Visit. JCS.mil had 26% fewer Visits, 25% fewer Top Content Visits, 30% fewer Total Pageviews, and 4% fewer Pageviews per Visit. Direct traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%. Sections Overview Visits to the Defense.gov Homepage were down 52.3%, the News Releases (Landing Page) was down 99.5%. Individual news articles were down 80.6%, while individual news releases was up 35.3%. 1 Defense.gov Weekly Report for October 7-13, 2018
2 DEFENSE.GOV METRICS AT A GLANCE 2 Defense.gov Weekly Report for October 7-13, 2018
3 FLAGSHIP SITES METRICS OVERVIEW 13-Oct 6-Oct % (+/-) Visits 174, ,822-58% Top Content Visits 406, ,702-55% Total Pageviews 173,244 3,804,430-95% PV per Visit % 13-Oct 6-Oct % (+/-) Visits 178, ,893-28% Top Content Visits 674, ,532-28% Total Pageviews 1,017,093 1,552,212-34% PV per Visit % 13-Oct 6-Oct % (+/-) Visits 332, ,474-19% Top Content Visits 696, ,293-22% Total Pageviews 1,951,961 2,033,427-4% PV per Visit % 13-Oct 6-Oct % (+/-) Visits 143, ,395-37% Top Content Visits 514, ,139-32% Total Pageviews 2,019,760 3,463,521-42% PV per Visit % 13-Oct 6-Oct % (+/-) Visits 29,887 41,418-28% Top Content Visits 62,860 89,540-30% Total Pageviews 143, ,987-32% PV per Visit % 13-Oct 6-Oct % (+/-) Visits 35,604 41,246-14% Top Content Visits 77,225 92,852-17% Total Pageviews 128, ,728-22% PV per Visit % 13-Oct 6-Oct % (+/-) Visits 26,938 36,626-26% Top Content Visits 64,393 85,320-25% Total Pageviews 195, ,986-30% PV per Visit % 3 Defense.gov Weekly Report for October 7-13, 2018
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 13-Oct 6-Oct Defense.gov Visits Visits % (+/-) facebook 13.61% 6.01% 127% twitter 0.65% 0.38% 72% AF.mil Visits Visits % (+/-) facebook 14.05% 12.34% 14% twitter 0.35% 0.23% 51% Navy.mil Visits Visits % (+/-) facebook 42.06% 36.09% 17% twitter 0.20% 0.37% -45% Marines.mil Visits Visits % (+/-) facebook 4.78% 7.04% -32% twitter 0.06% 0.06% -1% USCG.mil Visits Visits % (+/-) facebook 0.74% 1.03% -28% twitter 0.05% 0.02% 146% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 13-Oct 6-Oct Traffic Source Visits Visits % (+/-) Direct 54.24% 70.04% -23% Google 17.03% 12.41% 37% links.govdelivery.com 0.51% 0.50% 2% nytimes.com 0.01% 0.00% 184% msn.com 0.03% 0.03% -23% baidu 0.09% 0.13% -27% reddit.com 0.39% 0.02% 1889% yahoo 0.40% 0.25% 57% bing 2.17% 1.31% 65% referral vs. organic Visits Visits % (+/-) referral 40.66% 26.75% 52% organic 2.27% 1.38% 64% Top Level Domains Hits Hits % (+/-).com 7.44% 16.01% -53%.net 15.84% 15.87% 0%.mil 39.61% 35.58% 11%.gov 0.44% 0.33% 34%.edu 0.46% 0.38% 22% Feeds Visits Visits % (+/-) RSS 10,358 72,379-86% 4 Defense.gov Weekly Report for October 7-13, 2018
5 SECTIONS OVERVIEW DEFENSE.GOV 13 Oct 6 Oct % of Section Visits Pageviews Visits Pageviews Website Homepage 35, , ,438 1,147, % 18.17% -52.3% News Landing Page ,551 20, % 0.95% -94.2% Resources Landing Page 1,235 2,048 1,647 2, % 0.18% 65.9% Face of Defense Landing Page 1,776 1,845 3,272 4, % 0.36% 20.1% Week in Photos ,068 1, % 0.12% -84.9% Photo Essays 154 1,373 1,300 2, % 0.14% -73.8% Articles 78, , ,702 3,804, % % -80.6% Special Features 11,295 23,449 21,012 39, % 2.34% 18.9% AFPS RSS 2,912 18,370 18, , % 2.09% -65.8% News Lead Photos RSS 389 1,193 3,881 13, % 0.43% -77.8% News Releases (landing page) ,270 34, % 1.25% -99.5% Multimedia News Releases 50,200 90,040 82, , % 9.12% 35.3% News Releases RSS 2,832 16,166 13,769 74, % 1.53% -54.5% Transcripts 16,383 98,194 25, , % 2.84% 41.9% Transcripts RSS 745 2,122 6,656 36, % 0.74% -75.2% Advisories 15,428 32,204 23, , % 2.59% 46.5% Advisories RSS 581 3,563 4,850 24, % 0.54% -73.5% Contracts 56, ,960 60, , % 6.76% 103.9% Contracts RSS 1,495 5,709 10,114 55, % 1.12% -67.3% Casualty update , % 0.08% % Photos Landing Page , % 0.08% -99.7% Lead Photos Gallery 0 0 1,815 2, % 0.20% % Videos Landing Page % 0.06% % Leaders % 0.07% % SecDef Landing Page ,647 2, % 0.18% -90.7% DepSecDef Landing Page ,013 2, % 0.11% -88.2% CJCS Landing Page % 0.04% % VCJCS Landing Page % 0.03% % Bios 15,262 19,166 29,803 37, % 3.31% 13.3% Speeches 16, ,167 21, , % 2.42% 62.9% Speeches RSS 320 4,259 2,149 30, % 0.24% -67.1% Sec Def Speeches RSS 338 1,284 4,615 17, % 0.51% -83.8% Contact Us ,501 3, % 0.28% -79.7% Sites Landing Pages Other % of Website Registered sites 993 2,168 1,339 1, % 0.15% 64.1% Social media % 0.01% 108.0% Pay and Benefits % 0.01% -38.6% Doing Business with DoD % 0.03% -17.7% Defense Budget % 0.03% -24.0% Defense Budget , % 0.04% -29.9% Total 58.39% % -55.8% Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) % +/- Change * 5 Defense.gov Weekly Report for October 7-13, 2018
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Passing the Decanter, the U.S. Naval Academy Way dod.defense.gov/news/article/article/ /8/2018 NATO s Trident Juncture Exercise Tests Deterrence Capabilities dod.defense.gov/news/article/article/ /7/2018 DoD Releases Annual Report on Sexual Assault in Military dod.defense.gov/news/article/article/ /1/2018 Democracy Providing Stability, Security in the Hemisphere, Mattis Says in Mexico dod.defense.gov/news/article/article/ /9/2018 Disabled Employees Achievements Recognized at Pentagon Ceremony dod.defense.gov/news/article/article/ /5/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published General Officer Assignments View/Article/ /5/2018 General Officer Assignments View/Article/ /5/2018 Command Senior Enlisted Leader Assignment View/Article/ /4/2018 Deputy Secretary of Defense delivers Defense Industrial Base Report to President Trump View/Article/ /5/2018 Readout of Secretary of Defense James N. Mattis Meeting with Greek Defense Minister Panagiotis Kammenos View/Article/ /9/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus James N. Mattis Patrick M. Shanahan General Joseph F. Dunford, Jr Chuck Hagel Defense.gov Weekly Report for October 7-13, 2018
USACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
USCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
Direct traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews
Direct traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
Direct traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
Direct traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
DEFENSE.GOV WEEKLY REPORT. May 20-26, Metrics Overview
DEFENSE.GOV WEEKLY REPORT May 20-26, 2018 Metrics Overview This week Defense.gov had 13% fewer Visits, 12% fewer Top Content Visits, 10% fewer Total Pageviews, and 3% more Pageviews per Visit. AF.mil had
Direct traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
Direct traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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