A"er the Alamo Dr. Jeffrey D. McCausland Founder and CEO Diamond6 Leadership and Strategy, LLC
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1 A"er the Alamo Dr. Jeffrey D. McCausland Founder and CEO Diamond6 Leadership and Strategy, LLC 2015 Diamond6 Leadership and Strategy, LLC
2 1. Leaders must consider their Brand! Though it may be alleged that I am a man of broken fortune and blasted reputa8on, I never can forget that reputa8on, however limited, is the high boon of heaven. Perhaps the circumstances of adversity, by which I have been crushed, have made me cling to the li?le remains of it I possess, and to cherish them with greater fondness. -- Houston s speech before Congress When Houston crossed into Texas on December 2 nd 1832 he received a razor as a gi" from a friend. He told him, If I have luck, this razor will some day shaver the chin of the president of a republic!
3 Let s look at an example from the Alamo. If all Americans were as proud to be Americans as Texans are proud of being Texans we might be a lot be?er off
4 It is all about the Brand!!!!!!!!! Branding is The universe of ac8vi8es you undertake that affects those percep8ons!.
5 Where does the brand fit?
6 Why do Brands maqer? Ø Create differen8a8on from compe88on Ø Communicate the value add that a product provides Ø Provides piece of mind of quality, origin, and performance Ø Increase perceived value Ø Reduce the complexity involved in the buying decisions It also helps to define both individual and organizaronal purpose.
7 Purpose Branding is key to determining both individual and organiza8onal purpose..
8 Purpose creates Ø energy and relevance to a company & its brand. Ø crea8vity, innova8on and organiza8on commitment. Ø extraordinary engagement among all stakeholders Ø purposeful decision making Ø excellence at delivering excep8onal financial performance over the long term
9 Sample Corporate Brands Disney To use our imaginarons to bring happiness to millions. Amazon To build a place where people can come to find and discover anything they might want to buy online. Southwest Airlines To give people the freedom to fly; make air travel accessible to the average person Walmart To make quality goods affordable and available to rural USA. Toys R Us Put joy in kids hearts and a smile on parents faces. Apple Insanely great technology, appearance, value, simplicity and fun of their products Nike To bring inspiraron and innovaron to every athlete* in the world. * If you have a body, you are an athlete. Google To organize the world s informaron and make it universally accessible and useful.
10 Changing the Brand? Rebrand years Ø becomes outdated Ø customer values change i.e. Marke8ng 3.0 Ø create new products Ø launch new companies
11 2. What leadership concept/problem is described in this clip? Houston wrote in a leqer to Fanin a"er he was appointed a Major General: Remember one maxim, it is be?er to do well, late, than never!
12 What is the one thing that leaders do? They decide and they determine when they are going to decide. Perpetual op8mism is a force mul8plier. -- Colin Powelll 12 11/30/15 Copyright 2012 Diamond6 Leadership and Strategy LLC, all rights reserved
13 Houston conrnues to retreat despite protests. BaQle of San Jacinto
14 Consider the OODA Loop The OODA Loop
15 3. What is the difference between authority and responsibility? I held no councils of war. If I err, the blame is mine. -- Sam Houston
16 Houston makes an important decision a"er the baqle. The surrender of Santa Anna Texas, to be respected must be polite. Santa Anna living, can be of incalculable benefit to Texas; Santa Anna dead, would be just another dead Mexican. -- Sam Houston
17 4. Leaders must consider confidence and competence CONFIDENCE AND COMPETENCE Competence 2 Confidence Competence 1 Emily of Morgan s Point the Yellow Rose of Texas???? TIME
18 5. The power of strategic vision the future of Texas! The difference between strategic vision and a wild ass guess may be how it turns out! -- Army War College Student
19 President James K. Polk President of the United States, 1845 to 1849
20 QuesRons??? How does the Alamo fit in the history of the United States? LET S TAKE A BREAK FOR LUNCH!!!
21 Maps.
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