This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total
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1 DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews per Visit. had 13% more Visits, 14% more Top Content Visits, 24% more Total Pageviews, and 1% more Pageviews per Visit. AF.mil had 16% more Visits, 16% more Top Content Visits, 16% more Total Pageviews, and 1% more Pageviews per Visit. Navy.mil had 12% more Visits, 9% more Top Content Visits, 5% fewer Total Pageviews, and 15% fewer Pageviews per Visit. Marines.mil had 17% more Visits, 27% more Top Content Visits, 27% more Total Pageviews, and 8% more per Visit. USCG.mil had 2% fewer Visits, 6% more Top Content Visit, 18% more Total Pageviews, and 20% more Pageviews per Visit. USACE.army.mil had 33% more Visits, 23% more Top Content Visits, 29% more Total Pageviews, and 3% fewer Pageviews per Visit. JCS.mil had 13% more Visits, 10% more Top Content Visits, 30% more Total Pageviews, and 15% more Pageviews per Visit. Direct traffic to defense.gov was up 3%, referrals search was down 6%, and organic search was up 24%. Sections Overview Visits to the Defense.gov Homepage were up 25.9%, while the News Releases (Landing Page) were down 40.2%. Individual news articles were down 10.7%, while individual news releases were up 2.3%. 1 Defense.gov Weekly Report for December 30, 2018 January 5, 2019
2 DEFENSE.GOV METRICS AT A GLANCE Pageviews, This Week vs. Last Week Dec 30 - Jan 5 Dec Defense.gov Weekly Report for December 30, 2018 January 5, 2019
3 FLAGSHIP SITES METRICS OVERVIEW DoD.Defense.gov 5-Jan 29-Dec % (+/-) Visits 195, ,375-7% Top Content Visits 415, ,062-5% Total Pageviews 2,175,467 1,884,875 15% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 372, ,609 23% Top Content Visits 878, ,187 14% Total Pageviews 3,216,703 2,587,280 24% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 205, ,942 16% Top Content Visits 898, ,265 16% Total Pageviews 1,301,436 1,120,842 16% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 265, ,462 12% Top Content Visits 649, ,963 9% Total Pageviews 2,005,341 2,100,795-5% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 172, ,380 17% Top Content Visits 616, ,234 27% Total Pageviews 2,622,704 2,071,064 27% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 37,435 38,021-2% Top Content Visits 83,365 78,732 6% Total Pageviews 164, ,437 18% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 37,976 28,473 33% Top Content Visits 79,221 64,342 23% Total Pageviews 129, ,481 29% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 27,623 24,426 13% Top Content Visits 61,296 55,543 10% Total Pageviews 154, ,594 30% PV per Visit % 3 Defense.gov Weekly Report for December 30, 2018 January 5, 2019
4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 5-Jan 29-Dec Defense.gov Visits Visits % (+/-) facebook 1.83% 3.35% -45% twitter 3.15% 1.34% 135% AF.mil Visits Visits % (+/-) facebook 3.01% 1.60% 87% twitter 0.89% 0.19% 362% Navy.mil Visits Visits % (+/-) facebook 11.89% 8.64% 38% twitter 1.29% 1.61% -20% Marines.mil Visits Visits % (+/-) facebook 0.57% 0.46% 24% twitter 0.06% 0.06% -6% USCG.mil Visits Visits % (+/-) facebook 0.18% 1.68% -89% twitter 0.01% 0.03% -45% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 5-Jan 29-Dec Traffic Source Visits Visits % (+/-) Direct 51.40% 49.95% 3% Google 22.26% 26.86% -17% links.govdelivery.com 0.52% 0.11% 380% nytimes.com 0.01% 0.00% 168% msn.com 0.03% 0.03% 6% baidu 0.87% 0.08% 941% reddit.com 0.15% 0.17% -7% yahoo 0.59% 1.13% -48% bing 2.54% 2.04% 25% referral vs. organic Visits Visits % (+/-) referral 42.28% 45.14% -6% organic 2.56% 2.07% 24% Top Level Domains Hits Hits % (+/-).com 35.70% 10.23% 249%.net 17.13% 21.29% -20%.mil 10.73% 12.15% -12%.gov 0.26% 0.27% -7%.edu 0.26% 0.20% 28% Feeds Visits Visits % (+/-) RSS 15,619 17,783-12% 4 Defense.gov Weekly Report for December 30, 2018 January 5, 2019
5 SECTIONS OVERVIEW DEFENSE.GOV 5 Jan 29 Dec % of Section Visits Pageviews Visits Pageviews Website Homepage 14,098 87,502 11,819 61, % 2.69% 25.9% News Landing Page % 0.08% 15.4% Resources Landing Page 992 1, % 0.17% 37.2% Face of Defense Landing Page 2,317 2,406 2,369 3, % 0.54% 3.2% Week in Photos % 0.01% 71.0% Photo Essays % 0.06% 1.3% Articles 51, ,991 61, , % 13.92% -10.7% Special Features 18,071 29,133 16,956 27, % 3.86% 12.5% AFPS RSS 6,308 40,680 7,835 35, % 1.78% -15.0% News Lead Photos RSS 167 8, , % 0.07% -40.6% News Releases (landing page) % 0.01% -40.2% Multimedia News Releases 46, ,489 48, , % 10.94% 2.3% News Releases RSS 2,575 26,438 2,962 21, % 0.67% -8.2% Transcripts 10, ,931 17, , % 3.93% -33.1% Transcripts RSS 1,221 11,639 1,392 5, % 0.32% -7.4% Advisories 23,914 42,534 20,453 35, % 4.66% 23.4% Advisories RSS 1,051 14,117 1,210 7, % 0.28% -8.3% Contracts 41, ,134 38, , % 8.80% 14.4% Contracts RSS 2,302 15,113 2,212 9, % 0.50% 9.9% Casualty update 2,696 3,132 2,793 3, % 0.64% 1.9% Photos Landing Page % 0.00% % Lead Photos Gallery % 0.00% #DIV/0! Videos Landing Page % 0.00% #DIV/0! Leaders % 0.00% #DIV/0! SecDef Landing Page % 0.02% -12.0% DepSecDef Landing Page % 0.01% -24.0% CJCS Landing Page % 0.00% 5.6% VCJCS Landing Page % 0.00% 5.6% Bios 47,397 56,098 73,127 98, % 16.66% -31.6% Speeches 11, ,655 16, , % 3.77% -26.4% Speeches RSS , , % 0.10% 25.7% Sec Def Speeches RSS 250 8, , % 0.05% 21.6% Contact Us % 0.06% 15.4% Sites Landing Pages Other Registered sites 2,489 2,857 2,685 2, % 0.61% -2.1% Social media % 0.02% -32.6% Pay and Benefits % 0.01% 2.3% Doing Business with DoD % 0.03% 8.8% Defense Budget , % 0.05% 36.5% Defense Budget % 0.05% 47.9% Total 50.42% 50.45% -0.1% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for December 30, 2018 January 5, 2019 % of Website % +/- Change
6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Shanahan Stresses National Defense Strategy in First Meetings as Acting Secretary dod.defense.gov/news/article/article/ /3/2019 DoD Official: National Defense Strategy Will Enhance Deterrence dod.defense.gov/news/article/article/ /19/2018 Marshall Center Program Engages Experts to Address Cyberspace Challenges, Threats dod.defense.gov/news/article/article/ /21/2018 Navy Undersecretary Visits Allies to Build Military-to-Military Ties in Europe dod.defense.gov/news/article/article/ /20/2018 Artificial Intelligence Can Free Imagery Analysts to Focus More on the Unknown dod.defense.gov/news/article/article/ /14/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published Statement From Acting Secretary of Defense Patrick M. Shanahan dod.defense.gov/news/news-releases/news-release-view/article/ /1/2019 DOD Releases 2019 Basic Allowance for Housing Rates dod.defense.gov/news/news-releases/news-release-view/article/ /14/2018 General Officer Announcement dod.defense.gov/news/news-releases/news-release-view/article/ /21/2018 Defense Department Announces Departure of Chief of Staff dod.defense.gov/news/news-releases/news-release-view/article/ /5/2019 Flag Officer Announcement dod.defense.gov/news/news-releases/news-release-view/article/ /12/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Patrick M. Shanahan Dana W. White Chuck Hagel James N. Mattis Defense.gov Weekly Report for December 30, 2018 January 5, 2019
Direct traffic to dod.defense.gov was down 5%, referrals were up 9%, and organic search was down 20%.
DOD.DEFENSE.GOV WEEKLY REPORT December 23-29, 2018 Metrics Overview This week DoD.Defense.gov had 6% fewer Visits, 11% fewer Top Content Visits, 9% fewer Total Pageviews, and 3% fewer Pageviews per Visit.
More informationDirect traffic to defense.gov was up 6%, referrals search was down 7%, and organic search was down 3%.
DEFENSE.GOV WEEKLY REPORT January 20 26, 2019 Metrics Overview This week dod.defense.gov had 11% fewer Visits, 3% fewer Unique Visits, 1% fewer Total Pageviews, and 11% more Pageviews per Visit. www.defense.gov
More informationUSCG.mil had 3% more Visits, 1% fewer Top Content Visit, 1% fewer Total Pageviews, and 4%
DEFENSE.GOV WEEKLY REPORT 23 Sep 29 Sep, 2018 Metrics Overview This week Defense.gov had 1% fewer Visits, 3% fewer Top Content Visits, 1% more in Total Pageviews, and 2% more Pageviews per Visit AF.mil
More informationDirect traffic to defense.gov was up 3%, referrals search was down 3%, and organic search was up 11%.
DEFENSE.GOV WEEKLY REPORT January 6 12, 2019 Metrics Overview This week dod.defense.gov had 16% more Visits, 15% more Unique Visits, 10% more Total Pageviews, and 5% fewer Pageviews per Visit. www.defense.gov
More informationDirect traffic to defense.gov was up 8%, referrals were down 12%, and organic search was up 20%.
DEFENSE.GOV WEEKLY REPORT December 2 8, 2018 Metrics Overview This week dod.defense.gov had 19% fewer Visits, 14% fewer Top Content Visits, 13% fewer Total Pageviews, and 7% more Pageviews per Visit. AF.mil
More informationUSACE.army.mil had 6% fewer Visits, 5% fewer Top Content Visits, 11% fewer Total Pageviews,
DEFENSE.GOV WEEKLY REPORT November 11 17, 2018 Metrics Overview This week dod.defense.gov had 1% more Visits, 6% fewer Top Content Visits, 11% fewer Total Pageviews, and 12% fewer Pageviews per Visit.
More informationThis week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total
DEFENSE.GOV WEEKLY REPORT November 4 10, 2018 Metrics Overview This week dod.defense.gov had 2% more Visits, 8% fewer Top Content Visits, 29% fewer Total Pageviews, and 30% fewer Pageviews per Visit. AF.mil
More informationDirect traffic to defense.gov was down 23%, referrals were up 52%, and organic search was up 64%.
DEFENSE.GOV WEEKLY REPORT October 7-13, 2018 Metrics Overview This week Defense.gov had 58% fewer Visits, 55% fewer Top Content Visits, 95% fewer more Total Pageviews, and 89% fewer Pageviews per Visit.
More informationDirect traffic to defense.gov was down 8%, referrals were up 32%, and organic search was down 20%.
DEFENSE.GOV WEEKLY REPORT 8-14 July, 2018 Metrics Overview This week Defense.gov had 41% more Visits, 27% more Top Content Visits, 21% more Total Pageviews, and 15% fewer Pageviews per Visit. AF.mil had
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More informationDirect traffic to defense.gov had no change, while referrals were down 46% and organic search was down 16%.
DEFENSE.GOV WEEKLY REPORT 12-18 Nov 2017 Metrics Overview This week Defense.gov had 5% more visits, 5% fewer unique pageviews, 2% more total pageviews, and 3% fewer pageviews per visit. AF.mil had 5% fewer
More informationDirect traffic to defense.gov had up 4%, while referrals were down 12% and organic search had no change.
DEFENSE.GOV WEEKLY REPORT 19-25 Nov 2017 Metrics Overview This week Defense.gov had 21% fewer visits, 20% fewer unique pageviews, 12% fewer total pageviews, and 11% more pageviews per visit. AF.mil had
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