Senior Staff Meeting Wednesday, January 13, 2015

Transcription

1 Senior Staff Meeting Wednesday, January 13, 2015 Attended: Enrique Aldana, Lili Bell, John Booth, Pat Callahan, Michael Chihak, Frank Fregoso, Jack Gibson, Kimberly Heath, Dana Horner, Ian Hubbell, Jason Katterhenry, John Kelley, Ed Kesterson, Mary Paul, Martín Rubio Absent: Romi Wittman The meeting was called to order at 2:05 PM. Agenda Items: 360 reviews are due; senior staff was requested to turn them in ASAP. The AZPM Task Force will be meet tomorrow and the Community Advisory Board (CAB) will meet on Thursday. The Task Force will tour the facilities starting at 10:00 AM, led by John Kelley and John Booth. The group should be kept moving; no longer than ½ hour should be spent in each area. If the group asks questions, please answer succinctly, but without unnecessary detail. The Task Force feels that they haven t received clarity from UA Administration as to their charge, and that they need to narrow the focus in order to create the desired output: actionable rather than aspirational objectives. Departmental Reports: Kimberly Heath: Is hoping to have the December reports out by the end of week. SABS is live; she is awaiting their input as to any necessary changes. An internal efficiency audit of the business office will be performed at the request of University Relations. She and Jack are meeting with the internal auditor this week. Pat Callahan: Attended the Trac Media development conference and pledge practicum in Phoenix last week. Pat extended her thanks to Lili, who sent Membership the

2 March regular schedule for the Practicum so that they could see what core programs needed to be included in the pledge schedule. o Representatives from PBS reported on VOD+ (Video On Demand+) being piloted at 7 member stations. o A preliminary report on pledging during regular programming was presented at the conference. Although there was very little data to share, program ratings seemed to hold steady. Another report will be issued in March. The December pledge performed much better than expected. The countdown campaign exceeded the goal (including all forms of giving, not just pledge), indicating that people are watching. Pat extended her congratulations to the news team on its year-end shows. John Booth: Studio components for Arizona Illustrated #117 and #118 were taped today. Production for Community Interactive is in high gear. An excellent panel has been assembled. David Fitzsimmons holiday show, which benefited AZPM and Tu Nidito, sold out. The cancer documentary is in the rough cut stage. A title is being considered, and a call-in community outreach show to be hosted by Tom McNamara on April 1 is planned. What kind of help we can provide and who will be on that panel is still to be determined. John and Martín are meeting with the College of Medicine on a possible production services project. Met last week with representatives from The Desert Leaf to discuss story sharing. Ed Kesterson: The first episode of the 6-show pilot of Invisibilia aired this weekend. Radio numbers are trickling in. The SPARK project (a nationwide NPR project to promote Morning Edition) kicks off tomorrow. We should be able to air 90+ spots per week. Enrique Aldana: The last end-of-year appeal responses reviewed. Development as a whole had a very strong December. Is submitting proposals for the Cancer and Death and Dying documentaries to local funders. In conjunction with the UA Foundation, AZPM will host a write-a-will workshop in March. Dana Horner: Business continues to roll in. Underwriting is currently 8-10% ahead of goal.

3 Met with Traffic and Ed Kesterson on avails pricing and to ensure avails are accurately entered in ProTrack. Met with Clint Mabie of the Southern Arizona Community Foundation regarding Community Interactive sponsorship. Michael Chihak: Metro Week will focus on the Mexican-American studies controversy and will include an interview with TUSD Superintendent HT Sanchez. Arizona Week will include a review of the State of the State and the release of the governor s budget proposal. Arizona Spotlight s lead story will link to the Community Interactive: Education event. Fernanda Echavarri followed a group of civic leaders in their attempt to encourage high school dropouts to re-enroll. Christopher Conover has gone above and beyond this week, covering the Governor s state of the state speech and the opening of the legislative session, tweeting more than 30 times during the Governor s speech, posting an online story within 30 minutes of the speech, and airing a story less than an hour after the speech. He produced a fresh in-depth yesterday afternoon, and will do a new one with local reaction to speech this afternoon. He also covered Martha McSally s first visit to the border. Michael will be on vacation next week. Andrea Kelly will be in charge of the newsroom in Michael s absence. Frank Fregoso: Has started to install equipment for radio in the Master Control equipment racks and is testing it to ensure functionality before moving the satellite receivers. The target date for completion is the end of January. Lili Bell: The State of the State address will be repeated tonight at 9 pm on the UA Channel. Sandra Ward ed the Underwriting team the holiday deadline for insertion orders. Megan Roxbury trained with Mike Schneider on the HD logs and is working independently. The week-by-week program schedule for April is being received. The Omneon server is at 38%. Will have the February schedule posted by Friday. Jason Katterhenry: New edit systems are in storage; he has received approval to buy. Brad is working on updating the GP. More information will be available once it is up and running.

4 Ian Hubbell: The Data Asset Management committee is wrapping up its RFP and is putting out for bid next Friday to see what can be checked off. A lot of our needs have been incorporated into the RFP; Ian is optimistic that it could benefit us. The DAM committee is made up of various departments who teamed up with UITS to investigate searchable archiving database (catalogue) technology, which would cut down on duplication of effort across campus units. Denny Warters, Nate Huffman and Ian are looking into a new captioning system using new Adobe Premiere software. They are also investigating the possibility of using Youtube, which processes video and captions automatically. Martin Rubio: A production crew is working with Laura Markowitz on a video project at Roskruge Jr. High School as part of the Community Interactive event. Kevin Crete is providing audio/visual support at the Newcomers Club event on Wednesday for Tom Kleespie s presentation. Studio crew will work on Hollywood at Home this week. Arizona Week production crews are covering the State of State here in Tucson. We are discussing a potential site for ABOR s meeting with UA Administration. John Kelley: Some elements of the capital budget have been approved. The UA Communicators group (the Marketing and Communications units) are meeting here Friday at 8:00 am. The last part of their meeting will include a studio tour. CPB is offering several webinars on the annual SABS and SAS reporting during the next couple of weeks. Will participate in two FCC Spectrum Auction webinars tomorrow and next Tuesday. Jack Gibson: Romi is creating 4-5 case statements (talking points that encourage giving) to be incorporated into the upcoming radio campaign. She is also working on an updated brag sheet for the CAB meeting on Thursday. The agenda for the CAB meeting will include: Committee Reports Audit Committee Community Engagement Committee Development revenue update, exercise report Governance Committee

5 Strategic Planning Committee report from last 2 meetings Old Business HVAC upgrade, complete date, cost KUAS-FM, capital, rough timetable New Business Major donor listening panel Task Force update Dr. Lynn Nadel, guest Management Report November audience data, radio update Online analytics for November and December, including bounce rate and Twitter followers monthly over last year Original productions Arizona Illustrated line graph No financial report Antiques Roadshow in Tucson May 30; pledge tickets, donor events StoryCorps in Tucson in November-December, 2015 Italian-Americans preview screening clip Dana Horner asked if CFSA is ready to go with a funding package for Community Interactive. Private funding from donors is necessary to produce these events. The State of the Union address will air a week from today at 7 pm MST on PBS6 and KUAZ, with the normal repeat pattern. The meeting was adjourned at 2:43 pm.