BROWN HAS BIG LEAD OVER YOUNGER ONE WEEK BEFORE ELECTION.

Transcription

1 e' (HE I~UU)ENDENT,l\ND f\lo!~-p.i\rtisan STA1TWliJt.'3UF<\fEY OF "UBiY OPiNiOf~ ESTf\f:H.!SHtD in 19U B't MHl.\!iN I). FIEUll. ::: ~4 Frunt Stle(~T San FianClsCLi 9111] 1 COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #999 BROWN HAS BIG LEAD OVER YOUNGER ONE WEEK BEFORE ELECTION. By Mervin D. Field For Release: FRIDAY, November 3, 1978 IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release date. Democrat Governor Jerry Brown's lead over Republican challenger Evelle Younger has increased to 25 points among all registered voters and to 22 points among those considered most likely to vote next Tuesday, according to the latest California Poll survey conducted between Monday and Wednesday of this week. The results indicate a continuation of a trend of increasing public preference for the Governor that has been growing over the past 5 months. A California Poll survey taken one week before the June 6th primary showed Brown leading Younger by only one percentage point. Three months later Brown's lead edged up to 5 points. By late September, with the campaign in full swing, Brown's lead jumped to 14 points. His present lead of 25 points among registered voters and 22 points among likely voters suggests that the trend toward Brown may still be growing. ALL REGISTERED VOTERS "Likely Voters" Oct. Nov Late September Late August Late May Brown Younger Other candidates Undecided *Not measured 54% % % 46% % 44 * 11 (The distribution of the preferences for the other candidates among likely voters in the latest survey is: Ed Clark, Independent, 3%; Theresa Dietrich, American Independent, 1%; Marilyn Seals, Peace and Freedom, 1%.) - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

2 The California Poll -2 #999 Brown is currently capturing 74% of the likely Democratic vote while Younger is receiving a smaller proportion (58%) of the Republican vote. In addition, the proportion of Republican votes going to Brown (26%) is larger than the proportion of Democrats votes going to Younger (16%). REGISTERED DEMOCRATS "Likely Voters" Oct. Nov Late September Late August Late May Brown Younger Other candidates Undecided 74% % % % % 27 * 11 REGISTERED REPUBLICANS "Likely voters" Oct. Nov Late September Late August Late May Brown Younger Other candidates Undecided 26% % % % % 74 * 9 *Not measured If Brown's present margin of voter support holds up through next Tuesday, his plurality over Younger could be very large. If, as predicted by the Secretary of State, 7.5 million Californians vote in the Governor's race, every percentage point plurality will represent 75,000 votes. Thus, a 10 point plurality would project to a 750,000 vote margin and a 20 point plurality would represent about a 1,500,000 vote margin. Only three times since World War II has a gubernatorial candidate piled up pluralities in the million vote range. In the 1950 election, Republican Earl Warren defeated Democrat Jimmy Roosevelt by 1.1 million votes. In 1968 Jerry Brown's father, Pat Brown, defeated Republican William Knowland by slightly more than 1 million votes. In 1966 Republican Ronald Reagan defeated Pat Brown by just under 1 million votes. -30

3 e THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. Release #998 POLL DATA HIGHLIGHTS SIGNIFICANT DIFFERENCES BETWEEN REGISTERED DEMOCRATS AND REPUBLICANS. By Mervin D. Field FOR PUBLICATION BY SUBSCRIBERS ONLY. For Release: FRIDAY, October 27, 1978 IMPORTANT: Contract for th1s serv1ce 1S subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff rior to release date. For the past half century more than nine out of ten California voters have consistently chosen to be publicly identified as either a Democrat or a Republican in the political process. While the proportions of registrants have fluctuated in the two parties, Democrats have always outnumbered Republicans by wide margins since the mid-1930's. Today, about 10.2 million Californians are registered to vote in the November 7th Election. Of these, about 5.8 million are registered as Democrats, 3.5 million are registered Republicans and the remaining 900,000 are registered with another party or "Decline to State" party category. Are there significant differences between voters who register as Democrats and those who register as Republicans? Is it true that the Democratic party is made up predominantly of liberals in political ideology while Republicans see themselves mainly as conservatives? Are Republicans primarily the rich, the better educated? Does the Democratic party draw more ethnic and religious minorities such as Blacks, Hispanics, Catholics, and Jews? Which party is attracting the young in greater numbers? In an attempt to answer these questions, The California Poll recently examined the Characteristics of more than 4,000 California registered voters interviewed in a series of studies. Its results show that followers of the two major parties do differ in significant ways. Political Ideology One of the biggest differences between Democrats and Republicans is their self-professed political ideology leanings. Democrats distribute themselves fairly evenly on the ideological spectrum while Republicans are heavily weighted to the conservative side. For example, 38% of the Democrats classify themselves as conservatives, either "strongly" or - continued The California Pail has operated continuously since 1947 as an independent, non partisan media sponsored public opinion news service. The Pail is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

4 e -e The California Poll #998 _. Education, continued Democrats Republicans Less than High School 16% 7% Completed High School years college years college or more years college Labor Union Status While labor unions have had a long-standing identification with the Democratic party, a significant proportion of Republicans (15%) have labor union ties. Among Democrats about one in four (27%) are members of a labor union or have somebody in the family who belongs to a labor union. Democrats Republicans Respondent is union Other family member Nobody in family is member is 17% % 6 85 Sex Women outnumber men in the adult population 18 years and over and on the voter registration rolls. The proportions of men and women who register either as Democrats or Republicans does not vary significantly. Democrats Republicans Male 46% 49% Female Democrats are distributed somewhat more heavily in the younger age adults than are Republicans. One in four Democrats (26%) are aged whereas just 17% of the Republicans are in this age group. Conversely, Republicans have significantly larger percentages of the elderly within their ranks. Democrats Republicans years of age 14% 10% or older continued

5 The California Poll -2 #998 "moderately". Another 41% of the Democrats say they are "liberal", either "strongly" or "moderately". However, two out of three Republicans (67%) say they are either "strongly" or "moderately" conservative, while just 12% think of themselves as politically liberal. Democrats Republicans Strongly Conservative Moderately Conservative Middle-of-the-road 7% Moderately Liberal Strongly Liberal % Religion Another significant difference between California Democrats and Republicans is in religion. Where almost two out of three Republicans (66%) are Protestant, just 43% of the Democrats are of this faith. A higher percentage of Democrats are Roman Catholics than are Republicans -- 29% to 17%. Where 7% of the Democrats are Jewish just 1% of the Republicans are Jews. Among Democrats 15% say they have no religious preference while one in ten Republicans (9%) are in this group. Democrats Republicans Protestant 43% 66% Roman Catholic Jewish 7 1 Other 6 7 No Religious Preference 15 9 Ethnicity There are significant ethnic differences between the two parties. Whereas more than nine out of ten (93%) Republicans are White, just 76% of the Democrats are. Blacks represent 10% of the Democrats but among Republicans they represent just 1%. About one in ten Democrats (11%) are Hispanic while just 4% of the Republicans are. Democrats Republicans White 76% 93% Hispanic 11 4 Black 10 1 Asian 2 1 Other 1 1 Education A larger proportion of Democrats than Republicans are on the lower rungs of the formal education ladder. A significantly greater proportion of Democrats than Republicans have not attended college (41% to 28%). - continued -

6 -, e The California Poll -4 #998 Employment Status A factor related to age differences is that proportionately more Republicans (24%) are in households where there is someone retired and where there is no chief wage earner. Just 19% of the Democrats are in this category. Also, more Republicans are self-employed while more Democrats are self-employed. Democrats Republicans Employment Status of Chief Earner Employed by Someone Else Self-Employed Unemployed No Chief Wage Earner, Retired 66% % Family Income In respect to income Republicans are proportionately more up-scale than are Democrats. Where just 20% of Republicans have an income of less than $10,000 a year, 28% of the Democrats are in this income class. More than one-half (53%) of all Republicans have annual family incomes of $20,000 or more while just about 38% of Democrats are in this income level. Democrats Republicans Under $7,000 17% 11% $7,000 - $9, $10,000 - $14, $15,000 - $19, $20,000 - $29, $30,000 or more Marital Status Proportionately more Republicans (69%) are married than are Democrats (58%), and whereas 17% of the Democrats have never been married, 10% of the Republicans are in this category. Democrats Republicans Home Ownership Married 58% 69% Separated/Divorced 14 9 Widowed Never Married Less proportions of Democrats are homeowners than are Republicans. Where not quite two out of three (63%) Democrats own their own home, three-fourths of the Republicans (77%) are home owners. Democrats Republicans Own Home 63% 77% Rent Home 37 23, -30 ~\

7 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPiNION ESTABLiSHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco ( DATES AND METHOD OF INTERVIEWING INFORMATION ABOUT THIS SURVEY #998 The data from four recent California Poll surveys were combined to yield a composite view of registered Democrats and Republicans across the state. The dates and interviewing method used for each survey were: (1) May 1 - May 8, 1978 Telephone (2) May 29 - May 31, 1978 Telephone (3) August 12 - August 26, 1978 Personal, face-to-face. (4) September 20 - September 29, Personal, face-to-face. POPULATION COVERED Representative cross-section of California adult public. SIZE OF SAMPLE (Composite) Total Registered Voters 4072 Democrats 2207 Republicans 1517 Other party/decline to state 348,' The California Poll has operated continuously since 1947 as an independent. non-partisan media sponsored public opinion news service. The Poll ;s owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources..,,,,

8 SURVEY METHOD All personal and telephone interviews were made with respondents in their homes. Sampled homes were drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations were determined by random selection of key addresses from current telephone directories. Non-telephone homes in the face-to-face interview samples were drawn into the sample by a special method of cluster formation. Up to four calls are made to each designated household at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerance at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

9 THE INDEPENDENT AND NON PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #997 For Release: SATURDAY, October 14, 1978 UNRUH LEADS FRENCH IMPORTANT: Contract for this service is IN STATE TREASURER RACE. subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior By Mervin D. Field to release date. State Treasurer Jesse Unruh currently has a lead of 15 percentage points over Donald J. French, his Republican challenger for the post. There has been little change in voter sentiment in the Treasurer's race since last August, according to The California Poll's latest statewide survey findings. Registered Voters - Statewide Late Late September August Unruh 43% 44% French Other candidates 6 4 Undecided American Independent party candidate, Thomas M. Goodloe, Jr. gets 3 percent of the preference votes, and Lewis J. Shireman, the Peace and Freedom candidate also gets 3 percent. Unruh, who is 56, has a long history in California government. He was elected to the Assembly from a Southern California District in 1955, and during the period he was Speaker of the Assembly, where he became a leading State political figure. In his first attempt for elected statewide office, he was defeated for Governor by Ronald Reagan in Unruh also lost in an attempt to be elected mayor of Los Angeles in He was elected State Treasurer in continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

10 ,, ,. The California Poll #997 page 2 Donald French, 31, is running for statewide office for the first time. He comes from Alameda county where he is a mortgage banker. During the past ten years French has held a number of banking and finance positions and was a deputy State Real Estate Commissioner during Ronald Reagan's governorship. The State Treasurer is official custodian of all funds and securities belonging to, or held trust by, the State. The office provides banking services for state agencies, and supervises state borrowing and matters relating to bonds. The Treasurer has trust responsibility for state investment securities and performs some of the major investment services. -30

11 e THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San FrancIsco ( DATES AND TIMES OF INTERVIEWING INFORMATION ABOUT THIS SURVEY Release #997 September evenings, 20 through September all day Saturday and 29, Sunday. Late afternoon and POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide Total interviews 1075 Southern California 621 Northern California 454 Registration: Democrats 420 Republicans 294 Others 70 Unregistered 291 QUESTION ASKED If you were voting today for State Treasurer, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? JESSE UNRUH, California State Treasurer, DEMOCRAT DONALD J. FRENCH, Mortgage Investment Banker, REPUBLICAN THOMAS M. GOODLOE, JR., Professional Engineer, AMERICAN INDEPENDENT LEWIS J. SHIREMAN, Computer Professional, PEACE & FREEDOM The California Poll has operated continuously since 1947 as an independent, non partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the Widest possible dissemination of soc;al survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

12 1 _ ~.I.U::n:.~L.I.Uc:.:cH:'.l.ons eire ael:~rm.l.nea Dy rcu1uulll _~c:.:l:.l.on o:r Key aaaresses :rrom curren-c telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll. is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

13 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SUHVEY PUBLIC OPI~jIOI~ ESTABLISHED IN 1947 BY MERVIN D. fleih 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #996 FOR PUBLICATION: FRIDAY, October 13, 1978 MARCH FONG ED LEADING IMPORTANT: Contract for this service is MARGOSIAN IN SECRETARY subject to revocation if publication or OF STATE RACE broadcast takes place before release date or if contents of report are divulged to By Mervin D. Field persons outside of subscriber staff prior to release date. secretary of state March Fong Eu holds a big lead over her Republican rival Jacob (Jay) Margosian in the contest for the Secretary of State office. The findings from the most recent California Poll survey shows that Ms. Eu is outpolling Margosian by a 2~ - 1 margin, and that there has been little change in the standings since the previous survey taken in August. Registered Voters - Statewide Late Late September August Eu 49% 47% Margosian Other candidates 7 7 Undecided Peace and Freedom party candidate David Wald is favored by 4% and Valerie C. Seeman, the American Independent party candidate, draws 3% of the vote. Ms. EU, 51, a Democrat, won an Assembly seat in 1966, and was elected to her present post in 1974, replacing Jerry Brown who moved up to the governorship. Margosian, 51, a Contra Costa County businessman, is making his first try for political office. He has long been active in Republican organizations. - continued The California Poll has operated continuously since 1947 as an independent, non partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

14 The California Poll #996 page 2 The primary duties of the Secretary of State are to be the State's chief elections officer and to keep the State's official records. The office maintains the records of acts of the State legislature and of the executive branch. It issues and files articles of incorporation and registers trademarks. Another important activity is registering legislative advocates, and receiving campaign expenditure statements for candidates and committees supporting or opposing candidates and ballot measures. -30

15 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION EST.I\BLlSHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) INFORMATION ABOUT THIS SURVEY Release #996 DATES AND TIMES OF INTERVIEWING September 20 through September 29, evenings, all day Saturday and Sunday. Late afternoon and POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Stat~ide Total interviews 1075 Southern California Northern California Registration: Democrats 420 Republicans 294 others 70 Unregistered 291 QUESTION ASKED If you were voting today for Secretary of State, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? MARCH FONG EU, Secretary of State, State of California, DEMOCRAT JACOB MARGOSIAN, Businessman, REPUBLICAN VALERIE C. SEEMAN, Health Professional, AMERICAN INDEPENDENT DAVID WALD, Solar Engineer/Teacher, PEACE & FREEDOM The California Poll has operated continuously since 1947 as an independent. non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

16 e SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non~profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

17 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FiElD. - I 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBER ONLY. Release #995 For Release: THURSDAY, October 12, 1978 DEMOCRAT KEN CORY IMPORTANT: Contract for this service is MAINTAINING BIG LEAD subject to revocation if publication or OVER REPUBLICAN broadcast takes place before release date JAMES WARE IN or if contents of report are divulged to CONTROLLER'S RACE persons outside of subscriber staff prior to release date. By Mervin D. Field Democratic incumbent Kenneth Cory continues to maintain an overwhelming lead over Republican James Ware in the race for State Controller. In the latest California Poll survey, about one-half of the voters (49%) say they w~ll vote for Cory while just one in five (21%) potential voters say they prefer Ware. The two minor party candidates Edmon V. Kaiser (American Independent) and Elizabeth Cervantes Barron (Peace and Freedom) each attract 3% of the voters at this time. A large proportion of voters (24%) as yet do not have a preference. The standings in this race have changed little in the two measurements taken by The California Poll since the June 6 primary election. Registered Voters - Statewide Late Late September August Cory 49% 50% Ware Other candidates 6 4 Undecided Cory, who is 40 years old, was a four-term Assemblyman from Orange County before being elected Controller in the 1974 election. Ware, 57, has long been active in conservative Republican party affairs. He has run for statewide political office several times, but his first victory was in this year's GOP State Controller primary, where he upset Assemblyman Dixon Arnett. Most political observers credit this victory to Ware's strong identification with Howard Jarvis, and his successful Prop. 13 fight. not been able to turn this to his advantage. However, in the present race so far Ware has - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

18 The California Poll #995 page 2 - I Ware ran for Controller in 1966 and 1970, for the U.S. Senate in 1968 and 1976, and for Governor in He was unsuccessful each time. The State Controller is the chief accounting and disbursing officer of the State. All checks and warrants on the state treasury authorizing payments of state obligations, including payroll, are drawn by the State Controller. The office maintains control accounts of state fiscal operations, publishes statistics on local government fiscal matters, and administers inheritance and gift taxes. The Controller serves on a number of state boards and commissions, including the Franchise Tax Board, the State Lands Commission, and the Board of Equalization. Several previous State Controllers have gone on to higher political office. Thomas Kuchel was State Controller when he was appointed to the U.S. Senate in 1952 by Governor Earl Warren to replace Richard Nixon who was elected Vice President that year. Kuchel held the office until 1968 when he lost the GOP Senate nomination to Max Rafferty. Alan Cranston was also State Controller for two terms ( ), ( and was replaced by Houston Flournoy in However, Cranston was successful in running for the U.S. Senate in 1968, was re-elected in 1974, and is now a Democratic leader in the Senate. After serving two terms as State Controller, Houston Flournoy ran for Governor and narrowly lost to Jerry Brown in the 1974 election. -30

19 THE INDEPENDENT AND NON-PARTISAN SlATEWIDE SURVEY OF PUBLIC OPINION ESTABliSHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San FrancIsco i415i INFORMATION ABOUT THIS SURVEY DATES AND TIMES OF INTERVIEWING September 20 through September evenings, all day Saturday and 29, Sunday. Late afternoon and Release #995 POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Total interviews 1075 Southern California 621 Northern California 454 Registration: Democrats 420 RepUblicans 294 Others 70 Unregistered 291 QUESTION ASKED If you were voting today for State Controller, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? KENNETH CORY, State Controller, State of California, DEMOCRAT JAMES WARE, Business Ececutive, REPUBLICAN EDMON V. KAISER, Doctor of Chiropractic, AMERICAN INDEPENDENT ELIZABETH CERVANTES BARRON, Reporter, PEACE & FREEDOM The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources_

20 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoo~s a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll. is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non~profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

21 e THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 B~ ~:~E~\INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #984~v~U. ~ For Release: WEDNESDAY, October 11, 1978 SENTIMENT FOR REMOVING ROSE BIRD AS CHIEF JUSTICE IS GROWING By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast take place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release date. Public sentiment to remove Rose Bird as Chief Justice of the California Supreme Court has grown in recent weeks. In late August a California Poll survey of the public found a 17 percentage point plurality in favor of having Ms. Bird retain her position. A California Poll survey completed in late September finds the plurality narrowed to 14 points in favor of retaining her. Registered voters interviewed in the two surveys expressed themselves as follows on the retention of Ms. Bird: Registered Late September Voters - Late August Statewide Retain Rose Bird as Chief Justice; YES 44% 43% NO Undecided The vote on Rose Bird is highly partisan. Democrats favor her retention by 53% to 20~ while Republicans take a negative position, 42% to 33%. While women are more supportive of Ms. Bird than are men, a plurality of both sexes favor her remaining on the job. While the debate on Rose Bird has been going on for some time it is expected that it will intensify during the next few months. Two separate groups have been organized to raise money and campaign for her defeat. One group, headed by Stat~ Senator H. L. Richardson, says that the Chief Justice has been too permissive in her law enforcement philosophy, and in particular attacks her opinion in a rape case in which she concurred in a decision that said that the committing of rape was not in itself necessarily the infliction of great bodily harm. The California Poll has operated continuously since 1947 as an indepe;;d~p.fit.p.j.rusvne~dia sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the pubiic benefit. The Institute receives its support from academic, governmental, media, and private sources.

22 tr 'The California Poll page 2 #984 Another NO on Bird committee is backed by San Joaquin Valley agricultural interests and some members of the legal fraternity who claim that Bird has politicized the state judicial system and has not been an efficient administrator of the courts. These groups have prepared hard hitting TV, radio and print ads which are scheduled for appearance in the days and weeks just prior to the election on November 7. Ms. Bird says that she will not engage in any organized activity to defend herself, and is reported to be returning money sent to her gratuitously by people who think she should have a campaign fund. A committee called Californians for the Chief Justice made up primarily of lawyers has been organized to work on her behalf. Speaking publicly on the issues being raised in the campaign, she has charged that a "small group of extremists is trying to politicize the courts to ensure ideological domination." The vote to retain or remove judges is normally an.uneventful process in California elections. No alternative candidates are listed on the ballot, and voters are asked simply to vote YES or NO on a Justice. Historically, the approval rate runs 75% or better, and many voters do not even mark ballots in these instances. For example, in 1970 when four justices of the ~ California Supreme Court were being approved by voters at the polls, about one out of every three persons who voted for Governor did not mark a ballot for or against the justices. The last time there was an organized effort to unseat justices on a statewide basis was in The issue then was the California Supreme Court's over-turning of what was called an anti-fair housing initiative passed by the voters in The average approval level of the justices at that time dropped to 65%, and the proportio~_of the combined Yes and No vote was increased by about 10 percentage points over previously established norms. The campaign against Rose Bird is the most vigorous one ever seen against a Supreme Court justice in California. Despite the formidable opposition, however, Bird is not without strong allies. One is Governor Gerry Brown who appointed her to the bench last year. If the tide of voter preference continues to run heavily in favor of Brown in his gubernatorial race against Evelle Younger, he may come more vigorously to the defense of Ms. Bird. Brown chooses to battle personally for the Chief Justice, the campaign could become a test of the effectiveness of paid political advertising vs. the Governor's personal efforts disseminated through the news media. If -30

23 - -e THE INDEPENDENT lind NONPARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTI}8LiSHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San FI-anciscD ( DATES AND TIMES OF INFORMATION ABOUT THIS INTERVIEWING September 20 through September evenings, all day Saturday and 29, }978. Sunday. SURVEY Late afternoon and Release #994 POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide Total interviews 1075 Southern California 621 Northern California 454 Registration: Democrats 420 Republicans 294 Others 70 Unregistered 291 Sex: Male 470 Female 605 QUESTION ASKED As you know, last year Governor Brown appointed Rose Bird as Chief Justice of California. In the November election voters will be asked to indicate whether they want Rose Bird to remain as Chief Justice of California. If you were voting today on whether Rose Bird should remain as Chief Justice of California, would you vote YES or NO? The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

24 e e SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-we~ghted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

25 - -e THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FiElD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #993 For Release: TUESDAY, October 10, 1978 BURKE INCREASES HER IMPORTANT: Contract for this service is LEAD OVER DEUKMEJIAN subject to revocation if publication or IN ATTORNEY-GENERAL broadcast takes place before release date RACE. or if contents of report are divulged to persons outside of subscriber staff By Mervin D. Field prior to release date. Democratic Congresswoman Yvonne Brathwaite Burke is holding onto and perhaps enlarging her lead over Republican State Senator George Deukmejian. According to the results of the latest California Poll, Burke now leads Deukmejian by 7 percentage points among registered voters. A previous measurement taken in August showed Burke with a 3 point lead. Registered Voters - Statewide Late Late September August Burke 40% 39% Deukmejian Other candidates 6 5 Undecided (The vote for the other candidates in this survey is 4% for Robert J. Evans, Peace and Freedom, and 2% for Dallas Wendell Reid, American Independent. ) Currently the Attorney General office is held by Evelle Younger who is seeking to move up the political ladder by contesting Jerry Brown for the governorship. The Attorney General race is the only top statewide contest where an incumbent is not running. Burke currently represents the 37th Congressional District which is in Southwestern Los Angeles. Her attempt to be the first woman and the first Black to occupy the A-G seat has drawn particular interest to the race. - continued The California Poll has operated continuously since 1947 as an independent. non partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit. non-partisan research group engaged in conducting studies of public opinion on Issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the... public and for the public benefit. The Institute receives its support from academic, governmental, media. and private sources.

26 .- : The California Poll #993 page 2 Deukmejian has represented the Long Beach District in the State Senate since 1967 and is considered to be one of the leaders in the upper house. He has been active in legislation related to crime and criminal justice. He was the official sponsor of the death penalty initiative and author of the bill which restored the death penalty in California. The pattern of support for the two candidates does not follow geographic and sexual lines as much as it does political ideology and ethnicity. Voters who consider themselves political liberals (who represent 30% of all voters) divide in favor of Burke by 63% to 15%. Voters who classify themselves as conservatives (44% of the total) break in favor of Deukmejian 46% to 29%. Middle-of-the-road voters who represent 22% of all voters divide 37% to 29% in favor of Burke. Among registered white voters which in previous statewide general elections have accounted for 85% to 90% of all voters, Burke and Deukmejian are very close in preference -- 37% Burke and 36% Deukmejian. Among Blacks the division is 83% Burke and 5% Deukmejian. Among La~inos the split is 51% to 18% for Burke. These minorities traditionally vote heavily Democratic. For example, the proportion of the vote that Jerry Brown currently enjoys over Evelle Younger among Blacks and Latinos closely parallels the support Burke has in her race with Deukmejian. With only a few weeks remaining before voters go to the polls, it is likely that more attention will be paid to the candidates running for the Attorney General spot which in the past has often been a springboard for higher political office. -30

27 e THE independei~t AND NON-Pi~RTISAN STATEWIDE SURVEY OF PUBliC OPINiON ESTABLISHED IN 1947 BY MERVIN O. FIELD. 234 Front Street San francisco (415) J INFORMATION ABOUT THIS SURVEY DATES AND TIMES OF INTERVIEWING Release #993 September 20 through September 29, evenings, all day Saturday and Sunday. Late afternoon and POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide Political Ideology: Liberal 302 Total interviews 1075 Middle-of-the-road 222 Conservative 433 Southern California 621 Northern California 454 Ethnicity: White 874 Registration: Black 60 Democrats 420 Latino 92 Republicans 294 Others 70 Sex: Unregistered 291 Male 470 Female 605 QUESTION ASKED If you were voting today for Attorney General, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? YVONNE BRATHWAITE BURKE, Member Congress/Attorney, DEMOCRAT GEORGE DEUKMEJIAN, State Senator/ Attorney, REPUBLICAN DALLAS WENDELL REID, Lawyer, AMERICAN INDEPENDENT ROBERT J. EVANS, Lawyer, PEACE & FREEDOM The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination af social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

28 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuousiy since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll. is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, anon-profit, non-partisan research group engaged in conducting studies of public opinion. on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

29 - - e THE INDEPENDENT AND NOIHARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco 94\1\ (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #992 PROPOSITION 5 OPPOSITION TO SMOKING LIMITATION MEASURE MOUNTING. PUBLIC NOW EVENLY DIVIDED. By Mervin D. Field For Release: SATURDAY, October 7, 1978 IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release date. In another public opinion turnaround, the California public is now split down the middle on the merits of Proposition 5, the measure that would put limitations on indoor smoking. measure. A month ago, a strong majority favored the Results of a California Poll survey completed two weeks ago found 48% in favor and a like percentage in opposition to Prop. 5. This division in (, sentiment is in contrast to the 58% YES and 38% NO split found in a late August California Poll survey. If voting today on Proposition 5, would vote; Registered Voters - Statewide Late Late September August YES 48% 58% NO Undecided 4 4 While passage of Prop. 5 would inhibit the opportunity of tobacco users to smoke in public places, smokers are not universally against Prop. 5. About one in five smokers (21%) say they support the measure, while 77% are against it. Nor are all non-smokers in favor of Prop. 5's passage. Non-smokers divide 61% in favor and 34% against with 5% undecided on the issue. Currently about two out of three Californians (66%) do not smoke while the remainder (34%) are smokers. - continued The California Poll has operated continuously since 1947 as an independent. non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit. non-partisan research group engaged in conducting studies of public opinion on issues of social significance_ The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic. governmental, media, and private sources_

30 The California Poll #992 page 2 The swing in voter opinion may be due to the fact that the NO on 5 committee has spent an unusually large sum of money to defeat the measure, and has the means for spending additional huge sums between now and Election Day. Proponents of Prop. 5 are reported to have a fraction of the amount available to the opposition. It has been reported that the source of more than 90% of the millions of dollars already spent and available to the NO on 5 campaign committee is the tobacco industry. Not only is California a huge tobacco consumption market but it is considered a bellwether state. Passage of a smoking limitation measure in California could spawn similar legislation in other states. The initiative would prohibit smoking in workplaces, schools, hospitals and clinics, museums, theaters, stores, public transport facilities, elevator and public restrooms. In offices and factories where smokers and non-smokers work side by side Prop. 5 would require partitions or separate facilities for each group. Violators of these smoking limitations would be fined $50 for each conviction. Backers of Prop. 5 maintain that the health of non-smokers can be harmed from second-hand smoke, and especially the health of individuals with heart or lung problems. They also argue that rights of both non-smokers would be protected, since smokers can continue to smoke out-of-doors, in designated smoking sections, or in other places where smoking is specifically permitted. Sponsors believe that Prop. 5 would save tax dollars by reducing illness thereby lowering Medi-Cal and other health costs, and by reducing losses from fire and merchandise damage caused by smoking. One major argument against Prop. 5 is that the initiative would cost government and business large sums of money to bring about compliance. They point to the cost of placing signs on every government building plus law enforcement and court costs. The campaign against Prop. 5 has also concentrated on pointing out how it is discriminatory and deprives individuals of basic freedoms. They argue that it makes no sense to allow smoking in an auditorium during a rock concert or professional sporting event while the next night someone can be arrested for smoking in the same hall attending a jazz concert or an amateur sporting event. - continued

31 t The California Poll page 3 #993 PROPOSITION 7 There has been little change in the public's vote proclivities on Proposition 7, which expands the categories of first degree murder and makes it more difficult for convicted murderers to be paroled. Currently 80% are in favor of Proposition 7, 10% are opposed and 10% are undecided. The previous survey found the distribution to be 83% YES, 9% NO and 8% undecided. On the matter of punishment of criminals, the large majority of the public has consistently been in a strong "keep convicted criminals in jail" frame of find. So far, there has been no widespread public conflict over Proposition 7. There is great conflict, however, over the matter of putting limitations on smoking (Prop. 5). In a number of recent state and national opinion surveys the public has supported the idea of segregated facilities for smokers and non-smokers. In the current Proposition 5 contest, however, the public is being made aware of the apparent inconsistencies and costs of the specific measures and the weight of these arguments appears to be taking hold. There is also conflict over Proposition 6, the anti-gay teacher measure. It appears that while the public would prefer not to have homosexuals as teachers, many are concerned about the possible impingement on constitutional guarantees of freedom of speech and assembly if that measure were to pass. The outcome of Propositions 5 and 6 will therefore depend on how well and how extensively the pro and con arguments are heard between now and Election Day. The amount of advertising and the extent and manner in which the media treat these issues will be vital in the public's eventual decisions. -30

32 -r THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESHIBLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) INFORMATION ABOUT THIS SURVEY DATES AND TIME OF INTERVIEWING September 20 through September 29, evenings, all day Saturday and Sunday. Release #992 Late afternoon and POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide Total interviews 1075 Southern California 621 Northern California 454 Registration: Democrats 420 Republicans 294 Others 70 Unregistered 291 QUESTION ASKED Proposition 5 declares that smoking in enclosed areas is detrimental to non-smokers. With specified exceptions it would specifically prohibit smoking in enclosed public places, places of employment, and in educational and health facilities. It would also require restaurants to establish non-smoking sections in dining areas. If you had to make up your mind today, would you be inclined to vote "YES" or "NO" on Proposition 5? Proposition 7 would specifically expand categories of first degree murder for which the penalties of death or confinement without parole may be imposed. It increases penalties for second degree murders, and prohibits parole of convicted murderers before serving a substantial period of their prison terms. If you had to make up your mind today, would you be inclined to vote "YES" or "NO" on Proposition 7? The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service_ The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of :,,; public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

33 r SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-we~ghted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is,the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies o f public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

34 COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #991 For Release: FRIDAY, October 6, 1978 CURB PULLS AHEAD OF IMPORTANT: Contract for this service is DYMALLY BY TWO PERCENTAGE subject to revocation if publication or broad POINTS IN CLOSE cast takes place before release date or if LT. GOVERNOR'S RACE contents of report are divulged to persons outside of subscriber staff prior to release By Mervin D. Field date. Republican challenger Mike Curb has pulled into a slight lead over incumbent Democrat Mervyn Dymally in the Lt. Governor's race. In each of three prior measurements taken by The California Poll between May and August, Dymally had maintained a lead over Curb. Now, a survey completed last week shows that Curb has, for the first time, edged past Dymally by a narrow margin. The trend of public opinion in the Curb-Dymally race since list May is shown below: Registered Voters - Statewide Late Sept. Late August Late ~ Early May Curb 36% 32% 34% 25% Dymally Other candidates 5 5 * * Undecided (The vote for the other candidates in this survey is 3% for Houston Meyers, American Independent, and 2% for Jan B. Tucker, Peace and Freedom.) The measured gap between the two major party candidates over the last three California Poll measures has ranged from two to five percentage points, which is within the range of normal sampling error tolerance. Expressed another way, the two men are so close together in the preference voting that there is no way to tell for certain who is actually ahead. Either man might have won if the election had been held at the time of the surveys. However, some statistical weight must be given to the fact that Dymally's position with the voters has declined from. 42% in early May to 34% and Curb's has increased from 25% to 36% as of last week. The California Poll has operated continuously since 1947 as ;n i e<i?e~dtjtt~~r~an-media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

35 :.The California Poll #991 page 2 The outcome of the Lt. Governor's race is still very much in doubt. A large segment of the potential voting public has not yet focussed on this contest and current preferences are still somewhat unstable. Even though California Gubernatorial and Lt. Gubernatorial candidates do not run as a ticket, the final decision that voters will make in the Lt. Governor's race could be effected by their preferences in the Governor's race. Any tide running in favor of the Democratic or Republican gubernatorial candidate generally has a significant corresponding effect on the Lt. Governor candidates. As indicated by The California Poll in an earlier report this week, Governor Jerry Brown, the Democratic incumbent, now has a fourteen point lead over his GOP rival, Evelle Younger. California has not had a Governor of one party and a Lt. Governor of another party serving at the same time during this century. If Brown and Curb win in November, the fact that one is a Democrat and the other a Republican would have more than academic interest. Brown is rumored to be interested in running for President in 1980, and if he should do so and be successful, the State's Lt. Governor would succeed him. Thus, if a Republican were occupying the Lt. Governor's office this could adversely affect Brown's possible presidential run in the 1980 June California presidential primary. In this situation there might be many Democrats who favor Brown for President but who would be reluctant to have a Republican take over the governorship. -30

36 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FiElD. 234 Front Street San Francisco (415) INFORMATION ABOUT THIS SURVEY DATES AND TIME OF INTERVIEWING September 20 through September 29, evenings, all day Saturday and Sunday. Release *991 Late afternoon and POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide Total interviews 1075 Southern California 621 Northern California 454 Registration: Democrats 420 Republicans 294 Others 70 Unregistered 291 QUESTION ASKED If you were voting today for Lt. Governor, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? MERVYN DYMALLY, Lt. Governor of California, DEMOCRAT MIKE CURB, Businessman/National COIDIT,ittman, REPUBLICAN HOUSTON A. MYERS, Businessman, AMERICAN INDEPENDENT JAN B. TUCKER, Legal Service's Assistant, PEACE & FREEDOM The California Poll has operated continuously since 1947 as an independent, non-partisan m~dia sponsored public opinion news service, The Poll is owned by field Research Corporation and since 1976 has been operated'by The Field Institute, a non profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources,

37 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies o f publ.i.c opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

38 THE INDEPENDEI~T AND NON-PARTISAN STATEWIDE SURVEY DF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #990 For Release: THURSDAY, October 5, 1978 PUBLIC OPINION TRENDING IMPORTANT: Contract for this service is STRONGLY AGAINST PROP. 6, subject to revocation if publication or broad HOMOSEXUAL TEACHER cast takes place before release date or if INITIATIVE contents of report are divulged to persons outside of subscriber staff prior to release By Mervin D. Field date. A major shift in public attitude regarding Proposition 6, the antigay teacher ballot measure, has occurred within the past few weeks. Where public opinion was at first strongly aligned in favor of the measure, there has been a heavy shift recently to the "NO" side. Just a month ago the public expressed itself 61% in favor and only 31% against the measure. Today, however, the preference vote is nearly evenly divided at 45% in favor and 43% opposed. PROPOSITION 6 Late September Late August If voting today, vote: would YES 45% 61% NO Undecided 12 8 The public's change of direction on Prop. 6 appears to be due to the increasing number of influential voices now being raised against the measure. Many prominent state office holders, candidates, and editorialists on the State's major newspapers, TV and radio stations have come out with strong cautionary voices or outright opposition to Prop. 6. Reliable predictions of the outcome next month are impossible from these two California Poll surveys, particularly with so much time for campaign events to have their effect before voters go to the polls. Nevertheless, any continuation of the trend now in evidence would result in a rejection of Prop. 6 by Election Day. - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research grour engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible disse'mination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

39 The California Poll page 2 #990 Republican State Senator John Briggs sponsored Pro. 6 and it is getting considerable public support from conservative Christian religious groups who see the issue as a fundamental moral question. The basic stance taken by the proponents of Prop. 6 is that openly homosexual teachers are a danger to the morals of children. "Those teachers to whom we entrust our children as role models should be held to a higher standard of conduct," Briggs has said. Some idea of the strength of opposition to homosexual teachers among the fundamentalist-evangelical-conservative segment of American society is revealed in a large-scale nationwide survey conducted last year by Christian Cause, a California organization. Among the conservative Christians polled, 91% said they would not want admitted homosexuals teaching children. However, only 42% objected to gay police, and 13% to homosexual fire fighters. On the other hand, Harvey Milk, a member of the San Francisco Baord of Supervisors who is a leading spokesman for gay rights, argues that "Proposition 6 is misguided, dangerous, deceitful, frightening and un American. It is based on the same abuse of civil rights that gave us witch hunts and McCarthyism". Opponents of Proposition 6 assert that it would impinge on constitutional guarantees of freedom of speech and assembly, and would cost large sums of money to enforce through cumbersome hearing and appeals procedures. They point out that local school boards already have the power to dismiss any school employee, heterosexual or homosexual, found guilty of misconduct. In recent elections voters in Dade CountY"'Florida~ Eugene, Oregon~ St. Paul, Minnesota; and Wichita, Kansas repealed ordinances which expressly forbade discrimination against homosexuals. These elections have been interpreted as signalling a wave of public opposition to homosexuality. The early success of the Briggs' amendment in California' was seen as confirmation of this. The growing trend against Proposition 6, however, indicates that a different story may be emerging. It would appear that while the public may not be willing to endorse any special enhancement of homosexual rights, neither is the public willing to specifically deny homosexuals any of their civil rights because they speak out about their sexual preferences. It is obvious that many Californians are concerned about homosexuality and the effects of more public display of homosexual life styles. Previous California Poll surveys andnaational surveys by the Gallup and Harris organizations have shown that a majority of the public - cohtinued

40 ~ The California Poll page 3 #990 have considerable concern about the idea of homosexuals being teachers and counselors to young people. However, Prop. 6 is apparently now being seen by a growing number of Californians as an improper way of mitigating this concern. Two ve~y prominent conservative spokesmen, former Governor Ronald Reagan and Howard Jarvis, sponsor of the successful Proposition 13 tax relief initiative in the June election, both recently stated their opposition to Prop. 6. Their endorsement of a "NO" vote on prop. 6 may have an important impact, since, many of Prop. 6's chief supporters are ideologically attuned to these two men. At the present time the issue is somewhat divided along party lines. Democrats oppose Proposition 6 by a 50% to 36% margin, while Republicans favor it by 57% to 32%. The greatest opposition to Proposition 6 comes from the two major metropolitan areas of the state, the Los Angeles/Orange County area and the San Francisco Bay Area. Currently sentiment is 50% NO in the San Francisco area and 36% in favor. In Los Angeles and Orange Counties the proportion is 46% against and 40% in favor. In other parts of the state, however, a majority of the public currently favors Proposition 6. Men and women are closely similar in their reactions to Prop. 6: both cases a slight plurality currently favors the measure. in Older people are much more inclined to favor Proposition 6 than young people are. People who have gone beyond high school are much more anti-prop. 6 than are people with high school or less educational attainment. In families with children, opinion on Proposition 6 is 51% in favor and 38% opposed. Those families with no children in the household are opposed 40% to 47% in favor. - continued

41 The California Poll page 4 - #990 PUBLIC OPINION ON PROPOSITION 6 Late Septe~ Late August Yes No Yes No Statewide 45% 43 61% 31% Area: San Francisco Bay Area Other Northern California Los Angeles/Orange Counties Other Southern California 36% 52% 40% 55% % 68% 57% 66% Registration: Democrats Republicans Others unregistered 36% 57% 50% 52% % 70% 70% 60% Political Ideology: Liberal Middle-of-the-road Conservative 29% 46% 49% % 51% 72% Sex: Male Female 45% 45% % 60% Age: and older 40% 41% 44% 47% 47% 48% % 54% 53% 62% 68% 72% Education: Less than High School Completed High School 1-2 years college/trade school 3-4 years college 5 or more years college 51% 52% 46% 39% 26% % 65% 61% 56% 49% Religion: Protestant Roman Catholic Jewish Other No religious preference 48% 51% 15% 38% 36% % 62% 26% 67% 41% Ethnicity: White Black Latino 45% 23% 52% % 41% 63% Children in household No children in household 51% 40% % 60%

42 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) INFORMATION ABOUT THIS SURVEY DATES AND TIME OF INTERVIEWING Release #990 September 20 through September 29, evenings, all day Saturday and Sunday. Late afternoon and POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide, Total Interviews 1075 Age: Area: San Francisco Bay Area Other Northern California L.A./Orange Counties Other Southern California and older Registration: Education: Democrats 420 Less than High School 179 Republicans 294 Completed High School 265 Others yrs. college 291 Unregistered yrs. college yrs. or more college 125 Political Ideology: Liberal 302 Religion: Middle-of-the-road 222 Protestant 530 Conservative 433 Roman Catholic 256 Jewish 42 Sex: Other 77 Male 470 No- Religious Preference 151 Female 605 Ethnicity:. White 874 Black 60 Latino 92 QUESTION ASKED: Children in household 498 No children in household 576 Proposition 6 would specifically prohibit hiring and requires dismissal of teachers and other school employees for soliciting, encouraging or promoting private or public sexual acts between persons of the same sex in a manner likely to come to the attention of other employees or students; or who engage in such acts publicly or indiscreetly. If you had to make up your mind today, would you be inclined to vote "YES" or "NO" on Proposition 6? The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan researc~ group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

43 ,, SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown belo~l. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole populat:ion of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan meoia sponsored public opinion news service. The Poll. is owned by Field Research Corporation has since 1976 has been operated by The Field Instit:ute, a non"':profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

44 e THE INDEPENDENT AND NON PARTISAN STATE'HIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIB1~RS ONLY Release #989 For Release: WEDNESDAY, october 4, 1978 BROWN'S LEAD OVER YOUNGER LENGTHENS TO 14 POINTS AMONG REGISTERED VOTERS By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release date. Jerry Brown has lengthened his lead over Evelle Younger in the governor's race to fourteen percentage points during the month of September. This finding comes from the results of a California Poll personal interview survey completed last week among a representative sample of registered voters. A similar survey taken about one month earlier showed Brown's lead then at five points and at only one point at the time of the June primary election. If voting today for Governor, prefer; Registered Voters - Statew'ide Late Late Late Early September August May May Brown 48% 46% 45% 50% Younger 34 't Other candidates 4 2 * * Undecided *Not measured (The distribution of the preferences for the "other" candidates is: Ed Clark, Independent, 2%; Theresa Dietrich, American Independent, 1%; and Marilyn Seals, Peace and Freedom, 1%.) Campaigning in the governor's race intensified during the month of September. Both candidates stepped up their paid advertisements and campaign speeches and appearances. As these efforts have been given more coverage by the state's media, the potential voting public has been focusing more attention on the upcoming election. During this time, Younger's position appears to have deteriorated somewhat. - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service, The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non partisan research group engaged in conducting studies of public opinion on issues at social significance. The Field Institute is dedicated to encouraging the widest possible dis:;emination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

45 The California Poll page 2 #989 The widening gap in Brown's favor among registered voters is due to a number of factors. Primarily, Brown has gained support among voters of his own party while not losing inordinate shar~s to Younger. Last August, Brown led Younger by a 64% to 20% margin among Democrats -- a 44 point spread. Now Brown leads Younger by a 68% to 18% margin -- a spread of 50 points among Democrats. Younger's strength among rank and file Republicans is also slipping. Last August, Younger led Brown among GOPers by a 74 to 17% margin -- a spread of 57 points. Now Younger's lead has dropped from 61% to 21% -- a spread of 40 points. Because Democratic party registrants outnumber Republicans in California by about 57% to 35%, successful GOP candidates in the past have fashioned victories by winning the votes of 80% or more of their fellow Republicans and winning about 25% of the Democratic vote. to be falling short in both of these endeavors. Registered Democrats - As of now,_ Younger appears Statewide Late Late Late Early September August Mc~ May Brown 68% 64% 62% 70% Younger Other candidates 3 2 * * Don't know *Not measured Registered Republicans - Statewide Late Late Late Early September August M(~ May Brown 21% 17% 17% 19% Younger Other candidates 3 2 * * Don't know *Not measured About 8% of the State's voters register as "Decline to State" or as a member of a minor party. Currently, this group divides 42% for Brown, 23% for Younger, 6% for Clark, 2% for Dietrich and 1% for Seals. Previous California Poll reports have shown that when approaching this year's Governor's race the personality and performance of Jerry Brown seems to be predominate as the factor shaping vo.t.ers' intentions. For many voters it seems that the main decision is whether to vote for or against Brown, rather than whether to vote for either Brown or Younger. Because of this, Brown has so far been able to give the appearance of dominating the campaign. - continued

46 e The California Poll page 3 #989 Unregistered California citizens have until next MOnday, October 9, to get on the rolls in order to vote on November 7. While approximately 15 million California adults are eligible to be registered, only about 10.5 million are expected to do so, leaving 4.5 million eligible adults not registered. If a 10.5 million registration figure is achieved, it will represent an increase of about 5% over the number registered for the June primary. In its last two surveys The California Poll has also interviewed a sample of citizens who are currently not registered. Non-registered citizens show a strong preference for Brown over Younger -- four to one, according to the current survey (61% Brown, 16% Younger, 1% other candidates and 22% no preference). Non-registered citizens are disproportionately composed more of minority groups than are registered voters. Even a modest success in registering and turning out these new voters on November 7 could provide an extra cushion for Brown. In recent elections the presence of minor candidates on gubernatorial ballots has not had much effect on the outcome. In some~ elections the appearance of minor party candidates on the ballot has a.cted as a relief valve for voters who are dissatisfied or uncomfortable voting for either major party candidate. In the current survey it may be that the appearance of three candidates, and one in particular, Ed Clark, who garnered more than 100,000 signature required to appear on the ballot as an independent candidate, may be working to Younger's disadvantage by re-directing anti Brown votes away from him. -30

47 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINIOI~ ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) DATES AND TIME OF INTERVIEWING INFORMATION ABOUT THIS SURVEY September 20 through September 29, evenings, all day Saturday and Sunday. POPULATION COVERED Late afternoon and Representative cross-section of California adult public. INTERVIEWING METHOD Personal, face-to-face SIZE OF SAMPLE Statewide Total interviews 1045 Southern California 617 Northern California?!28 Release #989 Identified as: Democrats Republicans Other Currently Registered as: Democrats Republicans Other party/ Decline to state Not registered QUESTION ASKED Here is a list of candidates for Governor who will be on the November ballot. If you were voting today for Governor, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? EDMUND G. " JERRY" BROWN, JR., Governor, DEMOCRAT EVELLE YOUNGER, Attorney General of California, REPUBLICAN THERESA F. DIETRICH, silk Screen Printer, AMERICAN INDEPENDENT MARILYN SEALS, Executive Secretary, PEACE & FREEDOM ED CLARK, Independent The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

48 SURVEY METHOD Interviews in this survey were made with respondents in their r.~mes. Sampled homes are drawn in accordance with a probability sample design that srives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95~. confidence level; that is, ±.he ",h.3pces_~-a.b.out 19 out of 20 that if the. who.l.e population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more t.han plus or minus the amount shown below. Sample Size Plus/minu.s sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

49 PUBI-iC OPINiON ESfAPUSHED in 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco 941\1 (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #988 For Release: FRIDAY, September 22, 1978 PUBLIC STILL TAKES NEGATIVE VIEW OF NIXON RETURNING TO PUBLIC LIFE By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of repor are divulged to persons outside of subscriber staff rior to release time. While there has been a perceptible increase in public forgiveness for his involvement in Watergate, large majorities disapprove or take a negative view of former President Richard Nixon resuming a political role either as a candidate for office, going on the stump in behalf of other office seekers, or being made this country's ambassador to Red China. These are the results of The California Poll's most recent survey completed last month. During the past four years since his unprecedented resignation as President, The California Poll has made periodic measurements to determine how people in his home state feel about Richard Nixon. Following his departure from office in August 1974, Nixon returned to San Clemente to live and was pardoned for any crimes he~ might have committed while in office by his successor, President Gerald Ford. Nixon has been in the news frequently in the past few months amidst rumors that he would like to be more active politically. On the matter of whether Ford's pardon was the risrht thing to do or whether Nixon should have had to stand trial, a bare m8ljority of the public (53%) now thinks Nixon should have stood trial with 43 ; saying the pardon was the right thing to do. Two years ago those who thought: he should have had to stand trial were almost a two to one majority (60% to 34%). Today more than half of the public (52%) think thalt by having to resign as President and living in San Clemente in a sort of semi-exile Nixon has been punished enough. Another substantial group (43%), however, thinks that he has not been penalized enough. Two years ago 50% thought Nixon had not been penalized enough and 43% thought that he had. - continued The California Pail has operated continuously since 1947 as an independent, non partisan media sponsored public Opillion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan researc!1 group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private Sources.

50 of Nixon becoming our ambassador to that country. By relatively undeviating majorities (72% - 74%) the public vetoes this idea. Similarly, about four out of five Californians say they would not vote for Nixon if he ran for U.S. Senator. By the same overwhelming margin the public also thinks that Nixon would hurt the chances of other candidates if he made speeches and appearances in their behalf. Nixon Pardon Pardon right thing 43% Should have stood trial 52 Don't know 5 Nixon penalized enough? * * * 34% 60 6 Yes, penalized enough 52% 45% 43% Not penalized enough No opinion Nixon as Red China Ambassador Disapprove 72% 73% 74% Approve Undecided Nixon running for U.S. Senate? Would vote for him 14 % Would not vote for him 79 Undecided 7 Nixon on stump for other candidates? * * * 10% 83 7 Would hurt them 76% * 81 % Would help them 8 * 8 Make no difference 9 * 6 No opinion 7 * 5 *Not measured -30

51 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco ( INFORMATION ABOUT THIS SURVEY DATES AND TIME OF INTERVIEWING Release #988 August 12 through August 26, all day Saturday and Sunday. Late afternoon and evenings, POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face to face. SIZE OF SAMPLE Statewide Total interviews 543 Southern California 307 Northern California 236 Identify as: Democrats Republicans Other QUESTIONS ASKED Do you think pardoning Mr. Nixon for his involvement in Watergate was the right thing to do or do you think he should have been required to stand trial? Some people say that in having to resign as President, and to live in a sort of exile in San Clemente, Mr. Nixon has been punished or penalized enough. Others say that he has not been punished or penalized enough. Do you think Mr. Nixon has been punished or penalized enough or not? Would you approve or disapprove of Mr. Nixon being made this country's ambassador to Red China? Would you vote for or against Mr. Nixon if he were to run for the U.S. Senate sometime in the future? Suppose Mr. Nixon made appearances and speeches on behalf of a candidate running for state or national office. Do you think this would help or hurt that candidate's chances of winning? The California Poll has operated continuously since 1947 as an indepenaent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

52 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

53 - fi' THE INDEPENDENT,lIND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco 941 L! ( COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #987 For Release: THURSDAY, September 21, 1978 BROWN JOB RATINGS CONTINUE TO DROP By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release date. The California public's job performance rating of Governor Jerry Brown continues to deteriorate. A measurement taken by the California Poll late in August produced the lowest rating Brown has ever received during his term as Governor. In November 1975, half (50%) of the public thought Brown was doing a "good" job as Governor. Now, that approval proportion has been halved to 25%. Where just 7% thought Brown was doing a "poor" job in November 1975, today 20% think this. As a consequence, his ratio of "good" to "poor" job ratings has declined from a highly favorable 7 to 1 three years ago to a narrow 5 to 4 ratio today. The trend in the public appraisal of Governor Brown during the past three years is shown below: Job think Brown is doing as Governor GOod Fair Poor August % February October November % March % 32 9 November % 34 7 An analysis of the job performance ratings given Brown during his term by Democrats, Republicans and other voters reveals a consistent drop among all three groups. - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings 10 the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

54 r I The California Poll #987 page 2 Today, almost three times as many Democrats say Brown is doing a "good" job as say he is doing a "poor" job. While this 3-1 favorable ratio is a good showing, it is a lot lower than the almost 10 to 1 favorable ratio achieved in November 1975 among Democrats. Among Republicans there has been almost a complete reversal in job appraisal of the Governor. In November 1975, 48% of Republicans thought Brown was doing a "good" job while just 12% said he was doing a "poor" job. Now, just 13% of Republicans think he is doing a "good" job while 36% think he is doing a "poor" job as Governor. Democrats represent about 57% of the electorate while Republicans represent about 35%. The remaining 8% who do not identify with either the Democratic or Republican party have also been giving Brown consistently poorer marks for his performance as Governor during the past three years. BROWN'S JOB RATINGS DEMOCRATS Good Fair Poor,-,. August % February % October % November % 38 7 March % 29 5 November % 37 5 REPUBLICANS Good Fair Poor t' August % February % ~. October % November % March % November % OTHERS Good Fair Poor August % February % October % November % November %

55 - r THE INDEPENDENT AND NON PARTISAN STATEWIDE SURVEYOr PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco 941ll (415) DATES AND TIME OF INTERVIEWING INFORMATION ASOUT THIS SURVEY Release #987 August 12 through August 26, all day Saturday and Sunday. Late afternoon and evenings, POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total interviews 1049 Total Registered 747 Southern California 594 Democrats 410 Northern California 455 Republ icans 273 Other party/decline Identify as: to state/ 64 Democrats 472 Republicans Other QUESTIONS ASKED: Not Registered 302 Do you feel that Governor Jerry Brown is doing a good job, a fair job, or a poor job as Governor of California? The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non profit, non partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and tor the public benetit. The Institute receives its support from academic, governmental, media, and private sources.

56 I SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

57 e THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION E.STABLiSHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San FrancISco 9411l (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. PUBLICATION BY SUBSCRIBERS ONLY. Release #986 For Release: WEDNESDAY, September 20, 1978 CALIFORNIANS GAVE CARTER ONE OF THE POOREST JOB PERFORMANCE RATINGS PRIOR TO MIDDLE EAST SUMMIT TALKS. By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release date. Prior to the conclusion of the highly successful Middle East peace negotiations in which the u.s. President played the pivotal role, the California public's appraisal of Jimmy Carter was at one of the lowest points registered for any President since The California Poll began making these measurements in Early in 1977, a few months after Carter had taken office, 53% of the California public thought he was doing a "good job" as President. As of late August, his approval rating had dropped to just 15%. Further, where just 5% of the public thought Carter was doing a "poor job" as President eighteen months ago, that disapproval percentage was seven times higher at 35% prior to the Camp David meetings. The trends in President Carter's job rating by the California public are shown below: President Carter's Job Ratings -- Aug. Feb. Oct. March Good job Fair job Poor job No opinion 15% % % % Informed political speculation now is that Carter's standing with the public should move up, if not soar. In addition to the dramatic outcome of the Carter-Begin-Sadat summit meeting at Camp David, the President's image is believed to have been enhanced by the recent passage of his Civil Service reform legislation and by the increasing prospects that parts of his energy bill will soon be adopted by Congress~ - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1975 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

58 --~ The California Poll page 2 #986 Only twice before during the past thirty-one years, has The California Poll found 35% or more of the public indicating that its President was doing a "poor job" while he was in office. On the eve of President Nixon's departure from office in August 1974, 57% thought he was doing a "poor job" as President. (15% though he was doing a "good job", 21% a "fair job" and 7% had no opinion.) In the summer of 1948 when President Harry Truman's popularity was at a low ebb, about 40% of the California public rated him in highly negative terms. (The question wording used at that time was different and is not directly comparable to the measurements made in subsequent years.) Despite the poor ratings Truman received not only in California but in national polls in that year, he was able to obtain the Presidential nomination at the Democratic convention and was returned to office in the November electic Truman was an "upset" winner over Republican Thomas E. Dewey in that year's contest for the Presidency even though virtually all pre-election poll results showed Dewey leading. -30

59 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FiElD. - I 234 Front Street San Francisco (415) DATES AND TIME OF INTERVIEWING INFORMATION ABOUT THIS SURVEY Release #986 August 12 through August 26, all day Saturday and Sunday. Late afternoon and,evenings, POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total interviews 1049 Total Registered 747 Southern California Northern California Identify as: Democrats Republicans Other Democrats Republicans Oth~r party/decline to state Not Registered QUESTIONS ASKED: Do you feel that President Jimmy Carter is doing a good job, a fair job, or a poor job as President of the United States? The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The F(eld Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

60 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that,is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the co~ie~ census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its rrnancia1: support' from academic, governmental, media and private sources.

61 THE INDEPENDENT AND NON PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLiSHED IN 1947 BY MERVIN D. FIELD. 234 Front Streer San Francisco (415) 39;:S763 COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #985 For Release - FRIDAY, September 15, 1978 PUBLIC ALMOST EVENLY DIVIDED ON WHETHER PATTY HEARST SHOULD SERVE OUT HER PRISON TERM OR BE SET FREE. By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release time. The California public is almost evenly divided on whether Patty Hearst should serve out her prison term or be set free by a pardon or parole. A California Poll survey completed late in August found that 48% of the public thinks she should serve her full prison sentence and 43% thinks she should be either pardoned or paroled. Among this latter group more think she should be paroled rather than pardoned. Another 9% have no opinion on this issue. The Patty Hearst case has generated widespread public attention during the past 4~ years. In this current survey, 85% of the public say they have either paid a great deal or some attention to the case. During the long saga which started with Miss Hearst's kidnapping, subsequent release of her tape recorded statements made public by her captors, her later capture and court trials, The California Poll found in several previous surveys that the public was not sympathetic to her plight. Early in 1975, a California Poll survey revealed that most of the public felt that she was remaining with the SLA voluntarily, and they felt that if this proved to be the case, she should be sent to prison. In 1976 after her capture and trial, a large majority of the public supported the guilty verdict handed down in the San Francisco bank robbery trial and felt that she should be sent to prison rather than put on probation. Last year's probation sentence which Patty Hearst got for her part in the Los Angeles sporting goods store shoot-out incident was considered "too lenient" by a large majority of the public. - continued The California Poll has operated continuously since 1947 as an independent, non partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non prof'll, non partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field I nstitute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

62 1-, The California Poll #985 page 2 However, today's findings appear to represent a diminishment of the punitive attitude the public had and it may be that the public is becoming more sympathetic to her. Following the pattern of responses found in earlier surveys, women and young adults in Miss Hearst's own age group display less sympathy for her than do men and other age groups. Where 49% of the men think she should be paroled or pardoned, just 38% of the women think this. Among adults in the age group, just 30% think she should be paroled or pardoned. Sentiment for a parole or pardon is about half again higher among other age groups. FEELINGS ABOUT PATTY HEARST Serve Full Term Should Paroled be Pardoned No Opinion STATEWIDE 48% Southern California 50% Northern California 45% Men 42% Women years of age 62% % % % % 60 and older 47%

63 THE INDEPENDENT AND NON-P,L\RTiSAN STATEVv'IDF. SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) DATES AND TIME OF INTERVIEWING INFORMATION ABOUT THIS SURVEY Release #985 August 12 through August 26, all day Saturday and Sunday. Late afternoon and evenings, POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total interviews 543 Southern California 307 Northern California 236 Men 267 Women 276 Age or over 113 QUESTIONS ASKED How much attention have you paid to the Patty Hearst case during the past two years? Would you say a great deal of attention, some attention or little or no attention? Well, as you know, after Patty Hearst was kidnapped and lat~r found in 1975, she was convicted of taking part in a San Francisco bank robbery and was sentenced to a seven year term in prison. As of now she has spent 15 months in jailor prison. Some people say that Patty Hearst ought now to be pardoned or paroled and set free. Others say that she should serve out her prison term. How do you feel about this -- should Patty Hearst be pardoned, should she be paroled, or should she serve her full term? The California Poll has operated continuously since 1947 as an independent, non partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non profit, non-partisan research group engaged in conducting studies of,public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit The Institute receives its support from academic, governmental, media, and private sources.,[

64 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had -l:.leen "SoW:'.v OO with the same questionnaire, ~,resuj't-s7-e.f.. tlljil...compj ete"-eensjls wou.l.cl not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues ofcsoc;ial..sa.gntiicance_ The J:nstitute receives its financial support from academic, governmental, media and private sources.

65 - - e COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #984 For Release: THURSDAY, September 14, 1978 VOTERS' PERCEPTION OF BROWN MORE POLARIZED THAN THAT OF YOUNGER. By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release time. In the early stages of this year's general election campaign, the image that voters have of Governor Jerry Brown is much clearer and more polarized than the image they have of his GOP rival Attorney General Evelle Younger. The California Poll's lqtest statewide survey completed late last month found that Brown was leading Younger in current overall preference by a 46% to 41% margin among registered voters. Almost everyone (96%) can think of at least one positive item about the Governor and almost nine out of ten (88%) can cite something negative about him. About four out of five (80%) can think of something positive about the Attorney General while just 68% can cite something negative. The most pronounced positive attributes of Brown in the eyes of the voters is that he is "intelligent" (67%), "hardworking" (61%), "sympathetic to minorities, the disadvantaged, and the poor" (49%), "has high ideals" (44%), is the "right age for the job"(42%), and is "honest/sincere/trustworthy" (41%). Voters perceive Younger's leading positive qualities as his being "experienced" (56%), "intelligent" (54%), "has done a good job in his present office" (43%), "hardworking" (38%), "well respected/has integrity" (33%), and "a good family man" (31%). The primary negative items which the voting public believes fit Brown are that he is "inconsistent on Proposition 13" (47%), that he is "opportunistic/seeking higher office" (44%), "wishy-washy/takes both sides on an issue" (41%), that he "avoids/ducks the difficult issues" (31%), and has "wrong ideas on crime and punishment" (27%). - continued The California Poll has operated continuously since 1947 os an independent, non-parti"an mtdia sponsored public opinion news service. The Pell IS owned by Field Research Corporation and since 1976 has been operated by Tile Field Irsciiule, a r.o!\pror:t, non,pulisan nesearch grnup engaged in conductil1g studies of public opinion on issues of social significance. The Field lostitute is dedicated to encouraging th~ widest possible dissemination of social survey findl'lgs to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

66 The California Poll page 2 #984 Other negative items which are cited frequently by voters about Brown are that he "is not effective in dealing with the legislature" (26%), "has a cold personality" (26%), "he doesn't make good appointments" (24%), "not forceful enough/indecisive" (22%), and he's a "bachelor/doesn't understand problems that families face" (21%). The primary negative items about Evelle Younger are that he "has accumulated too much in pensions at the public's expense" (30%), and that he "favors big business too much" (21%). Other critical descriptions voters apply to Younger are "he is opportunistic/seeking higher office" (20%), "wishy-washy/takes both sides of an issue" (19%), "cold personality" (19%), "avoids/ducks the difficult issues" (18%), "not forceful enough/indecisive" (16%), "dominated by special interes groups" (15%), and "inconsistent on Proposition 13" (14%). The sample of potential voters was presented with lists of positive and negative items about each man. Each positive and negative list contained about two dozen phrases gleaned from previous research findings and from the many news stories and commentaries that have appeared about both men in recent months. Each person in the sample was asked to select as many of the positive and negative items as he or she thought were applicable to the candidat~s. Both men have been in public office for a long time. The attributes that each man possesses, particularly the negative ones, are likely to come under close scrutiny by voters during the next two months as the election draws near. An analysis of the frequency with which voters apply the same personalit attribute to the two candidates reveals some significant differences. For example, where 44% of the registered voters say that "has high ideals" fits Jerry Brown, just 20% of them ascribe this characteristic to Younger. Similarly, "hardworking" is a characteristic that 61% of the voting public relates to Brown while 38% apply this to Younger. However, just 23% think Brown "has done a good job in his present office" whereas 43% say this positive item fits Younger. Even though Brown is the incumbent governor, just 22% of the public see Brown as being "experienced" while 56% say Younger is "experienced". The difference in the age of the two men (Brown is 40 years old and Younger is 6C does not entirely explain this differing perception as more voters stated that they believe Brown is the right age for the job than is Younger. - continued

67 _. _ ----~--..l.... _ _... 0.l:""V.L.A.l\.,. to the fact that Brown is a "bachelor/doesn't understand the problems that families face" as a negative item applying to the Governor. The Poll's analysis suggests that the positive and negative feelings people have about Brown so far are more intense than the feelings that voters have about Younger. If this condition continues, many voters could be basing their final vote decision more on how they feel pro and con about Brown, than on weighing the pluses and minuses of each man. - continued

68 e POSITIVE MENTIONS ABOUT JERRY BROWN Registered Voters Intelligent 67% Hardworking Sympathetic to minorities/the 61 disadvantaged/the poor Has high ideals Right age for the job Honest/sincere/trustworthy Has done a good job in carrying out Proposition Good on environmental issues 30 Well respected/has integrity 26 Dynamic He's the better man for the job 24 of Governor Has done a good job Good on economic growth, jobs, issues 23 Experienced 22 Well versed on all issues 22 Represents all the people Has the right idea on how to meet 22 energy needs Forceful, strong leader Effective in dealing with the legislature 16 Can keep taxes down 15 Makes good appointments to offices 15 Makes good on his campaign promises 14 Can keep rents down None/don't know/no answ~r 11 4 Currently Favor Brown Younger 72% % NEGATIVE MENTIONS ABOUT JERRY BROWN Registered Voters Inconsistent on Proposition 13 47% Opportunistic/seeking higher office 44 Wishy-washy/takes both sides on the issue 41 Avoids, ducks the difficult issues 31 Wrong ideas on crime & punishment 27 Not effective in dealing with the legislature 26 Cold personality 26 Doesn't make good appointments Not forceful enough/indecisive Bachelor/doesn't understand problems that families face 21 Dominated by special interest groups 19 Favors the minorities too much Too liberal Favors organized labor too much 12 Wrong ideas on how to meet energy needs 10 Big spender in government Is against further economic growth 10 8 Too concerned about environmental issues 8 Favors big business too much Not concerned abough about 7 environmental issues 7 Too conservative 5 Favors agricultural interests too much Too young 5 4 Is for too much economic growth None/don't know/no answer 4 12 Currently Favor Brown Younger 30% 63% continued

69 e POSITIVE MENTIONS ABOUT EVELLE YOUNGER Registered Voters Experienced 56% Intelligent 54 Has done a good job in his present office 43 Hard working 38 Well respected/has integrity 33 A good family man 31 Right age for the job 29 Honest/sincere/trustworthy 27 Consistent on Proposition He's the better man for the job of Governor 25 Well versed on all the issues 23 Forceful, strong leader 23 Has high ideals 20 Can be effective in dealing with the legislature 19 Good on economic growth, jobs, issues 17 Can keep taxes down 14 Sympathetic to minorities/the porr/the disadvantaged 13 Represents all the people 13 Dynamic 12 Will make good on his campaign promises 12 Has the right idea on how to meet energy needs 10 Good on environmental issues 10 Can keep rents down 6 Makes good appointments 6 None/don't know/no answer 20 Currently Favor Younger Brown 70% 40% NEGATIVE MENTIONS ABOUT EVELLE YOUNGER Registered Voters Has accumulated too much in pensions at the public's expense 30% Favors big business too much 21 Opportunistic/seeking higher office 20 Wishy-washy/takes both sides of the issue 19 Cold personality 19 Avoids/ducks the difficult issues 18 Not forceful enough/indecisive 16 Dominated by special interest groups 15 Inconsistent on Proposition 13 Big spender in government Too conservative 10 Not effective in dealing with the legislature 10 Not concerned enough about environmental Wrong ideas on ment Wrong ideas on energy needs Too liberal Is for too much Doesn't make good appointments 4 Favors organized labor too much 3 Favors the minorities too much 3 Is against further economic growth 3 Favors agricultural interests too much 3 Too concerned about environmental issues Too old None/don't know/no answer issues 10 crime and punish 9 how to meet 7 4 economic growth Currently Favor Younger Brown 25% %

70 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FiElD. 234 Front Street San Francisco (415) INFORMATION ABOUT THIS SURVEY DATES AND TIMES OF INTERVIEWING August 12 through August 26, Saturday and Sunday. Release #984 Late afternoon and evenings, all POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total interviews 1049 Total Registered 747 Southern California Northern California Identify as: Democrats Republicans Other Democrats Republicans Other party/decline to state Not Registered QUESTIONS ASKED I'm going to give you a list of (positive) (negative) things that have been said about (Jerry Brown) (Evelle Younger). Which items do you think apply best? Select as many or as few as you think apply. (SEE RELEASE FOR RESPONSE ITEMS.) NOTE: The overall sample of respondents was randomly subdivided into two approximately equal sub-samples. One sub-sample was asked to indicate the positive and negative personality descriptors which applied to Governor Brown. The other sub-sample was asked to describe the personality descriptors applicable to Attorney General Younger. The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

71 SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex.. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had 7 &!Ci &i-~tae~$iibl\e~stionnaire, tile res!t:f!l!'ts ~tbe"~a'e-censuswould not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

72 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #983 For Release: TUESDAY, September 12, 1978 ANTI-SMOKING, ANTI HOMOSEXUAL TEACHER, STRICTER MURDER PENALTY INITIATIVES PRESENTLY HAVE CONSIDERABLE PUBLIC SUPPORT. By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release time. The November ballot initiatives to limit smoking in public places (Proposition 5), to deny job rights for homosexual teachers (Proposition 6), and to impose stiffer penalties for the crime of murder (Proposition 7) all appear to tap large reservoirs of public approval. Presently there are majorities on the order of 58% for Proposition 5, 61% for Proposition 6 and 83% for Proposition 7. A statewide survey taken between August 12 and August 24 among a crosssection of 1049 adults of whom 747 were registered voters, posed these issues. The wording of the questions was taken from the statements appearing on the initiatives and represents essentially what voters will see on their November ballot. "Proposition 5 declares that smoking in enclosed areas is detrimental to non-smokers. It would specifically prohibit smoking in enclosed public places, places of employment, and in educational and health facilities. It would also require restaurants to establish non-smoking sections in dining areas." If voting today would vote: on Prop. 5, Registered Voters Non-registered Adults YES 58% 56% NO Undecided continued The California Poll has operated continuously since 1947 as an independent, non partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and priv~e sources.

73 e California Poll page 2 #983 "Proposition 6 would specifically prohibit hiring and requires dismissal of teachere and other school employees for soliciting, encouraging or promoting private or public sexual acts between persons of the same sex in a manner likely to come to the attention of other employees or students; or who engage in such acts publicly or indiscreetly." Registered Non-registered Voters Adults If voting today on Prop. 6, would vote: YES 61% 60% NO Undecided 8 10 "Proposition 7 would specifically expand categories of first degree murder for which the penalties of death or confinement without parole may be imposed. It increases penalties for second degree murders, and prohibits parole of convicted murderers before serving of 25 or 15 year terms." Registered Non-registered If voting today on Prop. 7, would vote: YES Voters 83% Adults 93% NO 9 4 Undecided 8 3 On none of the three propositions is there a significant difference in vote disposition between registered voters and adults who are not registered. This is in contrast with many partisan candidate races where there are marked divergences in preferences between these two groups. The Federal Surgeon-Generalis Office, the Department of Health, Education and Welfare, and the Federal Trade Commission have pushed for regulations designed to curtail smoking. Originally these governmental efforts were designed to protect the health of smokers, but recently more attention has been given to protecting the rights of non-smokers. The number of communities and states which now have laws restricting smoking in public places has been increasing steadily in recent years. The American Cancer Society has said that there is a growing amount of evidence that smoking constitutes a health hazard to non-smokers as well as smokers, particularly in closed environments. Proposition 5 qualified for the November California ballot with a signature drive that obtained well over the 312,000 signatures needed. It is backed by a number of health and medical groups, including the Californj Medical Association. Actively opposed to Proposition 5 are the tobacco industry and small businessmen who are concerned about a possible loss of business and increaf costs if separate physical facilities have to be set up for smokers and non-smokers. - continued

74 THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABliSHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San FrancIsco (415) DATES AND TIME OF INTERVIEWING INFORMATION ABOUT THIS SURVEY Release #983 August 12 through August 26, day Saturday and Sunday. Late afternoon and evenings, all POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total interviews 1049 Total Registered 747 Southern California Northern California Identify as: Democrats Republicans Other Democrats Republicans Other party/decline to state Not Registered QUESTIONS ASKED See Release. The California Poll has operated continuously since 1947 as an independent. non partisan media sponsored public opinion news service. The Poll is owned by field Research Corporation and since 1976 has been operated by The Field Institute. a non profit. non partisan research group engaged in conducting studies of public opinion on issues of social significance. The field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

75 <~ SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-we1ghted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources. t i

76 California Poll page 3 #983 The tobacco industry has already spent considerable sums of money in California in an attempt to keep the initiative from qualifying, and in advertising designed to generate a NO vote on the measure. The anti-homosexual teacher initiative (Proposition 6) represents a clash of two divergent social movements which have surfaced in recent years in all parts of the country. On one side is the growing militancy of homosexuals to reduce the widespread discrimination they feel exists in employment, and to achieve greater tolerance, if not acceptance, of their sexual preference. Leading the anti-homosexual drive are a variety of people, including some religious leaders, who are concerned about the influence of homosexual in job areas where influence on young people is the greatest, such as teaching and counseling. Recent national public opinion surveys taken by the Gallup and Harris organizations show that a majority of the American public disapproves of homosexuals as school teachers, but approves of their working in many other job classifications. The November vote on Prop. 6 will be the first time that the statewide public will have a chance to vote on this highly emotional issue. In a survey completed last year, The California Poll found that the California public was sharply divided at that time on how to deal with homosexuals and their way of life. Proposition 7 expands the categories of first degree murder and makes it more difficult for convicted murderers to be paroled. The present overwhelming endorsement of this proposition is consistent with the sentiment of the California public as it has been expressed in previous public opinion surveys at the ballot box. -30

77 I e THE INDEPENDEIH AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #982 For Release: FRIDAY, September 8, 1978 DEMOCRATIC INCUMBENTS EU, CORY, UNRUH HAVE BIG LEADS IN STATE SECRETARY, CONTROLLER, AND TREASURER RACES. PLURALITY FAVORS RETAINING ROSE BIRD AS CHIEF JUSTICE. IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release time. By Mervin D. Field Refuting the current conventional wisdom that voters this year are in an anti-incumbent frame of mind, the three Democrats (March Fong Eu, Kenneth Cory, and Jesse Unruh) who now hold the positions of Secretary of State, State Controller, and Treasurer begin the general election campaign with comfortable leads over their Republican challengers. In another decision to be made by voters in November, Rose Bird current has a large plurality of supporters ready to endorse her for a full term as Chief Justice of the California Supreme Court. The following tables show the current preference distribution in the three partisan candidate races: If voting today, would prefer: March Fong Eu, Democrat 47% Jacob Margosian, Republican 20 Minor party candidates 7 Don't know 26 Secretary of State Race Statewide - Registered Voters If voting today, would prefer: Kenneth Cory, Democrat 50% James Ware, Republican 22 Minor party candidates 4 Don't know 24 Controller's Race Statewide - Registered Voters If voting today, would prefer: Jesse Unruh, Democrat 44% Donald J. French, Republican 30 Minor party candidates 4 Don't know 22 - continued Treasurer's Race Statewide- Registered Voters The California Poll has operated continuously since 1947 as an independent, -non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

78 The California Poll page 2 #982 In the November election voters will be asked to indicate whether they want Rose Bird who was appointed Chief Justice of the California Supreme Court last year to remain in that office. The California Poll found in this sample that 43% of the voters were ready to vote "YES" on retaining her with 26% saying they would vote lind", and 31% saying they were undecided. The pluralities in favor of Bird keeping the job do not differ much by sex. Among men, 44% are in favor of her retaining her position, 28% are against, and 28% are undecided. Among women the distribution is 42% "YES", 24 % "NO" and 34 % undecided. Democrats are almost three to one in favor of retaining Bird (51% YES to 18% NO). However, a plurality of Republicans are against her continuing as Chief Justice (39% NO to 32% YES). Conservative Republicans who represent the major wing of the party are most strongly against retaining Bird. The minority of Republicans who say they are middle of the road or are liberal favor retaining the Chief Justice. Conservative Democrats, however, do not differ much from other Democrats in their readiness to endorse Rose Bird. -30

79 THE INDEPENDENT AND NON PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco (415) INFORMATION ABOUT THIS SURVEY Release #982 DATES AND TIME OF INTERVIEWING August 12 through August 26, day Saturday and Sunday. Late afternoon and evenings, all POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total Registered 747 Democrats 410 Total interviews 1049 Republicans 273 Other party/decline Southern California 594 to state 64 Northern California 455 Not Registered 302 Identify as: Democrats 472 Republicans 271 Other 306 QUESTIONS ASKED (HAND RESPONDENT CARD) If you were voting today for State Controller, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? KENNETH CORY, State Controller, State of California, DEMOCRAT JAMES WARE, Business Executive, REPUBLICAN EDMON V. KAISER, Doctor of Chiropratic, AMERICAN INDEPENDENT ELIZABETH CERVANTES BARRON, Reporter, PEACE & FREEDOM (HAND RESPONDENT CARD) If you were voting today for Secretary of State, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? MARCH FONG EU, Secretary of State, State of California, DEMOCRAT JACOB MARGOSIAN, Businessman, REPUBLICAN VALERIE C. SEEMAN, Health Professional, AMERICAN INDEPENDENT DAVID WALD, Solar Engineer/Teacher, PEACE & FREEDOM (HAND RESPONDENT CARD) If you were voting today for State Treasurer, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? JESSE UNRUH, California State Treasurer, DEMOCRAT DONALD J. FRENCH, Mortgage Banker, REPUBLICAN THOMAS M. GOODLOE, JR., Professional Engineer, AMERICAN INDEPENDENT LEWIS J. SHIREMAN, Computer Professional, PEACE & FREEDOM As you know, last year Governor Brown appointed Rose Bird as Chief Justice of California. In the November election voters will be asked to indicate whether they want Rose Bird to remain as Chief Justice of California. If you were voting today on whether Rose Bird should remain as Chief Justice of California, would you vote YES or NO? The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

80 ' r SURVEY METHOD Interviews in this survey were made with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Specific cluster locations are determined by random selection of key addresses from current telephone directories. Non-telephone homes are drawn into the sample by a special method of cluster formation and are fully accounted for in the final sample. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 out of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously since 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation has since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

81 San Francisco (415) COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #981 For Release: THURSDAY, September 7, 1978 LT. GOVERNOR AND ATTORNEY GENERAL RACES CLOSE BUT MANY STILL UNDECIDED. By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release time. The election contests for two of the top statewide offices -- Lt. Governor and Attorney General are very close at this early stage of the campaign. Incumbent Lt. Governor Democrat Mervyn Dymally holds a narrow lead of five percentage points over his Republican opponent Mike Curb. The Attorney General race has no incumbent, but Democratic nominee Yvonne Brathwaite Burke now holds a slim three percentage point lead over Republican George Deukmejian. Despite spirited Democratic and Republican primary elections for both offices, many registered voters have not yet begun to show an interest in these races. From one-fourth to one-third of the voters do not have a preference at this point in either contest. In a trial heat measure taken well before the primary, Dymally enjoyed a substantial lead over Curb, a political newcomer who was locked in a vigorous battle with State Senator Mike Antonovich for the GOP Lt. Governor nomination. Dymally's plurality over Curb later dropped to three points just prior to the primary election, and neither candidate has made much change since the primary. Other candidates who are on the Lt. Governor ballot garner about 5 percent support in total. A large number of registered voters -- more than one in four -- are as yet undecided in this race. - continued The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

82 The California Poll page 2 #981 Registered voters - Statewide August May May 1-8 Dymally 37% 37% 42% Curb Other General Election candidates 5 * * Undecided *Not measured In the Attorney General race, Burke's margin over Deukmejian has continued to narrow and is now only three percentage points. When The California Poll made trial heat measures in this race before the June primary election, Burke's margins were 8 points or more. (20%) of all prospective voters are presently undecided. One-fifth Registered voters - Statewide August May May 1-8 Burke 39% 41% 39% Deukmejian Other General Election candidates 5 * * Undecided *Not measured -30

83 - ~ THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San Francisco 9411] (415) INFORMATION ABOUT THIS SURVEY DATES AND TIME OF INTERVIEWING Release #981 August 12 through August 26, all day Saturday and Sunday. Late afternoon and evenings, POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face SIZE OF SAMPLE Statewide Total interviews 1049 Southern California 594 Northern California 455 Currently Registered as: Democrats 410 Identified as: Republicans 273 Democrats 472 Other party/decline Republicans 271 to state 64 Other 306 Not registered 302 QUESTIONS ASKED: If you were voting today for Lt. Governor, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? MERVYN DYMALLY, Lt. Governor of Califorr. DEMOCRAT MIKE CURB, Businessman/National Committe man, REPUBLICAN HOUSTON A. MYERS; Businessman, AMERICAN INDEPENDENT JAN B. TUCKER, Legal Service's Assistant PEACE & FREEDOM If you were voting today for Attorney General, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, which one would you vote for? YVONNE BRATHWAITE BURKE, Member Congress Attorney, DEMOCRAT GEORGE DEU~~EJIAN, State Senator/Attorne REPUBLICAN DALLAS WENDELL REID, Lawyer, AMERICAN INDEPENDENT ROBERT J. EVANS, Lawyer, PEACE & FREEDO~ The California Poll has operated continuously since 1947 as an independent, non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media, and private sources.

84 e THE ii\idepujoen r PND r~on-pahtisan STATEWIDE SURVEY OF PUf3U, OFj!'JiOI'J ESl/\!'cu5,HED!:\: 19/;/ BY MEr-WIN D, field, i I COPYRIGHT 1978 BY THE FIELD INSTITUTE. FOR PUBLICATION BY SUBSCRIBERS ONLY. Release #980 For Release: WEDNESDAY, September 6, 1978 GUBERNATORIAL RACE TIGHT: NARROW BROWN MARGIN OVER YOUNGER By Mervin D. Field IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents of report are divulged to persons outside of subscriber staff prior to release time. Governor Jerry Brown and Attorney General Evelle Younger are locked in a tight race for governor according to the results of the latest statewide survey of The California Poll. Among all registered voters, Brown has a five percentage point lead, and among voters who took part in the June primary, Brown's lead over Younger is only three points. Early last May, The California Poll reported that Brown's lead over Younger was a comfortable 50% to 38%. By the time of the June 6 primary, however, Younger had closed the gap on Brown to 45% to 44%. In today's survey, Younger has slipped back a few points, but Brown has not opened up a significantly greater lead, and the two men now stand at 46% to 41%. The trend in registered voter opinion revealed in the latest statewide survey of a cross-section of 1,049 California adults, is shown below: All Registered Voters - Statewide August May May 1-8 If voting today for Governor, would vote for: Brown 46% 45% 50% Younger Other General Election candidates 2 * * Undecided *Not measured - continued The California Poll has operated continuously since 1947 as an inclependent, nop-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The institute receives its support from academic, governmental, media, and private sources.

85 The California Poll page 2 #980 Among voters who cast a ballot in the June primary, and who therefore could be considered somewhat more dedicated to voting and most likely of all to turn out in November, Brown's margin over Younger is only 45% to 42%, with 2% for other candidates and 11% undecided. California citizens have until the first week of October to register to vote, and it is reported that Brown's campaign plans to conduct a vigorous registration drive. If successful, this could increase Brown's support significantly, since The Poll's survey finds that a majority of currently unregistered adults lean toward the Democratic party, and are more heavily favorable to Brown than to Younger by a 55% to 24% ratio. At the present time the combined preference votes of all adults 18 and over throughout the state, including those not registered to vote, shows Brown leading Younger by a ratio of 48% to 36%, with 2% for other candidates, and 14% undecided. While this indicates a potential twelve point lead for Brown, it is not a reliable indicator since it includes the "votes" of many people who are not yet registered and who, even if and when they do get registered, are less likely to turn out. So far neither candidate has notably succeeded in mobilizing his own party's support to a high degree. Brown is presently favored by fewer than two out of three registered Democrats. Since Democrats have a three-to-two plurality in registration, Brown does not need universal support from his party members, but he can ill afford to lose one-fifth or more of them to opposing candidates as he now does. At this stage Younger has gained the support of about three-fourths of the Republican rank-and-file, but because the Republican party is numerically smaller he is particularly hurt by the defection of 19% of them to Brown or other candidates. The candidate preferences of members of the two major parties over the past several months is shown below: - continued /

86 The California Poll page 3 #980 Registered Democrats - Statewide August May May 1-8 Brown 64% 62% 70% Younger Other candidates 2 * * Don't know *Not measured Registered Republicans - Statewide August May May 1-8 Brown 17% 17% 19% Younger Other candidates 4 * * Don't know *Not measured This campaign is far from having "jelled" as yet. Brown's incumbency and his high visibility in dealing with the turbulent aftermath of Proposition 13 have not provided him with a clear-cut advantage over his opponent among the most politically active citizens of California. Tomorrow's California Poll will describe in detail how the California public evaluates the personality attributes of the two candidates. -30

87 ~ THE INDEPENDENT AND NON-PARTISAN STATEWIDE SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 BY MERVIN D. FIELD. 234 Front Street San FrancIsco (415) INFORMATION ABOUT THIS SURVEY DATES AND TIME OF INTERVIEWING Release #980 August 12 through August 26, all day Saturday and Sunday. Late afternoon and evenings, POPULATION COVERED Representative cross-section of California adult public. INTERVIEWING METHOD Personal face-to-face,. t SIZE OF SAMPLE Statewide Total interviews 1049 Southern California Northern California Identified as: Democrats Republicans Other NOTE: Number is the frequency count of actual unweighted survey respondents in categories shown. In respect to the overall sample, when the final regional data are combined for statewide analysis weights are applied to reconcile each region to its proper proportion of the State's total. Weighting is also applied to reflect proper sex, age, and current party registration distribution. Currently Registered as: Democrats 410 Republicans 273 Other party/ Decline to State 64 Not registered 302 QUESTIONS ASKED: Here is a list of candidates for Governor who will be on the November ballot. If you were voting today for Governor, who do you think you would vote for? (IF "UNDECIDED"): Just suppose you had to make up your mind today, whish one would you vote for? EDMUND G. "JERRY" BROWN, JR., Governor, DEMOCRAT EVELLE YOUNGER, Attorney General of California, REPUBLICAN THERESA F. DIETRICH, Silk Screen Printer, AMERICAN INDEPENDENT MARILYN SEALS, Executive Secretary, PEACE & FREEDOM The California Poll has operated continuously since 1947 as an independent. non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute. a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Field Institute is dedicated to encouraging the widest possible dissemination of social survey findings to the public and for the public benefit. The Institute receives its support from academic, governmental, media. and private sources.

88 SURVEY METHOD Interviews in this survey were made by telephone with respondents in their homes. Sampled homes are drawn in accordance with a probability sample design that gives all areas of the state and all neighborhoods a properly proportionate chance to be included. Telephone numbers are randomly generated by computer in proportion to local prefix allocation density to remove non-listed telephone biases. Up to four calls are made to each number at different times to reach one adult in each household. Adult respondent is selected for interview using an objective, self-weighted procedure to provide a balance of age and sex. SAMPLING RELIABILITY Since sampling points are assigned across the state with a probability in proportion to population, socioeconomic and demographic characteristics, along with political and social opinions are assumed to be represented proportionately. However, to assure representativeness all selection probabilities related to age, sex, geographic area and political registration are reconciled by computer weighting programs to remove normal biases due to sampling variability. These procedures allow reliable projections to be made to the population of California adults reachable through the techniques employed. These projections can be made by applying reliability estimates to the statistics obtained in the sample. The sampling reliability of data from this sample is shown below. These figures represent an estimate of average sampling tolerances at the 95% confidence level; that is, the chances are about 19 our of 20 that if the whole population of the state had been surveyed with the same questionnaire, the results of. the complete census would not be found to deviate from the obtained survey findings by more than plus or minus the amount shown below. Sample Size Plus/minus sampling tolerance (in percentage points) POLL OPERATION AND SPONSORSHIP The California Poll has operated continuously sinr.e 1947 as an independent non-partisan media sponsored public opinion news service. The Poll is owned by Field Research Corporation and since 1976 has been operated by The Field Institute, a non-profit, non-partisan research group engaged in conducting studies of public opinion on issues of social significance. The Institute receives its financial support from academic, governmental, media and private sources.

89 _. THE FIELD INSTITUTE 234 front STREET SAN francisco, CALIFORNIA (415) FOR RELEASE: JUNE 16, 1978 For more information, call Mervin Field or Robert Heye] MAJORITY OF CALIFORNIA VOTERS THINK THAT GOVERNMENT AT ALL LEVELS IS INEFFICIENT IN USING TAX DOLLARS. EVEN WITH BUDGET REDUCTIONS AS HIGH AS 40%1 LARGE NUMBERS OF VOTERS THINK THAT THERE WOULD NOT HAVE TO BE SERIOUS CUTS IN PROGRAMS OR SERVICES IF ONLY GOVERNMENT AGENCIES AND SCHOOLS WERE MORE EFFICIENT. PUBLIC HAS DEFINITE VIEWS AS TO WHAT PROGRAMS SHOULD BE REDUCED FIRST IF CUTBACKS HAVE TO BE MADE. BIG INCREASE IN PROPORTION OF PUBLIC WHO EMBRACE THE IDEA OF SETTING A TOP LIMIT ON STATE SPENDING. As California voters went to the polls last Tuesday to vote in overwhelming proportions for the Jarvis-Gann property tax limitation, they clearly had very strong convictions that there are major excesses in present levels of government spending. A statewide survey of 1,317 cross-section voters was conducted by The Field Institute a few days before the June 6 election. This opinion sampling revealed a strong belief that government is inefficient in its use of taxes that was apparently as strong as the personal desire to reduce their property taxes. Many voters expressed the view that if there were more efficient use of tax dollars, the necessity of cutting back on existing programs and services would be minimized. Large majorities of the California primary election voting public believe that government at all levels is inefficient. Proportions as high as 84% and 73% rated federal and state government as "very" or "somewhat" inefficient. Sixty-four percent rated county government inefficient, and 53% to 55% rated city governments and school boards as inefficient in some degree. In addition to approving the Jarvis-Gann initiative which drastically cut property taxes, a majority of voters now endorse the idea of setting a constitutional top limit on state spending. As recently as one year ago only a minority of the public was ready to do this. A substantial number of California voters (38%) believe that even a 40% reduction in revenue need not result in any significant reduction in the levels of services provided by state and local government. The Field Institute is a center where diverse sectors of society take part in an ongoing policy research operation dedicated to the study of public opinion on a wide spectrum of social and political issues. Principal continuing financial support comes from private organizations and state government agencies which are members of the California Policy Survey, from academic institutions which are members of the California Opinion Research Consortium, and from media subscribers to The California Poll.