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2 What is Pommie Travels? The term pommy, pom or pommie, in Australia, New Zealand and South Africa, commonly denotes a person of British (usually of English heritage) origin (Wikipedia) Written from the perspective of a British solo female traveller, Pommie Travels is a useful travel resource packed with destination advice. The site was established in July 2009 and is now one of the most popular travel blogs on the web. I have been nominated for Travel Blogger of the Year at the British Travel Press Awards (twice!), as well as being nominated for Best Female Blogger in the Skyscanner Bloscars. In October 2013 I won the Highly Commended award in the Best Travel Blog category at the Cosmo Blog Awards. The site offers: Ø Feature articles providing inspiration and tips on things to do for a wide variety of destinations. Ø Thoughts from my own personal travel experiences. Ø Practical travel advice and money-saving travel tips. Ø Reviews of flights, accommodation, tours and travel gear. Ø Blogging tips and technical advice for new travel bloggers. Ø Simple travel guides to worldwide destinations. Ø Encouragement for solo female travelers. Ø A mixture of photography, videos and written content.
3 Who Am I, and Why Work with Me? I m Victoria Brewood and since 2008 I have been travelling the world. I m from Manchester in the UK, and graduated with a 2.1 BA (Hons) in Broadcast Journalism from the University of Leeds. After leaving university I decided to pursue my passion for travel, so I packed my journalism degree into my suitcase to work remotely and live a location independent lifestyle. More recently I have become semi nomadic and now live in Manchester but still enjoy taking shorter trips several times per year. These are some of the things I ve done: Ø I have visited 44+ countries. Ø My home base is in Manchester UK, but I still spend a fair bit of time traveling abroad, writing about my experiences. Ø I was a finalist for Travel Blogger of the Year at the 2012 and 2013 British Travel Press Awards. I also won the highly commended award for Best Travel Blog at the Cosmo Blog Awards. Ø My Youtube entry video won me a place on the World Nomads Vantastic competition to video a 6-week road trip around South Australia. When you work with me you get more than just a travel blogger: Ø I m a Forbes Travel Guide Correspondent at Startle.com and an Expedia Blogger. Ø I am a freelance writer, and I also manage the social media and blogs for several individual clients. Ø I am a trained Broadcast Journalist with experience in television/radio news, documentaries and online journalism.
4 The Stats *correct as of 04 th May 2015 Social Media: Ø Twitter: 22,011 followers Ø Facebook: 3,543 likes Ø Instagram: followers Ø YouTube: 1,769 subscribers, 525,578 views Ø Google +: 3,020 followers Visitor demographics- Google Analytics: My readers are predominantly female. 60.1% are female while 39.9% are male. The majority of my readers fall in to the age bracket. Demographic by Age: 18-24: 19.62% 25-34: 42.19% 35-44: 12.79% 45-54: 10.73% 55-64: 8.63% 65+: 6.05% Gender: Male: 39.9% Female: 60.1% Traffic per month (Google Analytics): Unique Visitors: 31,689 Page Views: 51,067 Pages per visit: 1.47 Average time on site:1 mins 03 secs
5 Location of visitors: 1. United States 24.78% 2. United Kingdom 14.69% 3. Australia 14.36% 4. Singapore 3.61% 5. Canada 3.54% 6. Germany 3.00% 7. Indonesia 2.75% 8. France 2.69% 9. India 2.30% 10. Malaysia 2.19% Sources of Traffic: 1. Organic Search 71.26% 2. Direct 18.55% 3. Referral 5.93% 4. Social 4.15% 5. Other 0.12%
6 Why Work With Travel Bloggers? Ø While newspapers and magazines are ephemeral in nature, travel blogs and online magazines remain on the Internet indefinitely. A blog post with great content and the right SEO is discoverable on Google for years to come. Ø As we move into an increasingly digital world, consumers are looking to the Internet for news, information and entertainment. Travel blogs will only become more popular as travellers look to the web for inspiration. Ø Travel bloggers usually have many skills in addition to their written abilities. A travel blogger can be a writer, a photographer, a video producer, a social media expert, a public speaker and a web designer all rolled into one. Ø Travel bloggers are social media savvy and usually have a strong following on Facebook and Twitter. They engage directly with readers and travellers on a more personal level, meaning they are more likely to influence your target market. Ø Each travel blogger has their own unique story and personality, and as a result, readers tend to listen to what the blogger has to say. Travel bloggers are usually great at storytelling, and offer truthful reports of first-hand travel experiences.
7 Who I ve Worked With I have worked with tourism boards, PR companies and tour operators over the years to promote their destinations and products on Pommie Travels. Ø Topdeck June In June 2015 I ll be travelling overland through Russia with Topdeck, showing that a group bus tour is a great option for women travelling to Russia alone. Ø WOW Air Iceland January WOW Air sent me to Reykjavik for 3 days 4 nights on an individual press trip, to promote their low cost flights to Iceland as well as some of the breathtaking attractions. I swam in the Blue Lagoon, did a tour of the Golden Circle and went hunting for the Northern Lights. Ø Air France Madagascar December A group press trip to Madagascar, promoting Air France s flights to Madagascar, with excellent connections from the UK via Paris. The trip had a main focus on lemur watching. Ø Minube Costa Rica October Minube invited me on a group blog trip to Costa Rica, which was filmed by a videographer to create an online video showcasing the beauty of Costa Rica.
8 Ø Hong Kong Tourism Board September This short trip to Hong Kong with the tourism board involved a group of bloggers but we all had our own separate itineraries with different focuses. My itinerary focused on tea making, teashops and hipster Hong Kong. Ø Air France Brazil Air France provided me with flights from Manchester to Rio de Janeiro Brazil for an individual trip, so I could review the flight experience and the connections from the UK via Paris. Ø Singapore Airlines June A blog trip to promote the Singapore Airlines Business Class product on their new B ER, along with their Book the Cook service and the Singapore Airlines training facility. Ø Travel Blogger Net March I was invited on a blog trip to Manfredonia in Puglia, Italy, organised by Travel Blogger Net and the tourism board. The focus of the trip was the Manfredonia carnival and we spent 3 days exploring the surrounding region. The hash tag for the trip was #MadeinManfredonia Ø Travel Supermarket & Thomas Cook January I worked with Travel Supermarket and Thomas cook on an exciting project to produce an A-Z of Barbados. I spent one week finding something on the island to represent each letter of the alphabet. Using the hash tag #AtoZofBarbados I shared real-time photos and Tweets via social media, encouraging my followers to join the challenge and suggest things for me to do. The whole trip was recorded in a series of YouTube videos and blog posts. Ø Deutsche Bahn October The Deutsche Bahn invited me on a 10-day trip to experience the Baden-Wurttemburg region by train. On the #BaWuByTrain journey we visited Stuttgart, Baden-Baden, Freiburg and Lake Constance.
9 Ø The Thief Oslo, Hotel Continental and Nordic Choice Hotels September During my visit to Norway I reviewed several hotels in the city of Oslo, including The Thief, the Hotel Continental and the Comfort Hotel Grand Central. Ø Cirque du Soleil August In Las Vegas I reviewed the Cirque du Soleil show Zarkana, which is showing at the Aria hotel. Ø Makati Shangri-La June I reviewed the Makati Shangri-La hotel in Manila during my visit to the Philippines. Ø Holiday Inn & Suites, Manila June I wrote a review of the Holiday Inn & Suites in Makati, Manila. Ø YTL Luxury Resorts, May I was invited to Tanjong Jara Resort- a YTL Luxury Resorts property- to see the lesser-visited East Coast of Malaysia. Ø Malaysia Airlines April Malaysia Airlines organized a blog trip to Malaysia, including a street food tour of Kuala Lumpur and Malacca. I wrote numerous blog posts and promoted the trip on social media with the hash tag #DiscoverMalaysia Ø Visit Israel March Hills Balfour organized a press trip to Israel with the Israel Ministry of Tourism. I visited Jerusalem, the Negev Desert, the Dead Sea and Tel Aviv on a 6-day fly drive tour of the country. Ø Tourism Victoria January Four bgb and Tourism Victoria organized activities on the Mornington Peninsula in Australia, including a dolphin swim and visit to the Peninsula Hot Springs. Ø Villa Saint Exupery September I partnered with Villa Saint Exupery to review their hostel in Nice, France, and promote the French Riviera as a tourism destination.
10 Ø Visit Flanders August I was part of the Flanders is a Festival blogger project to promote Belgium as a festival destination. I went on a solo blog trip to Lokerse Feesten, Bruges and Ghent, posting social media updates with the hash tag #fiaf12. Ø MGM Resorts International July I worked with MGM Resorts International to write an article entitled The Best Sushi on the Las Vegas Strip, which featured some of their sushi restaurants in Las Vegas. I also wrote a review of the MGM Grand hotel. Ø Visit Florida May Gosh PR organized a blog trip to Orlando, St. Pete s, Bradenton and Sarasota in Florida. For this blog trip I was sent as a video blogger to film Youtube videos of the trip. Ø Polish Tourism Board April Blog trip to Wroklaw, Zakopane and Krakow organized by the Polish Tourism Board to promote Poland as hosts for the EUFA 2012 European Cup. Ø Explore Montenegro March Press trip organised by Hills Balfour to promote Explore Montenegro and tourism to Montenegro. Ø Paddywagon Tours March I partnered with Paddywagon Tours to do a 6-day tour of Ireland. I publicized the tour through blog posts, social media and video content. Ø On Location Tours December Partnered with On Location Tours to promote their Sex and the City Tour of New York City. Ø NYCGo.com and CityPASS December Worked with NYCGo to promote the New York CityPASS which offers discounted entry to New York City attractions.
11 Working Together Creating a partnership with Pommie Travels will allow you to target my expanding audience of travel-lovers. Readers have a wide range of interests but on the whole they rely on me to provide honest travel advice that cuts to the chase. Ø I welcome invitations for press trips, group blogger trips, tailored individual trips and special events. Ø I am open to working with tourism boards, PR agencies and travel companies to promote specific destinations. Ø I can offer reviews of accommodation, tours, activities, airlines, gear and other travel products. Ø I am interested in developing new and exciting ideas to bring a unique and refreshing approach to promoting travel destinations. Advertising on the website: I offer a variety of advertising solutions on Pommie Travels including banner ads and widgets, giveaways and sponsored posts. (Please contact me for an advertising price list.)
12 Contact Me Victoria Brewood- Editor Tel: Skype ID: victoria.brewood Facebook: Twitter: twitter.com/pommietravels YouTube: Images Victoria Brewood. All Rights Reserved.
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