Social Web Strategies: Marketing Yourself
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1 Social Web Strategies: Marketing Yourself Richard Harrington, PMP CEO RHED Pixel twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington youtube.com/ rhedpixeltv
2 Social Networking is becoming increasingly important to the modern professional Works for business development or a private support network But getting started can be a little intimidating (especially if you're late to the party)
3 Review all the most popular options Understand the key features Look at hidden benefits of social media Learn the language and the tools
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5 Richard Harrington, PMP RHED Pixel ( Adobe Certified Expert & Trainer Apple Certified Trainer Project Management Professional Teach courses on digital media production and web content creation
6 Agenda
7 Agenda What is happening online? Why do you need a blog? What the heck is the fuss about tweeting? How can you interact on Facebook without wasting time? How can LinkedIn help you connect your professional network? What s the next big thing in social networking? How can I interact on the go from a mobile phone?
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9 State of the Internet Just who s out there?
10 People Who ve Watched Internet Video Last Week million 27% % 7% 8% 12% 15% 18% Arbitron/Edison Research Media
11 All Adults Who Have a Social Networking Profile % 66% Arbitron/Edison Research Media Yes No
12 12 24 Year Olds Who Have a Social Networking Profile % 64% Arbitron/Edison Research Media Yes No
13 Stay Connected Blogging Social Networking Business Networking Mobile Networking
14 Blogging
15 What is Blogging? Is it still relevant...
16 Notable Points Blogosphere doubles every 236 days or so. 55% of blogs are active (have been updated within 3 months). About 120 thousand blogs are created every day. About 1.4 million postings per day. Technorati is currently tracking over 70 million blogs.
17 Notable Points Over 12 million American adults currently maintain a blog. More than 147 million Americans use the Internet. Over 57 million Americns read blogs. 89% of companies surveyed say they think blogs will be more important in the next five years. 22 of the 100 most popular websites in the world are blogs.
18 Notable Points English and Japanese are the two most popular languages in the blogosphere. There s a strong correlation between the aging and post frequency of blogs and their authority and Technorati ranking ("A- list" bloggers tend to post at least twice a day and therefore have more "authority" on Technorati). Blog readers average 23 hours online each week.
19 Key Terms Post: An entry to a blog Comments: Feedback from readers Comment Spam: Inappropriate feedback like ads Categories: Allow sifting by topic Trackbacks: Ability for others to link back Pings: Notifying search engine sites
20 Key Terms RSS/Atom Feeds: Allow for syndication Blogroll: List of favorite sites News Aggregation: Software that pulls feeds together Moblogging: Posting via or phone Skins/Themes: Blog software templates/wardrobe choices Post Scheduling: Time delay of posts
21 Blogging Software What you need to get the job done...
22 Blogging Tools TypePad Movable Type Blogger LiveJournal Captivate RapidWeaver Facebook MySpace Windows Live Spaces WordPress Drupal Joomla
23 Hosted Blogs TypePad Blogger LiveJournal No hosting services required No technical maintenance of your Weblog Active within minutes but can have monthly charges
24 Self- Hosted Blogs Movable Type WordPress RapidWeaver - Contribute Works with existing or new web hosting Can be much more flexible
25 Blog Technology Comparison Detailed comparison of eight popular blogging platforms images/ blog_software_compariso n.cfm
26 Blogs Declining? Blogging and community contributors estimated to have peaked in the first half of Given the trend in the average life span of a blogger and the current growth rate of blogs, there are already more than 200 million ex- bloggers. It is estimated that the peak number of bloggers will be around million people. Gartner Research
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28 What is Twitter? I know I ve heard of it...
29 What is Twitter? A micro- blogging platform (similar to texting) Limited to only 140 characters You can insert links Photos with helper services Audio and video also available
30 What is Twitter? You can follow people and they can follow you You can feed a blog or Facebook into Twitter Twitter draws 6 million unique visitors per month You can embed Twitter on a blog or website Available for mobile phones Leads to passive intimacy
31 Who Uses Twitter? Mostly popular with 35+ Younger people tend to favor texting Strong with early adopters and tech- savvy audience Big following in California Government agencies, Media, and Businesses rapid growth
32 27% 28% 15% 7% 14% 8% Socializing Publishing Research Work Marketing Professional
33 Build a Twitter Profile Put your best foot forward...
34 Creating a New Account A Twitter account is free to set up Many users set up multiple accounts Each address can have up to 3 Twitter accounts To use an existing address, sign in first, then create a new account
35 Build a Twitter Profile Choose an easy- to- remember, branded user name ( 15 characters) Write a one line bio (limited to 160 characters) Use a clear photo or logo (must be square) JPEG or PNG Less than 700k
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37 Michael Tolosa: I m a professional writer, blogger, and fashion photographer. I also do improv comedy acting and produce video podcasts. Effective bios are specific
38 Build a Twitter Profile Experiment with a custom background image Change the default colors Match your brand Keep the text dark and the background light Consider creating more than one Twitter profile One for each business use, for each product, etc.
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40 Twitter in Action What exactly happens in the Twitterverse?
41 Twitter
42 Twitter
43 Twitter
44 Twitter
45 Twitter
46 Twitter
47 Advice on Tweeting Just what should you say?
48 Good Tweeting Habits Post updates whenever you add new blog post Post quick tips related to your content Ask provocative/open- ended questions Share good news and accomplishments Include links to useful articles relevant to your interests Engage others and comment
49 Some Special Language Use hashtags # to indicate the subject of your tweet hashtags.org directory to tags to indicate the person you are to talk to me Re- Tweet something you want to share Start tweet with RT
50 Use Twitter to Build a Following Who do you want to meet? What characterizes your niche? Follow people who are in that niche Next... follow their followers (they will often follow you back)
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52 Ray Ortega s Produce Picker Twitter Page Custom background and colors reflect his preferences and brand Good ratio of following to followers Personal updates make it authentic and interesting Landed guest spot on Emeril Live
53 Useful Twitter Tools Get more done with some help...
54 Useful Twitter Tools Bit.ly URL shortener Twitpic Add photos to tweets Tweetscan Like Google Alerts ($20/year) Twitterfeed Promote blog posts or Podcast TwInbox Integrates Microsoft Outlook
55 Useful Twitter Tools CoTweet Several tools for business Twitter.grader.com Provides statistics for a Twitter user Twuffer Schedule tweets Twtpoll Run a poll Twendz Watch a keyword over time
56 Useful Twitter Tools TweetMic Add audio posts to Twitter BackUpMyTweets Archive service Twitterless Track who stops following you Friend or Follow Who is not following you back? Twittearth See followers on a Globe
57 Mobile Twitter Social Media on the Go
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59 Dedicated Applications iphone Palm Android Symbian Blackberry Windows Mobile Widsets
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62 What is Facebook? It s more than just fun...
63 Facebook s Roots Launched in 2004 by a Harvard Undergrad, Mark Zuckerberg Spin- off of Harvard University version of Hot or Not called Facemash Within first month, more than half the undergraduates registered Facebook received first investment of $500,000 in June 2004 from PayPal co- founder Peter Thiel Company s total valuation at between $3.75 billion and $5 billion
64 User Engagement Average user has 120 friends on the site More than 3 billion minutes are spent on Facebook each day (worldwide) More than 18 million users update their statuses at least once each day More than 4 million users become fans of Pages daily
65 Just What s There? Feature overview for Facebook
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77 Mobile Facebook Social Media on the Go
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79 Dedicated Applications iphone Palm Sony Ericsson INQ Blackberry Windows Mobile Widsets
80 Advertising on Facebook How to track your social media objectives
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84 What is LinkedIn? The most professional of social networks...
85 LinkedIn s Roots LinkedIn is a social media site that s all about business Began in 2003 and has seen steady growth As of September 2009, LinkedIn had more than 46 million registered users from over 200 countries globally A new member joins LinkedIn approximately every second The members of LinkedIn work in 170 different industries, including Biotechnology, Pharmaceuticals, and Research
86 LinkedIn s Purpose Search for qualified employees or subcontractors Best known as business networking site Goes well beyond simply job hunting Build a list of business contacts of people you know and trust This network drives all the features on the site Your network has important real- world results
87 LinkedIn s Purpose You can access the connections of all in your network (termed second degree connections) Way to make a business introduction to a professional colleague Search for business opportunities Invitations to speak at an event Media interviews Online Publication Contributions
88 LinkedIn s Purpose Join groups that match your professional interests Groups are a great way to reconnect with individuals by joining alumni, professional, and other relevant groups Participate in LinkedIn Answers Ask questions for the community to answer Join in the discussion Stay up on the latest at the LinkedIn blog (blog.linkedin.com)
89 Creating a New Account Getting started is easy...
90 Creating a New Account Basic accounts are free on LinkedIn Premium Accounts range $ per month Available in English, Spanish, French and German For advanced upgrade to a Business account Visit
91 Personal Business Business Plus Pro Enterprise LinkedIn Talent Advantage Cost per Month FREE $24.95/month $49.95/month $499.95/month Recruiting Solutions Receive Requests for Introductions Send Requests for Introductions Send InMails Receive InMails Yes (Unlimited) Yes (Unlimited) Yes (Unlimited) Yes (Unlimited) LinkedIn Talent Advantage: Yes (5 at a time) Yes (15 at a time) Yes (25 at a time) Yes (40 at a time) No Yes (3 per month) Yes (10 per month) Yes (50 per month) Yes (Unlimited) Yes (Unlimited) Yes (Unlimited) Yes (Unlimited) Widest Search Available Enhanced Messaging Collaboration Tools Ultra-Precise Targeting Profile Organizer Receive OpenLink Messages Reference Searches Saved Searches Expanded LinkedIn Network profile views No Yes (3 folders) Yes (25 folders) Yes (25 folders) No Yes (Unlimited) Yes (Unlimited) Yes (Unlimited) No Yes (Unlimited) Yes (Unlimited) Yes (Unlimited) Yes (3 weekly) Yes (5 weekly) Yes (7 weekly) Yes (10 daily) No Yes Yes Yes 1 Recruiter 2 Jobs Network 3 Employment Advertising 4 Talent Direct 5 Custom Company Profiles OpenLink Network membership No Yes Yes Yes
92 Linkedin at Work Just what can you do?
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104 Mobile Devices Dedicated Applications Apple iphone Palm Pre LinkedIn mobile (m.linkedin.com) Blackberry Android WAP enabled phone
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106 What s Next? There is always change
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109 Mobile Networking Keep in touch while on the go...
110 Mobile Networking Smart Phones iphones Text Messaging Twitter Dedicated Apps
111 Mobile Networking Good for immediate leads Utilize downtime to stay connected Important to syndicate content
112 Video Sharing Websites Your content can get eyeballs
113 Monthly Viewers 157 Millions Americans are viewing online video each month That s 81% of U.S. Internet users 124 videos per viewer per month 80% of iphone owners watch video daily iphone owners watch video 4x more often than other smart phone owners comscore Video Metrix, August 2009
114 Video Sharing Websites Important to Hyper- syndicate Tube Mogul Volatile market Read terms of service Look for integration with social media sites
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116 Podcasting Your own media network
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118 Have Heard of Podcasting % 43% 57% 78% Arbitron/Edison Research Media Yes No
119 Have Tried Podcasting 30 11% 13% 18% 22% Arbitron/Edison Research Media
120 Producing Video Podcasts
121 Some Useful Tools Things to try for extra options
122 Feed Validator Use Feed Validator Identifies errors and recommends solution
123 FeedBurner Ideal for streamlining and republishing content Provides detailed user and item usage statistics
124 itunes Specs itunes/store/ podcaststechspecs.html
125 Lijit Makes it easy to incorporate powerful searches into blogs Provides detailed information about what readers are looking for
126 WidgetBox Allows blog or podcast to be turned into a headline widget Easily integrates with other sites including facebook
127 Animoto High- End Slideshows Easy to Use Allows for Tight Musical Integration Can Save as Stand- Alone File Pro membership level available
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129 Searchable FLV Allows for Flash Video to be indexed Improves Accessibility Allows for Search Engine findings
130 Questions & Answers
131 Resources
132 Resources www. RHEDPixel.tv
133 Author of Several Books
134 CONNECT Office Cell
135 CONNECT twitter.com/rhedpixel facebook.com/richharringtonstuff facebook.com/rich.harrington youtube.com/rhedpixeltv RichardHarringtonBlog.com linkedin.com/in/richardharrington
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137 Social Web Strategies: Marketing Yourself Richard Harrington, PMP CEO RHED Pixel twitter.com/ rhedpixel facebook.com/ RichHarringtonStuff linkedin.com/in/ richardharrington youtube.com/ rhedpixeltv
Hypersyndication How to Publish Your Video to Hundreds of Websites
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