SPONSOR, EXHIBITOR & ADVERTISER OPPORTUNITIES

Transcription

1 SPONSOR, EXHIBITOR & ADVERTISER OPPORTUNITIES American Society of Journalists and Authors Educational Foundation & 2013 Writers Conference Partnership Program

2 We Write What You Read For more than 60 years, the members of the American Society of Journalists and Authors have been at the forefront of independent writing, delivering news, information, and books on the leading issues of the day. Now numbering nearly 1,500, ASJA professionals are responsible for providing information that enlightens and influences opinion, improves lives, and drives personal economic decisions. ASJA s members work in all facets of the nation s media and nonfiction writing, including magazines and journals, radio, television, online media, newspapers, corporate communication and nonfiction books on every subject. The list is varied and rich, reflecting both the vibrancy of the American media and nonfiction book publishing industry. Editors and others hire ASJA members because they have a proven track record of professionalism as well as the entrepreneurial flexibility to work within any media framework. ASJA members Have published more than 5,000 books Write for nearly every mainstream and specialty media outlet that hires freelance journalists to deliver online, print, radio and television news. Host more than 350 blogs Are followed on Twitter by tens of thousands of fans Top Writing Specialties Business & Finance Culture & Society Families, Parenting & Children Health & Medicine Technology Travel & Tourism Women Aging, Elderly & Retirement Animals & Pets Architecture Arts & Entertainment Auto Industry & Cars Book Reviews Current Affairs Diet, Fitness & Nutrition Education Environment & Energy Food & Dining Gaming Industry Housing & Real Estate Home Improvement International Affairs Language & Communication Law & Crime Leisure & Recreation Media Military Music Nature & Wildlife Parenting Personal Finance Politics Psychology & Mental Health Religion & Spirituality Science & Technology Self- Help Social Issues & Trends Sports Telecommunications Transportation Urban Affairs Writing & Publishing

3 My job as an editor is easier now, thanks to ASJA. By serving as a panelist at the conference, I found several fantastic writers who have become part of my regular stable and I had a lot of fun, too. - Tamara Eberlein, Editor, HealthyWoman from Bottom Line Molly O Neill, former New York Times reporter. Author of the New York Cookbook, A Well-Seasoned Appetite, The Pleasure of Your Company, and host of PBS series Great Food. Gretchen Rubin, bestselling author of The Happiness Project, New York Times columnist and blogger. Access to highly relevant conferences through ASJA has helped me land new assignments, find mentors and develop my career. - Genevive Bjorn, science writer, TheDailySmell.com 2013 Writers Conference Where editors, agents and writers meet Every year hundreds of leading professional nonfiction writers attend the ASJA Annual Writers Conference at the Roosevelt Hotel in New York City. They seek fresh article and book ideas, a new crop of reliable sources, new tools and resources for their business, and overall networking opportunities. Joining these writers are scores of the most influential leaders in media, including editors, agents, publishers, corporate communications directors, public relations professionals and other industry leaders who come to interact with the writers they need. Editors & Agents Come to Hire AARP The Magazine Allen O'Shea Literary Agency Bankrate.com Bottom Line Publications CBS MoneyWatch Computerworld Countryman Press Creative Media Agency Deborah C. Grosvenor Agency Discover Magazine Dystel & Goderich Management Essence DealNews.com Foundry Literary & Media Frommer's Travel Guides Healthline Networks Hemispheres Magazine HGTV.com Howard Morhaim Literary Agency Irene Goodman Literary Agency Joelle Delbourgo Associates, Inc. John Wiley & Sons Judith Ehrlich Management Judith Riven Literary Agency Kensington Publishing Corp. Laura Dail Literary Agency McGraw- Hill Professional More Magazine MTM Publishing Penguin Group USA PublicAffairs Books Reader s Digest Regina Ryan Publishing Enterprises Rita Rosenkranz Literary Agency Self ThirdAge.com The Jean V. Naggar Agency Women's Health Magazine

4 Build a Partnership with the ASJA Educational Foundation Your partnership with the ASJA Educational Foundation creates your position as a prime point of contact with the freelance writing industry. Partners at every level get terrific interactivity and visibility at the 2013 Writers Conference and with the entire Educational Foundation community through our year- round programming. We are proud to be part of the Annual ASJA Writers Conference. Thank you for 10 great years of working together! - Patrick J. Malloy, Barnes & Noble Booksellers, Corporate & Institutional Sales Regular communications go out to more than 4,000 active professional and aspiring nonfiction writers with ASJA s nearly 1,500 professional membership also in the mix. Your support contributes to ASJA s programming that ensures a strong independent media now and into the future. The ASJA Educational Foundation is a program of the 501(c)(3) ASJA Charitable Trust. Our benefits program is designed to give our partners flexibility in choosing the marketing avenues that best assist you in creating lasting relationships with our attendees and members. General Writers Conference Recognition Presenting Partner title $50,000 Top billing on all conference materials Content Partner (produce a workshop) Host of conference scheduled event (see events page and recognition package below) $25,000 $15,000 $10,000 Personal Pitch participation $5,000 Conference passes Promotional insert in conference bags Recognition at Sponsored Event Sponsor remarks at Event Sponsor material/gift distribution at Event Logo recognition on Event signage Name recognition on Event signage Special recognition at opening/closing events Collaborative Social Media Plan Number of dedicated content Tweets Number of dedicated Facebook page content posts Number of "Sponsor Highlights" Recognition in Conference Marketing Materials Logo Name $2,500 $1,000

5 Recognition on Conference Website Logo recognition on conference homepage Logo recognition in sidebar of pages $50,000 $25,000 Description of organization on sponsor page Logo recognition on conference sponsor page with hyperlink Name on conference sponsor page Conference page display ad (3 months) Recognition on ASJA Foundation Website Logo recognition on ASJA Foundation homepage Name on ASJA Partners page Public Relations Opportunities $15,000 $10,000 $5,000 $2,500 $1,000 Name listing and hyperlink in press releases Name listing in press releases Quote in select press releases Recognition in ASJA Monthly Magazine Full Page Ad Half Page Ad Quarter Page Ad Content Partner (article about the industry) Listing on annual Partner recognition page Recognition in Conference Program Book Recognition at Conference Expo Full Page Ad Half Page Ad Quarter Page Ad Double Booth Single Booth Logo on booth signage Additional Relationship Benefits ASJA Training Center Content Partner Additional tailored benefits First right of refusal for 2013 benefits

6 Interact! Year-round programming and conference opportunities that engage ASJA Partners with writers Year-Round Programming Online Educational Resources $50,000 (co-sponsorships available) The ASJA Educational Foundation offers online resources for all freelance writers free of charge. The ASJA Monthly magazine and webcast trainings cover traditional and cuttingedge issues critical to succeeding as a freelance writer. Our corporate partners engage with us in developing the webcast training series. Awards Program $25,000 (includes sponsorship of awards ceremony) Each year ASJA recognizes distinguished achievements in articles and books with 18 award categories that are presented at the Writers Conference. Mentoring Program $5,000 ASJA members provide other freelance writers expert career, writing, and publishing advice Writers Conference Keynote Address Luncheon featuring A.J. Jacobs $25,000 Friday, April 27 Jacobs is the editor at large at Esquire magazine and author of three New York Times bestsellers. He has appeared on Oprah, The Today Show, Good Morning America and Late Night with Conan O Brien. Evening Receptions $10,000/each (3 opportunities, co-sponsorships available) Awards Ceremony, Thursday, April 25; Author Showcase, Friday, April 26; Closing Reception, Saturday, April 27 Morning or Afternoon Coffee Break $2,500/each (6 opportunities) Thursday, April 25, Friday, April 26, or Saturday, April 27 Personal Pitch & ASJA Connect: ASJA exclusive events $7,500/each On Thursday, April 25, the nation s top editors from book publishers, magazines, online and print media gather together for this once-a-year event to listen to ideas from hundreds of writers. The new story you read next month, or the book you read next year, may have been conceived at this event. Personal Pitch - Agents Session ASJA Connect: It s All Who You Know Agents & Editors VIP Luncheon $15,000 ASJA Educational Foundation will host the more than 50 agents and editors participating in the Personal Pitch event along with our corporate partners. The sponsor of the luncheon will collaborate with ASJA on the brief program we will conduct during the lunch. Educational Workshops Tracks $5,000/each Conference Program Guide $15,000 Each Conference attendee receives this program and comprehensive guide to Conference activities. Back cover ad is reserved for the sponsor. Wi-Fi & Technology $10,000 Sponsor branded to Wi-Fi SSID, promoted in program book and throughout the event site.

7 2013 Writers Conference Exhibits Single Space $750 Double Space $1,400 Hours Friday, April 26 Saturday, April 27 8:00 a.m. until 5:00 p.m. 8:00 a.m. until 5:00 p.m. Reservation and exhibit locations are allocated on a first- come, first- served basis. All registrations must be received by Friday, March 15, Early reservation is recommended. Your registration entitles you to: One booth space with sign One conference registration for Friday- Saturday only. (Additional representatives may register for $175 each.) One skirted table Two chairs 2013 Writers Conference Advertising Conference Bag Insert Advertising $500 per item Reach conference attendees by inserting a giveaway or literature into the event bags. Great for flyers, brochures, t- shirts and logo items. Program Book Display Advertising Full Page, b&w (7.25 w x 9.5 h) $1,000 Half page, b&w (7.25 w x h) $750 Quarter- page, b&w (3.475 w x h) $450 Business Card, b&w (3.125 w x 2 h) $350 Exhibitors will be contacted by the Roosevelt Hotel regarding additional exhibit materials. ASJA will not provide or cover the cost of equipment, electrical outlets, phone and wired Internet. Space reservations and camera- ready ads (electronic only) due Friday, March 15, Black & White, press- quality, PDF, no crop marks, no bleed marks. to Alexandra Owens at director@asja.org. NEW! ASJA Educational Foundation Weekly E-Newsletter Advertising Thanks to a partnership with MultiView, ASJA will now publish a weekly industry e- newsletter with advertising opportunities. For more information, call Contact Us Contact Alexandra Owens, ASJA Executive Director, at (212) or director@asja.org, to discuss partnership opportunities for the 2012 Writers Conference & ASJA Educational Foundation s year- round programming. Learn more about ASJA and the Educational Foundation online at ASJA and the Educational Foundation training center are located in the heart of Times Square at 1501 Broadway, Suite 403, New York, NY Photo Credit: Mark Bennington Design: Sponsorship Specialists

8 ASJA s Current and Past Educational Foundation & Writers Conference Partners Content is king, and American media and business are increasingly recognizing and valuing professional writers for their skills and professionalism in this new age of on- demand information. They also recognize that ASJA prepares these writers to respond to the growing demand for excellent writing. The ASJA Educational Foundation brings information, skills, tools, and resources to professional independent writers nationwide. Contributions are tax- deductible and support the educational programming of the Foundation. Writing Community Support Grant BookBaby Bowker Manuscript Submissions CallTrunk CDC/National Center for Health Statistics Consolidated Credit Counseling Services, Inc. Demand Media Kaiser Permanente Lancaster County Convention and Visitors Bureau Laurie Lewis Lincoln Institute for Land Policy Mark Bennington Headshots PublishNext