August #NGBSummit
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- Erik Lamb
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Transcription
1 August #NGBSummit
2 Agenda About Twitter Video on Twitter Best from IAAF Worlds 2017 Opportunities for NGBs
3 Twitter is what s happening in the world and what people are talking about right now.
4
5 94 Billion sports impressions every month
6 In the US, Twitter users are more likely to post opinions on sports-related content than the average social media user Source GlobalWebIndex, 2016
7 Grow your reach, engagement, and following in one simple way: show. Don t tell.
8 Videos increase engagement 314% 237% The average lift in Retweets a US Sports Tweet receives when it includes a video The average lift in Likes a US Sports Tweet receives when it includes a video
9 Videos are more likely to be shared 6X more than photos 3X more than GIFs
10 Tweet The most engaged Tweet of #Rio2016 Simone s proof: had to do a retake bc I thought we were taking a picture then he kissed me instead vv Source Twitter internal Promoted by P&G 162K RETWEETS 462K LIKES
11
12 Go Live You only need a
13 Go LIVE Go LIVE on Twitter in HD Go LIVE on Twitter from MOBILE Go LIVE on Twitter in 360
14 Live in HD 4:12 PM The So, uh, we're going to talk #Oscars HD Camera Encoder (RTMP from Periscope) LIVE 149.9k Periscope The New Yorker is seeing proof there's a bigger paying audience for its particular brand of journalism. trib.al/u9h5yh5 Home Explore Notifications Messages Me
15 Live in HD What s happening? Go LIVE from mobile anywhere, anytime Go LIVE
16 Live from mobile 4:12 PM Exclusive access #ProBowl behind-the-scenes tour Behind-the-scenes Conversational LIVE 30.1k Periscope adidas Basketball The next The smoothest #HardenVol1 - Grayvy has arrived: a.did.as/60068n440 Home Explore Notifications Messages Me
17 Live from mobile David is showing us the future of sports Twitter, I couldn't be more excited for that future. 3 Sep 2016 We need more clear-minded commentating like yours! Nothing like a former players' perspective 3 Sep 2016
18 Bring fans into your world LIVE in 360
19 Best of IAAF Worlds 2017
20 IAAF World This is Hero's world. We're all just living in it. #BeTheNext #HEROtheHedgehog Behind the scenes content K 5.9K 9 Aug 2017
21 Allyson Be Relentless. #afsweet16 Highlights of best moments K 6.6K 13 Aug 2017
22 NBC The moment Gracie Coburn watched her become a WORLD CHAMP. Moments you don t see on TV K 12 Aug 2017
23 Allyson After winning at became quite popular...not only for her performance, but for her intro #TheKoriCarter Unique perspective K 7.6K 13 Aug 2017
24
25 What types of video users want to see Highlights of the best moments 61% Moments that are not shown on TV 45% NGBs can complement broadcasters to deliver compelling Olympic content Real-time clips from events Funny GIFs / Vines Behind the scenes Unique perspective on the Olympics Clips that athletes have filmed themselves Interviews with athletes 41% 35% 34% 31% 30% 30% Athletes/teams preparing and training 24% Clips from fans in Rio 17% Clips from influential people 15% Source Twitter internal; Research Now, Feb 2016, USA, monthly active Twitter users who are interested in Olympics
26 Educate our users on what they re watching 86% Agree that the Olympic Games gets them excited about sports they wouldn t normally watch Source Research Now, Feb 2016, USA, monthly active Twitter users
27 Attention shifts to Asia for Hours PST -14 Hours EST
28 Use Twitter to drive primetime interest I would read some tweets during the day and it would make me look forward to watching the event later that night when NBC finally aired the event. Twitter user answering When it comes to the Olympics, what Twitter gives me that no one else does is Source Twitter Insiders; Remembering The Olympics n=458 Twitter users who watched Olympics, 200 who viewed as much Olympics as they could
29 Showcase an Olympic-style event outside of the Olympic calendar
30 Breaking the 2-hour marathon. Crazy? Yes. So we re doing it. #LIVE 4 May 2017
31 Ready, set, go!
32 Great content & conversation.
33 Build your presence on Twitter and watch sponsors follow your lead
34
35 Questions? Subhead goes here
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EDITION 2, January 212 Leg 1 + Cape Town Stopover: 6.11.11 11.12.11 Other dates/comparisons as stated HIGHLIGHTS Almost 2, print articles were published in leading newspapers in major markets in the Leg