Media Kit 740 Bismark Road, NE Atlanta, GA 30324

Transcription

1 Media Kit 740 Bismark Road, NE Atlanta, GA 30324

2 WHAT THE REBRAND NEEDS TO ACCOMPLISH Award-Winning Programming Source NPR produces and distributes more than 140 hours of original programming each week including the award-winning newsmagazines Morning Edition and All Things Considered; and a variety of talk and information programs. In addition, at 90.1 WABE we source programming content from other suppliers such as Public Radio International, American Public Media, and many others. NPR s original home in Atlanta is WABE, carrying such programs as: Morning Edition, All Things Considered, Fresh Air, Weekend Edition and other programs like Prairie Home Companion, Market Place and Wait Wait...Don t Tell Me WABE has its own contributions such as StoryCorps, Mara s Music Mix, Blues Classics, JazzClassics, City Lights, and Closer Look WABE is a charter member station of National Public Radio. We are unique in the Atlanta market as the area s only 24-hour, stereo FM broadcast outlet for fine arts and NPR programming. Award-Winning Programming and Public Service NPR is a private, nonprofit corporation that provides news, information, cultural programming and membership services to over 900 member stations nationwide in all 50 states, the District of Columbia, Puerto Rico, and Guam. NPR programming is listened to by over 27 million people weekly!* NPR's mission is to work in partnership with its member stations to create a more informed public: one challenged and invigorated by exposure to a deeper understanding and appreciation of the world's events, ideas, and cultures. To accomplish its mission, NPR: Produces, acquires, and distributes programming that meets the highest standards of public service in journalism and cultural expression Represents its members in matters of their mutual interest Provides satellite interconnection for the entire public radio system

3 AUDIENCE Each week, WABE reaches almost half a million Atlanta listeners who are among the most educated and affluent audiences in radio. WABE listeners place a high value on creativity, curiosity and social consciousness, and they have a strong attachment to nature and the environment. The WABE audience is 56% male and 44% female.** The average age is 45.** 82% are between the age of 25 and 64, and of those listeners, their average household income is $124,000.* WABE is the #1 ranked radio station in Atlanta with college educated adults years old.** Curious About the World Around Them 67% more likely to travel outside the U.S. every year 127% more likely to visit a museum 48% more likely to attend an adult continuing education class Philanthropists 108% more likely to contribute money to an arts/cultural organization 50% more likely to contribute money to social care/welfare organizations 34% more likely to contribute money to an academic institution Business Leaders 62% more likely to be in management 49% more likely to be in professional services 39% more likely to be self-employed 565% more likely to work in the legal profession Active 76% more likely to attend live theater 59% more likely to play golf 44% more likely to be a cyclist 57% more likely to participate in yoga or pilates Wealthy 116% more likely to own a half million dollar home 220% more likely to own a one million dollar home 63% more likely to earn a household income of over $100,000 per year 34% more likely to earn a household income of over $250,000 per year Well-Educated 187% more likely to have a post graduate degree 89% more likely to have at least a 4-year college degree Opinion Leaders 31% more likely to always vote in local and state elections 76% more likely to contribute $ to a political organization *Scarborough R **Nielsen PPM-Atlanta Jan.-Dec. 2017

4 Underwriting Connects You to Listeners When you underwrite WABE, you have the daily opportunity to tell half a million weekly listeners successful, educated, and active in our community that you value programming that not only teaches, inspires and broadens horizons, but also entertains. Supporting 90.1 WABE s programming communicates that your company sees the importance of supporting something the listeners value. Throughout studies, listeners have said that a company with a presence on public radio is a company that shares their values, and is a company with which they are more likely to do business. This halo effect is the ultimate connection between your company and WABE s listeners. Let your message stand out in the uncluttered atmosphere of public radio. We believe our underwriters are special - and our listeners do, too. In fact, they re 88% more likely to buy products and services from companies that support public radio than from companies that advertise on commercial radio.* *Source: 2012 Jacobs Media Study

5 Programming that Engages the Whole Brain From City Lights to This American Life, WABE offers our audience spectacular on-air content. Half a million weekly listeners tune in to the variety of programming available because it stimulates every part of their minds. Your company will be branded as one that appreciates shows that encourage social consciousness and intellect. Showcase your business/service on WABE, and you ll engage their minds too.

6 WABE 90.1 Wins Ga. APME s Top News Radio Award For the second year in a row, WABE 90.1 has been honored as the top news radio station in Georgia. WABE 90.1 won the prestigious Pacemaker Award at the Georgia Associated Press Media Editors annual contest. Judges from media outlets across the state considered 35 newspapers, television and radio stations when evaluating contenders for the Pacemaker Award.

7 2017 AWARDS In addition to winning the top overall honor, WABE 90.1 won 13 awards, including seven first place awards and six, second place finishes for its reporting, specials, spot news, use of sound, newscasts, multiplatform coverage and website. First Place Rabun County Grapples With Encroaching Wildfires, Stephannie Stokes: Best Spot News Closer Look: Reactions To The Recent Police Shootings, Staff: Best Documentary or News Special Programming Stone Mountain Hosts Weekend Protests, Counter-Protests, Lisa Hagen: Best General Reporting Coal Ash Fears Stoke Fight Over Southeast Ga. Landfill, Molly Samuel: Best Specialized Reporting What Works in Education, Staff: Best Series Reporting The True Story of Tony Taylor: Stone Mountain Troubadour, Tasnim Shamma: Best Use of Sound Second Place Changing Atlanta, Kate Sweeney: Best Series Reporting Johnny Kauffman: Best Reporter and/or Anchor Atlanta Remembers: The 1996 Olympics, Staff: Best Staff Coverage 8 Months in Immigration Detention: A Dekalb Teen s Story, Elly Yu: Best Investigative Reporting Stone Mountain Hosts Weekend Protests, Counter-Protests, Alison Guillory and Lisa Hagen: Best Multiplatform Coverage of a Single Story Best Website Best Newscast

8 Copy Guidelines Dos and Don ts We ll work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio. Because of the unique relationship that 90.1 WABE has with its listeners, we reserve the right to accept or reject any copy language. All underwriting announcements include the following lead-in language SUPPORT FOR WABE COMES FROM DON T: Use comparative, qualitative or suggestive language Address the usefulness, convenience or advantages of the product or service Mention prices, interest rates, or indications of savings associated with product Include any use of the first or second person Employ inducements to buy, sell, rent, lease, borrow or loan Issue any calls to action Advocate any matter of public interest Use jingles or any language in music Do not mention awards, certifications or designations to your copy to describe someone or something. DO: Establish your organization s name and location Describe your main products and services Include a telephone number or website Mention well-established, recognizable corporate slogan Make value-neutral statements about your product or service Mention how long you have been in business, if you wish State that your company or business supports WABE, PBA30 or one of their programs *All underwriting messages are reviewed on a case by case basis by WABE and PBA30.

9 Sample Copy WABE will work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio. Underwriting announcements are strictly for the identification of the sponsor, their products and services and cannot specifically promote these products and services. RETAIL SUPPORT FOR WABE COMES FROM S-A-S, SAN ANTONIO SHOEMAKERS. HAND CRAFTING SHOES FOR FOUR DECADES. S- A-S SHOES DOT COM. S-A-S. KEEP MOVING. ENTERTAINMENT SUPPORT FOR WABE COMES FROM THE FOX THEATRE PRESENTING JASON ISBELL AND SPECIAL GUEST, JOSH RITTER SEPTEMBER TWENTY FOURTH AT THE FOX THEATRE. TICKETS ON SALE AT FOX THEATRE DOT ORG AND THE FOX THEATRE TICKET OFFICE SECONDARY SCHOOL SUPPORT FOR WABE COMES FROM THE GALLOWAY SCHOOL, WHERE STUDENTS AGES THREE THROUGH GRADE TWELVE ARE INSPIRED TO BE FEARLESS LEARNERS, TO EMBRACE CHALLENGES, AND TO DISCOVER MORE ABOUT THEMSELVES AND THE WORLD AROUND THEM. INFO ON TOURS AND MORE AT GALLOWAY SCHOOL DOT ORG. BUSINESS SCHOOL SUPPORT FOR WABE COMES FROM THE ATLANTA EXECUTIVE MBA CONNECTION. YOU CAN JOIN THREE OF GEORGIA S TOP BUSINESS SCHOOLS ON APRIL ELEVENTH TO LEARN HOW AN EXECUTIVE MBA CAN HELP YOU TAKE THE NEXT STEP IN YOUR CAREER. REGISTRATION IS AT ATLANTA EMBA DOT COM.

10 Sample Copy continued BUSINESS SERVICES SUPPORT FOR WABE COMES FROM LEAPFROG, OFFERING MANAGED I-T SERVICES AND SOLUTIONS DESIGNED TO HELP BUSINESSES LEVERAGE TECHNOLOGY TO ACHIEVE THEIR BUSINESS GOALS. MORE INFORMATION IS AVAILABE AT LEAPFROG SERVICES DOT COM. LEAPFRONG, EXTRAORDINARY I-T SERVICES. MEDICAL SUPPORT FOR WABE COMES FROM THE WELLSTAR CARDIAC NETWORK PROVIDING CONVENIENT HEART SCREENINGS IN YOUR AREA FOR EARLY DETECTION OF HEART DISEASE AND OTHER CARDIAC PROBLEMS. INFORMATION ON THE KNOW YOUR HEART SCREENING AT SEVEN SEVEN OH NINE FIVE SIX STAR, OR WELLSTAR.ORG. AUTOMOTIVE SUPPORT FOR WABE COMES FROM ATLANTA CLASSIC CARS DRIVEN TO PROVIDE MERCEDES BENZ CUSTOMERS A WELCOMING ENVIRONMENT WHILE TRAINED AND CERTIFIED TECHNICIANS ADDRESS THEIR SERVICE NEEDS. I EIGHTY FIVE AND BOGGS ROAD IN DULUTH. ONLINE AT ATLANTA CLASSIC CARS DOT COM BANKING SUPPORT FOR WABE COMES FROM STATE BANK AND TRUST. A GEORGIA BANK THAT CONSIDERS SMALL BUSINESS TO BE BIG BUSINESS. STATE BANK AND TRUST. ABSOLUTELY.

11 Coverage Area

12 Program Schedule Monday Tuesday Wednesday Thursday Friday Saturday Sunday 5:00 AM 5:00 AM BBC World Service 5:30 AM 5:30 AM Classical 24 Sunday Baroque 6:00 AM 6:00 AM 6:30 AM 6:30 AM 7:00 AM 7:00 AM Living On Earth Latino USA 7:30 AM 7:30 AM 8:00 AM 8:00 AM 8:30 AM 8:30 AM Weekend Edition 9:00 AM 9:00 AM 9:30 AM 9:30 AM 10:00 AM Wait Wait Don't 10:00 AM 10:30 AM Tell Me Live From Here 10:30 AM 11:00 AM City Lights (re-broadcast) 11:00 AM Ask Me Another 11:30 AM with Lois Reitzes 11:30 AM 12:00 PM 12:00 PM Here & Now (1) Bullseye This American Life 12:30 PM 12:30 PM 1:00 PM Fresh Air Closer Look Weekend 1:00 PM Closer Look with Rose Scott 1:30 PM Weekend with Rose Scott 1:30 PM 2:00 PM 2:00 PM Hidden Brain Reveal 2:30 PM 2:30 PM 3:00 PM 3:00 PM Here & Now (2) Snap Judgment RadioLab 3:30 PM 3:30 PM 4:00 PM Wait Wait Don't 4:00 PM The Pulse 4:30 PM Tell Me 4:30 PM 5:00 PM 5:00 PM Saturday ATC Sunday ATC 5:30 PM 5:30 PM 6:00 PM 6:00 PM TED Radio Hour 6:30 PM Marketplace 6:30 PM Live From Here 7:00 PM City Lights 7:00 PM Sound Opinions 7:30 PM Weekend 7:30 PM 8:00 PM 8:00 PM City Lights with Lois Reitzes On Being 8:30 PM 8:30 PM 9:00 PM 9:00 PM Closer Look with Rose Scott 9:30 PM Jazz Classics 9:30 PM with Sunday Baroque 10:00 PM 10:00 PM 1A with Joshua Johnson H. Johnson 10:30 PM 9p-2a 10:30 PM 11:00 PM Blues Classics 11:00 PM Atlanta Music Scene New York Chicago Pipedreams 11:30 PM Classical 24 with H. Johnson 11:30 PM Philharmonic Symphony 12:00 AM Harmonia 11p-3a Classical 24 12:00 AM

13 Local News Productions Morning Edition 4 minute newscasts that air at 6:06am, 7:06am, 8:06am and 9:06am daily, M-F 90 second Headline casts that air at 6:33am, 7:33am, 8:33am and 9:33am daily, M-F 3 minute local news stories, interviews and feature stories that air at 6:35am, 7:35am, & 8:35am, M-F All Things Considered 2 2 minutes newscasts that air at 4pm, 4:30pm, 5pm, 5:30pm & 6pm daily, M-F 4 5 minute local news stories, interviews and feature stories that air at 5:44pm daily, M-F Closer Look A Closer Look, hosted by Rose Scott, pushes the community dialogue forward, keeps you informed throughout the afternoon and includes a creative and surprising mix of audio extras and on-theground reporting. Weekends 2 minute newscasts that air at 8am & 9am daily Sa/Su 3 5 minute local news stories, interviews and feature stories that air at 8:34am & 9:34am on occasional Sat/Sun s

14 Local Arts & Cultural Productions City Lights is an ambitious radio show on arts and culture on WABE mornings hosted by Lois Reitzes. The program takes a look at the ways in which people express themselves creatively and enhance our lives. StoryCorps mission is to provide people of all backgrounds and beliefs with the opportunity to record, share and preserve the stories of our lives. We do this to remind one another of our shared humanity, to strengthen and build the connections between people, to teach the value of listening, and to weave into the fabric of our culture the understanding that everyone s story matters. Tuesday during Morning Edition at 7:35 a.m. and 9:25 a.m., Tuesday during Closer Look at 12:25 p.m., and Friday during Morning Edition between 6-7 a.m. and 8-9 a.m. Mara s Music Mix In this weekly segment, WABE Contributor Mara Davis looks at the work of local or notable artists performing in Atlanta. This sound-rich weekly production airs on Morning Edition every Friday at 6:35 am and 8:35 am.

15 Morning Edition MONDAY - FRIDAY 6:00-10:00AM Morning Edition is the #1 most listened-to and respected news program in the country, reaching 14.7 million weekly listeners.* For more than two decades, NPR's Morning Edition has prepared listeners for the day ahead with up-to-the-minute news, background analysis, commentary, and coverage of arts and sports. Morning Edition is hosted locally on 90.1 WABE by Denis O Hayer providing Atlanta with essential information for daily commuters including traffic, weather, sports, and three extended Atlanta-based newscasts each hour, compiled by our news staff of over 20 reporters. With more than 30 years of local broadcasting experience to draw from, he brings style and professionalism to every segment. One of the most respected news magazines in the world, Morning Edition airs Monday through Friday on over 900 NPR stations across the United States, and around the globe on NPR's international services. Host: Denis O Hayer 90.1 WABE reaches half a million listeners each week who are among the most highly educated and affluent in Atlanta radio. *Source:NPR Audience Insights, May, 2017

16 BBC World Service & Newshour MONDAY FRIDAY AT 10 A.M. Interviews, news and analysis of the day's global events from the BBC. In response to audience requests for international news, 90.1 WABE felt there was no better partnership than one with the BBC. BBC World Service Newshour offers an understanding of America through the eyes of the rest of the world. The addition of BBC World Service Newshour strengthens 90.1 WABE s existing, robust news coverage from NPR and in-depth reporting of local stories from the award-winning journalists at WABE News Atlanta. BBC World Service Outlook and Newshour are distributed by American Public Media.

17 City Lights Sponsorship MONDAY - FRIDAY 11AM-12PM & 8PM-9PM SUNDAYS 7PM-8PM City Lights explores the ways in which people express themselves creatively and enhance our lives. In addition to a wide range of music, City Lights covers theatre, dance, pop culture, visual arts and more. WABE has long been a partner with many organizations in Atlanta and through City Lights we re deepening those relationships to serve our community with even greater arts and cultural content. Daily Fixed position :15 unit at 11:06am $50,000 Annual Investment 260x 15 s to air at 11:06am 104x 15 s to air M-Sun 5am-12mid Fixed Position Pre-Amble to be read as follows Support for City Lights with Lois Rietzes comes from. Host: Lois Reitzes

18 Closer Look Sponsorship MONDAY FRIDAY 1PM-2PM & 9M-10PM SUNDAY 1PM-2PM This is a newsmagazine featuring the key stories of the day that are relevant to you. It s a community forum for and about metro Atlanta. Host Rose Scott knows the ins and outs of covering news important around Atlanta. She ll lead discussions on the issues that impact where we live. WABE s news team is going into metro Atlanta neighborhoods to provide context, storytelling and a sense of place. You ll hear not only from the biggest newsmakers, but also from folks who don t often get a voice. Closer Look features a mix of local national and international stories and interviews. It s an interactive space to share ideas and dig deeper into issues. It s not just about Atlanta; it s a program for Atlanta. Daily Fixed position :15 unit at 1:06pm $50,000 Annual Investment 260x 15 s to air at 1:06pm 104x 15 s to air M-Sun 5am-12mid Fixed Position Pre-Amble to be read as follows Support for Closer Look with Rose Scott comes from Host: Rose Scott

19 All Things Considered MONDAY - FRIDAY AT 4PM & SATURDAY - SUNDAY AT 6PM All Things Considered reaches 14.4 million weekly listeners* across the country as they leave work and head for home. NPR s flagship evening newsmagazine delivers in-depth reporting and transforms the way listeners understand current events and view the world. Every weekday, hosts Amy Kiley, Robert Siegel, Audie Cornish, Ari Shapiro and Kelly McEvers present two hours of breaking news mixed with compelling analysis, insightful commentaries, interviews, and special sometimes quirky features. Host: Amy Kiley *Source: NPR Audience Insights, May 2016

20 Marketplace Kai Ryssdal, a graduate of Emory University, took the reins in August of Locally, The Marketplace Morning Report reaches more affluent, college educated adults than any other show in its time period.* Marketplace focuses on the latest business news both nationally and internationally, the global economy, and wider events linked to the financial markets. Marketplace programs are currently broadcast by nearly 800 public radio stations nationwide across the United States and are heard by more than 12 million weekly listeners, the largest audience of any business or economics program on radio or television.** Host: Kai Ryssdal *Source: Nielsen Radio Atlanta, PPM Jan.-June 2016 & Scarborough R **Source:

21 WABE audience profile for MARKETPLACE Affluent Well-Educated Business Leaders Philanthropic - 170% more likely to have a household income of at least $250, % more likely to own a home valued at $500, % more likely to have at least a 4 year college degree - 186% more likely to have a post graduate degree - 121% more likely to be in management - 65% more likely to be in professional services - 109% more likely to contribute money to a political organization - 157% more likely to contribute money to an art and cultural organization - 70% more likely to contribute money to an educational organization Source: Scarborough R1 2016

22 MONDAY - FRIDAY AT 2PM & 7PM Fresh Air with Terry Gross, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular programs. Each week, over 5 million people listen to the show's intimate conversations broadcast on more than 450 National Public Radio stations across the country, as well as in Europe on the World Radio Network. While Fresh Air has been categorized as a "talk show," it hardly fits the mold. Its 1994 Peabody Award citation credits Fresh Air with "probing questions, revelatory interviews and unusual insights." And a variety of top publications count Gross among the country's leading interviewers. The show gives interviews as much time as needed, and complements them with comments from well-known critics and commentators. Host: Terry Gross

23 Saturday and Sunday 8:00-10:00am From civil wars in Bosnia and El Salvador, to hospital rooms, police stations, and America's backyards, National Public Radio's Peabody Award-winning correspondent Scott Simon brings a well-traveled perspective to his role as host of Weekend Edition Saturday. The show is effectively the Saturday version of Morning Edition, which airs on 90.1 WABE for two hours on Saturday morning from 8-10am. The program features longer stories than Morning Edition, more arts and culture stories, and more commentaries. On Saturdays, Simon's commentaries sum up an idea or event related to the week's news. There are fresh reports from a cross-section of NPR correspondents on topics from religion to health to food to politics. Simon's interviews with key artists, authors, performers and personalities are always memorable. Host: Scott Simon

24 Wait Wait Don t Tell Me! Saturday 10:00am-11:00am & 4pm-5pm Wait Wait...Don't Tell Me! is NPR's weekly hour-long quiz program. Each week on the radio you can test your knowledge against some of the best and brightest in the news and entertainment world while figuring out what's real news and what's made up. On the Web, you can play along too. It takes more than a couple brain cells to make this show what it is...so let's give credit where credit's due. Carl Kasell -- Official Judge and Scorekeeper with Peter Sagal -- Host

25 Live From Here Saturday 6:00pm-8pm & Sunday 10am-12pm Live from Here with Chris Thile is a Saturday-night destination for audiences everywhere. This variety show features a unique blend of musical performances, comedy and audience interaction. Acclaimed musician and songwriter Chris Thile welcomes a wide range of wellknown and up-and-coming talent to share the stage and create a beautiful listening experience. Live from Here is produced and distributed nationwide by American Public Media, and is heard by 2.6 million listeners each week on nearly 600 public radio stations, online, and on the American Forces Networks, SiriusXM Radio, Radio New Zealand, and KPRG in Guam. Chris Thile--Host

26 1A Monday Friday 10pm Hosted by Joshua Johnson, inspired by the First Amendment, 1A champions America's right to speak freely. News with those who make the news, great guests and topical debate. Weekday conversation framed in ways to make you think, share and engage. From NPR and WAMU. Joshua Johnson--Host