The Virtual Operations Support Team for Disaster Response. John Orlando, PhD John Orlando Consulting

Transcription

1 The Virtual Operations Support Team for Disaster Response John Orlando, PhD John Orlando Consulting

2 Talking

3 Listening

4 Revolution in communication

5 This changes EVERYTHING!

6 Changing Politics

7 Changing Activism

8 Changing news The building s on fire, go check Twitter Chinese earthquake broadcast live Twitter as accurate as a Harris poll Twitter can predict the stock market

9 Changing disaster response

10 California Wildfires Texting to direct firefighters Information sharing More relevant More accurate Regular media uses social media

11 Mass media was inaccurate Most of the news media are utterly clueless about anything in rural areas. They constantly gave out bogus information, like locations and directions that made no sense at all.

12 Mass Media was unhelpful national news websites were completely worthless as they ignored everything except the comparatively minor Malibu fire which burned near some celebrity homes.

13 People shared information the only way we all have to get good information here is for those who have it to share it. We relied on others to give us updates when they had info and we do the same for others. Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern California Wildfires

14 Amanda s Map 2011 SunGard. 14

15 Crowdmapping

16 Tennessee Coal Pond Disaster 2008 twitterers policed the accuracy of posted content, corrected misinformation and dispelled rumors Social Media filled in the gaps in official news accounts Twittering Tennessee, Jeannette N Sutton, ISCRAM Conference

17 Virginia Tech Shooting: Facebook

18 Haiti--Crisis Camps

19 Traduiapp.com

20 Open Street Map

21 Open Street Map

22 Open Street Map

23 Ushahidi

24 Syria Crowdmap

25 Ways to Report

26 Vermont Flooding

27 Vermont Flooding

28 Vermont Flooding

29 Queensland Floods First hand footage on Facebook, Twitter, YouTube, and Flickr constituted an early warning system.

30 911 Dispatcher

31 Aurora Shooting Reddit

32 Aurora Shooting Reddit

33 Storify

34 Russian Meteor

35 Galton: The wisdom of crowds

36 Amateur Participation A cynical streak in society looks at all forms of amateur participation as either naïve or stupid --Clay Shirky

37 Self-organization Studies of evacuation at times of crises have now been undertaken for the last 50 years. They have consistently shown that at times of great crises, much of the organized behavior is emergent rather than traditional. In addition, it is of a very decentralized nature, with the dominance of pluralistic decision making, and the appearance of imaginative and innovative new attempts to cope with the contingencies that typically appear in major disasters. Who Was in Charge of the Massive Evacuation of Lower Manhattan?

38 Self-organization Moves Faster than Institutions The self-organizing community responses to such events. Bypass or leapfrog. Most organizational or administrative hurdles Towards Distributive Citizen Participation

39 DARPA Network Challenge

40 Why this test? The geo-location of ten balloons in the United States by conventional intelligence methods is considered by many to be intractable; one senior analyst at the National Geospatial Intelligence Agency characterized the problem as impossible.

41 Collaboration vs. Control One key observation to be made about the distributed, multi-channel media response to the Queensland floods is that citizens and official together determined the media mix, and continued to fine-tune it as events unfolded. --Towards Distributed Citizen Participation

42 Structured Networks

43 Virtual Operations Support Team

44 Coordinate Three Groups The Public VOST Emergency Managers

45 UN Standby Task Force

46 Clemson Monitoring Center Other Examples

47 Public Communication Media

48 Free Aggregation Tools Google Alerts HootSuite Social Mention

49 Pay Aggregation Tools Radian 6 Lithium Everbridge RaveAlert

50 Private Communication Media Internal Social Media Platform: Yammer Google Docs Dropbox SMS

51 Principles Plenty of volunteers 24/7 Cataloging system Importance, topic, location, source Talk where the public is talking Hashtags

52 Future: Computer Analytics Computer Assistant That Learns and Organizes unstructured information.

53 Archipelago Journalism Conference

54 Looking forward to a good night

55 First signs of trouble

56 More signs

57 Bus Ride Home

58 Information from humor

59 Information Flow

60 Call to attendees

61 Directions

62 Information sharing

63 Humor

64 More humor

65 Even more humor

66 More humor

67 Community Twitter really helped me through that horrible night. I know at some point, a lot of puns started flying around, and I was trying to laugh as I was puking, which is incredibly painful. But I really appreciate that. As odd as it sounds, it was kind of a unifying experience.

68 Reduce isolation I was using Facebook chat to talk to delegates who were on their own in their rooms and were sick. They couldn t leave and were a little scared. It was amazing how many tools we had at our disposal and how we were able to use them.

69 Identify uninformed community members

70 Respond to questions

71 Identify wrong intentions

72 Public will be involved We all have to understand that there will never again be a major event in this country that won t involve public participation. And the public participation will happen whether it s managed or not. ---Coast Guard Admiral Thad Allen

73 Thank you John Orlando