Branding Techniques. Rule 1 Capitalize the first word of a quoted sentence.

Transcription

1 Branding Techniques Standard Branding Text Format: Dates Months are abbreviated except for March, April, May, June and July. All abbreviations must include a period. Oct., Nov., Dec., etc. o Sunday, June 30 o Sunday, Sept. 30 Days of the week should be spelled out and not abbreviated Times o a.m. We do not list 10:00 11:00 o 11 a.m. 12:30 p.m. Room Numbers o D120, Elevation, Worship Center South Foyer o Note We do not want to use the term The Parlor anymore, so please refer to this room as B201 Phone Numbers o Use periods and not dashes. Web addresses o Mobberly.org not addresses o All lower case letters jonib@mobberly.org o Also, we want to move toward using ministry addresses where possible serve@mobberly.org Spacing o First sentence finishes. Next sentence starts one space later not 2 spaces in between. Quotes from people or Bible o Insert quote here. The period should be inside the quotation marks. o Insert quote here. Verse Reference o (Colossians 1:12) o (Col. 1:12) Words o Multisite o Sign up Capitalization Rules Rule 1 Capitalize the first word of a quoted sentence.

2 He said, "Treat her as you would your own daughter." "Look out!" she screamed. "You almost ran into my child." Rule 2 Capitalize a proper noun. For Mobberly, this includes words such as; Small Groups, Discover Mobberly, Discover Membership, Golden Gate Bridge Rule 3 Capitalize a person's title when it precedes the name. Do not capitalize when the title is acting as a description following the name. Chairperson Petrov Ms. Petrov, the chairperson of the company, will address us at noon. Rule 4 Capitalize the person's title when it follows the name on the address or signature line. Sincerely, Ms. Haines, Chairperson Rule 5 Capitalize the titles of high- ranking government officials when used before their names. Do not capitalize the civil title if it is used instead of the name. The president will address Congress. All senators are expected to attend. The governors, lieutenant governors, and attorneys general called for a special task force. Governor Fortinbrass, Lieutenant Governor Poppins, Attorney General Dalloway, and Senators James and Twain will attend. Rule 6 Capitalize any title when used as a direct address. Will you take my temperature, Doctor? Rule 7 Capitalize points of the compass only when they refer to specific regions.

3 We have had three relatives visit from the South. Go south three blocks and then turn left. We live in the southeast section of town. Southeast is just an adjective here describing section, so it should not be capitalized. Rule 8 Always capitalize the first and last words of titles of publications regardless of their parts of speech. Capitalize other words within titles, including the short verb forms Is, Are, and Be. Exception: Do not capitalize little words within titles such as a, an, the, but, as, if, and, or, nor, or prepositions, regardless of their length. The Day of the Jackal What Color Is Your Parachute? A Tale of Two Cities Rule 9 Capitalize federal or state when used as part of an official agency name or in government documents where these terms represent an official name. If they are being used as general terms, you may use lowercase letters. The state has evidence to the contrary. That is a federal offense. The State Board of Equalization collects sales taxes. We will visit three states during our summer vacation. The Federal Bureau of Investigation has been subject to much scrutiny and criticism lately. Her business must comply with all county, state, and federal laws. Rule 10 You may capitalize words such as department, bureau, and office if you have prepared your text in the following way: The Bureau of Land Management (Bureau) has some jurisdiction over Indian lands. The Bureau is finding its administrative role to be challenging. Rule 11 Do not capitalize names of seasons. I love autumn colors and spring flowers. Rule 12 Capitalize the first word of a salutation and the first word of a complimentary close.

4 Dear Ms. Mohamed: My dear Mr. Sanchez: Very truly yours, Rule 13 Capitalize words derived from proper nouns. I must take English and math. English is capitalized because it comes from the proper noun England, but math does not come from Mathland. Rule 14 Capitalize the names of specific course titles. I must take history and Algebra 2. Please refrain from using capitals as a way to make emphasis to a sentence or statement. Bold, Italic, and Underlines: All text must be in the Normal format. This will create unity in all of the pages. Please note the following uses: Normal o All text Bold Normal o Any important information o Information about events directly under a heading and before normal text Italic Normal o Scripture references Underlined Normal o Any important information

5 Mobberly Identity Colors: {TRADE GOTHIC} R 37 Pantone G 82 Reflex B 164 Blue C HEX: 2552A4 C 94 M 77 Y 0 WORSHIP CONNECT DEVELOP SERVE R 239 Pantone G C B 21 HEX: EFD215 C 8 M 13 R 170 Pantone G C B 55 HEX: AAD037 C 38 M 0 R 245 Pantone G C B 32 HEX: F58220 C 0 M 60 R 60 Pantone G C B 50 HEX: 3C3A32 C 64 M 59 Y 68 K 55 R 137 Pantone G C B 222 HEX: 89D0DE C 44 M 1 Y 11 R 209 Pantone G C B 171 HEX: D1D3AB C 19 M 10 Y 37 {Mobberly logo is in Minion Pro Regular} Logo Color Variations: