Dane County Trends. Dane County Trends
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1 Dane County Trends Dane County Trends Economic, Growth and Labor Economic, Growth and Labor Presented by: Phyllis Wilhelm Director of Economic Development your community energy company
2 Definition of E.D. Definition of E.D. E.D. is the process of: Creating good jobs Attracting investment to a community Striving for long-term stability
3 Old Economy vs.new Economy Old Economy vs.new Economy In the Old Economy, growth typically was associated with degradation of the environment and quality of life. The cleaner nature of the New Economy makes it possible to locate homes, workplaces and recreational areas closer together. The New Economy thrives on change, yet wants certainty that quality of life and the natural environment will be preserved. The New Economy is knowledge-based and therefore places a higher value on people.
4 Economic Development Strategies Economic Development Strategies Workforce Development Infrastructure Development Business Development Tourism Development Organizational Development
5 Measures of Economic Activity Measures of Economic Activity Demographic trends and forecasts Construction and employment trends Retail and service sector sales Property values
6 Worker Shortage Worker Shortage
7 Dane County Labor Force Dane County Labor Force Employed 212, ,721 Labor Force 217, ,456 % Unemployed Source: Wisconsin Department of Workforce Development
8 Job & Labor Force Growth Job & Labor Force Growth % 30.0% Dane County Jobs Labor Force Source: Wisconsin Department of Workforce Development
9 Demographic Trend: Lower Birth Rates Wisconsin Births Per 1,000 Total Population Source: Wisconsin Department of Health & Family Services
10 Demographic Trend: Shift in Population Growth Prior to % Migration 65% Natural increase 55% Migration 45% Natural increase
11 Demographic Trend: Changing Population Minorities represent: 12.6% of Dane County s population Nearly 1 in 5 Madison residents
12 Demographic Trend: Aging Workforce (Avg. Age) Wisconsin Dane County Rock County Marquette County Adams County (projected) Source: Department of Workforce Development
13 Attracting the Creative Class Attracting the Creative Class Madison ranking: Most Creative Small City in U.S. Comprise 30% of workforce nationally Earn nearly double the traditional working class, on average
14 Next Generation Communities Next Generation Communities Gen-X ers first to focus on location vs. job Cool communities offer: Healthy living Healthy living Affordable lifestyle After-hours activities Ability to get around town
15 Infrastructure Development Infrastructure Development
16 Dane County Population Dane County Population 222, , , ,155 Other Cities Villages / Towns Madison projected Source: Dane County Regional Planning Commission
17 Community Population Growth Community Population Growth (Dane County Average 16.2%) (Dane County Average 16.2%) -7% Monona 41 50% Stoughton 1 10% Madison 51 60% DeForest Waunakee 11 20% Middleton 61 70% Oregon 21 30% McFarland 259% Cottage Grove 31 40% Fitchburg Verona Cross Plains Sun Prairie Mt. Horeb
18 Shift in Where People Live Shift in Where People Live 14% Rural 37% Suburbs 49% Madison Source: Dane County Regional Planning Commission
19 Change in Income and Housing Costs Change in Income and Housing Costs 91% % 44% Median Home Value Median Gross Rent Median Household Income Source: Census 2000
20 Per Capita Income 2001 Per Capita Income 2001 United States $30,413 Wisconsin $29,196 Minnesota $33,059 Minnesota $33,059 Illinois $32,990 Illinois $32,990 Dane Co. $36,201 Dane Co. $36,201 Source: U.S. Bureau of Economic Analysis, 2001
21 Average (Mean) Home Sale Price Average (Mean) Home Sale Price By County By County Dane $228,408 Sauk $157,788 Columbia $157,249 Green $140,654 Dodge $126,822 Rock $119,739 Source: South Central Wisconsin MLS, 3rd Quarter 2003
22 60/40 Mismatch 60/40 Mismatch Madison generates: 60% of new jobs in Dane County 40% of population growth
23 Housing Growth in Madison Housing Growth in Madison
24 Net Commuters into Dane County Net Commuters into Dane County 16,425 23,828 4,994 7, Source: Dane County Regional Planning Commission, Census 2000
25 Net Commuters into Dane County Net Commuters into Dane County County Columbia 7,348 Green Rock Iowa Sauk 3,111 3,001 2,227 1,881 Source: Wisconsin Department of Workforce Development and Census, 2000
26 View from Capitol West View from Capitol West
27 View from Capitol East View from Capitol East
28 Business Development Business Development
29 Dane County Firms by Industry Dane County Firms by Industry Services 38% Retail Trade Fin l.. (FIRE) Construction Manufacturing Wholesale Trade Trans. / Utilities Other 5% 5% 3% 1% 13% 11% 24% Source: U.S. Bureau of Census, 2001
30 Public-Sector Jobs Declining Public-Sector Jobs Declining Dane County Jobs Dane County Jobs Government 1 out of 3 Government 1 out of
31 Dane County Firms by Employment Dane County Firms by Employment Employees % % 11% % 3% Source: U.S. Bureau of Census, 2001
32 Future Job Growth Future Job Growth Small businesses: Small businesses: Create 75% of new jobs Contribute 70% of all economic growth Sources: U.S. Small Business Administration, Global Entrepreneurship Monitor
33 Quality of Jobs Quality of Jobs % of Private Sector % of Private Sector Employment Payroll Services 37% 39% Retail Trade 24% 12% FIRE 13% 17% Manufacturing 12% 13% Construction 7% 9% Wholesale Trade 5% 7% Trans. / Utilities 2% 3% Source: U.S. Bureau of the Census, 2001
34 Non-Residential Construction Non-Residential Construction $ $ $ $ $ Investment in $ millions Number of projects
35 Non-Residential Construction Non-Residential Construction (In Millions) (In Millions) Office Institutional $748.0 $689.2 Retail $456.9 Manufacturing Warehouse/Dist. Hotel $148.6 $122.3 $84.5 Madison Other Dane County Cities Source: MGE Construction Activity Report
36 Dane County Business Parks Dane County Business Parks Total # of Parks # in Madison 5 20 # in Madison 5 20 # in Other Communities 7 35 # in Other Communities 7 35
37 Non-Residential Construction Non-Residential Construction Investment (millions) % of Dane Co. Total Madison $1, % Middleton % Fitchburg % Verona, Stoughton Waunakee % Sun Prairie % DeForest % Source: MGE Construction Activity Report
38 Job Growth in Dane County Job Growth in Dane County 221, ,
39 Job Growth in Dane County Job Growth in Dane County 20,800 Net Gain in Jobs, ,800 Net Gain in Jobs, Industry Net Change Services 12,100 Government 3,100 FIRE 2,300 Trans. / Utilities 600 Manufacturing -1,500 Retail Trade 1,500 Construction 1,900 Wholesale Trade 800 Source: Wisconsin Department of Workforce Development
40 Manufacturing Jobs Manufacturing Jobs Oct % Change Jan Oct Dane Co. 29, % Wisconsin 509,500 (4.2%) Source: Wisconsin Department of Workforce Development
41 Economic Impact of Manufacturing Economic Impact of Manufacturing Dane County 2002 Dane County 2002 % of Private Sector Firms % Jobs 27, % Private-Sector Wages Reported $1.14 billion 15.8% Source: Wisconsin Department of Workforce Development, 2003
42 Non-traditional Manufacturing Non-traditional Manufacturing
43 High-Tech Employment High-Tech Employment Dane County Annual Growth, Dane County Annual Growth, % 2.5% High-Tech Employment Overall Employment Source: MGE Greater Madison Area Directory of High-Tech Companies, 2003
44 High-Tech Job Growth High-Tech Job Growth % 36.7% 30.0% Dane County Jobs High-Tech Jobs Labor Force Source: Wisconsin Department of Workforce Development
45 Tourism Development Tourism Development
46 City of Madison Room Tax City of Madison Room Tax In Millions In Millions $6.3 $
47 Visitor Spending in Dane County Visitor Spending in Dane County $1 billion $570 million Source: Economic Impact of Expenditures by Travelers in Dane County
48 Building on Success Building on Success
49 Building on Success: Maintaining a Competitive Edge Anticipate / adjust / respond to change Cooperate / collaborate Build state-of-the-art infrastructure Streamline taxes & regulations Preserve quality of life
50 Dane County Trends Dane County Trends Economic, Growth and Labor Economic, Growth and Labor Presented by: Phyllis Wilhelm Director of Economic Development your community energy company
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