BRAND AND STYLE GUIDELINES
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1 BRAND AND STYLE GUIDELINES APRIL 2018 ALL LOGOS MUST BE REPRODUCED FROM THE AUTHORIZED ELECTRONIC FILES AND CANNOT BE REDRAWN, RE-PROPORTIONED OR MODIFIED IN ANY WAY. IT MAY ONLY BE REDUCED OR ENLARGED PROPORTIONATELY, AND MAY NOT BE SCREENED BACK OR USED AS A WATERMARK.
2 MIAMI HERALD MEDIA COMPANY STYLE GUIDELINES The consistency of the Miami Herald Media Company brand and the individual brands of all our products is extremely important. In editorial copy, marketing material, advertisements and written communications, please follow these guidelines. MIAMI HERALD The Miami Herald should be referred to as the Miami Herald. The the is only capitalized at the start of a sentence. In editorial copy, the Herald may be used in subsequent references after the first reference to the Miami Herald. CORRECT: CORRECT: This event is being sponsored by the Miami Herald. The Miami Herald is located in the city of Doral, Florida. INCORRECT: The story was first reported in The Miami Herald. INCORRECT: The story was first reported in The Herald. Our website should be written as MiamiHerald.com if the context is referring to our brand. If the website is being used in the context of a URL, it should be written miamiherald.com. CORRECT: CORRECT: CORRECT: MiamiHerald.com is the leading news website in South Florida. LAlvarez@miamiherald.com For complete details, visit miamiherald.com. INCORRECT: More readers visit miamiherald.com than any other local news site. INCORRECT: For home delivery, visit MiamiHerald.com/subscribe. EL NUEVO HERALD El Nuevo Herald should be referred to as el Nuevo Herald. The el is only capitalized at the start of a sentence. Its website should be written as elnuevoherald.com if referring to the brand, and as elnuevoherald.com when referred to as a URL (see Miami Herald examples above). MIAMI HERALD MEDIA COMPANY The Miami Herald Media Company (MHMC) should be referred to in copy as the Miami Herald Media Company. The the is only capitalized at the start of a sentence. Miami Herald Media Company may be used in titles (as above). CORRECT: The Miami Herald and el Nuevo Herald are published by the Miami Herald Media Company. INCORRECT: At The Miami Herald Media Company, we are dedicated to serving our community. CORRECT: The Miami Herald Media Company publishes two daily newspapers. INCORRECT: Doral, Florida is home to Miami Herald Media Company. For questions or art files, please contact the MHMC marketing team at Marketing@miamiherald.com.
3 USAGE OF MHMC LOGOS The Super and all MHMC logos herein are registered trademarks of the Miami Herald Media Company. Please do not use the Super H logo next to or in conjunction with any MHMC logo Do not modify, stretch or distort the logos in any way. Do not create new messaging or logo lockups with existing logos. COLORS The PMS blue color for all logos is 300. It is preferred that logos be in blue whenever possible. Logos must be blue or black, or reversed (white) on a black or dark background. In four-color printing, the logos are 100% cyan, 60% magenta, 0% yellow and 0% black (100/60/0/0). Online RGB values: R=0, G=120 and B=193. Note: MHMC blue in CCI/Newsroom only is 100C, 60M.
4 LOGOS IN COLOR MEDIA COMPANY MIAMIHERALD.COM ELNUEVOHERALD.COM
5 LOGOS IN BLACK & WHITE MEDIA COMPANY MIAMIHERALD.COM ELNUEVOHERALD.COM
6 LOGOS IN REVERSE
7 USE OF SUPER H LOGO The Super H logo may be used as icon, primarily in digital applications, to represent MHMC and its brands. Some examples: iphone app icon. As a mobile application icon. Miami Herald Facebook page. As a profile icon or avatar in social media. Use of the Super H logo outside these categories must be approved by the MHMC marketing department. For questions, please marketing@miamiherald.com.
8 INCORRECT LOGO USAGE MIAMIHERALD.COM should appear in all caps and flush left under the Miami Herald logo. INCORRECT CORRECT MIAMIHERALD.COM MIAMIHERALD.COM el Nuevo Herald should never appear in grayscale on the two-color version. ELNUEVOHERALD.COM ELNUEVOHERALD.COM The vertical combo logo should not have a line that separates the logos. The Herald should never be used as a logo. MIAMIHERALD.COM For questions or art files, please contact the MHMC marketing/adlab team at Marketing@miamiherald.com.
9 OTHER MHMC APPROVED LOGOS FLASHBACK MIAMI
10 MIAMI HERALD MEDIA COMPANY SIGNATURES The signatures below reflect the company s brand standards. Please use them without alteration on business communications. Social media icons link to MHMC accounts / pages, except for those associated with el Nuevo Herald, which link to el Nuevo Herald social media accounts. Twitter handles are to be used in signatures ONLY if the account is solely for professional use. NEWSROOM - MIAMI HERALD/EL NUEVO HERALD Aminda "Mindy" Marqués-Gonzalez Executive Editor & Vice President Miami Herald/el Nuevo Herald amarques@miamiherald.com t f NEWSROOM - MIAMI HERALD Rick Hirsch Managing Editor Miami Herald Media Company rhirsch@miamiherald.com t f NEWSROOM - EL NUEVO HERALD Nancy San Martin Managing Editor/Subdirectora el Nuevo Herald nsanmartin@elnuevoherald.com t f MIAMI.COM Amy Reyes Editor Miami.com areyes@miamiherald.com t f
11 MHMC EXECUTIVES AND DIVISIONS Lourdes M. Alvarez Director, Marketing & Community Partnerships Miami Herald Media Company t f ADVERTISING EXECUTIVES Lesley DeCanio Vice President, Advertising MH Media t f A DIVISION OF THE MIAMI HERALD MEDIA COMPANY INDULGE Evan S. Benn Editor in Chief A Luxury Lifestyle Magazine of the Miami Herald Media Company
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