CANADA S THOUGHT LEADERS
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1 CANADA S THOUGHT LEADERS Case study The Fraser Institute 4th Floor, 1770 Burrard Street, Vancouver BC Canada V6J 3G Ave. Edmonton, AB, T6H 0L
2 The Fraser Institute is the most widely read and influential think tank in Canada for the 10th straight year and ranks in the top 25 among think tanks worldwide. Its mission is to improve the quality of life for Canadians, their families and future generations by studying, measuring and broadly communicating the effects of government policies, entrepreneurship and choices on their well-being. Fraser Institute sees big impact, great value Troy Media has been a highly effective communications channel for the Fraser Institute over the last decade. By distributing op-eds through Troy s proprietary media channels, we have seen a marked increase in pickup in print and online. Troy Media offers great value for its services. Contact: Mark Hasiuk Senior Communications Specialist mark.hasiuk@fraserinstitute.org ext. 517
3 The challenge The Fraser Institute was already a highly recognized think tank with a good track record of placing their commentaries in major media markets across Canada when it approached us. However, it had been unable to crack the mid- and small-media markets, one of Troy Media s strengths. Our solution Copy-and-paste ready commentaries Fraser Institute commentaries are edited to Canadian Press standards, to optimize their opportunities of being picked for publication by overworked editors. Commentaries are then distributed through our proprietary media distribution network of more than 1,800 media outlets (print, broadcast, online). The commentaries are also posted on Troy Media Marketplace, the one-stop shopping site for editors looking for content. Posting articles on Troy Media Marketplace ensures the commentaries enjoy a longer lifespan and therefore broader readership. The results are in Media penetration trendline
4 The Fraser Institute began using Troy Media on a trial basis in 2009, and then began sending us all of its commentaries in Charts courtesy Infomart
5 The dramatic increase in media penetration Troy Media was able to achieve has led to a marked increase in news and social exposure for the Fraser Institute across Canada. Exposure/circulation/reach Cost Per Thousand (CPM) Circulation/Reach 499,112,807 Yearly Cost $11, CPM 0.14
6 Ad value is a dollar figure which attempts to quantify the cost of purchasing an advertisement with similar dimensions or parameters as the article, result or clip in question. Ad value for print media is calculated by a formula which takes into account the length of the article (in words, then converted to agate lines); the number of images in the article; the circulation of the source; the publicly posted advertising rates for the source of the article.
7 Fraser Institute Influencers 2 Business Examiner Calgary Herald Calgary Sun Camrose Canadian camrosecanadian.com Canadian Press 100 Mile House Free Press Canadian Investor 24 Hours Toronto Cardston Temple City Star 24 Hours Vancouver Carstairs Courier Airdrie City View Castor Advance Airdrie Echo Central Plains Herald-Leader Alaska Highway News Chatham Daily News Almaguin News Chatham This Week Bashaw Star Chetwynd Echo Battlefords News Optimist Chilliwack Times Battlefords Regional Optimist ckpgtoday.ca Battlefords The Regional Optimist Claresholm Local Press Beaverlodge & District News Clinton News Record Beaverlodge West County News Cochrane Times Beaverlodge West County News & Advertiser Cold Lake Sun BOE Report Consort Enterprise Bow Island Commentator Daily Herald-Tribune (Grande Prairie) Bradford Times Daily Miner & News Brandon Sun Daily Observer (Pembroke) Brantford Expositor Dawson Creek Daily News brantfordexpositor.ca Delhi News-Record Brockville Recorder and Times Didsbury Review Brooks Bulletin Drayton Valley Western Review Brooks Weekend Regional East Central Alberta Review Bugle-Observer Eckville Echo Burnaby Now Edmonton Journal Business In Vancouver Edmonton Sun Edmonton Examiner Edson Leader Edson Weekly Anchor Elliott Lake Standard Fairview Post Financial Post Fort MacLeod Gazette Fort McMurray Today fortmcmurraytoday.com Fort Saskatchewan Record Fox Creek Times Gananoque Reporter Globe and Mail Goderich Signal Star Grande Cache Mountaineer Grande Prairie Daily Herald-Tribune Grey-Bruce This Week Guelph Mercury Hamilton Spectator Hanna Herald Hanover Post High River Times Hinton Parklander Innisfail Province Innisfail Examiner Intelligencer Interlake Today Kenora Daily Miner and News Kincardine News Kings County Record Kingston Whig-Standard Lacombe Globe 2 Media outlets which ran Fraser Institute commentaries Ave. Edmonton, AB, T6H 0L
8 lacombeglobe.com Lakeshore News Lakeshore Advance LaSalle Post Regina Leader-Post Leduc - Wetaskiwin Pipestone Flyer Ledur Representative London Free Press LuckNow Sentinel Mackenzie Times Macleans Mayerthorpe Freelancer Medicine Hat News Melfort Journal Meridian Booster MidNorth Monitor Miramichi Leader Michell Advocate Montreal Gazette Mountain View Gazette Nanton News Napanee Guide National Post New Brunswick Telegraph-Journal Niagara Falls Review Nipawin Journal North Bay Nugget Northeast Sun Northumberland Today.com Okanagan Saturday Okanagan Sunday Okanagan Weekend Okotoks Western Wheel Olds Albertan Ontario Farmer Orillia Packet Ottawa Citizen Ottawa Sun Owen Sound Sun Times Peace Country Sun Pembina Today Penticton Herald Peterborough Examiner Petrolia Topic Pincher Creek Echo Ponoka News Portage Daily Graphic Provost News Peace River Record Gazette Publication Red Deer Express Republic of Mining Rimbey Review Rocky Mountain House Mountaineer Sarnia Observer Sarnia This Week Sault Ste. Marie This Week Sault Star Seaforth Huron Expositor Sedgewick Community Press Sherwood Park News Shoreline Beacon Shoreline Week - Riverside Shoreline Week - Tecumseh Shoreline Week (Riverside) Shoreline Week (Tecumseh) shorelinebeacon.com Simcoe Reformer Slave Lake Lakeside Leader Slave Lake Scope Smiths Falls Emc - Part Of The Performance G Companies Spruce Grove Examiner St. Albert Gazette St. Catharines Standard St. Paul Journal St. Thomas Times-Journal Cornwall Standard Freeholder Stettler Independent Stony Plain Reporter Stratford Beacon-Herald Starthmore Standard Strathroy Age Dispatch Sudbury Star Sunday Phoenix (Saskatoon) Sunday Post (Regina) Sundre Round Up Sylvan Lake News Telegraph-Journal The Barrie Examiner The Belleville Intelligencer The Brantford Expositor The Brockville Recorder & Times The Calgary Sun The Chatham Daily News The Chronicle Journal The Collingwood Enterprise-Bulletin The Cornwall Standard-Freeholder The Daily Courier (Kelowna) The Daily Gleaner The Daily Gleaner (Fredericton) The Daily News (Nanaimo)
9 The Delta Optimist The Edmonton Sun The Globe and Mail The Guelph Mercury The Hamilton Spectator The Kingston Whig-Standard The Kirkland Lake Northern News The Leader-Post (Regina) The Lethbridge Herald The London Free Press The Morden Times The Niagara Falls Review The North Bay Nugget The Orillia Packet and Times The Ottawa Citizen The Ottawa Sun The Outlook The Owen Sound Sun Times The Pembroke Observer The Peterborough Examiner The Province The Record (New Westminster) The Record (Sherbrooke) The Sarnia Observer The Sault Star The St. Catharines Standard The StarPhoenix (Saskatoon) The Sudbury Star The Timmins Daily Press The Toronto Sun The Tribune The Tribune (Campbellton) The Welland Tribune The Whitehorse Daily Star The Windsor Star The Winnipeg Sun Barrie Examiner West Elgin Chronicle Crag and Canyon The Daily Observer Enterprise Bulletin Vancouver Province Saskatoon Star Phoenix Thompson Citizen Tilbury Times Tillsonburg News Times & Transcript Times & Transcript (Moncton) Times Colonist (Victoria) Times-Journal (St.Thomas) Timmins Press Timmins Times Tofield Mercury Toronto Star Toronto Sun Town & Country News Trail Daily Times Trentonian Vancouver Courier Vancouver Sun Vegreville Observer Vermillion Standard Victoria Star Vulcan Advocate Wabasca Fever Wallacebourg Courier Press Waterloo Region Record Welland Tribune Westside Weekly Wetaskiwin Times Whitecourt Press Whitecourt Start Wiarton Echo Windsor Star Winkler Times Winnipeg Free Press Winnipeg Sun Woodstock Sentinel-Review WORLD REPORT ThunderBay Chronicle Journal Hamilton News June Warren Energy Red Deer Advocate The Afro News Yorkton News Review
10 About Troy Media Troy Media is an editorial content provider to over 1,800 print and online media outlets in Canada. Founded in 2005, Troy Media has developed a reputation for providing the in-depth analysis and articles required by journalists and editors. Traditional media outlets, as well as websites, use or license content supplied by our clients, columnists, contributors and freelancers for their own needs Ave. Edmonton, AB, T6H 0L
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