North America Meetings Industry Day 2015

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2 North America Meetings Industry Day

3 Three Countries, One Industry, One Voice MMB led the U.S. efforts of the first annual North American Meetings Industry Day (NAMID) on Thursday, April 16, 2015 by rallying and convening leaders from across the meetings and events industry. The event showcased the real impact meetings and events have on businesses, economies and communities. MMB members hosted events in destinations across the country in support of this campaign. Industry partners drove events throughout Canada and Mexico. MPI Canada created the event 20 years ago to define and shape the meetings and events profession in the future; to help raise the industry s profile; and to discuss the economic impact of meetings with people who are outside the industry. The 2015 event united Canada s mission with the rest of the continent, solidifying and building partnerships across the industry. 3

4 Success at a Glance Brought together the industry in a new and meaningful way that engaged the grassroots community Garnered over 60 media hits in trade and local publications while also leveraging the news hook to with business media Generated widespread conversation on Twitter resulting in a trending hashtag Showcased the industry s strength and demonstrated the tremendous value of face-to-face meetings 4

5 Events Participating countries hosted 88 events: Canada: 8 Latin America: 17 Mexico: 16 United States: 47 NAMID events included: Rallies Press Conferences Speaking Panels Educational Events Award Presentations Proclamations 5

6 Advocacy NAMID afforded the industry with an opportunity to engage with elected officials and members of the general public to bring MMB s mission to the forefront. In Las Vegas, MMB was presented with a key to the city by the Mayor, who officially named April 16 North American Meetings Industry Day Caesar's Entertainment Turned the Strip Blue in Las Vegas with logos and signage The Governor of Wisconsin issued a proclamation in support of NAMID A cobranded MMB/NAMID billboard was featured all day in Times Square The Mayor of Toronto proclaimed April 16, 2015 as Meetings Industry Day in the City of Toronto A collaboration agreement was signed in Mexico between the federal government, the tourism board and all 11 Meetings Industry Associations The Mayor of Washington, DC issued a proclamation in support of NAMID The Mayor of Buffalo, NY recognized the industry and NAMID at his local event 6

7 Media Coverage: Trade The combined media efforts of APCO, MMB, CIC and MPI produced 57 media hits related to NAMID 7

8 Media Coverage: Local Local media showed up to the conversation as well, thanks to the outreach efforts of event hosts all over the continent 8

9 Business Leader Engagement MMB leveraged NAMID to gain traction within the business community. The event provided a news hook to place an op-ed by Bill McDermott with CNBC.com. Here we were able to: Engage an industry champion to share his story about why meetings are important and provide return on investment Foster a credible voice within a national publication Create a direct connection between earned media and thought leadership 9

10 Social Media 697 Mentions 3,283,043 Total Impressions of #NAMID15 917,047 Impressions from retweeted MMB content 10

11 #Trending: April 16, 2015 As the day drew to a close on April 16, #NAMID15 was shown as one of the top 10 Tailored trending hashtags on Twitter 11

12 Twitter Spotlights

13 Twitter Spotlights 13

14 Twitter Spotlights 14

15 Twitter Spotlights 15

16 Twitter Spotlights 16

17 GMID 2016

18 GMID 2016 Building on the success of 2015, we are excited to announce that the first ever Global Meetings Industry Day will take place on April 14, We encourage all members of the industry to get involved with the global advocacy event. Plans for 2016 are already underway. Visit for more information. 18