INTEGRATION BRAND GUIDELINES BRAND GUIDE V 1.0

Transcription

1 INTEGRATION BRAND GUIDELINES BRAND GUIDE V 1.0

2 We are market movers. News creators, curators and innovators. Data-driven and truth-led. Credible and quotable. Journalists and data scientists. Editors and developers. We power businesses and professionals. Fuel ambition and action. The ambitious and the established. Big names and have-you-heardabouts. Info pros and CMOs. Compliance officers and consultants. From far east to west coast. We ask the hard questions and deliver clear answers. Front page and homepage. Information and insight. Research and risk. Plug-in or login. Real time or research. Whenever, wherever. We get to the information that matters. 02

3 The Dow Jones brand is one of our greatest assets. Synonymous with trust and quality, the Dow Jones brand casts its authority over every service that we offer. Our business is increasingly diversified, but where our products once operated independently, we are now focused on bringing the Dow Jones name to the fore. Our customers should be able to recognize the value of Dow Jones clarity, rigor and credibility in every product, service and interaction. By bringing our products together under a strong, unified Dow Jones brand, we are more than the sum of our parts and focused on achieving our ambition to power the professional world. We all have our part to play. These guidelines are designed to help you play yours, explaining what the Dow Jones brand stands for and how, by expressing it consistently, we can amplify the brand and our message. 03

4 BRAND INTEGRATION 04

5 GENERAL GUIDELINES All integrated content (e.g. search box, list of headlines, article view) must contain at least one of the following: Dow Jones Badge The text Dow Jones The Dow Jones copyright When the Dow Jones Badge appears, it should be in any corner of the widget or area where integrated content appears. The smallest permissible badge is 125 pixels wide. HOME PAGE Websites, products and applications that include Dow Jones news or information must include the Dow Jones Badge on the home or entry page. Reference to Dow Jones should include availability, access and location of news or information. A summary of the Dow Jones content should be included in the product description, help screens, FAQs and other relevant pages on the site, product or application. For any visualization widget (i.e., Discovery, News Radar, Heatmap), the Dow Jones copyright must appear in the lower left or lower right corner of the widget. 05

6 How to brand integrated content WHEN USING INTEGRATED CONTENT FROM DOW JONES... YOU MUST USE ONE OF THESE BADGES All integrated content (e.g. search box, list of headlines, article view) must contain at least one of the badges listed on the next page to identify and brand our content. Newswires Risk and Compliance VentureSource Factiva SLIM BADGE OR MINIMUM 55PX SMALLEST FORMAT The next few pages provide guidelines on which badge to use with examples of when and where to apply it. Our badges should be placed in any corner of the widget or area where integrated content appears. The smallest permissible badge is 55 pixels wide. For any visualization widget (i.e. Discovery, News Radar, Heatmap), the Dow Jones or Factiva copyright must appear in the lower left or lower right corner of the widget. Dow Jones IF THIS IS NOT POSSIBLE, OUR MINIMUM REQUIREMENT IS THAT YOU INCLUDE THE FOLLOWING WRITTEN TEXT ON THE PAGE Copyright 2016 Dow Jones & Company, Inc. All rights reserved. How to include a partner lockup There will be times when it is necessary to lock the Dow Jones logo up with a partner s. The layout above shows how this should be achieved. Where possible, the Dow Jones logo should appear to the left. The clear space is guided by the size of the Dow Jones logomark. HORIZONTAL VERTICAL 06 When displaying Dow Jones brands together, the vertical list layout should be applied.

7 PORTAL EXAMPLE When Dow Jones content is intermingled with other thirdparty content, Dow Jones must be indicated as the source of that content alongside other content providers. You can do this using the compressed Dow Jones Badge, or at minimum the text Dow Jones Attribution can appear in the display container or in the page footer. When Dow Jones content is displayed on its own (and not intermingled with other content) on a single page (e.g. search box, list of headlines, discovery visualization), the slim badge should appear in any corner. If a badge is not possible, the text Dow Jones can be used. The Dow Jones logo must appear at the bottom of every page. The Dow Jones copyright information must appear at the bottom of the page. Displaying a full page of Dow Jones content 07

8 MODULE EXAMPLE ARTICLE EXAMPLE A badge should appear in any corner. For Dow Jones only content, DJ must be included in headline title text. Where a badge is not possible due to size constraints, the text Dow Jones should appear in any corner. For Dow Jones only content, DJ must be included in headline title text. The Dow Jones badge should appear in a bottom corner and appear on all print output. You must include the Dow Jones copyright information at the bottom of the page. The Dow Jones copyright is provided systematically as part of the data response. The Wall Street Journal, Barron s and SmartMoney require that their logos be displayed next to their content. These additional logos must be included at the top or bottom of the article page. 08

9 In addition to the terms specified in your Agreement, these are the terms and conditions for using and integrating Dow Jones content. If you have any questions regarding these, please contact the brand team. COPYRIGHT THIRD-PARTY ADVERTISING LIMITATIONS Content from Dow Jones must include standard copyright information, see below. Acceptable Uses of Dow Jones Copyright Any full-text or graphical display of Dow Jones content must carry a Dow Jones copyright. The Dow Jones copyright must adhere to the following standard format: 20XX Dow Jones & Company, Inc. All rights reserved. Subscribers should not place any third-party advertising (but may place subscriber house advertising) against content from Dow Jones appearing in the subscriber services. Subscriber should not place any advertising, sponsorship or promotional materials on the same page, screen display or Web page as any Dow Jones content or mark that does not comply with all applicable laws, regulations and rulings. There should be no advertising of sexually explicit and/or pornographic materials, including, without limitation, adult services, massage parlors, escort services and advertisements for any product or service which gratuitously or excessively uses the word sex or other sexually explicit or vulgar term or description. Additional restrictions on third-party advertising may apply. The subscriber may not edit, alter or otherwise change in any manner Dow Jones content, including, and without limitation, the time-and-date stamp associated with each headline and story as well as all copyright and proprietary rights notices. THIRD-PARTY CONTENT Third-party content received by the subscriber through any Dow Jones product may be subject to additional branding and display requirements, as stated by the third-party providers. These requirements may be provided separately. 09

10 For further assistance, brand assets or sign-off, please contact: