MINUTES DALLAS AREA RAPID TRANSIT PUBLIC AFFAIRS AND COMMUNICATION COMMITTEE MEETING December 11, 2018

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1 Quorum = 3 AGENDA Public Affairs and Communication Committee Meeting Tuesday, January 22, 2019, 12:30 p.m. DART Conference Room C - 1st Floor 1401 Pacific Ave., Dallas, Texas Approval of Minutes: December 11, Approval of the Second Amendment of the University of Texas at Dallas and Dallas Area Rapid Transit (UTD-DART) Site-Specific Shuttle Interlocal Funding Agreement (Mark Enoch/Tim McKay) 3. *Briefing on FY 2019 Marketing and Communications Departmental Work Plan (Mark Enoch/Nicole Fontayne-Bárdowell) 4. Identification of Future Agenda Items 5. Adjournment *This is a Briefing Item Only The Public Affairs and Communication Committee may go into Closed Session under the Texas Open Meetings Act, Section , Consultation with Attorney, for any legal issues arising or regarding any item listed on this Agenda. This facility is wheelchair accessible. For accommodations for the hearing impaired, sign interpretation is available. Please contact Community Affairs at , 48 hours in advance. Chair Mark Enoch Vice Chair Jon-Bertrell Killen Members Sue S. Bauman, Lissa Smith and Rick Stopfer Staff Liaison Gary Thomas, and Nicole Fontayne-Bárdowell

2 AGENDA ITEM NO. 1 MINUTES DALLAS AREA RAPID TRANSIT PUBLIC AFFAIRS AND COMMUNICATION COMMITTEE MEETING December 11, 2018 The Dallas Area Rapid Transit, Public Affairs and Communication Committee meeting convened at 1:51 p.m. on Tuesday, December 11, 2018, at DART Headquarters, 1401 Pacific Avenue, Dallas, Texas, with Chair Enoch presiding. The following Committee members were present: Mark Enoch, Jon-Bertrell Killen, Lissa Smith, Sue S. Bauman, and Rick Stopfer. Other Board members present: Patrick J. Kennedy, Michele Wong Krause, Amanda Moreno, Gary Slagel and Dominique P. Torres. Others Present: Gary Thomas, Gene Gamez, Nevin Grinnell, Joseph Costello, Todd Plesko, Steve Salin, John Rhone, John Adler, Nancy Johnson, and Yvette Bayer. 1. Approval of Minutes: November 13, 2018 Ms. Smith moved to approve the November 13, 2018, Public Affairs and Communication Committee Meeting Minutes, into record, as written. Ms. Bauman seconded and the Minutes were approved unanimously. 2. Approval of a Four-Month Site-Specific Shuttle Service Funding Agreement with the City of Dallas and Downtown Dallas, Inc. (DDI) Mr. Todd Plesko, Vice President of Service Planning and Scheduling, briefed the Committee (slides on file with the Office of Board Support) as follows: Today's Action Background Background Continued Four-Month Extension D-Link Service Description Next Steps Involving D-Link Recommendation Chair Enoch commented that a crosstown service would be more beneficial, for D-Link, than the current destination service it is now operating. Mr. Killen moved to forward this draft resolution to the Committee-Of-The-Whole agenda, with a recommendation, stating the President/Executive Director, or his designee, is authorized to execute a four-month extension of the Site-Specific Shuttle Service Funding Agreement with the City of Dallas and Downtown Dallas Inc. (DDI), for DART's operation of downtown D-Link shuttle bus service, in substantially the form shown in Exhibit 1 to the resolution. Mr. Smith seconded and the item was approved unanimously. Chair Enoch directed Agenda Item 4 be briefed prior to Agenda Item PAC Minutes 1/17/2019; 8:00 A.M.

3 4. *Briefing on GoPass Tap Card Marketing Plan Ms. Brandi Stringer, Senior Manager of Marketing, briefed the Committee (slides on file with the Office of Board Support) as follows: Agenda Goals & Objectives Design & Testing Card Design Summary of Findings Pictures (2) Retail Merchandising Elements (2) Beta Testing By the Numbers Key Findings Launch Marketing Audience Benefits of the GoPass Tap Card Marketing Image (2) On-Asset Advertising (3) Activation Community Outreach Paid Media Marketing CFPS Video Questions Ms. Torres questioned why there were some who were recruited, but did not utilize the tap cards. Ms. Stringer replied staff did not follow-up with those who chose not to participate. Ms. Torres opined getting the reasons would be good information to have. She then inquired how the Fare Enforcement Officers were checking fares on the tap cards. Ms. Tina Morch-Pierre, Assistant Vice President of Payment Systems and Statistical Reporting, answered that the Fare Enforcement Officers have equipment that validates that a fare has been paid. Ms. Torres suggested having an image of the tap card on the Spanish-language media would be beneficial. Mr. Killen asked if there is an ability to do voice-overs on trains and stations regarding the tap cards. Mr. Morgan Lyons, Vice President of External Relations, replied the technology is in place but the messages get preempted with messages of normal service. Mr. Killen stated he would like to have the announcements on buses and trains. Mr. Lyons responded staff will look into what can be done. Ms. Wong Krause questioned if brochures will be in languages other than Spanish. Ms. Springer replied staff has looked into what other languages that could be offered. Chair Enoch asked what percentage the retail store gets for offering the cards in their store. Ms. Morch-Pierre replied PayNearMe does the allocations from the 4.25% they receive to the retailers PAC Minutes 2 1/17/2019; 8:00 A.M.

4 3. Approval of a Contract Modification for Comprehensive Payment System (CPS) Prepaid Payment Card and Retail Network Services Ms. Morch-Pierre briefed the Committee (slides on file with the Office of Board Support) as follows: Prepaid Payment Card and Retail Network PayNearMe Partners Additional Work Required (2) Recommendation Ms. Smith moved to forward this draft resolution to the Committee-Of-The-Whole agenda, with a recommendation, stating the President/Executive Director, or his designee, is authorized to: Section 1: Section 2: Execute a contract modification to increase funding for Comprehensive Payment System (CPS) Prepaid Payment Card and Retail Network Services with PayNearMe MT, Inc. [Contract No. C l]; and Increase the not-to-exceed amount by 60,446, for a new total authorized amount not to exceed 4,172,446. Ms. Bauman seconded and the item was approved unanimously. *Briefing on New Year's Eve Coors Light Free Rides Promotion Ms. Robbie Douglas, Assistant Vice President of Marketing & Advertising, briefed the Committee (slides on file with the Office of Board Support) as follows: Overview (2) Marketing Plan Full Wraps Stations and Platforms On-Board Digital Outdoor Retail Sales Activation Ms. Bauman requested information be printed notating when the service would end to ensure no passengers are left stranded. Ms. Douglas replied staff is printing information with service times to get to the public. Ms. Torres asked if DART was running a weekend service on New Year's Eve. Ms. Douglas replied the agency is operating a full weekday schedule. Ms. Moreno asked if the partner has discussed extending beyond Ms. Douglas replied talks have occurred and there is a good relationship with them. Ms. Bauman asked if this service is restricted to fixed route. Mr. Plesko replied this service is for fixed route and Paratransit service. Identification of Future Agenda Items There were no future agenda items identified for this Committee PAC Minutes 3 1/ 17/2019; 8:00 A.M.

5 7. Adiournment There being no further business to discuss, the meeting was adjourned at 2:44 p.m. +Same Night Item * Briefing Item PAC Minutes 4 1/17/2019; 8:00 A.M.

6 AGENDA ITEM NO. 2 Agenda Report Voting Requirements: Majority DATE: January 22, 2019 SUBJECT: Approval of the Second Amendment of the University of Texas at Dallas and Dallas Area Rapid Transit (UTD-DART) Site-Specific Shuttle Interlocal Funding Agreement RECOMMENDATION Approval of a resolution authorizing the President/Executive Director or his designee to execute the Second Amendment of the University of Texas at Dallas and Dallas Area Rapid Transit (UTD-DART) Site-Specific Shuttle Interlocal Funding Agreement, substantially in the form shown in Exhibit 1 to the Resolution, to increase the contract value for the 10-year agreement by 6,099,275, for a new not-to-exceed amount of 29,886,213, which includes a 7.5% contingency as may be needed to accommodate future ridership growth. FINANCIAL CONSIDERATIONS. Funding for DART's obligation under the Second Amendment to the University of Texas at Dallas Site-Specific Shuttle Interlocal Funding Agreement (ILA) is included in the Planning and Development Department's approved FY 2019 Operating Budget.. Sufficient funding for DART s financial obligation for the Second Amendment to this ILA in the amount of 3,049,637 is included in both the Planning and Development Department's FY 2019 Operating Expense Budget and the Total Operating Expense line item of the FY 2019 Twenty-Year Financial Plan. BUSINESS PURPOSE. Approval of the Second Amendment will help DART achieve Board Strategic Priority 6: Innovate to improve levels of bus service, business processes and funding.. DART Board Policy III.16, Site-Specific Shuttle Service Policy, permits DART to fund up to 50% of the cost of site-specific shuttle service and contemplates site-specific shuttle agreements with colleges and universities.. On June 28, 2016 (Resolution No ), the DART Board approved an interlocal funding agreement with the University of Texas at Dallas (UTD) to fund the operation of a shuttle service between Cityline/Bush Station, the UTD campus, and the surrounding residential community east and west of the campus. The maximum contract value of the original 10-year UTD-DART ILA was 23,786,938, including a 10% contingency to accommodate increased demand. 1

7 . In August 2016, the University of Texas State Board of Commissioners approved the interlocal agreement with DART, which stipulated that UTD would fund 60% of the cost of DART Route 883 in FY 2017, and 50% of the cost of that service throughout the remainder of the 10-year agreement.. On January 9, 2018 (Resolution No ), the DART Board approved the first amendment with University of Texas at Dallas for the construction of a curbed passenger boarding area to address the high volume of ridership growth in the DART service area.. In the fall of 2017, ridership on the UTD shuttle increased substantially due to higher student enrollment, new campus development and new apartment and commercial developments both east and west of the campus in the area near Cityline/Bush Station. This demand resulted in overloading on Route 883 to the point where the buses passed up passengers throughout the day.. To accommodate loads, DART and UTD agreed to ask Echo Transportation to add two additional peak buses and improve bus frequency on both the east and west sides of the route. Since the original contract did not make provisions for the additional buses and required spares, DART leased three retirement age suburban buses to Echo, and Echo drew upon its commercial fleet to meet the higher demand.. The additional service materially increased the cost of the UTD service. The required fleet increased 50% from six buses to nine buses. Additionally, the annual revenue hours increased 43% from 25,000 revenue hours to 35,750 revenue hours. Annual revenue miles increased 19% from 335,000 revenue miles to 400,000 revenue miles.. Ridership on Route 883 is now higher than any other DART bus route, exceeding 1.4 million annual boardings. In FY 2017 Route 883 had the lowest cost per boarding (1.45) of any route operated by DART. Since UTD reimburses DART for 50% of the cost of the service, the DART subsidy per boarding on Route 883 was only 72 cents in FY The Second Amendment will increase the contract value for the 10-year agreement by 6,099,275, for a new not-to-exceed amount of 29,886,213. This value will fund the purchase of three additional buses, the additional hours and miles necessary to meet the current demand, and a 7.5% contingency to accommodate any unanticipated increase in demand.. The Second Amendment will require that UTD continue to fund 50% of the cost of the UTD-DART service including the cost of the new buses. UTD's funding of the bus costs will be spread over the remaining terms of the interlocal agreement. DART's financial obligation for the Second Amendment to this ILA is 3,049,637. LEGAL CONSIDERATIONS Section of the Texas Transportation Code authorizes DART to exercise all powers necessary or useful in the construction, repair, maintenance or operation of the public transportation system. The Interlocal Cooperation Act, Chapter 791 of the Texas Government Code, authorizes DART to contract or agree with another local government to perform governmental functions and services. 2

8 DRAFT RESOLUTION of the DALLAS AREA RAPID TRANSIT BOARD (Executive Committee) Approval of the Second Amendment of the University of Texas at Dallas and Dallas Area Rapid Transit (UTD-DART) Site-Specific Shuttle Interlocal Funding Agreement WHEREAS, DART Board Policy III.16, Site-Specific Shuttle Service Policy, permits DART to fund up to 50% of the cost of site-specific shuttle services and contemplates site-specific shuttle agreements with colleges and universities; and WHEREAS, on June 28, 2016 (Resolution No ), the Board approved a base 10-year term of an interlocal funding agreement with the University of Texas at Dallas (UTD) for bus service operating between Cityline/Bush Station, UTD, and the surrounding neighborhoods in an amount not to exceed 23,786,938, including a 10% contingency to accommodate increased demand; and WHEREAS, in August 2016, UTD approved the interlocal agreement stipulating that UTD would pay DART 60% of the cost of the first-year service and would pay 50% of the cost of the service for the duration of the 10-year agreement; and WHEREAS, on January 9, 2018 (Resolution No ), the DART Board approved the first amendment with University of Texas at Dallas for the construction of a curbed passenger boarding area to address the high volume of ridership growth in the DART service area; and WHEREAS, ridership on this shuttle route has increased to the level that UTD and DART have been required to authorize Echo Transportation to increase the number of buses by 50% and increase revenue hours by 43% to accommodate the ridership demand; and WHEREAS, the current not-to-exceed amount of 23,786,938 on the UTD-DART ILA will be insufficient to accommodate the Echo Transportation expenses to acquire three additional buses and operate the required service over the 10-year period; and WHEREAS, UTD will reimburse DART for 50% of the increased contract value necessary to purchase the additional buses and operate the increased service levels under the terms of the ILA; and WHEREAS, the funding for DART's portion of this agreement is within current Budget and FY 2019 Twenty-Year Financial Plan allocations. NOW,THEREFORE, BE IT RESOLVED, by the Dallas Area Rapid Transit Board of Directors that the President/Executive Director or his designee is authorized to execute the Second Amendment of the University of Texas at Dallas and Dallas Area Rapid Transit (UTD-DART) Site-Specific Shuttle Agreement, substantially in the form shown in Exhibit 1 to the Resolution, to increase the contract value for the 10-year agreement by 6,099,275, for a new not-to-exceed amount of 29,886,213, which includes a 7.5% contingency as may be needed to accommodate future ridership growth. 1

9 Approval of the Second Amendment of the University of Texas at Dallas and Dallas Area Rapid Transit (UTD-DART) Site-Specific Shuttle Interlocal Funding Agreement Prepared by: J,,,1,1 Pl Todd Plesko Vice President Planning and Development Approved by~//~ d~c ' Timothy H. McKa,.E. Executive Vice resident Growth/Regional Development Approved as to form: ~ ~ Gene Gamez Interim General Counsel 2

10 Exhibit 1 SECOND AMENDMENT TO CAMPUS SHUTTLE SERVICE AGREEMENT This Second Amendment ("Second Amendment") to the Campus Shuttle Service Agreement by and between Dallas Area Rapid Transit ( DART ) and The University of Texas at Dallas ("UTD") collectively referred to herein as "the Parties" and each individually referred to herein as a "Party" is made and entered into as of, WITNESSETH WHEREAS, as of August 2016, DART and UTD entered into an Agreement (the "Agreement") for bus service (referred to herein and in the Agreement as "Service") pursuant to DART Resolution approved on June 28, 2016; and WHEREAS, as of December 1, 2017 DART and UTD entered into a First Amendment to the Agreement pursuant to DART Resolution approved on January 9, 2018; and WHEREAS, DART and UTD wish to further amend the Agreement to reflect the Parties' intentions to extend the agreement, increase the contract value and address the cost of three additional buses; and WHEREAS, defined terms herein shall have the same meaning as specified in the Agreement unless stated otherwise herein. NOW THEREFORE, in consideration of the mutual covenants set forth in this Second Amendment, the receipt and sufficiency of which is hereby acknowledged, the Parties hereby amend the Agreement as follows: Section 1. Amendment to Agreement. The Parties hereby agree to amend and restate the Agreement as follows: (a) UTD shall make payment to DART in the amount of 60% of the actual cost of the DART s contractor service in FY17 (October 1, 2016-September 30, 2017), and 50% of the actual cost of the service in FY18 (October 1, 2017 September 30, 2018) and thereafter. The actual cost of the service will be based upon the Pricing Schedule provided by DART s contractor attached hereto and incorporated herein as Exhibit A (revised 1/1/2019) which specifies, the fixed unit prices for hours and miles and the maximum amount permitted as 1 are deletions from the existing agreement; words in underlined type are additions. 1

11 Exhibit 1 reimbursement for fuel. DART will invoice UTD on a monthly basis for actual costs evidenced by invoices from DART s contractor. Under no circumstances will DART expend more than the amounts set forth as DART s share in Section 4.01 below. Additionally, UTD shall pay a quarterly amount based upon performance measures in the same annual percentages as indicated above, based upon invoices from DART s contractor if and to the extent the incentive is earned by DART s contractor as set forth in DART s agreement with contractor. Prior to making any incentive payment, DART will solicit and consider input from UTD as to whether DART s contractor has earned the incentive based on the terms set forth in DART s agreement with contractor For the Service, DART shall provide or cause to be provided, at least five (5) six (6) motor coach vehicles, capable of carrying at least sixty-three (63) passengers each ( the Vehicles ). Notwithstanding the provisions of Section 4.01, DART shall purchase three (3) additional Vehicles to be used for the Service and to be delivered during calendar year 2020 to DART. In consideration for this additional purchase, and in addition to any other funds to be paid by UTD to DART hereunder, UTD shall reimburse DART one-half the actual cost of this purchase in equal monthly payments during the remaining term of this Agreement commencing on the first of the month after delivery of the additional buses is completed. DART will invoice UTD monthly for these purposes. To the extent that there is economic life remaining in the three buses at the end of the Term, these buses will be used for and with a future DART contractor providing the Service, if any The Service shall initially operate between the hours of 7:00 am and 11:00 pm, Monday through Saturday, and 10:00 am until 6:00 pm Sunday PROVIDED, HOWEVER, that UTD and DART shall have the option to increase or decrease the Service based on ridership by mutual agreement, provided the Service span is not reduced to less than ten (10) hours per day, or increased to more than sixteen (16) hours per day. The parties acknowledge that any Service change shall be based on the rates as set forth in Exhibit A (revised 1/1/2019) with respect to additional miles, gas and Service hours. 3. Term and Termination. The services provided under this Agreement begin on the later or: October 1, 2016 or upon commencement of services by the DART Contractors as approved by DART. This Agreement will terminate on the 30 th day of September of September 30, 2026 (the TERM ) unless earlier terminated. This Agreement may be extended for up to two years beyond 2

12 Exhibit 1 the 30 th day of September 2026 with written consent of both parties, which must include an agreement as to cost. 4. Recitals. The recitals above are incorporated herein and fully made a part of this Second Amendment as stated above. SIGNATURE PAGE FOLLOWS underlined type are additions. are deletions from the existing agreement; words in Section 2. No Further Modifications. All other provisions of the Agreement, other than as specifically addressed herein, shall remain in full force and effect, with exception of revised Exhibit A and Exhibit B (D) which is are attached and incorporated herein, reflecting the additional funding required.in WITNESS WHEREOF, the parties hereto have accepted, made and executed this First Amendment upon the terms and conditions above stated on the day and year first above written. 3

13 Exhibit 1 DALLAS AREA RAPID TRANSIT: Gary C. Thomas President/Executive Director Date: UNIVERSITY OF TEXAS AT DALLAS: By: Title: Date: 4

14 EXHIBIT A Solicitation No. P DALLAS AREA RAPID TRANSIT DALLAS, TEXAS SCHEDULE Echo Exhibit A CAUTION: A false statement in any offer submitted to DART may be a criminal offense in violation of Section of the Texas Penal Code. NOTE: For Invitations for Bids the terms "Offer" and "Offeror" shall mean "Bid" and "Bidder", respectively; and for Request for Proposals the terms "Bid" and "Bidder" shall mean "Offer" and "Offeror", respectively, in this solicitation and any associated exhibits. THE OFFEROR MUST SIGN AND DATE THIS SCHEDULE WHERE PROVIDED The line item unit price(s) for both the base contract and option years, if applicable, must include all costs that the offeror intends to recover, such as, but not limited to: supervision, labor, installation, equipment, materials, vehicle licensing, vehicle title, warehousing, Freight, pick-up, financing, carrying charges, and all other such charges to accommodate the supplies/services and delivery requirements. No price adjustments will be made, unless specifically provided for by an additional provision included in this contract. (B A, SEP 06) BASE TERM - 10 Years Line Item No. Description Unit of Measure Estimated Quantity Unit Price Extended Price Year 1 1 Mobilization / Start-Up Costs EA 1 373, , Revenue Miles Yearly 335, , Revenue Hours Yearly 25, ,023, Fuel Allowance 5 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 111, Year 2 6 Revenue Miles Yearly 335, , Revenue Hours Yearly 25, ,023, Fuel Allowance 9 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 108, Year 3 10 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,528, Fuel Allowance 13 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 151, Year 4 14 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,528, Fuel Allowance 17 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 151, Year 5 18 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,595, Fuel Allowance 21 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 157, Modification No. 4

15 EXHIBIT A Solicitation No. P BASE TERM - Continued Line Item No. Description Unit of Measure Estimated Quantity Unit Price Extended Price Year 6 22 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,595, Fuel Allowance 25 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 159, Year 7 26 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,666, Fuel Allowance 29 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 166, Year 8 30 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,666, Fuel Allowance 33 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 166, Year 9 34 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,739, Fuel Allowance 37 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 171, Year Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,739, Fuel Allowance 41 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 171, Option year 1 (year 11) 43 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,815, Fuel Allowance 46 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 181, Option year 2 (year 12) 47 Revenue Miles Yearly 400, , Revenue Hours Yearly 35, ,815, Fuel Allowance 50 Yearly Incentive (See Exhibit D, paragraph 18, Performance Based Incentives) 181, Additional Services Total Extended Price and Basis for Award: 32,983, Initial: 2 Modification No. 4

16 SUMMARY TOTAL EXTENDED PRICE AND BASIS FOR AWARD EXHIBIT A Solicitation No. P ,983, NAME & TITLE OF OFFEROR'S REPRESENTATIVE: (print or type) (Name & Title) Signature & Date (Signature of Offeror's Representative) / / (Offeror's Name) 3 Modification No. 4

17 Year Exhibit B UTD Contributions for Second Amendment of DART-UTD ILA Total Echo Contract Expenses Part 1 -- Echo Contract Contributions UTD % UTD Share DART % DART Share FY17 2,398,137 60% 1,438, % 959, FY18 1,988,713 50% 994, % 994, FY19 2,639,714 50% 1,319, % 1,319, FY20 2,639,714 50% 1,319, % 1,319, FY21 2,733,412 50% 1,366, % 1,366, FY22 2,759,092 50% 1,379, % 1,379, FY23 2,864,409 50% 1,432, % 1,432, FY24 2,864,409 50% 1,432, % 1,432, FY25 2,947,107 50% 1,473, % 1,473, FY26 2,947,107 50% 1,473, % 1,473, Subtotal 26,781, % 13,630, % 13,151, Contingency 1,481, % 740, % 740, Total 28,263, % 14,371, % 13,891,914 Part 2 DART UTD ILA Bus Contributions Year Bus Capital % Share UTD Share DART Share Cost FY17 FY18 FY19 FY20 1,622, , ,506, FY21 115, ,390, FY22 115, ,275, FY23 115, ,159, FY24 115, ,043, FY25 115, , FY26 115, , Total 1,622, % 811, % 811, Part 3 Total ILA Contributions Cost Total Costs % Share UTD Share % Share DART Share Category Echo Costs 28,263, % 14,371, % 13,891, Bus Costs 1,622, % 811, % 811, Total 29,886, % 15,182, % 14,703,

18 AGENDA ITEM NO. 3 Agenda Report DATE: January 22, 2019 SUBJECT: Briefing on FY 2019 Marketing and Communications Departmental Work Plan RECOMMENDATION This is a briefing item. No action is required at this time. BUSINESS PURPOSE. The purpose of this item is to present to the FY 2019 work plan and activities of the Marketing and Communications Department.. The workplan document aligns with the established FY 2019 DART goals and identifies the programs and projects that will drive ridership, revenue, and brand recognition in the coming year.. Discussion of this item will help achieve Board Strategic Priority 1: Continually improve service and safety experiences and perceptions for customers and the public.. The 2019 Work Plan includes:. Description of the divisions within the Marketing and Communications Department. FY 2018 year in review. Established 5 Star marketing guidelines. Identified consumer segments. DART agency goals. FY 2019 projects, milestones and deliverables FY 2019 Work Plan 1 1/17/ :04:22 PM