overview of brand estonia tools usage in 2017
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1 overview of brand estonia tools usage in 2017
2
3 websites
4 brand.estonia.ee Launched on 13th January, 2017 unique visitors until average time spent on website :51 downloads 8358
5 toolbox.estonia.ee Launched on 1st August, 2017 unique visitors until average time spent on webpage downloads : registered accounts 877 published materials 765 uploads by users 37
6 downloads Presentations 5262 Aino typeface 2590 Photos without Flickr statistics 1951 Graphic elements 1510 Prints 93 Videos 26* * most of the videos are also available on social media - youtube and vimeo - as well
7 estonia.ee Launched in 13th January, 2017 unique visitors until average time spent on website :55 most visitors from: Estonia USA UK Latvia Finland Germany Russia India Canada Sweden
8 19 websites over 5 million unique visitors* estonia.ee brand.estonia.ee toolbox.estonia.ee visitestonia.com/en & puhkaeestis.ee/et workinestonia.com investinestonia.com researchinestonia.eu e-estonia.com e-resident.gov.ee events.estonia.ee game.estonia.ee bots.getweps.com youthconf.eu teslacountry.com sanctionsmap.eu ev100kutse.ee e-estoniax.com esha2018.eu create18.eu * statistics from EAS server based on Google Analytics data
9 e-resident.gov.ee Launched on 19th May, 2017 unique visitors since average time spent on website 546,185 02:09 most visitors from: UK USA Turkey India Ukraine Italy Germany Estonia France Japan
10 in 2017 brand estonia tools were used by The Office of the President of Estonia Prime Minister`s Office Estonian Ministry of Foreign Affairs Estonian Ministry of Rural Affairs Estonian Ministry of Economic Affairs and Communications Estonian Ministry of Social Affairs E-Governance Academy e-estonia communications steering group Estonian Defence Industry Association Federation of Estonian Engineering Industry Estonian Food Industry Association Estonian Association of Information Technology and Telecommunications Connected Health cluster Estonian Furniture Industry Association Estonian Chamber of Commerce and Industry Estonian Jazz Union Estonian Spa Association Estonian Fashion Brand Association Estonian Research Council Estonian Theatre Agency Archimedes Foundation Innove Foundation Development Center of Lääne County Estonian Convention Bureau North Estonia Tourism Foundation Pärnu County Tourism Foundation Tartu County Tourism Foundation NGO Organic Estonia bots.getweps.com Lingvist The State Concert Institute Eurojust Tallinn Black Nights Film Festival jewelry artist Kärt Summatavet Estonian Robotics School Reaali Estonian National Frisbee Team Estonian Wind Power Association Dermtest OÜ EU Youth Conference Estonia 2017 ESHA Biennal Conference Tallinn 2018 Flavours Of Estonia Havera OÜ Alfa-Omega Communications Port of Tallinn Art Design Tallinn Music Week Kiviõli Adventure Center Ööd House Ellex Raidla Estonian Travel and Tourism Association Jõgeva County Development and Enterprise Center FIS Cross-Country World Cup in Otepää IBU CUP laskesuusatamise MM World Orienteering Championships in Tartu Weekend festival Simple Session Club Tartu Maraton Tallinna Maraton South Estonia Tourism Foundation NGO West-Estonia Tourism Ida-Viru Tourism Cluster Valga County Development Agency NGO Onion Route The Tallinn Enterprise Department Visit Saaremaa NGO Rapla County Development and Enterprise Center
11 9 implemented industry slogans Estonian Defence Industry FinTech Industry Organic Estonia Estonia. Armed for Innovation Join the Estonian FinTech (r)evolution Estonia. Organically Innovative Food Industry Fresh Air. Clean Water. Pure Nordic (for Aasia) Fresh Air. Clean Water. Pure Food (for EU) Machinery Industry Smart City Telecommunications Invest Estonia e-residency Estonia. Producing Excellence Estonia. Hometown of Innovation Estonia. Where Bright Ideas Meet a Can Do Spirit Northern Europe s Hub For Knowledge and Digital Business Join the New Digital Nation
12 fairs
13 29 fairs More than 135 Estonian companies and organizations participated. Approximately 1,5 million visitors ByggReisDeg ConhIT Money 20/20 Europe DSEI Birdfair Allt För Sjön Nordic Organic Food Fair Elmia Subcontractor Biofach PLMA Transport Logistics Productronica IMEX Nordic Business Forum Alihankinta Vene 2017 Martin Markkinat DevTernity TourEST TransRussia SIAL China CILF 2017 (CHN) China Hi-Tech Fair CHTF NAFSA ASTA Global Convention Smart City Expo IBTM EAIE JATA Tourism EXPO * Sum of visitors based on data received from the organizers
14 Estonian Defence Industry Association
15 salvest
16 events
17 events
18 33 events UN Security Council campaign launch Oslo Innovation Week Estonian Food PR Planet du Gout Embedding Digital Into Societal Challanges Estonian Food PR Northern Spirit - Estonian Fashion & Design Experience Simple Session (Riia) DevTernity Nordic Business Forum Eesti toidu PR Slush Tallinn Musik Week Saaremaa Opera Festival Tallinn Black Nights Film Festival Latitude59 Simple Session FIS Cross-Country World Cup in Otepää Tartu Marathon IBU World Championships in Otepäa World Orienteering Championships in Tartu SEB Tallinn Marathon IBU CUP Biathlon EUYC 2017 UEFA Estonia vs Belgium World Cup Weekend festival Estonian 12th Tourism Conference Eastern Partnership Business Forum CETM project seminar in Tartu University Estonian Food PR event for CCTV JeeConf Ukraine Photo exhibition Estonian Colors Estonian Food PR
19 taste estonia
20 campaigns
21 10 campaigns 1. Internal campaign for young people to participate in elections by Communication Department of The Office of the President of Estonia 2. UN Security Council campaign by Estonian Ministry of Foreign Affairs 3. Expedia tourism campaign by Estonian Tourist Board 4. SPA campaign by Estonian Tourist Board and Estonian Spa Association 5. SPA campaign for Latvian market by Visit Pärnu and Estonian Tourist Board 6. Family Campaign by Estonian Tourist Board 7. Nature Campaign by Estonian Tourist Board 8. Golf Campaign by Estonian Tourist Board 9. Tesla campaign by PAKRI Science & Industrial Park 10. work in estonia campaign
22 Estonian Ministry of Foreign Affairs
23 60 videos the Stressbuster campaign video alone had 1,2 million views
24 prints
25 prints
26 prints
27 study estonia
28 estonian gateways
29 activities in 2018 Translation of presentations and core messages into German, French, Spanish and Russian language Sector specific presentations study estonia, work estonia, e-health, taste estonia, visit estonia, research estonia Fotod IT sektori, transpordi- ja logistikasektori, e-teenuste, haridus- ja teadusvaldkonna, kaitsetööstuse, elektroonikatööstuse, toiduainetööstuse, äriturismi valdkonna jaoks Videos for Estonian business environment Illustrations for cyber security, e-health etc Examples of gifts Cooperation projects Brand seminars and consultations
TOURISM IN ESTONIA IN 2013 (as of 17 March 2014) 1
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