TOURISM IN ESTONIA IN 2013 (as of 17 March 2014) 1

Transcription

1 INBOUND TOURISM IN ESTONIA IN 213 TOURISM IN ESTONIA IN 213 (as of 17 March 214) 1 In 213, 1.94 million foreign tourists stayed overnight in the accommodation establishments of Estonia. Compared with 212, their number increased by 3.6% or by 66,611 in absolute numbers. The number of foreign overnights was 3.9 million (2.3% up on 212). This means a new record level in inbound tourism for the 4th consecutive year. It is worth noting that both in 21 and 211 inbound tourism in Estonia increased substantially (both in 21 and 211, foreign overnights increased by 17% compared with the previous year). Both in 212 and 213, foreign overnights increased by 2% compared with the previous year. In 211, the driving force behind the substantial increase was the creation of new transport connections with many European target markets (especially low-cost flights). However, both in 212 and 213 the number of air connections was reduced again (compared with the previous year). In 213, (holiday) tourism from the UK, Germany and the Netherlands was most severely influenced by this development. Thus, the growth in inbound tourism in 213 was achieved thanks to an increase in tourism from nearby source markets (Finland, Russia, Latvia, Lithuania and also Poland). In addition, tourism from Asia showed a strong increase, with Chinese overnights increasing by 48% and Japanese overnights by 23%. The share of Finnish overnights among all foreign overnights remained on the same level as in %. The share of Russian overnights continued to increase: in 212, they accounted for 15.5% of all foreign overnights; in 213, this figure increased to 17.4%. The share of German overnights decreased slightly (from 6% to 5.4%). The market share of Sweden and Latvia remained roughly on the 212 level (both accounted for 4% of all foreign overnights). The regional distribution of foreign overnights changed slightly: the share of Tallinn as a destination decreased slightly for the second consecutive year (in 211, Tallinn accounted for 67% of foreign overnights; in % and in %). This can be explained by the changes in source markets: the market share of nearby markets increased (tourists from these markets are more inclined to visit destinations outside Tallinn), whereas the share of several more distant Western and Southern European source markets decreased (they tend to prefer to stay in Tallinn). The share of Pärnu remained stable (12%), while the share of Tartu continued to increase (from 3.6% in 211 to 4.6% in 213) thanks to the increase in Russian, Latvian and Finnish overnights there. The long-term growth trend in Ida-Viru County in North-East Estonia continued as well especially thanks to the long-term increase from Russia but in 213 also thanks to the growth from Finland. Of the 1.94 million foreign tourists staying overnight in the accommodation establishments, 1.4 million were holiday tourists. Their number increased by 2.1% compared with 212 but as the holiday trips were shorter than a year ago, the number of foreign overnights on holiday trips increased by just.1% (remaining at 2.6 million). The number of foreign overnights on business trips was 792,297 (increase by 4.7%). Overnights on other trips amounted to 524,732 (increase by 1%). In 213 the number of tourists from the largest source market, Finland, amounted to 894,54 (+8% compared with 212) and their overnights to 1.69 million (+2.4%). Both figures reached a new record level. In absolute figures, their overnights increased most in Tallinn where both the number of Finnish tourists and overnights reached a new record. However, their length of stay in Tallinn decreased slightly (with the number of Finnish tourists in Tallinn increasing by 1% but their overnights by just 3%). This development is probably related to the changes in ADR (average daily rate) in Tallinn. Their average length of stay in Tallinn increased when ADR decreased in 29 and 21 but by now ADR has increased to the pre-crisis level, making people consider slightly shorter trips again. In addition to Tallinn, Finnish overnights showed a bigger increase in absolute figures also in Pärnu and Pärnu County, in Ida-Viru County and in Tartu. It is worth noting that in Tartu their overnights increased for the fourth consecutive year, reaching a new record. Also, their length of stay there has gradually increased over a longer period. As in several previous years, tourism from Russia continued to show an impressive increase. The general outbound travel trend in Russia continued to be very positive in 213, with strong growth in Russian arrivals and overnights reported for the majority of European destinations. However, at least in the Nordic-Baltic region, their growth was slower than in the past few years. The number of Russian tourists staying at accommodation establishments in Estonia 34,644 was 38,452 or 14% more than in 212. The number of Russian overnights also increased by 14%, reaching 679,343. As in previous years, tourism from Russia continued to increase substantially in their most popular destination Tallinn (+13%) as well as in most other regions of Estonia. However, the share of Tallinn among the destinations in Estonia continued to decrease slightly (for example, in 27 Tallinn accounted for 68% of Russian overnights in Estonia but in 213 the respective figure was 61%). This reflects active promotion by various regions and entrepreneurs, in addition to the promotional activities on the national level. Tourism from Germany decreased in 213, following three years of growth and a new all-time record achieved in 212. In 213 the number of German tourists at accommodation establishments amounted to 11,596 (9% less than in 212) and their overnights to 21,955 (-7%). The decline can mainly be attributed to the decline in the number of flight connections with Germany (following an increase in flight connections in 211 and in

2 TOURISM IN ESTONIA IN 213 (as of 17 March 214) 2 212). On the other hand, German overnights decreased in all the Baltic and Nordic countries as well (with the exception of Sweden where they showed a small increase). The number of Latvian tourists and their overnights reached a new record level for the third consecutive year, although in 213 the growth was much more modest than in 211 and 212. The number of Latvian tourists amounted to 15,48 (5% more than in 212) and their overnights to 158,31 (4% more than a year ago). In absolute figures, most of the growth occurred in Tartu and Tartu County, following a strong growth already in 212. The long-term growth trend in Pärnu continued as well. In 213 the number of Swedish tourists was 74,313 or 5% less than a year ago, however, the number of Swedish overnights decreased by just 1%, amounting to 159,813. In Tallinn both the number of Swedish tourists and their overnights decreased by 8%. However, in Pärnu their second most popular destination in Estonia their arrivals increased by 12% and their overnights by as much as 2%. The number of overnights in Pärnu increased thanks to the increase in the number of longer spa holidays: their average length of stay in Pärnu increased from 4.2 nights to 4.5 nights. DOMESTIC TOURISM IN ESTONIA IN 213 The number of domestic tourists and their overnights continued to grow, achieving a new record. In 213, 1.4 million domestic tourists stayed overnight in the accommodation establishments of Estonia. Compared with 212, their number increased by 8% or by 74,359 in absolute numbers. The number of domestic overnights was 1.82 million (6% up on 212). The number of domestic tourists exceeded the precrisis record level for the first time already in 212 but the number of their overnights only in 213. The number of domestic overnights increased mainly thanks to the increase in holiday travel. Domestic overnights on holiday trips amounted to 865,581, increasing by 12% or by 9,59 nights. Overnights of domestic tourists on business trips increased by 3% but their overnights on other trips decreased by 1%. 6 Overnights at accommodation establishments of Estonia (), Source: Statistics Estonia ,4% ,3% total - foreign overnights - domestic overnights % YoY change, %

3 TOURISM IN ESTONIA IN 213 (as of 17 March 214) Overnights of foreign tourists at accommodation establishments of Estonia by month (). Source: Statistics Estonia Jan Feb March April May June July August Sep Oct Nov Dec Overnights of domestictourists at accommodation establishments of Estonia by month (). Source: Statistics Estonia Jan Feb March April May June July August Sep Oct Nov Dec

4 TOURISM IN ESTONIA IN 213 (as of 17 March 214) % Foreign tourists and overnights at accommodation establishments by purpose of trip (thousands). Source: Statistics Estonia Other purpose Other business trip Conference / seminar Holiday trip Tourists Overnights Foreign overnights by source market (%). Source: Statistics Estonia. 9% 8% 7% 6% 5% 4% 13,3% 14,4% 15,7% 17,1% 17,5% 16,3% 16,3% 18,6% 18,8% 18,5% 3,% 1,2% 3,5% 2,2% 6,7% 6,% 3,7% 3,5% 1,4% 5,3% 2,5% 7,9% 7,2% 4,6% 4,5% 1,7% 5,2% 5,1% 4,3% 2,1% 2,4% 4,8% 3,8% 3,4% 4,1% 4,2% 7,8% 6,7% 6,3% 6,1% 6,1% 6,4% 5,9% 5,1% 6,8% 3,9% 3,2% 2,% 1,7% 2,9% 2,6% 3,8% 5,8% 5,6% 3,5% 5,2% 5,2% 3,3% 2,9% 2,3% 2,1% 2,% 2,4% 4,6% 3,3% 2,6% 3,5% 4,% 4,% 4,8% 4,2% 4,1% 5,8% 6,% 5,4% 8,1% 1,3% 12,7% 15,5% 17,4% other countries Norway Lithuania UK Latvia Sweden 3% 2% 6,6% 53,% 49,7% 48,9% 48,3% 51,7% 51,9% 44,7% 43,2% 43,3% Germany Russia 1% % Finland

5 TOURISM IN ESTONIA IN 213 (as of 17 March 214) Overnights of foreign tourists at accommodation establishments of Estonia (). Source: Statistics Estonia Finland Russia Overnights of foreign tourists at accommodation establishments of Estonia (). Source: Statistics Estonia Germany Sweden Latvia UK

6 TOURISM IN ESTONIA IN 213 (as of 17 March 214) ,1 4,9 52,2 Overnights of foreign tourists at accommodation establishments of Estonia (). Source: Statistics Estonia ,2 69,6 55,5 55,5 77,4 77,6 93,8 81,3 15,4 134,7 148,3 125,7 18,2 12, 122,4 111,1 91,5 44,5 44,3 49,5 53,6 46, 39,6 46,3 52,4 66,7 63,7 52,5 59,6 61,3 6,4 6,7 46,9 54,5 Lithuania Norway USA Italy 79,5 7,1 62, ,8 38,3 48,3 31,9 36,4 Overnights of foreign tourists at accommodation establishments of Estonia (). Source: Statistics Estonia 52,2 5,4 6,8 29,4 35,4 38,5 31,1 37,4 59,5 53,1 54,6 35,8 37,8 38,4 35,9 44,2 51,2 54,8 52,4 29,1 26,9 27,7 24,9 24,2 38,9 38,9 34,1 15,5 12,2 12,1 13, 13,3 16, 15,7 19,3 4,5 3,8 4,3 4,3 5, ,4 1,3 15,3 Poland Spain France Holland Japan China

7 TOURISM IN ESTONIA IN 213 (as of 17 March 214) Foreign overnights at accommodation establishments by destination (). Source: Statistics Estonia other regions Lääne Harju Saare (Saaremaa) Ida-Viru Tartu Pärnu Tallinn other regions Saare (Saaremaa) Ida-Viru Tartu Pärnu 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% Foreign overnights at accommodation establishments by destination (%). Source: Statistics Estonia. 3% 3% 2% 3% 2% 1% 1% 1% 11% 11% 12% 1% 2% 2% 3% 2% 13% 17% 14% 1% 1% 5% 5% 4% 3% 4% 3% 1% 2% 8% 5% 4% 5% 4% 4% 4% 2% 2% 4% 2% 4% 1% 2% 4% 1% 2% 7% 4% 3% 4% 5% 16% 1% 4% 7% 13% 5% 3% 12% 25% 21% 5% 4% 4% 4% 2% 4% 64% 11% 11% 44% 54% 58% 61% 67% 69% 73% 82% 83% 85% 86% 88% 91% Tallinn %

8 TOURISM IN ESTONIA IN 213 (as of 17 March 214) 8 Arrivals and overnights at all accommodation establishments of Estonia by country of residence, Source: Statistics Estonia. Arrivals at accommodation establishments Year on year change /1 212/11 213/12 213/12 total % domestic % foreign % Finland % Russia % Latvia % Germany % Sweden % Lithuania % UK % Norway % USA % Italy % Poland % Spain % France % Holland % Denmark % Japan % China % Overnights at accommodation establishments Year on year change /1 212/11 213/12 213/12 total % domestic % foreign % Finland % Russia % Germany % Sweden % Latvia % UK % Lithuania % Norway % USA % Italy % Poland % Spain % France % Holland % Denmark % Japan % China %