The new promotion policy

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1 PPA(15)8431:1 The new promotion policy Global context Diego CANGA-FANO European Commission DG Agriculture and Rural Development Director- Multilateral relations and Quality policy 22/10/2015 1

2 Overall picture of EU AGRI-EXPORTS 2

3 EU28 exports of agri-food products to third countries (till August 2015) 3

4 EU28 agri-food exports to third countries by destination (till August 2015) EU28 agri-food exports to. (million Euro) source: COMEXT cumulative data: January-August Difference Jan-Aug15 to Jan-Aug14 % Aug-14 Aug-15 monthly data: August Difference Jan-Aug15 to Jan-Aug14 % PARTNER/PERIOD Jan-Aug 2014 Jan-Aug 2015 mio mio mio % mio mio mio % Extra-EU United States China Switzerland Russian Federation Japan Hong Kong Saudi Arabia Norway Canada Turkey Algeria United Arab Emirates Australia Korea, Republic of Egypt Singapore Brazil South Africa Morocco Israel other countries Overall EU agri-food exports up 8% year-on-year

5 Exports of agri-food products by Member State (till August 2015) Main exporting Member States (by value) Negatively affected exporting Member States Exports to third countries (in million EUR) Exports to third countries (in million EUR) Member State Jan- Aug Jan- Aug Jan- Aug Jan- Aug % Member State % France % Poland % Netherlands % Portugal % Germany % Lithuania % Italy % Latvia % Spain % Estonia % UK % Denmark % Belgium % Ireland % Member States neighbouring Russia were the most affected Most others experienced export increases 5

6 EU28 agri-food exports per product sector (till August 2015) EU28 agri-food exports (in million ) to EXTRA_EU to Russian Federation Jan-Aug 2014 Jan-Aug 2015 % Jan-Aug 2014 Jan-Aug 2015 % Bovine sector (total) Pig sector (total) Poultry sector (total) Butter Cheese Skimmed Milk Powder Whole Milk Powder Fruit and Vegetables Including non banned live animals 6

7 Overall application of current promotion rules 7

8 Adopted programmes Distribution by Member-States 20% 18% 16% 14% % of total nr of programmes % of total EU contribution 12% 10% 8% 6% 4% 2% 0% 8

9 Adopted programmes Distribution by products 30% 25% 20% % of total nr of programmes % of total EU contribution 15% 10% 5% 0% 9

10 Adopted programmes (*) Since 2001 : 686 programmes adopted Detail on the acceptance rate Submitted Accepted Acceptation Rate TOTAL % Internal market % Third countries market % (*) only the first wave of 2015 is represented 10

11 Adopted programmes Simple and Multi programmes Multi : 9% Multi : 16% 11

12 The diversification has started Figures before and after Russian ban Distribution of EU budget contribution before August 2014 Distribution of EU budget contribution after August 2014 (*) 29% Internal Market Third Countries 63% 37% Internal Market Third Countries 71% (*) data about the 2nd wave of 2015 are included but still subject to confirmation 12

13 Guiding principles for application of the new promotion policy Regulation (EU) No 1144/

14 Dissemination of information across the EU Workshops in almost all Member States Organised : AT, BG, DK, EE, ES, FI, FR, HR, HU, IT, IR, LT, LV, NL, PL, SE, UK Planned in the coming weeks : CZ, DE, BE, CY, EL, PT, RO Questions and Answers : lets' keep it updated! 14

15 More competition thus higher quality Enlargement of the scope of eligible products and eligible organisations should bring more variety Please networking now and in the future Figures of GIs to be improved: see next slides. GIs are one the symbols of European quality but most of the GIs stay at home 15

16 Number of protected GI in EU 3342 October GI (Aromatised wines) 5 GI (Spirits) 336 Food 1249 Wine

17 Number of registered GI per country October

18 Class of all registered PDO/PGI October 2015 Fresh fish, molluscs, crustaceans 1% Fruit, vegetables,cereals 11% Other products of Annex I of the Treaty 2% Beers 1% Bread,Pastry,Cakes 2% Other products Spirits 1% 10% Oils and fats 4% Other products of animal origin 1% Cheeses 7% Meat based products 4% Fresh meat (and offal) 4% Wine 52% 18

19 Sales destination (2010) 60% of sales take place on the domestic market, 20% on the EU market and 20% in third countries 663 GIs sold only in their MS of production 1525 GIs exported (1224 wines, 231 agri products, 70 spirits) Wines + spirits = 90% of total GI exports (in value) 19 Source: AND study for the European Commission

20 Be more INNOVATIVE Consider new destinations Consider combination of products Avoid cut and paste, not always "comfort zone" There is life outside big cities as well 20

21 European Commission will remain active in all the fronts helping promotion Sanitary and Phytosanitary measures (SPS) Free Trade Agreements (FTA) High level missions 21

22 Identified SPS barriers to be solved with priority Country Products BRAZIL CHILE COLOMBIA/PERU INDIA INDONESIA MEXICO CHINA TURKEY USA/CANADA pork, bovine, poultry, dairy, fruits and vegetables. pork, fruits and vegetables pork, poultry, dairy dairy, poultry fruits and vegetables (port access) pork, fruits and vegetables Beef, pork bovine, poultry, dairy, fruits and vegetables bovine, dairy, fruits and vegetables VIETNAM fruits and vegetables 22

23 Some of the SPS barriers resolved in the last 12 months: Country Product SPS barrier resolving action taken Colombia Animal and plant products Recognition of EUs control system as equivalent for exports from France, Portugal and Spain China Pork Re-openings of import channels from several Member States Turkey USA Live cattle and beef Beef Market for live cattle re-opened + lowered bureaucratic burdens for beef imports End of ban on beef from Ireland and Lithuania after BSE epidemic in Europe Canada Pork Recognition of Swine disease regionalisation for Italy (reopening to Italian pork meat after a decade) Canada Beef Lift the import ban on European beef due to the BSE Canada Apples and pears Lift of barriers for fruit from Belgium and Poland Vietnam Apples Lift of barriers for apples from France Vietnam Beef Lift of ban due to BSE for beef from France Ukraine Animal products Authorization of imports from the EU Malaysia Beef End of ban of European beef after BSE epidemic in Europe Singapore Pork Recognition of African Swine Fever zoning Japan, Malaysia, Morocco, Macedonia, South Korea, Singapore, South-Africa, Philippines, Australia, Ukraine (among others) Poultry End of the avian flu ban for certain MS And many others 23

24 Free Trade Agreements recently concluded Canada Iceland Ukraine Morocco Moldova Georgia Central America Colombia Peru West Africa EAC Singapore Viet Nam Ecuador SADC 24

25 Bilateral and regional Negotiations launched or planned Norway USA China GIs Japan Mexico Mercosur Tunisia Gulf countries India Malaysia Thailand Philippines 25

26 High level missions - promotion R 1144/2014 (Article 9) The Commission may carry out information and promotion measures...those measures may in particular take the form of high-level missions, participation in trade fairs and exhibitions of international importance by means of stands, or operations aimed at enhancing the image of Union products. Next ones: Mexico/Colombia China/Japan 26

27 Our door is open!! Design of the annual work programme - consultation of Member States and relevant stakeholders Business oriented - Growth and Jobs Learning by doing Annual work programme 27

28 Europa web-site For further information Thank you 28

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