WORLD S BEST CITY BRANDS A Global Ranking of Place Equity

Transcription

1 RESONANCE WORLD S BEST CITY BRANDS A Global Ranking of Place Equity SECRETS OF THE TOP 10 CITIES PAGE 06 INDIVIDUAL CATEGORY RANKINGS PAGE 11 THE FULL CITY-BY-CITY LIST PAGE 19 RESONANCECO.COM/BESTCITYBRANDS

2 PAGE 03 HELLO THERE. Why city brands and their place equity matter more than ever. Resonance Consultancy creates development strategies, plans, policies and brands that shape the future of places around the world. We have advised developers, destinations, and governments in more than 75 countries. We provide these leading public and private sector organizations with research, visioning, strategic planning, development strategy and brand storytelling to enhance their economic prosperity, sustainability and resiliency. Places are powerful. Neighborhoods, cities and nations create energy and excitement. Places connect us to one another in ways that online worlds cannot. Today, the idea of place and its relative quality play growing roles in our prosperity as well. Famed urbanist Jane Jacobs once described the purpose of cities simply and succinctly as a means to create wealth. Cities that do not cannot sustain or improve their citizens quality of life. The wealth of cities and nations has historically been determined primarily by location: climate, access to resources, ports and proximity to other centers of trade. For centuries, advantages in one or more of these areas attracted capital and investment, created jobs and sustained prosperity. But in the past few decades, developed economies have shifted from manufacturing to service and technology, lessening geography s impact on economic success. Increasingly, reputation, identity and the perceived quality of place determine where talent, capital and tourism flow. As research by Resonance Consultancy and others has shown, perception of place is influenced by a wide range of factors: the quality of the natural environment; parks and open spaces; diversity of people; safety; economic prosperity; variety of restaurants and nightlife; and the quality of the arts and culture. These assets and many others shape the perception and identity of places in the minds of people when evaluating places to live, visit or invest. We developed the Resonance Place Equity Index to quantify and benchmark the relative quality of place, reputation and competitive identity for global cities with metropolitan populations of 2 million or more and capital cities with metropolitan populations of 1 million or more by analyzing and comparing six key factors using the data sources detailed in the individual category rankings. We hope you find this exclusive global ranking informative and inspiring. Please connect with us to discuss city and place branding any time at resonanceco.com. To learn more, visit ResonanceCo.com The Resonance World s Best City Brands Report benchmarks places using a unique combination of core statistics and visitor perception metrics from a range of social media. This helps global cities understand their strengths and weaknesses through the lens of the people who matter most visitors and residents. Turn the page for more on our proprietary methodology. resonanceco.com

3 PAGE 04 WORLD S BEST CITY BRANDS PAGE 05 THE RESONANCE RANKING Proprietary Resonance research evaluates each qualifying city across the six pillars of place equity: Place, Product, Programming, People, Prosperity and Promotion. The performance of the Top 100 city brands in this report is summarized in radar charts. Each hexagon in a radar chart represents a category of a city s place equity. Methodology Over the past decade, Resonance Consultancy has undertaken destination assessments and development strategies for a wide range of communities, cities and countries. The more we researched, the more we understood that traditional performance indicators, like economic output, investment and visitors, don t reveal the whole story to cities and their tourism and economic development agencies. Our team became interested in the way visitors and citizens themselves influence the identity and perception of cities. Increasingly, they do it through their evaluation of experiences on social media and via the comments, images and reviews they share with family, friends and people around the world. These opinions and attitudes, much more than traditional marketing, influence the way people perceive places today. Our methodology has been developed to rank cities based on a relative performance. The data was collected during Q Note that city rankings are based on the most current data available. As our study is based on publicly-available information, national or regional data is used as a proxy for city data in some limited cases. Resonance evaluated global principal cities with a metropolitan population of 2 million or more and capital cities with a population of 1 million or more, of which we ranked the Top 100 cities in the world. Principal cities are defined as the largest city in each urban area. For each of the ranked cities, our Place Equity Index considers both statistical performance and qualitative evaluations by locals and visitors in 20 areas that we have grouped into six core categories: PLACE Perceived quality of a city s natural and built environment PROGRAMMING The arts, culture and entertainment in a city PROSPERITY Employment, GDP per capita and corporate head offices PRODUCT A city s key institutions, attraction and infrastructure PEOPLE Immigration and diversity of a city PROMOTION Quantity of articles, references and recommendations online A city s Place Equity Ranking is calculated over six categories and measures the perceived appeal of a city in which to live, invest or visit.

4 PAGE 06 WORLD S BEST CITY BRANDS PAGE 07 The Global Top 10 City Brands A closer look at the attributes and place equity of this year s top-ranking cities. 1. LONDON The Capital of Capitals reigns atop the planet s city brands, sparked by the 2012 Summer Games and a coordinated effort to harness the global obsession ever since. LUXURY AND INDUSTRY CENTRAL PARK ELEVATED LIVING 2. SINGAPORE 3. NEW YORK 4. PARIS Asia s financial powerhouse turns its ambition to livability and innovation. The openness, density and creative heritage celebrate the potential of urbanism. A commitment to haute everything keeps Paris in the hearts of destination seekers. POP: 13,879,757 METRO: 8,382 km 2 POP: 5,664,322 METRO: km 2 POP: 20,182,305 METRO: 34,490 km 2 POP: 12,405,426 METRO: 17,174.4 km 2 The sophistication of the world s tourists has finally caught up to London. Travelers have always sought out best-in-class embodiments of their values and interests. London, right now, is a tight, highly curated Venn diagram of multi-ethnic revelry, enviable luxury retail, coveted universities and colleges (more than 40 institutions of higher education are based in the city), and finally! the restaurants to sate the palates of these curious global wanderers. Given the record volume of visitors streaming into the city the 31.5 million in 2015 was a 20% increase from five years earlier and 2016 could be even better no other city generates more online reviews, according to our Promotion filter, and no other city surfaces as much content online for visitors. Only happy to feed the curiosity is London & Partners, the official city marketing department founded five years ago by the Mayor of London and commercial partners to harness the Olympic spotlight. The single point of branding has finally given the city sophisticated and consistent marketing at a time when it matters more than ever. Arrivals are also easier than anywhere else on earth. London ranked first for Product LONDON S FINANCIAL DISTRICT due to its world-leading Airport Connectivity to the rest of the globe, with its five local airports including a recently approved Heathrow expansion ensuring a steady stream of bankers, real estate tourists, entrepreneurs and wide-eyed students. The summer s Brexit vote certainly sideswiped London s reputation for inclusivity, but given that the brand is more global city-state than Britain s capital, it will only come back brighter from adversity. Few cities have achieved as much, as quickly as the city-state of Singapore in the past 50 years. The meteoric rise from politically unstable, resource-poor and unskilled ex-colony to the talent- and capital-hungry shipping hub (the world s busiest) and, subsequently, Asia s wealth management capital is brand engineering at its most ambitious. Singapore topped all cities in our Prosperity ranking, with miniscule unemployment (ninth overall), a growing cluster of Global 500 companies (29th overall) and high per capita GDP (35th overall). It also ranked second for Place due to its second-lowest crime rate in our rankings, plentiful sun (ninth) and top 40 finishes for sites and landmarks, and parks and outdoors. Its recently announced $2.77-billion Research, Innovation and Enterprise Plan 2020 aims to duplicate Nordic and Israeli innovation in addition to the financial dominance. No other city elicits more visceral reactions from giddy anticipation to fond recollection than America s largest. In many ways, NYC has an unfair advantage, with two centuries of thoughtful exposure in books, film, music and art that sings its praises and surfaces its charms to the world. But the city that embodies the American dream more than any other hustles to reap what it s sown. Relentless stewardship of the Programming space, ranked third overall globally, driven by a first-overall Shows and Concerts ranking (thanks, Hamilton), and second-overall Shopping and Nightlife, is outdone only by the city s second-overall ranking in Promotion (volume of online reviews and content). NYC & Company, the newly redesigned tourism and marketing organization, keeps things curated with a design staff much larger than that of most multinationals in town. With the City of Light in collective darkness over the terrorist killing of 130 Parisian concertgoers in late 2015, the cover of Charlie Hebdo, the city s satirical magazine channeled the Parisian s peerless resoluteness to live and love enlightened: over a bullet-riddled reveler drinking, and leaking, champagne were the words They have weapons. F them. We have champagne. Global travelers raised a glass to that sentiment, spiking visitor numbers back to pre-attack levels by the time EURO 2016 rolled into town in June. The resilience is captured in the city s top ranking in our Product category. Paris scored second globally in Airport Connectivity, fourth in Convention Space and fifth in quality of Museums. Infrastructure investment has also sped up, with six new hotels opened in the past year as well as, poetically, a new 600-seat concert hall right on the Seine called FLOW Paris.

5 PAGE 08 WORLD S BEST CITY BRANDS PAGE 09 BONDI BEACH CANAL ARCHITECTURE DOWNTOWN SUNSET TOKYO S LITTLE DETAILS GOLDEN GATE BRIDGE CITY BY A LAKE 5. SYDNEY 6. AMSTERDAM 7. LOS ANGELES 8. TOKYO 9. SAN FRANCISCO 10. TORONTO Friendly, warm and rich, Sydney is a beauty with a growing line of suitors. A relentless optimization of city assets gives Amsterdam authenticity to spare. The land of fantasy, suntans and traffic is looking inward and finding its soul. The ancient capital seizes an opportunity to transcend recent calamity and host the world. Beautiful, witty and influential, San Francisco just keeps getting more sublime. The City of Neighborhoods becomes the City of Nations. POP: 4,921,000 METRO: 12,367.7 km 2 POP: 2,332,773 METRO: 2,580.3 km 2 POP: 13,340,068 METRO: 12,562 km 2 POP: 37,800,000 METRO: 13,572 km 2 POP: 4,656,132 METRO: 6,410 km 2 POP: 6,055,724 METRO: 5,905.7 km 2 If Sydney weren t so (relatively) isolated, chances are it would be challenging Paris and London for visitor number supremacy. It s the laidback, safe and sunny manifestation of the good life. Ranked third overall in our multifaceted Place category, with an impressive seventh overall in Parks and Outdoor Activities, Sydney is just getting started. The longserving local government has committed to extensive light rail build-outs to battle increased traffic congestion, and the newly formed Greater Sydney Commission will finally centralize planning and development in the city. Meanwhile the contentious Barangaroo development commences build-out on the waterfront, and the shovels hit the dirt on the new Western Sydney Airport. Given its third overall ranking for Prosperity in our index, including third overall for per capita GDP, the investment to keep a good thing going isn t surprising. Surprised to see a mid-sized European capital with a fading party reputation ranked so high? You obviously haven t visited in a while. Not content with its raunchy, pot- and prostitution-fueled rep (and the tourist quality it drew), Amsterdam doubled down on its rich architecture, mobility and anti-authoritarian confidence. That s why new museums open annually, the most recent being the Warhol and Banksy-stuffed Moco. And why a repurposed semi-suburban Shell complex is now the A DAM Tower, complete with 24/7 music and dining... and the city s priciest hotel room. The airport boasts an outpost of the lauded Rijksmuseum, testament to the city s ranking of sixth overall in Product, including sixth globally in Airport Connectivity and 17th overall for Museums. The airport will keep growing, with current additions and a new terminal in 2023, all to accommodate the four-fold increase in city visitors over the past 20 years. How does a city brand composed of 88 municipalities resonate? If you re L.A., you start taking care of your heart. Long a hollowedout afterthought for visitors preferring sunscreen to street life, Downtown Los Angeles is doing the unthinkable: creating acres of streetscape meant for pedestrians. The city will likely eclipse its seventh overall ranking for Product, including improving on its current 20th ranking for Museums Grand Park, opened in 2012 at the foot of iconic Bunker Hill, is now a must-see with the new Diller Scofidio + Renfro-designed Broad Museum. Taste-making pioneers Standard Hotel and the Ace Hotel are being joined by no fewer than $3 billion of new hotel and residential projects. Even the neglected Los Angeles River is being redeveloped in the next few years by none other than Frank Gehry. Tokyo s round-the-clock kinetic mobility, innovation and efficiency mesmerize global visitors. But it s only when the motivation for this legendary engineering and grand design is considered that another characteristic emerges: resilience in the face of nuclear radiation, earthquakes, tsunamis and, in the past five years, all three simultaneously. Today, with an unprecedented commitment to sustainable development and the goal to reduce citywide greenhouse emissions by 25% from 2000 levels the 2020 Tokyo Olympic Games will speed Tokyo s race back to the pinnacle of urban livability for its residents. The new investment will complement an already exceptional ranking in our Programming category, led by the best overall global Restaurants ranking and a fifth overall finish for Shopping. Equally impressive is the fifth overall Product category ranking, powered by top five finishes in museum quality and entertainment options. Its unofficial tagline of Everybody s Favorite City may seem inflated, but only to those who ve never been. Perhaps it s the Golden Gate Bridge glowing against the shifting Pacific fog that gets you, or the realization that even the geology has an algorithm, with 49 hills within the seven-by-seven mile grid. Long a vanguard of global counterculture, San Francisco is now defining the mainstream, often with the innovation dreamt up in Silicon Valley 45 minutes south first tested on its streets. Dreamers have long sought their fortune here, and the city ranks eighth globally in our Prosperity category with the seventh highest GDP per capita in the world and 14th most Fortune 500 companies headquartered here. Happily, nature still resonates, with the city ranking 16th globally in our Place category, led by Parks and Outdoor Activities and Air Quality. Canada s largest city has always been a hedge for people and capital from English companies moving here in the 70s from Francophone Montréal to immigrants seeking a foothold to start a better life. The thing about welcoming everyone is that many appreciate the hospitality and never leave, creating a diversity of individuals that blends into a unified critical mass. With 46% of its population foreign-born, Toronto powered into the Top 10 based on its fifth overall ranking in our People category. The city s open doors, combined with its financial density (with a Fortune 500 head office ranking of eighth) has resulted in unprecedented downtown density and local swagger, egged on by real estate wealth and whatever nickname Drake gives his beloved hometown this week.

6 PAGE 10 WORLD S BEST CITY BRANDS PAGE11 06 THE SIX PILLARS OF PLACE EQUITY

7 PAGE 12 WORLD S BEST CITY BRANDS PAGE 13 Place Product Our most layered category quantifies a city s elusive sense of place. A ranking of the hardware of a city often the most difficult metric for cities to get right. Both the natural and the built environment of a city are key factors in shaping our perception of a destination. From how often the sun shines, to the air quality, to the safety of the streets, a number of readily measurable, oftencited factors influence our perceptions of a city. Less easy to quantify are the relative natural beauty and quality of the built environment in a city or destination. Placemaking is an approach to urban design that considers the built environment as a vehicle for creating a sense of place and fostering community within a destination. Whether through the beauty of their natural environment or urban design, exceptional physical places exist in destinations ranging from metropolitan centers to suburbs and islands. To gauge the relative attractiveness of a city s placemaking, Resonance identifies the number of Very Good and Excellent local and traveler-recommended neighborhoods, landmarks, parks and outdoor activities on TripAdvisor for each destination. Lisbon s Enviable Lifestyle That Lisbon scored first in the Place category, yet didn t place in our Top 10, speaks volumes about the Portuguese capital s lead in safety, climate and local pride over other cities. The Mediterranean climate is well documented, as is the welcoming spirit of Lisbon s millenniaold crossroads. But it s the reinvention of its port and industrial lands, ignited by Expo 98, that bolsters its much older, pedestrian-focused streetscape and enchants new and returning visitors. TAKING TRANSIT IN LISBON Top 15 City Brands for Place 1. LISBON 2. SINGAPORE 3. SYDNEY 4. BARCELONA 5. MADRID 6. ROME 7. TOKYO 8. HONG KONG 9. SAN DIEGO 10. LONDON 11. BANGKOK 12. NEW YORK 13. PARIS 14. MELBOURNE 15. BRISBANE Factors considered in each destination s overall Place ranking are... Average air quality index 1 Average number of sunny days 2 Homicide rate 3 Excellent neighborhoods and landmarks recommended by locals and visitors 4 Excellent parks and outdoor activities recommended by locals and visitors 5 1. World Health Organization 2. National Climatic Data Center - Weatherbase 3. Office for National Statistics Office for Regional Statistics Official police records UN Office on Drugs and Crime International homicide statistics Eurostat Mexican Citizens Council for Public Security and Criminal Justice 4. TripAdvisor 5. TripAdvisor A city s infrastructure and institutions shape its identity via the quantity, quality and reputation of products such as institutions of higher learning, museums, convention centers and airports. University rankings and the number of institutional buildings can have considerable impact on reputation and are often top of mind when it comes to what outsiders know of and understand about a city or destination. Expensive and difficult to develop and maintain, exceptional products are often found only in large cosmopolitan cities. Museums and Mobility in Moscow While finishing well below high-ranking London and Paris overall, Moscow kept pace with the two cities in the Product category. Moscow s leadership here shouldn t be surprising, given the sheer number of cultural institutions in Europe s most populous city (after some redrawing of the borders allowed it to pass Istanbul). Big news in the museum space includes the 120th anniversary of the Moscow Museum in 2015, with the opening of another Gulag History State Museum to remember the millions who perished under Stalin. The two are part of the city s approximately 500 museums and galleries a staggering number, even for a national capital. Moscow s leadership here shouldn t be surprising, given the sheer number of cultural institutions. The city s airport is also growing rapidly, with the recent approval of the Northern Terminal Complex, which will increase capacity to 55 million passengers annually a number sure to move Moscow up from its current fourth ranking for Connectivity. MOSCOW S GLEAMING BUSINESS DISTRICT Top 15 City Brands for Product 1. LONDON 2. PARIS 3. MOSCOW 4. NEW YORK 5. TOKYO 6. AMSTERDAM 7. LOS ANGELES 8. SINGAPORE 9. BARCELONA 10. BERLIN 11. SHANGHAI 12. MADRID 13. ISTANBUL 14. SÃO PAULO 15. HONG KONG Factors considered in each destination s overall Product ranking are... Ranking of top local university 6 Number of direct destinations served by airport Size of convention center Excellent attractions and amusements recommended by locals and visitors 7 Excellent museums and fine arts institutions recommended by locals and visitors 8 6. QS World University Rankings TripAdvisor 8. TripAdvisor

8 PAGE 14 WORLD S BEST CITY BRANDS PAGE 15 Programming People This category measures the experiential pillars of a great visit: food, shows, shopping and nightlife. The more diverse a city s population, the more it produces global ideas... on a local scale. If product is the hardware of cities or destinations, the mosaic of cultural programming and lifestyle experiences they offer is the software that makes them run. While individually insignificant, it is the sum of programming initiatives that fosters a community s connection to place. To gauge the relative attractiveness of a city s programming, Resonance identifies the number of Very Good and Excellent recommendations of culinary and cultural experiences on TripAdvisor for each destination. Paris, the All-Consuming City London may have topped both the Programming category and the overall Best City Brand (read all about it on pg. 6), but Paris was a very close second. Where Paris reigns supreme globally is in the Shopping sub-section of our Programming category perhaps not surprising, given that this city invented department stores and mass fashion in the 1800s. Those are still there, of course, but today treasure hunters can go niche like never before from absinthe apothecaries to parasol boutiques with nary a chain store in sight. The city is a culinary hive unlike anywhere else on the continent. Paris also ranked fourth overall globally for Restaurants, fueled by the most Michelin Stars of any city in Europe and France s national pastime of dining out. With a half-dozen new luxury hotels and their high-profile restaurants opening in 2016, the city is a culinary hive unlike anywhere else on the continent. PEDESTRIAN PARADISE IN PARIS Top 15 City Brands for Programming 1. LONDON 2. PARIS 3. NEW YORK 4. TOKYO 5. ROME 6. MOSCOW 7. BARCELONA 8. MADRID 9. SÃO PAULO 10. CHICAGO 11. ISTANBUL 12. BERLIN 13. PRAGUE 14. RIO DE JANEIRO 15. LOS ANGELES Factors considered in each destination s overall Programming ranking are... Excellent shopping experiences recommended by locals and visitors 9 Excellent culture and performing arts experiences recommended by locals and visitors 10 Excellent places to eat and drink recommended by locals and visitors 11 Excellent nightlife experiences recommended by locals and visitors TripAdvisor 10. TripAdvisor 11. TripAdvisor 12. TripAdvisor Human capital is a city s most valuable resource. To evaluate the relative strength of human capital from one city to the next, we consider the diversity of the city s population, which is of proven importance when it comes to attracting talent. To measure the relative diversity of a city s people, Resonance looks at data on the percentage of the population born in foreign countries. All Roads Lead to Dubai Despite finishing far out of our overall Top 10 ranking, Dubai ranked highest in cosmopolitan population, with 83% of its residents foreign-born. It s not only that Dubai attracts expats and migrant workers to power its ambitious city-building projects, but it s the diversity of those immigrants that is notable: 200 nationalities work side-by-side in a city that has become the financial hub of the Gulf. STROLLING DUBAI S SEASIDE DUBAI S SHEIKH ZAYED GRAND MOSQUE Top 15 City Brands for People 1. DUBAI 2. DOHA 3. KUWAIT CITY 4. MIAMI 5. TORONTO 6. SINGAPORE 7. BRUSSELS 8. MUSCAT 9. AMMAN 10. VANCOUVER 11. SYDNEY 12. LOS ANGELES 13. NEW YORK 14. PERTH 15. LONDON The factor considered in each destination s overall People ranking is... Foreign-born percentage of population Office for National Statistics United Nations Population Division Eurostat

9 PAGE 16 WORLD S BEST CITY BRANDS PAGE 17 Prosperity Promotion A well-paid, economically secure citizenry facilitates stewardship and innovation. As noted, Jane Jacobs defined cities as places that produce wealth. If they cannot generate wealth, they cannot sustain the employment and quality of life needed to attract and retain people. In general, beliefs about the wealth and prosperity of a city are informed by statistics such as the unemployment rate and income of citizens, and they are shaped by the presence or absence of large, recognizable corporations this despite the fact that startups and innovation increasingly drive a city s development and economic growth. Yet these stats don t tell the whole story: unemployment and GDP per capita are of growing concern in measuring quality of place. Singapore Seizes Its Future Singapore, the fast-emerging financial superpower in Asia, ranks first in our Prosperity category. Powered by its ability to evolve from the planet s busiest transshipment hub into a commodity and foreign exchange powerhouse, the island nation has become a premier wealth management destination. Singapore s reinvestment into research, talent and corporate headquarters recruitment ensures it will be home to a sustainably wealthy citizenry for decades to come. SINGAPORE S GARDEN SCULPTURES MAXWELL ROAD IN SINGAPORE Top 15 City Brands for Prosperity 1. SINGAPORE 2. DOHA 3. SYDNEY 4. HONG KONG 5. TOKYO 6. SEATTLE 7. MELBOURNE 8. SAN FRANCISCO 9. DUBAI 10. OSAKA 11. MUNICH 12. BEIJING 13. SEOUL 14. HOUSTON 15. MINNEAPOLIS Factors considered in each destination s overall Prosperity ranking are... Unemployment rate 14 GDP per capita 15 Number of Global 500 corporate headquarters Office for National Statistics Eurostat World Bank Statistics EURES 15. Office for National Statistics World Bank Statistics OECD Statistics UNdata International Labour Organization 16. Fortune.com A city s ability to tell its story (and help visitors do the same) depends on how it incents and rewards sharing of experience by locals and visitors. The amount and frequency of media coverage, online articles, references and place-based recommendations influence our perception of cities on a daily basis, whether the news is good or bad. While larger economic centers receive the most attention, effective promotion and communication for cities can have an outsized impact on perception: medium global cities like Dublin, Vienna and Munich command more attention than their size alone would merit. Today, residents, businesses and visitors promote a city to the world more than city marketers or chambers of commerce. But cities themselves still have an important role to play in developing and managing the ever-growing numbers of communication and media channels. Successful management fosters an integrated omnichannel experience and creates consistent and aligned messaging that can encourage investment, development and visitation. They Love New York London topped our Promotion category in addition to the overall Best City Brand (see pg. 6), but New York City was a close second. Curating official marketing is NYC & Company, the newly redesigned tourism and marketing organization that keeps things sharable and slick. More reminiscent of a newsroom than a DMO, the organization even boasts its own typefaces at NYCgo.com. Then there s the visceral need by visitors themselves to tell their own versions of the stories they ve grown up with, whether it s about a stroll on the High Line or an Instagram from DUMBO on a sunny afternoon. NEW YORK CITY S ICONIC DENSITY Top 15 City Brands for Promotion 1. LONDON 2. NEW YORK 3. PARIS 4. MELBOURNE 5. BERLIN 6. SINGAPORE 7. AMSTERDAM 8. HONG KONG 9. MADRID 10. TOKYO 11. SYDNEY 12. WASHINGTON 13. DUBLIN 14. SAN FRANCISCO 15. TORONTO Factors considered in each destination s overall Promotion ranking are... Number of Google references for each city Number of TripAdvisor reviews for each city

10 PAGE 18 WORLD S BEST CITY BRANDS PAGE 19 TOP 100 WORLD S BEST CITY BRANDS

11 PAGE 20 WORLD S BEST CITY BRANDS PAGE 21 Rank City Country Place Product Programming People Prosperity Promotion 1 London United Kingdom Singapore Singapore New York USA Paris France Sydney Australia Amsterdam Netherlands Los Angeles USA Tokyo Japan San Francisco USA Toronto Canada Melbourne Australia Madrid Spain Berlin Germany San Diego USA Moscow Russia Munich Germany Vienna Austria Houston USA Chicago USA Rome Italy Seattle USA Dubai UAE Las Vegas USA Dublin Ireland Montréal Canada Rank City Country Place Product Programming People Prosperity Promotion 26 Milan Italy Prague Czech Republic Washington USA Brisbane Australia Vancouver Canada Miami USA Barcelona Spain Brussels Belgium Hong Kong China Bangkok Thailand Hamburg Germany Buenos Aires Argentina Lisbon Portugal Copenhagen Denmark Philadelphia USA Stockholm Sweden Seoul South Korea Boston USA St. Petersburg Russia Orlando USA Oslo Norway Frankfurt Germany Athens Greece Istanbul Turkey Dallas USA

12 PAGE 22 WORLD S BEST CITY BRANDS PAGE 23 Rank City Country Place Product Programming People Prosperity Promotion 51 Beijing China São Paulo Brazil Manchester United Kingdom Shanghai China Rio de Janeiro Brazil Birmingham United Kingdom Portland USA Denver USA Budapest Hungary San Antonio USA Osaka Japan Perth Australia Mexico City Mexico Tel Aviv Israel Santiago Chile Phoenix USA Taipei Taiwan Atlanta USA Cologne Germany Kuala Lumpur Malaysia Ottawa Canada Warsaw Poland Bombay India Helsinki Finland Minneapolis USA Rank City Country Place Product Programming People Prosperity Promotion 76 St. Louis USA Charlotte USA Delhi India Doha Qatar Stuttgart Germany Tampa USA Rotterdam Netherlands Naples Italy Bucharest Romania Kiev Ukraine Leeds United Kingdom Essen Germany Salt Lake City USA Pittsburgh USA Bangalore India San Juan Puerto Rico Cleveland USA Lima Peru Cincinnati USA Nagoya Japan Bogotá Colombia Saigon Vietnam Detroit USA Panama City Panama Fukuoka Japan

13 We hope you enjoyed this ranking of the World s Best City Brands. To enjoy more exclusive insights on global cities, destinations, real estate and the future of tourism and travel, please go to ResonanceCo.com/Our-Reports. Cheers. Vancouver West Hastings Street Vancouver, BC V6B 1R4 P E info@resonanceco.com New York 21 W 46th St Suite 1205 New York, NY P E info@resonanceco.com resonanceco.com The Resonance Report is produced for general interest only; it is not definitive. It must not be relied upon in any way. Although high standards have been used in the preparation of the information and analysis presented in this report, no responsibility or liability whatsoever can be accepted by Resonance Consultancy Ltd. for any loss or damage resultant from any use of, reliance on, or reference to the contents of this document. We make no express or implied guarantee of its accuracy. Please be advised that your use of The Resonance Report document constitutes your agreement to (i) use the content under a limited license only for your own internal purposes, and (ii) not disclose, publish or otherwise make public or provide the content, in whole or in part, to any third person or entity without the prior written consent of Resonance Consultancy Ltd. The content is and remains at all times the exclusive intellectual property of Resonance Consultancy Ltd. Copyright 2016 Resonance Consultancy Ltd.