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1 DEFENSE.GOV WEEKLY REPORT December 30, 2018 January 5, 2019 Metrics Overview This week dod.defense.gov had 7% fewer Visits, 5% fewer Top Content Visits, 15% more Total Pageviews, and 24% more Pageviews per Visit. had 13% more Visits, 14% more Top Content Visits, 24% more Total Pageviews, and 1% more Pageviews per Visit. AF.mil had 16% more Visits, 16% more Top Content Visits, 16% more Total Pageviews, and 1% more Pageviews per Visit. Navy.mil had 12% more Visits, 9% more Top Content Visits, 5% fewer Total Pageviews, and 15% fewer Pageviews per Visit. Marines.mil had 17% more Visits, 27% more Top Content Visits, 27% more Total Pageviews, and 8% more per Visit. USCG.mil had 2% fewer Visits, 6% more Top Content Visit, 18% more Total Pageviews, and 20% more Pageviews per Visit. USACE.army.mil had 33% more Visits, 23% more Top Content Visits, 29% more Total Pageviews, and 3% fewer Pageviews per Visit. JCS.mil had 13% more Visits, 10% more Top Content Visits, 30% more Total Pageviews, and 15% more Pageviews per Visit. Direct traffic to defense.gov was up 3%, referrals search was down 6%, and organic search was up 24%. Sections Overview Visits to the Defense.gov Homepage were up 25.9%, while the News Releases (Landing Page) were down 40.2%. Individual news articles were down 10.7%, while individual news releases were up 2.3%. 1 Defense.gov Weekly Report for December 30, 2018 January 5, 2019

2 DEFENSE.GOV METRICS AT A GLANCE Pageviews, This Week vs. Last Week Dec 30 - Jan 5 Dec Defense.gov Weekly Report for December 30, 2018 January 5, 2019

3 FLAGSHIP SITES METRICS OVERVIEW DoD.Defense.gov 5-Jan 29-Dec % (+/-) Visits 195, ,375-7% Top Content Visits 415, ,062-5% Total Pageviews 2,175,467 1,884,875 15% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 372, ,609 23% Top Content Visits 878, ,187 14% Total Pageviews 3,216,703 2,587,280 24% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 205, ,942 16% Top Content Visits 898, ,265 16% Total Pageviews 1,301,436 1,120,842 16% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 265, ,462 12% Top Content Visits 649, ,963 9% Total Pageviews 2,005,341 2,100,795-5% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 172, ,380 17% Top Content Visits 616, ,234 27% Total Pageviews 2,622,704 2,071,064 27% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 37,435 38,021-2% Top Content Visits 83,365 78,732 6% Total Pageviews 164, ,437 18% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 37,976 28,473 33% Top Content Visits 79,221 64,342 23% Total Pageviews 129, ,481 29% PV per Visit % 5-Jan 29-Dec % (+/-) Visits 27,623 24,426 13% Top Content Visits 61,296 55,543 10% Total Pageviews 154, ,594 30% PV per Visit % 3 Defense.gov Weekly Report for December 30, 2018 January 5, 2019

4 FLAGSHIP SITES SOCIAL MEDIA OVERVIEW Social Media Overview 5-Jan 29-Dec Defense.gov Visits Visits % (+/-) facebook 1.83% 3.35% -45% twitter 3.15% 1.34% 135% AF.mil Visits Visits % (+/-) facebook 3.01% 1.60% 87% twitter 0.89% 0.19% 362% Navy.mil Visits Visits % (+/-) facebook 11.89% 8.64% 38% twitter 1.29% 1.61% -20% Marines.mil Visits Visits % (+/-) facebook 0.57% 0.46% 24% twitter 0.06% 0.06% -6% USCG.mil Visits Visits % (+/-) facebook 0.18% 1.68% -89% twitter 0.01% 0.03% -45% DEFENSE.GOV METRICS OVERVIEW Metrics Overview 5-Jan 29-Dec Traffic Source Visits Visits % (+/-) Direct 51.40% 49.95% 3% Google 22.26% 26.86% -17% links.govdelivery.com 0.52% 0.11% 380% nytimes.com 0.01% 0.00% 168% msn.com 0.03% 0.03% 6% baidu 0.87% 0.08% 941% reddit.com 0.15% 0.17% -7% yahoo 0.59% 1.13% -48% bing 2.54% 2.04% 25% referral vs. organic Visits Visits % (+/-) referral 42.28% 45.14% -6% organic 2.56% 2.07% 24% Top Level Domains Hits Hits % (+/-).com 35.70% 10.23% 249%.net 17.13% 21.29% -20%.mil 10.73% 12.15% -12%.gov 0.26% 0.27% -7%.edu 0.26% 0.20% 28% Feeds Visits Visits % (+/-) RSS 15,619 17,783-12% 4 Defense.gov Weekly Report for December 30, 2018 January 5, 2019

5 SECTIONS OVERVIEW DEFENSE.GOV 5 Jan 29 Dec % of Section Visits Pageviews Visits Pageviews Website Homepage 14,098 87,502 11,819 61, % 2.69% 25.9% News Landing Page % 0.08% 15.4% Resources Landing Page 992 1, % 0.17% 37.2% Face of Defense Landing Page 2,317 2,406 2,369 3, % 0.54% 3.2% Week in Photos % 0.01% 71.0% Photo Essays % 0.06% 1.3% Articles 51, ,991 61, , % 13.92% -10.7% Special Features 18,071 29,133 16,956 27, % 3.86% 12.5% AFPS RSS 6,308 40,680 7,835 35, % 1.78% -15.0% News Lead Photos RSS 167 8, , % 0.07% -40.6% News Releases (landing page) % 0.01% -40.2% Multimedia News Releases 46, ,489 48, , % 10.94% 2.3% News Releases RSS 2,575 26,438 2,962 21, % 0.67% -8.2% Transcripts 10, ,931 17, , % 3.93% -33.1% Transcripts RSS 1,221 11,639 1,392 5, % 0.32% -7.4% Advisories 23,914 42,534 20,453 35, % 4.66% 23.4% Advisories RSS 1,051 14,117 1,210 7, % 0.28% -8.3% Contracts 41, ,134 38, , % 8.80% 14.4% Contracts RSS 2,302 15,113 2,212 9, % 0.50% 9.9% Casualty update 2,696 3,132 2,793 3, % 0.64% 1.9% Photos Landing Page % 0.00% % Lead Photos Gallery % 0.00% #DIV/0! Videos Landing Page % 0.00% #DIV/0! Leaders % 0.00% #DIV/0! SecDef Landing Page % 0.02% -12.0% DepSecDef Landing Page % 0.01% -24.0% CJCS Landing Page % 0.00% 5.6% VCJCS Landing Page % 0.00% 5.6% Bios 47,397 56,098 73,127 98, % 16.66% -31.6% Speeches 11, ,655 16, , % 3.77% -26.4% Speeches RSS , , % 0.10% 25.7% Sec Def Speeches RSS 250 8, , % 0.05% 21.6% Contact Us % 0.06% 15.4% Sites Landing Pages Other Registered sites 2,489 2,857 2,685 2, % 0.61% -2.1% Social media % 0.02% -32.6% Pay and Benefits % 0.01% 2.3% Doing Business with DoD % 0.03% 8.8% Defense Budget , % 0.05% 36.5% Defense Budget % 0.05% 47.9% Total 50.42% 50.45% -0.1% * Calculation based on Unique Pageviews from Metrics Overview ("Visits" is equivalent to "Unique Pageviews".) 5 Defense.gov Weekly Report for December 30, 2018 January 5, 2019 % of Website % +/- Change

6 NEWS, PRESS, BIOS Top 5 News Articles by Visits News Article Visits Pageviews Published Shanahan Stresses National Defense Strategy in First Meetings as Acting Secretary dod.defense.gov/news/article/article/ /3/2019 DoD Official: National Defense Strategy Will Enhance Deterrence dod.defense.gov/news/article/article/ /19/2018 Marshall Center Program Engages Experts to Address Cyberspace Challenges, Threats dod.defense.gov/news/article/article/ /21/2018 Navy Undersecretary Visits Allies to Build Military-to-Military Ties in Europe dod.defense.gov/news/article/article/ /20/2018 Artificial Intelligence Can Free Imagery Analysts to Focus More on the Unknown dod.defense.gov/news/article/article/ /14/2018 Top 5 Press Releases by Visits Press Release Visits Pageviews Published Statement From Acting Secretary of Defense Patrick M. Shanahan dod.defense.gov/news/news-releases/news-release-view/article/ /1/2019 DOD Releases 2019 Basic Allowance for Housing Rates dod.defense.gov/news/news-releases/news-release-view/article/ /14/2018 General Officer Announcement dod.defense.gov/news/news-releases/news-release-view/article/ /21/2018 Defense Department Announces Departure of Chief of Staff dod.defense.gov/news/news-releases/news-release-view/article/ /5/2019 Flag Officer Announcement dod.defense.gov/news/news-releases/news-release-view/article/ /12/2018 Top 5 Biographies by Visits Bio Visits Pageviews Ray Mabus Patrick M. Shanahan Dana W. White Chuck Hagel James N. Mattis Defense.gov Weekly Report for December 30, 2018 January 5, 2019

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