CANADA S VIP THOUGHT LEADERS
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1 CANADA S VIP THOUGHT LEADERS Case study Ave. Edmonton, AB, T6H 0L
2 Troy Media s VIP Thought Leaders share their insights with readers and decision-makers across Canada via our network of Affiliate and Associate websites. Their 6 columns per year are professionally edited and also distributed to our national media outlet subscribers, helping them build credibility with potential customers, hires, partners and investors. Troy Media has over 200 VIP Thought Leaders. Here are the results for some of them, chosen at random, for 2018: Sylvain Charlebois Sylvain Charlebois is scientific director of the Canadian Agrifood Foresight Institute, a professor in food distribution and policy at Dalhousie University, and a senior fellow with the Atlantic Institute for Market Studies. Sylvain wrote 41 columns in His 2018 columns ran 601 times across Canada Circulation/Reach = 44,994,262 Ad Value 1 = $904,318 Peter Menzies Peter Menzies is a former newspaper publisher and vice-chair of the CRTC. Peter wrote 17 columns in 2018 His 2018 columns ran 59 times across Canada Circulation/Reach = 1,716,003 Ad Value = $55,251 Bill Whitelaw Bill Whitelaw is president and CEO at JuneWarren-Nickle s Energy Group. Bill wrote 12 columns in 2018 His 2018 columns ran 26 times across Canada Circulation/Reach = 299,178 Ad Value = $5,228 1 Ad value is a dollar figure which attempts to quantify the cost of purchasing an advertisement with similar dimensions or parameters as the article, result or clip in question. Ad value for print media is calculated by a formula which takes into account the length of the article (in words, then converted to agate lines); the number of images in the article; the circulation of the source; the publicly posted advertising rates for the source of the article
3 Jock Finlayson Jock Finlayson is executive vice-president of the Business Council of British Columbia. Jock wrote 8 columns in 2018 His 2018 columns ran 111 times across Canada Circulation/Reach = 2,215,905 Ad Value = $65,228 Jamie Liew Jamie Liew is an immigration lawyer and an associate professor at the Faculty of Law, University of Ottawa. Jamie started with us in Sept. and wrote 2 columns in 2018 Her 2018 columns ran 16 times across Canada Circulation/Reach = 964,481 Ad Value = $47,018 Ivy Lynn Bourgeault Ivy Lynn Bourgeault is CIHR chair in Gender, Work and Health at the University of Ottawa and the lead of the Empowering Women Leaders in Health project. Ivy Lynn wrote 3 columns in 2018 Her 2018 columns ran 21 times across Canada Circulation/Reach = 41,14,078 Ad Value = $11,894 Wendy Levinson Dr. Wendy Levinson is the chair of Choosing Wisely Canada and a professor of Medicine at the University of Toronto. Wendy wrote 4 columns in 2018 Her 2018 columns ran 22 times across Canada Circulation/Reach = 1,838,551 Ad Value = $48,536 Art Eggleton Art Eggleton is a Canadian Senator. Art wrote 8 columns in 2018 His 2018 columns ran 49 times across Canada Circulation/Reach = 10,292,171
4 Ad Value = $114,753 Daniel Komesch Daniel Komesch is a senior policy analyst at Polytechnics Canada. Daniel wrote 2 columns in 2018 His 2018 columns ran 16 times across Canada Circulation/Reach = 1,981,756 Ad Value = $29,337 Olga Stachova Olga Stachova is CEO of MOSAIC (Multi-lingual Orientation Services Association for Immigrant Communities). Olga wrote 2 columns in 2018 Her 2018 columns ran 17 times across Canada Circulation/Reach = 754,963 Ad Value = $25,418 Al Etmanski Al Etmanski received the Order of Canada in part for his work on the Registered Disability Savings Plan (RDSP). Al wrote 3 columns in 2018 His 2018 columns ran 32 times across Canada Circulation/Reach = 10,215,630 Ad Value = $62,717 Milton Friesen Milton Friesen directs the Social Cities Program at the think-tank Cardus. Milton wrote 2 columns in 2018 His 2018 columns ran 27 times across Canada Circulation/Reach = 989,114 Ad Value = $43,597 Michael Wolfson Michael Wolfson is a member of the Centre for Health Law, Policy and Ethics at the University of Ottawa. Michael wrote 6 columns in 2018 His 2018 columns ran 52 times across Canada
5 Circulation/Reach = 4,526,056 Ad Value = $116,755 Influencers 2 Calgary Herald Calgary Sun Camrose Canadian 100 Mile House Free Press camrosecanadian.com 24 Hours Toronto Canadian Press 24 Hours Vancouver Canadian Investor Airdrie City View Cardston Temple City Star Airdrie Echo Carstairs Courier Alaska Highway News Castor Advance Almaguin News Central Plains Herald-Leader Bashaw Star Chatham Daily News Battlefords News Optimist Chatham This Week Battlefords Regional Optimist Chetwynd Echo Battlefords The Regional Optimist Chilliwack Times Beaverlodge & District News ckpgtoday.ca Beaverlodge West County News Claresholm Local Press Beaverlodge West County News & Advertiser Clinton News Record BOE Report Cochrane Times Bow Island Commentator Cold Lake Sun Bradford Times Consort Enterprise Brandon Sun Daily Herald-Tribune (Grande Prairie) Brantford Expositor Daily Miner & News brantfordexpositor.ca Daily Observer (Pembroke) Brockville Recorder and Times Dawson Creek Daily News Brooks Bulletin Delhi News-Record Brooks Weekend Regional Didsbury Review Bugle-Observer Drayton Valley Western Review Burnaby Now East Central Alberta Review Business In Vancouver Eckville Echo Business Examiner Edmonton Journal Edmonton Sun Edmonton Examiner Edson Leader Edson Weekly Anchor Elliott Lake Standard Fairview Post Financial Post Fort MacLeod Gazette Fort McMurray Today fortmcmurraytoday.com Fort Saskatchewan Record Fox Creek Times Gananoque Reporter Globe and Mail Goderich Signal Star Grande Cache Mountaineer Grande Prairie Daily Herald-Tribune Grey-Bruce This Week Guelph Mercury Hamilton Spectator Hanna Herald Hanover Post High River Times Hinton Parklander Innisfail Province Innisfail Examiner Intelligencer Interlake Today 2 Media outlets which ran VIP Thought Leader commentaries
6 Kenora Daily Miner and News Kincardine News Kings County Record Kingston Whig-Standard Lacombe Globe lacombeglobe.com Lakeshore News Lakeshore Advance LaSalle Post Regina Leader-Post Leduc - Wetaskiwin Pipestone Flyer Ledur Representative London Free Press LuckNow Sentinel Mackenzie Times Macleans Mayerthorpe Freelancer Medicine Hat News Melfort Journal Meridian Booster MidNorth Monitor Miramichi Leader Michell Advocate Montreal Gazette Mountain View Gazette Nanton News Napanee Guide National Post New Brunswick Telegraph-Journal Niagara Falls Review Nipawin Journal North Bay Nugget Northeast Sun Northumberland Today.com Okanagan Saturday Okanagan Sunday Okanagan Weekend Okotoks Western Wheel Olds Albertan Ontario Farmer Orillia Packet Ottawa Citizen Ottawa Sun Owen Sound Sun Times Peace Country Sun Pembina Today Penticton Herald Peterborough Examiner Petrolia Topic Pincher Creek Echo Ponoka News Portage Daily Graphic Provost News Peace River Record Gazette Publication Red Deer Express Republic of Mining Rimbey Review Rocky Mountain House Mountaineer Sarnia Observer Sarnia This Week Sault Ste. Marie This Week Sault Star Seaforth Huron Expositor Sedgewick Community Press Sherwood Park News Shoreline Beacon Shoreline Week - Riverside Shoreline Week - Tecumseh Shoreline Week (Riverside) Shoreline Week (Tecumseh) shorelinebeacon.com Simcoe Reformer Slave Lake Lakeside Leader Slave Lake Scope Smiths Falls Emc - Part Of The Performance G Companies Spruce Grove Examiner St. Albert Gazette St. Catharines Standard St. Paul Journal St. Thomas Times-Journal Cornwall Standard Freeholder Stettler Independent Stony Plain Reporter Stratford Beacon-Herald Starthmore Standard Strathroy Age Dispatch Sudbury Star Sunday Phoenix (Saskatoon) Sunday Post (Regina) Sundre Round Up Sylvan Lake News Telegraph-Journal The Barrie Examiner The Belleville Intelligencer The Brantford Expositor The Brockville Recorder & Times The Calgary Sun The Chatham Daily News The Chronicle Journal The Collingwood Enterprise-Bulletin
7 The Cornwall Standard-Freeholder The Daily Courier (Kelowna) The Daily Gleaner The Daily Gleaner (Fredericton) The Daily News (Nanaimo) The Delta Optimist The Edmonton Sun The Globe and Mail The Guelph Mercury The Hamilton Spectator The Kingston Whig-Standard The Kirkland Lake Northern News The Leader-Post (Regina) The Lethbridge Herald The London Free Press The Morden Times The Niagara Falls Review The North Bay Nugget The Orillia Packet and Times The Ottawa Citizen The Ottawa Sun The Outlook The Owen Sound Sun Times The Pembroke Observer The Peterborough Examiner The Province The Record (New Westminster) The Record (Sherbrooke) The Sarnia Observer The Sault Star The St. Catharines Standard The StarPhoenix (Saskatoon) The Sudbury Star The Timmins Daily Press The Toronto Sun The Tribune The Tribune (Campbellton) The Welland Tribune The Whitehorse Daily Star The Windsor Star The Winnipeg Sun Barrie Examiner West Elgin Chronicle Crag and Canyon The Daily Observer Enterprise Bulletin Vancouver Province Saskatoon Star Phoenix Thompson Citizen Tilbury Times Tillsonburg News Times & Transcript Times & Transcript (Moncton) Times Colonist (Victoria) Times-Journal (St.Thomas) Timmins Press Timmins Times Tofield Mercury Toronto Star Toronto Sun Town & Country News Trail Daily Times Trentonian Vancouver Courier Vancouver Sun Vegreville Observer Vermillion Standard Victoria Star Vulcan Advocate Wabasca Fever Wallacebourg Courier Press Waterloo Region Record Welland Tribune Westside Weekly Wetaskiwin Times Whitecourt Press Whitecourt Start Wiarton Echo Windsor Star Winkler Times Winnipeg Free Press Winnipeg Sun Woodstock Sentinel-Review WORLD REPORT ThunderBay Chronicle Journal Hamilton News June Warren Energy Red Deer Advocate The Afro News Yorkton News Review
8 About Troy Media Troy Media is an editorial content provider to over 1,800 print and online media outlets in Canada. Founded in 2005, Troy Media has developed a reputation for providing the in-depth analysis and articles required by journalists and editors. Traditional media outlets, as well as websites, use or license content supplied by our clients, columnists, contributors and freelancers for their own needs Ave. Edmonton, AB, T6H 0L
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