NOW TWEET THIS! Harnessing Social Media to Translate Social Science into Action
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- Geoffrey Neal Carson
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1 NOW TWEET THIS! Harnessing Social Media to Translate Social Science into Action
2 AN OVERVIEW OF APA AND APA GOVERNMENT RELATIONS
3 STRUCTURE OF APA POLICY EFFORTS Government Relations Offices (GRO) representing each APA Directorate 501(c)(3) Education GRO Public Interest GRO Science GRO 501(c)(6) APA Practice Organization APA Education Advocacy Trust
4 DEVELOPING THE APA ADVOCACY AGENDA Consistency with APA s mission & strategic plan Recognized expertise on policy issue Uniqueness and importance of contribution Support of APA governance and membership Prospects for success Availability of resources
5 APA PUBLIC INTEREST GOVERNMENT RELATIONS OFFICE PI-GRO shapes federal policy to promote psychology in the public interest. Issue areas include: Aging Children, Youth, and Families Disabilities Ethnic Minorities HIV/AIDS Lesbian, Gay, Bisexual, and Transgender Persons Poverty and Income Inequality Violence Prevention Women
6 EFFECTIVELY INFORMING AND INFLUENCING POLICYMAKERS 6
7 7
8 THREE WAYS TO COMMUNICATE q Indirect Communications q One-way Communications q Two-way Communications APA. All Rights Reserved.
9 IRECT COMMUNICATIONS q Letters to the Editor q Op-Ed Letters q Press Releases
10 ONE-WAY COMMUNICATION q s (Action Alerts) q Letters q Phone Calls
11 O-WAY COMMUNICATION q Capitol Hill Visits q Site Visits q Receptions q Town Hall Meetings q Hearings q Briefings
12 MEMBER INVOLVEMENT IN APA ADVOCACY What is FAN? Communications tool Connects APA to FAN members and FAN members to Congress Occasional action alerts on pressing legislative action Alerts also circulate APAGS listservs, APAGS Facebook page, other social media platforms
13 STAYING CONNECTED TO APA S ADVOCACY EFFORTS
14 USING SOCIAL MEDIA FOR ADVOCACY 4C s of social media: Content Conversations Communities Collaboration
15 CONTENT Valuable Easy to share Sticky
16 CONVERSATIONS Talking Listening Sharing
17 COMMUNITIES Make connections Build coalitions Share similar interests
18 COLLABORATION Solve problems Strategize Build consensus
19 FACEBOOK Short and conversational posts Post regularly (at least 1x day) Post messages, updates, links and photos Create and promote events & interact with your community
20 TWITTER V. short posts 140 characters or less Post action alerts, press releases, images & videos from events, etc. Use your network (tweet directly to allies/partners, members of Congress or use the direct message /DM function) Take advantage of tweetchats or trending topics to highlight your advocacy work
21 BLOGGING Longer format 100s of words Opportunity to expand on your message Use active voice and conversational tone Think about: Catchy headline Intriguing or provocative opening statement Strong call to action Encourage comments/feedback Make the post shareable Include social media buttons Make sure to post your content on your own social media
22 SOCIAL MEDIA BASICS Know your audience Know your message Share valuable content
23 SOCIAL MEDIA BASICS Use keywords/hashtags Use graphics Be genuine, likable & responsive
24 FRAME YOUR MESSAGE FOR THE PUBLIC
25 MAKE YOUR LIFE EASIER Use an RSS feed/aggregator Schedule your posts Shorten your links Curate your content Use a free image editor Look at your data
26 USEFUL TOOLS Hootsuite, Buffer or Tweetdeck Bitly.com Storify Canva or PicMonkey SocialMention or Topsy SumAll Slideshare or YouTube tutorials Thunderclap
27 CASE STUDY: TRAFFICKING OF WOMEN AND GIRLS Trafficked persons experience severe and potentially life-threatening physical and mental health consequences. Public awareness and understanding of the crime of human trafficking are essential for the success of any anti-trafficking efforts. Psychologists in all areas of the discipline can play a meaningful role in addressing human trafficking through research, advocacy, and provision of clinical services. Survivors can and do heal.
28 TRAFFICKING OF WOMEN AND GIRLS: INTEGRATING SOCIAL MEDIA INTO APA ACTIVITIES q Resolution on Trafficking of Women and Girls q LIWP Hill Day q Runaway and Homeless Youth and Trafficking Prevention Act q Justice for Victims of Trafficking Act q FAN Alert q International Violence Against Women Act q Convention on the Elimination of All Forms of Discrimination Against Women q Coalition activities q #endtrafficking, #human trafficking, other hashtag campaigns q PI blog, member Call to Action and APA press release on the anniversary of Boko Haram kidnappings APA. All Rights Reserved.
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31 CRIMINAL AND JUVENILE JUSTICE Juvenile Justice and Delinquency Prevention Act (JJDPA) Scenario Recent APA action on a federal criminal justice bill
32 JJDPA REAUTHORIZATION EFFORTS
33 ENTAL AND BEHAVIORAL HEALTH Both S and S contain language to: Formally add the SAMHSA administrator to the Federal Coordinating Council for Juvenile Justice Require that State Advisory Groups reserve a seat for a mental and behavioral health professional Direct states to plan for the provision of evidence-based screening, assessment, treatment planning, and treatment Direct the federal government to provide additional training and technical assistance Mandate a federal study on the prevalence of mental and behavioral health needs pre- and post-placement and the effects of confinement
34 WEVER, MISSING FROM S New Part F would have: Funded innovative projects at the state and local level for juvenile justice-mental health agency partnerships Supported diversion Supported hiring and retention of mental and behavioral health professionals Set parameters on the use of funds, to ensure grantees use evidence-based practice Required grantees to meet specified minimum ratios of mental and behavioral health professionals to juveniles Included APA language to protect youth from inappropriate prescribing of psychotropic medication
35 A APPROACH TO S With the mental health incentive grants omitted, look for other opportunities for improvement E.g., diversion for youth with mental and behavioral health needs Include a new purpose for the law on diversion Include diversion in the main list of programs on which states must spend the bulk of their JJDPA funds Direct OJJDP to study and disseminate information on effective practices for diversion
36 APA FAN action alert circulated Who: outreach by psychologists and graduate students to members of Senate Judiciary Committee (AL, AZ, CA, CT DE, GA, IA, IL, LA, MN, NC, NY, RI, SC, TX, UT, VT) What: messages or phone calls through APA s Federal Action Network When: committee markup opportunity for changes to the legislation How: FAN connects students and psychologists to their members of Congress with simple tools and messages that can be customized Message: vote for the diversion amendment being offered by Senator ; vote for the mental health
37 IMINAL JUSTICE: SAFE Justice Act Issue Section 553 provides federal support for state and local governments to hire social workers and psychiatrists to address inmate release preparation Omission of other professions, including psychologists Strategy Outreach to sponsors, Reps. Sensenbrenner (R-WI) and Scott (D-VA) by APA Outreach to sponsors and committee of jurisdiction (House Judiciary) by Division 18 members
38 MEMBER ADVOCACY ON SAFE JUSTICE ACT
39 CONTACT INFORMATION Amalia Corby-Edwards, Senior Legislative and Federal Affairs Officer Efua Andoh, Assistant Director, Communications and Special Projects Micah Haskell-Hoehl, Senior Policy Associate 39
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