GreatSchools Licensing Solutions. Contact: Jennifer Leibick

Transcription

1 GreatSchools 2011 Licensing Solutions Contact: Jennifer Leibick Spear Street, Suite 1020 San Francisco, CA

2 Extraordinary reach and impact Why GreatSchools? Last year, more than 37 million people turned to GreatSchools to find the right school and support their children. That s 1 out of 3 K-12 households in the U.S. The trusted source for premium content and data With a 12 year track record and a national database of over 200,000 schools and 3,000 expert articles, GreatSchools content helps power some of the web s leading media organizations Why is our data so great? We get our data from the Department of Education for each state and from the NCES and do the detailed, time consuming work of making sure it is clean and user friendly. We constantly refresh the site with the latest available data from each source, and we update our site with same day test releases (where they are available). What makes us unique? Our user generated ratings and reviews provide a qualitative overview of a schools environment. Our GS ratings provide a quantitative overview of a schools test performance by comparing the school's state standardized test results to those of other schools in the state. Ratings are given for each grade and student category. More about our Ratings Flexible and customizable for your users Whether your goals are to build a content rich site vertical, increase page stickiness, or generate additional page views, there are a number of ways we can help Leverage the tools GreatSchools offers to make true integration with your site easy and hassle free

3 GreatSchools in the News 2010 National News NBC Today Show with Ann Curry (National TV), featuring GreatSchools/NBC Education Nation Scorecard Oprah.com (Online), GreatSchools listed as education resource PBS/ KQED (SF, CA), New Site Compares Schools Across the Country Reuters, Northeast has best schools for housing dollar Forbes magazine, The Best Schools For Your Housing Buck Boston Globe, More Parents Say They Want to Pitch in at Their Kids' School. So Why Does Volunteering Feel So Stressful? Today Show with Ann Curry, Sept. 28, 2010 Wall Street Journal, Budget Cuts Mean School Fundraisers on the Rise Other Regional, Local news NBC Salt Lake Channel 5, The Examiner (Fort Lauderdale), Columbia Daily Tribune, Star Ledger 3 Oprah.com

4 Awards GreatSchools is pleased to have been recognized for excellence by some of the most prestigious awards in Web development and publishing. Below are some highlights. The WebAward Competition is the premier showcase for Web site development. GreatSchools was recognized with the 2009 Standard of Excellence distinction in two categories: Education and Family We're proud to be the recipient of the Interactive Media Awards Best in Class distinction in two categories: Education and Family. The Best in Class award is the highest honor bestowed by the IMA. The Western Publishing Association recognized us with a Maggie in the Best Web E- Newsletter/Consumer category. For six decades, WPA has bestowed awards of excellence at the most prestigious publishing event in the West. GreatSchools was the winner of the Telly Awards in GreatSchools was a 2011 honoree of the Webby Awards GreatSchools is a six-time award winner in the Peninsula Press Club s annual Professional Journalism Awards Competition.

5 Licensing Solutions: Widgets & Search Boxes Easily add school information to your website with our school finder widgets and search boxes. Users can assess the academic performance of a school, see how other parents review schools, and map schools by address, ZIP code or city. Customize the size and color of the widget to match your site Make it co-branded: all widget interactions can direct users to your GreatSchools co-brand Show customers your local expertise

6 Licensing Solutions: Widgets & Search Boxes (cont d) Include a GreatSchools search box within your site (link in which users leave your site and go to our site) Or make it co-branded: all search box interactions can direct users to your GreatSchools co-brand

7 Licensing Solutions: Co-branding Bring all that GreatSchools has to offer straight to your users without having them leave your site Get your own co-branded URL for each web property Provide your own ad tag and continue to monetize your high value impressions

8 Licensing Solutions: Co-branding Augment your site and build out your existing education, real estate, local and community sections Users can click back to other areas of the online newspaper at anytime Utilize our search boxes, widgets and article titles to drive traffic to your cobrand for the search results and full article

9 Bring more sticky content to your site without adding an editorial team by highlighting our articles and channels Licensing Solutions: Co-branding

10 Licensing Solutions: Editorial Content Use our expert articles to augment your local education content host entire articles on your site or just teaser headlines that link to your co-branded page. We offer information on a wide variety of education topics including advice on homework help and practical tips for choosing the right school. Examples Mom's Homeroom Mercury News

11 Licensing Solutions: Ad-free Framed Content Integrate GreatSchools ad-free content within your site Frame the GreatSchools School Finder

12 Licensing Solutions: Ad-free Framed Content Frame the GreatSchools City Overview pages

13 API and XML Data Feeds Utilize Greatschools XML data feed or API to integrate school profiles, test scores, parent ratings and more. Also provide users with information about schools closest to a specific address, city or zip code. Examples: Yahoo! Real Estate My San Antonio Street Advisor

14 Contact For rates, questions, or to get started, please contact: Jennifer Leibick Sr. Business Development Manager Louise Hough Business Development Account Executive